Martech
AUGUST 7, 2024
As predictable as the sun coming up in the morning, each day I speak with sales and marketing leaders who fear they’re not doing enough with AI and have fallen too far behind. They feel unsuccessful and worried they aren’t meeting leadership expectations. Take a deep breath. You’re not an anomalous failure, and it doesn’t mean your team sucks.
Marketing Insider Group
AUGUST 7, 2024
Artificial intelligence is changing business operations by automating tasks and enabling new and innovative tools. At the forefront of this transformation is ChatGPT, a powerful language model by OpenAI that typically attracts over 1 billion monthly visitors. Companies of all types are constantly seeking innovative ways to enhance efficiency and customer experience, so the potential of ChatGPT in modern business is significant.
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Martech
AUGUST 7, 2024
The ability to have the tools and information to make data-driven decisions is no longer a “nice to have” but a necessity. Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Data-driven marketing is the right approach for running campaigns. However, the challenge lies in changing current behaviors and decision-making processes to incorporate better information.
Velocity Partners
AUGUST 7, 2024
This is one of a series of blogs about the changing B2B Go-To-Market landscape. You can check out the others in the series at the bottom of this piece. Brand is back and we’ve been banging on about it for ages. So much so that we wrote a whole dang manifesto about it. And in it, Jon Miller (the founder CEO of Marketo and Engagio and most recently CMO at B2B Go-To-Market powerhouse Demandbase) makes the case for investing big in it.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
AUGUST 7, 2024
Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. The big picture. Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning to optimize ad performance across multiple platforms.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
AUGUST 7, 2024
The secret's out: behind every “How do they do it all?” SaaS worker is a CRM platform holding their life together. If you're new to the world of CRMs, then prepare to have your world turned upside down. I distinctly remember the day I learned about CMRs: I was using a spreadsheet for my contact management, and I felt like other people maintained their networks better by sheer luck.
Only B2B
AUGUST 7, 2024
45% of marketers say that attracting quality leads with content remains their top challenge, with 38% of businesses struggling to find the resources to produce more. ( Semrush , 2023). If you don’t want to fall into this bracket, you need more sales-qualified leads. That’s why we have set the lead qualification criteria for you. Before diving into the lead qualification criteria, let’s explore what it is and why it is important.
Hubspot
AUGUST 7, 2024
Early on in my position as head of business development at Lead Prosper, a SaaS company, I found myself on the receiving end of a software demo for an industry-leading company. After some initial discovery, the capable sales rep dove into the platform to give me a look at one of the functionalities I was most interested in. But during the live demo, disaster struck.
SmartBug Media
AUGUST 7, 2024
A whopping 26 percent of your email database decays each year, according to ZeroBounce. As a CRM admin or marketer, this should concern you—after all, the quality and accuracy of your database directly impacts your own performance. Addressing data quality isn’t particularly exciting or glamorous, but it’s crucial to business growth. Unfortunately, contact data is only as good as the last time it was updated.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Bannersnack
AUGUST 7, 2024
9 minutes read What is white space? In graphic design, “white space” refers to the space that surrounds the elements. You may find the term “negative space” here and there, indicating the exact same thing. However, this space is neither white nor negative. It’s simply the space in a design and it can have any color, texture or pattern. White space is a very important design element, just as all the other elements: pictures, different kinds of modern fonts, graphics etc.
Spiralytics
AUGUST 7, 2024
Email marketing is the perfect means for businesses to keep customers updated about new launches or upgrades to existing products or services. They hold the power to generate sales for your business. Getting inspiration from innovative, spot-on emails from well-known companies is a great way to modify your marketing strategy and turn customers into buyers.
New North
AUGUST 7, 2024
As a marketer on a small but mighty team at a B2B tech company, you wear multiple hats and juggle countless tasks. Your boss wants more leads, better leads, and oh, by the way, with the same budget as last year. Sound familiar? At New North, we work almost exclusively with smaller marketing teams. Our marketing counterparts face the challenge of doing more with less — every single day.
G2M Solutions
AUGUST 7, 2024
G2M Solutions is pleased to announce that we have earned a coveted HubSpot accreditation - The HubSpot Onboarding Accreditation. At the time of writing, out of more than 6000 HubSpot partners globally, a select group of less than 150 have earned a HubSpot Partner accreditation (around 3%). But what does being accredited actually mean? In HubSpot’s own words : “HubSpot accreditations are for solutions partner organizations that support the success of HubSpot customers at the highest levels of qua
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Ahrefs
AUGUST 7, 2024
Thanks to generative AI, it’s the easiest it’s ever been to create, distribute, and find information.
ClickDimensions
AUGUST 7, 2024
Value of Native for Microsoft Dynamics There are more than 8,000 marketing technologies on the market today. With so many choices, as organizations look for new marketing solutions or re-evaluate existing ones, the tendency for the technologies to look the same becomes a very real challenge. That’s when it becomes vitally important to go beyond common considerations like features and annual pricing.
CMSWire
AUGUST 7, 2024
Autonomy, relatedness and mastery are three important keys to unlocking the value of AI coupled with personalization and composable marketing technology. Continue reading.
Content Marketing Institute
AUGUST 7, 2024
Ready to put out a new album filled with remixes that will prompt your audience to groove? These step-by-step processes lets you remix four types of albums using your original work, a generative AI assist, and some creativity.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Madison Logic
AUGUST 7, 2024
If the last few years have taught us anything, it’s the need to be adaptive and resilient to succeed with any change that comes our way. This couldn’t be more true for B2B marketing leaders currently activating campaigns. At a time marked by new technologies, continued economic unpredictability, and changing buying behaviors, success depends on staying ahead of the curve by identifying and leveraging trends that can propel your strategies to new heights.
CMSWire
AUGUST 7, 2024
Holiday email promos need a little dialing up — and dialing down — on standard tactics. Continue reading.
Contently
AUGUST 7, 2024
It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. After a while, it hits page one in the SERP. It drives traffic, and everything goes according to plan. And then, possibly out of nowhere, your SEO rankings drop dramatically—and with it, your site traffic begins to fall.
CMSWire
AUGUST 7, 2024
Marketing is not considered “financially material” to the organization, and that distinction (or lack thereof) has serious implications. Continue reading.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
BOP Design
AUGUST 7, 2024
You’ve got a B2B website, but it leaves a lot to be desired or it doesn’t accurately reflect your brand. What do you do? Burn it down? Pretend it’s fine and go about your business? Try to prop it up with a few new pages? It’s likely time for a B2B website redesign. It’s hard. The post Website Redesign Services: How to Find the Right Agency appeared first on Bop Design.
CMSWire
AUGUST 7, 2024
Explore Gurdeep Dhillon's strategic insights on team building and marketing innovation in his first 90 days as CMO at Contentstack. Continue reading.
Unbounce
AUGUST 7, 2024
/ Conversion optimization How to implement a conversion rate optimization (CRO) process By Josh Gallant and Garry Lee. Updated on August 7, 2024. 11 min read You’ve heard plenty of talk about conversion rate optimization (CRO) and why it’s so important—but how, exactly, do you do CRO? “Well,” you might say, “you start experimenting with landing page features and…” We’ll stop you right there: “Doing” CRO requires a process, because CRO itself is a series of processes by which marketers improve th
Top Rank Marketing
AUGUST 7, 2024
B2B content marketing is no longer restricted to white papers and case studies. It can’t be. B2B buyers — otherwise known as humans like the rest of us — demand more variety, more creativity, and more relevance than the old reliable formats can offer. Your buyers are hungry for great content. Don’t serve them white-bread-and-mayo sandwiches. Create a loaded buffet of exciting, relevant, helpful content for their entire journey.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Spiralytics
AUGUST 7, 2024
Email marketing is the perfect means for businesses to keep customers updated about new launches or upgrades to existing products or services. They hold the power to generate sales for your business. Getting inspiration from innovative, spot-on emails from well-known companies is a great way to modify your marketing strategy and turn customers into buyers.
ClickDimensions
AUGUST 7, 2024
There are more than 8,000 marketing technologies on the market today. With so many choices, as organizations look for new marketing solutions or re-evaluate existing ones, the tendency for the technologies to look the same becomes a very real challenge. Thats when it becomes vitally important to go beyond common considerations like features and annual pricing.
Brandwatch Marketing
AUGUST 7, 2024
Creating an effective social media workflow is all about turning the work of managing your online presence into an organized process.
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