Martech
AUGUST 7, 2024
As predictable as the sun coming up in the morning, each day I speak with sales and marketing leaders who fear they’re not doing enough with AI and have fallen too far behind. They feel unsuccessful and worried they aren’t meeting leadership expectations. Take a deep breath. You’re not an anomalous failure, and it doesn’t mean your team sucks.
Marketing Insider Group
AUGUST 7, 2024
Artificial intelligence is changing business operations by automating tasks and enabling new and innovative tools. At the forefront of this transformation is ChatGPT, a powerful language model by OpenAI that typically attracts over 1 billion monthly visitors. Companies of all types are constantly seeking innovative ways to enhance efficiency and customer experience, so the potential of ChatGPT in modern business is significant.
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Zoominfo
AUGUST 7, 2024
Go-to-market teams need seamlessly integrated tools that can deliver smoother workflows, break down data silos, and make the most of their tech stack. We’re happy to say our latest updates will help even more ZoomInfo customers achieve just that. ZoomInfo Copilot’s new integration with Gong Conversation Intelligence automatically imports recorded calls to turn the rich engagement data from Gong into fuel for Copilot’s AI-powered insights, analysis, and recommendations.
CMSWire
AUGUST 7, 2024
Autonomy, relatedness and mastery are three important keys to unlocking the value of AI coupled with personalization and composable marketing technology. Continue reading.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Contently
AUGUST 7, 2024
It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. After a while, it hits page one in the SERP. It drives traffic, and everything goes according to plan. And then, possibly out of nowhere, your SEO rankings drop dramatically—and with it, your site traffic begins to fall.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CMSWire
AUGUST 7, 2024
Marketing is not considered “financially material” to the organization, and that distinction (or lack thereof) has serious implications. Continue reading.
Martech
AUGUST 7, 2024
The ability to have the tools and information to make data-driven decisions is no longer a “nice to have” but a necessity. Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Data-driven marketing is the right approach for running campaigns. However, the challenge lies in changing current behaviors and decision-making processes to incorporate better information.
CMSWire
AUGUST 7, 2024
Explore Gurdeep Dhillon's strategic insights on team building and marketing innovation in his first 90 days as CMO at Contentstack. Continue reading.
Martech
AUGUST 7, 2024
The growing use of cloud data warehouses will challenge how we think about martech stacks. It might even lead to an unbundling of applications from the data they activate. Don’t underestimate the significance of this revolution, already happening under the banner of “composability.” The meaning of “composability” Who hasn’t heard talk recently about the “composable CDP” — a solution, that is, that calls itself a CDP but that, rather than ingesting
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
BOP Design
AUGUST 7, 2024
You’ve got a B2B website, but it leaves a lot to be desired or it doesn’t accurately reflect your brand. What do you do? Burn it down? Pretend it’s fine and go about your business? Try to prop it up with a few new pages? It’s likely time for a B2B website redesign. It’s hard. The post Website Redesign Services: How to Find the Right Agency appeared first on Bop Design.
Salesforce Marketing Cloud
AUGUST 7, 2024
When a customer isn’t happy, businesses tend to scramble and try to turn things around. However, reactive marketing is like a Band-Aid. It might stop the immediate hurt or frustration, but it doesn’t fix the underlying problem. Eventually, the wound could be reopened. The way around this is to build customer loyalty with an “always on” marketing strategy.
Content Marketing Institute
AUGUST 7, 2024
Ready to put out a new album filled with remixes that will prompt your audience to groove? These step-by-step processes lets you remix four types of albums using your original work, a generative AI assist, and some creativity.
Bannersnack
AUGUST 7, 2024
9 minutes read What is white space? In graphic design, “white space” refers to the space that surrounds the elements. You may find the term “negative space” here and there, indicating the exact same thing. However, this space is neither white nor negative. It’s simply the space in a design and it can have any color, texture or pattern. White space is a very important design element, just as all the other elements: pictures, different kinds of modern fonts, graphics etc.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
CMSWire
AUGUST 7, 2024
Holiday email promos need a little dialing up — and dialing down — on standard tactics. Continue reading.
Ahrefs
AUGUST 7, 2024
Thanks to generative AI, it’s the easiest it’s ever been to create, distribute, and find information.
G2M Solutions
AUGUST 7, 2024
G2M Solutions is pleased to announce that we have earned a coveted HubSpot accreditation - The HubSpot Onboarding Accreditation. At the time of writing, out of more than 6000 HubSpot partners globally, a select group of less than 150 have earned a HubSpot Partner accreditation (around 3%). But what does being accredited actually mean? In HubSpot’s own words : “HubSpot accreditations are for solutions partner organizations that support the success of HubSpot customers at the highest levels of qua
Forrester B2B
AUGUST 7, 2024
Forrester’s Budget Planning Survey, 2024, uncovers a dual narrative for marketers in the coming year: The challenge lies in managing tight budgets but also in the dichotomy of needing to invest in recent technology- and process-related advancements to stay relevant. Strategic budget divestment is required in this environment.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
AUGUST 7, 2024
The secret's out: behind every “How do they do it all?” SaaS worker is a CRM platform holding their life together. If you're new to the world of CRMs, then prepare to have your world turned upside down. I distinctly remember the day I learned about CMRs: I was using a spreadsheet for my contact management, and I felt like other people maintained their networks better by sheer luck.
SmartBug Media
AUGUST 7, 2024
A whopping 26 percent of your email database decays each year, according to ZeroBounce. As a CRM admin or marketer, this should concern you—after all, the quality and accuracy of your database directly impacts your own performance. Addressing data quality isn’t particularly exciting or glamorous, but it’s crucial to business growth. Unfortunately, contact data is only as good as the last time it was updated.
Outgrow
AUGUST 7, 2024
Outgrow Product Update August 2024- Email Verification for Lead Forms Outgrow product update for August is here! We’re thrilled to unveil our latest feature, designed to elevate your lead quality. We’ve been listening to your feedback and working hard to make Outgrow even more powerful for your marketing needs. In this update, we’ll dive into our new email verification system.
Benchmark Email
AUGUST 7, 2024
Staying ahead of the competition requires more than creativity and hard work; it demands the intelligent integration of advanced technologies. One such transformative technology is Artificial Intelligence. Incorporating AI into your marketing process can enhance efficiency, improve customer engagement, and make data-driven decisions without sacrificing quality.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Confessions of a B2B Marketer
AUGUST 7, 2024
Tony Jamous LinkedIn Tony Jamous X Oyster HR Website Oyster HR LinkedIn Oyster HR X Vonage SMS API (formerly Nexmo) Website Nexmo LinkedIn Nexmo X Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Comp
Hubspot
AUGUST 7, 2024
Early on in my position as head of business development at Lead Prosper, a SaaS company, I found myself on the receiving end of a software demo for an industry-leading company. After some initial discovery, the capable sales rep dove into the platform to give me a look at one of the functionalities I was most interested in. But during the live demo, disaster struck.
The Freeman Company
AUGUST 7, 2024
How VidCon’s annual convention in Anaheim levels up the live experience for emerging GenZ audiences.
Only B2B
AUGUST 7, 2024
45% of marketers say that attracting quality leads with content remains their top challenge, with 38% of businesses struggling to find the resources to produce more. ( Semrush , 2023). If you don’t want to fall into this bracket, you need more sales-qualified leads. That’s why we have set the lead qualification criteria for you. Before diving into the lead qualification criteria, let’s explore what it is and why it is important.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Madison Logic
AUGUST 7, 2024
If the last few years have taught us anything, it’s the need to be adaptive and resilient to succeed with any change that comes our way. This couldn’t be more true for B2B marketing leaders currently activating campaigns. At a time marked by new technologies, continued economic unpredictability, and changing buying behaviors, success depends on staying ahead of the curve by identifying and leveraging trends that can propel your strategies to new heights.
Velocity Partners
AUGUST 7, 2024
This is one of a series of blogs about the changing B2B Go-To-Market landscape. You can check out the others in the series at the bottom of this piece. Brand is back and we’ve been banging on about it for ages. So much so that we wrote a whole dang manifesto about it. And in it, Jon Miller (the founder CEO of Marketo and Engagio and most recently CMO at B2B Go-To-Market powerhouse Demandbase) makes the case for investing big in it.
Spiralytics
AUGUST 7, 2024
Email marketing is the perfect means for businesses to keep customers updated about new launches or upgrades to existing products or services. They hold the power to generate sales for your business. Getting inspiration from innovative, spot-on emails from well-known companies is a great way to modify your marketing strategy and turn customers into buyers.
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