Marketing Insider Group

OCTOBER 25, 2017

It’s very easy to get caught up in the specific processes involved in making marketing Agile. Creating a backlog, conducting retrospectives, and striving for cross-functional teams are all worthy goals, and each of these should be on your Agile marketing roadmap. But the truth is, there are things you can begin doing today that will […]. The post 7 Simple Ways to Make Your Marketing More Agile appeared first on Marketing Insider Group.

Marketing & Strategy 405

Marketing & Strategy Marketing Process Marketing Strategy 405

Influitive

OCTOBER 25, 2017

By now, you’ve probably heard the news: the role of the CMO is changing. Gone are the Mad Men-style days when the CMO’s main job was to create flashy ad campaigns. It now requires a range of skills, including: Strategic thinking Organizational alignment to deliver better customer experiences Data-driven decision-making This shift has also changed.

CMO 220

CMO Ads Campaigns B2B Marketing 220

KoMarketing Associates

OCTOBER 25, 2017

More marketers are turning to marketing technology (martech) to achieve their top objectives and they are finding success by implementing these solutions. The “Marketing Technology ROI Survey” from Ascend2 recently found that the majority of marketers (69 percent) turn to martech to increase their marketing ROI. Forty-eight percent do so to improve marketing efficiency, while 40 percent utilize martech to improve decision-making.

ROI 123

ROI Marketing Management Marketing & Strategy Distribution 123

Contently

OCTOBER 25, 2017

Last month I started working at a Mexican e-commerce company as the content manager. The truth is that content marketing is pretty much new around here. The first thing I did when I got the job was to do research, and I’ve been doing that ever since. I’m worried that I’ve been overdoing it, and now I’m at that point where I don’t how to start.

Marketing & Strategy 150

Marketing & Strategy Lead Ranking Content Marketing Analytics Tools 150

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Biznology

OCTOBER 25, 2017

Since the 1950s, artificial intelligence has been a favorite topic of scientific discourse. Now AI has become a reality: intelligent machines will change the way we work, the way we move, and even how wars will be fought. Innovators and scientists around the world believe that now is the time to make sure that AI will not overcome humans, even if studies suggest that machines could one day be more intelligent than we are.

Opinions 123

Opinions Facebook Paid Search Agency Act-On 123

Adobe Experience Cloud Blog

OCTOBER 25, 2017

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. It also highlights that competition is stiff in search engine marketing. As marketers, we’re always looking for a way to get ahead of the competition. To boost quality score, reduce cost-per-click (CPC) and, ultimately, increase ROI.

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134

Kapost

OCTOBER 25, 2017

Let me ask you a couple of questions: Do you think you have what it takes? Do you think you can take on the challenge? These two questions display a. The post From Growth Mindset to B2B Growth Hacking appeared first on Kapost Content Marketing Blog.

B2B 97

B2B Display B2B Marketing Content Marketing 97

Adobe Experience Cloud Blog

OCTOBER 25, 2017

Dreamforce is nearly here! In just a few short weeks, some us will have our wishes granted when Alicia Keys takes the stage. Dreamforce is famous for mixing work with a great time—and there are tons of learning opportunities around the Dreamforce scene. So, even if you don’t have a full pass, you can go back to work with insights on hot marketing topics like AI and ABM , along with some good stories.

Marketing AI 132

Marketing AI Thought Leadership Marketo Account Based Marketing 132

Hubspot

OCTOBER 25, 2017

Think about the last time you were on a conference call with someone in a different location. Did you run into any communication challenges -- technical, or otherwise? Did you find yourself trying to speak up but failing to get a word in? If there were multiple people on that call, did you find that everyone was able to participate? Remote meetings are becoming increasingly commonplace.

Work Management 101

Work Management Planning Hubspot Internet Marketing 101

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Vidyard

OCTOBER 25, 2017

According to your customers, support just got personal. In Salesforce’s 2017 State of Service Report , 69% of consumers and 82% of business buyers now expect support to be personalized to them. That doesn’t sound unreasonable until it’s stacked upon their additional desires to receive faster resolutions, be routed to the right agents, and be recognized across a multiplicity of channels.

Video Marketing 91

Video Marketing Customer Satisfaction FAQ Youtube 91

Engagio

OCTOBER 25, 2017

Many B2B marketing organizations are investigating Account Based Marketing (ABM). But some don’t know how to get started. Overwhelmed by thoughts of changing their programs and hiring new staff, many marketing leaders put aside their plans. The reality is that you can get started with ABM right away and increase your team’s involvement over time. In fact, integrating an ABM strategy into your current way of working doesn’t require a wholesale change.

Account Based Marketing 80

Account Based Marketing Ideal Customer Profiles ABM De-duping 80

Vidyard

OCTOBER 25, 2017

Vidyard helps customer support teams resolve cases faster and improve customer experience with personalized and on-demand video for support. KITCHENER, Ontario – October 25, 2017 – Vidyard , the new generation video platform for business, today announced Vidyard for Support , an innovative solution to help customer support teams resolve tickets faster and deliver an enhanced customer experience using personalized and interactive video content.

Paid Search Agency 77

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 77

G2M Solutions

OCTOBER 25, 2017

If you are a B2B salesperson you might be rather worried about some of the research data that's being widely quoted by "the experts." Here is a selection: "Customers rate the salesperson as the least influential interaction in the buying process" - Gartner. "Death of the B2B salesperson: 93% of buyers say they prefer buying online rather than from a salesperson" - Forrester. "57% of the buyer's journey is complete before a customer's first contact with supplier" - Corporate Executive Board. "67%

B2B Sales 76

B2B Sales B2B Buyer's Journey Gartner 76

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Hubspot

OCTOBER 25, 2017

Every salesperson has a go-to spiel for when someone asks who you are and what you do. You might call it a talk track, elevator pitch, or script -- but you’ve got one. Many salespeople launch into a 30-second diatribe on what their company does, why it’s important, and why they’d love to tell you more. Don’t be that rep. Inevitably, they’ll start rambling.

Analysis 80

Analysis SERP Marketing Prospects Training 80

Champion Communications

OCTOBER 25, 2017

Global worldwide management consulting firm McKinsey says moribund organisational culture is one of the biggest barriers to succeeding in the digital age. Click on the button below to download our free guide to b2b lead generation.

Barriers 59

Barriers B2B Brand Identity Branding 59

Golden Spiral

OCTOBER 25, 2017

The problem with branded podcasts has nothing to do with brand. Instead, it has to do with the association that branded content is inherently self-promotional, has a myopic focus on the brand’s bottom line, and doesn’t actually deliver real value — which all translates to boring in the listener's mind. Luckily, it doesn’t have to be that way.

Companies 59

Companies Promotion Brand Identity Branding 59

Aberdeen

OCTOBER 25, 2017

Nathan Kontny is the CEO of Highrise , a CRM tool built by the team behind Basecamp. Prior to Highrise, Nathan was a software engineer and designer for 15 years. He began his entrepreneurial career with two Y Combinator backed startups: Inkling in 2005 and Draft in 2011. . I had a chance to ask Nathan some questions about the current state of personalization.

Marketing AI 63

Marketing AI Personalization Paid Search Agency Companies 63

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

Vidyard

OCTOBER 25, 2017

Vidyard helps customer support teams resolve cases faster and improve customer experience with personalized and on-demand video for support KITCHENER, Ontario – October 25, 2017 – Vidyard , the new generation video platform for business, today announced Vidyard for Support , an innovative solution to help customer support teams resolve tickets faster and deliver an enhanced customer experience using personalized and interactive video content.

Paid Search Agency 50

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 50

Lead Liaison

OCTOBER 25, 2017

We’ve talked about the 5 ways that marketing teams can benefit from Microsoft Dynamics CRM and Marketing Automation integration here. Today, we want to take a look at how sales can benefit from that same integration. Let’s face it: time is not the sales person’s friend. I’ve seen far too many talented people fail in B2B sales because they couldn’t manage time.

Lead Liaison 48

Lead Liaison Marketing Automation Services Marketing Automation CRM 48

Vidyard

OCTOBER 25, 2017

Vidyard helps customer support teams resolve cases faster and improve customer experience with personalized and on-demand video for support KITCHENER, Ontario – October 25, 2017 – Vidyard , the new generation video platform for business, today announced Vidyard for Support , an innovative solution to help customer support teams resolve tickets faster and deliver an enhanced customer experience using personalized and interactive video content.

Paid Search Agency 50

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 50

Hinge Marketing

OCTOBER 25, 2017

The branding process is often misunderstood. This video blog explains the three components to getting it right. Transcription. Hi, this is Lee Frederiksen. Today I wanna talk to you about the branding process. Now the branding process is something that’s often misunderstood. Sometimes we think about the branding process as coming up with a new logo, or a new website design, or a new name for the firm.

Process 48

Process Video Marketing Brand Identity Branding 48

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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

Trends

GreenRope

OCTOBER 25, 2017

Create a Converting Landing Page in GreenRope. **Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. The bolded content is Olark's addition! Thanks guys! Landing pages are a great way to acquire new leads and contacts from page visitors. Each landing page you create should have a clear end goal: To make the visitor take some action (i.e. download an ebook, sign up for a demo, or perhaps, buy an exclusive report).

Landing Pages 40

Landing Pages PPC CRM Email Campaigns 40

Onstream Media

OCTOBER 25, 2017

Compare: Onstream Webinars vs Adobe Connect.

Webinar Metrics 40

Webinar Metrics 40

GreenRope

OCTOBER 25, 2017

Create a Converting Landing Page in GreenRope. **Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. The bolded content is Olark's addition! Thanks guys! Landing pages are a great way to acquire new leads and contacts from page visitors. Each landing page you create should have a clear end goal: To make the visitor take some action (i.e. download an ebook, sign up for a demo, or perhaps, buy an exclusive report).

Landing Pages 40

Landing Pages PPC CRM Email Campaigns 40

Terminus

OCTOBER 25, 2017

You might not expect marketing and football to have much in common, but they’re a lot more similar than you would think! —To do this, you must make sure your whole team works together to execute plays that move the ball — or your prospective customers — down the field and into the proverbial end zone. It’s All About Teamwork. Just like with recruiting in football, building your A-team is crucial to closing more deals in B2B.

Account Based Marketing 22

Account Based Marketing Sales Management Ideal Customer Profiles Planning 22

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

B2B Marketing

GreenRope

OCTOBER 25, 2017

Create a Converting Landing Page in GreenRope. **Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. The bolded content is Olark's addition! Thanks guys! Landing pages are a great way to acquire new leads and contacts from page visitors. Each landing page you create should have a clear end goal: To make the visitor take some action (i.e. download an ebook, sign up for a demo, or perhaps, buy an exclusive report).

Landing Pages 40

Landing Pages PPC CRM Email Campaigns 40

Terminus

OCTOBER 25, 2017

Fit, intent, and engagement provide the core data you need to be successful with your account-based marketing program. In my previous blog on “The Formula for Account-Based Marketing Success” , I outlined the importance of taking a data-driven approach in your account-based marketing program and introduced a model I refer to as Fit + Intent + Engagement.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles Intent Lead Ranking 20

GreenRope

OCTOBER 25, 2017

Create a Converting Landing Page in GreenRope. **Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. The bolded content is Olark's addition! Thanks guys! Landing pages are a great way to acquire new leads and contacts from page visitors. Each landing page you create should have a clear end goal: To make the visitor take some action (i.e. download an ebook, sign up for a demo, or perhaps, buy an exclusive report).

Landing Pages 40

Landing Pages PPC CRM Email Campaigns 40