SendX
APRIL 16, 2024
If you’re on Shopify, odds are you’ve got making money on the brain. The question is are you using your email marketing platform to increase Shopify sales? If not, you’re leaving money on the table as the saying goes.
Vision Edge Marketing
APRIL 16, 2024
The digital transformation has reshaped the business landscape. When coupled with the principles of advantageous excellence (AdvEx), digital transformation becomes a catalyst for continuous improvement, agility, and long-term success. This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions.
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CMSWire
APRIL 16, 2024
Hyper-personalization can allow brands to meaningfully engage customers resulting in appealing marketing, customer satisfaction and business upticks. Continue reading.
Sprout Social
APRIL 16, 2024
Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These insights build stronger messaging, campaigns, product lines—the opportunities are endless.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
APRIL 16, 2024
It’s important to start monitoring consent management as part of your digital analytics strategy. Apart from the EU, various privacy laws in the U.S., Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. Users are becoming increasingly aware of their privacy rights, opting out of tracking cookies more than ever (call it the fear of being stalked).
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
APRIL 16, 2024
With the right content marketing strategy, you can engage your audience at every stage of their journey. From sparking initial awareness to nurturing their consideration and guiding them toward a decisive action, crafting your content with precision is crucial. Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and converts your audience.
CMSWire
APRIL 16, 2024
In this era of ever-increasing competition and evolving consumer demands, businesses that embrace the power of feedback gain a significant advantage. Continue reading.
Martech
APRIL 16, 2024
U.S. internet advertising reached a record $225 billion in 2023, a 7.3-percent increase year-over-year, according to the latest IAB report on U.S. ad revenue, conducted by PwC. Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023.
CMSWire
APRIL 16, 2024
By consistently delivering excellent service when customers seek assistance, you can cultivate loyalty. Continue reading.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Martech
APRIL 16, 2024
If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even faster? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. Not necessarily. What matters is that you reach your customers when they need to be reached, with the right experience.
CMSWire
APRIL 16, 2024
Harness purpose-built AI for CX success by developing a foundation, strategizing a framework and confirming leadership buy-in. Continue reading.
Sword and the Script | B2B
APRIL 16, 2024
Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. As a business function, marketing does not exist in those companies: “…we find that investments in systematic marketing by early-stage B2B start-ups increase firm valuation, yet more than half of early-stage B2B start-up firms choose not to invest in systematic marketing,
CMSWire
APRIL 16, 2024
After a rough start, more within the tech industry are looking at Google's technical capabilities, resources, and silicon and reassessing it in the AI race. Continue reading.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Salesforce Marketing Cloud
APRIL 16, 2024
You’ve probably heard this before: Many small-to-medium sized businesses (SMBs) have great products and services, but struggle to be seen. Digital marketing for small businesses can be tricky at first, but it’s a crucial skill that helps SMBs connect with their community and customers. According to our research , 67% of SMB leaders say community support has been important to their company’s survival.
Velocity Partners
APRIL 16, 2024
This is the sixth in a series we’re running about the new B2B GTM playbook. You can find the other five blogs in the series here. The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. Tens of thousands of marketers in B2B tech firms have based their go-to-market strategy (and careers) on his principles.
Benchmark Email
APRIL 16, 2024
Even though the digital marketing industry is constantly changing, email marketing remains a cornerstone of marketing strategies for businesses across industries. However, with inboxes flooded with messages competing for attention, standing out has become more challenging than ever. As we step into 2024, the art of email design continues to undergo transformations, driven by evolving… The post Email Design Trends: What Catches the Subscriber’s Eye in 2024?
MKT1
APRIL 16, 2024
One of our 2024 goals at MKT1 is to help marketers stay up to speed on all things AI. Many of you are wondering if you’re “doing enough”, “getting left behind”, or “using AI for the right things” So, we recently held our second AI Showcase event for marketers. In parallel, we ran a survey to determine what AI workflows you’re using daily, weekly, or monthly—and also which workflows you’ve tried and stopped or never tried at all.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Square 2 Marketing
APRIL 16, 2024
You published and shared some new content, and now you’re seeing great engagement and conversion rates exceeding your expectations. Congratulations! The work you put into your content strategy to develop valuable assets is paying off. This great performance means you’ve hit on a topic that’s relevant and important. It’s time to take that value and use it to reach an even broader audience.
Go Beyond SEO
APRIL 16, 2024
Welcome to our article on effective Pest Control Website Design solutions! In today’s digital age, having a strong online presence is crucial for the growth of your pest management business. Your website serves as a virtual storefront, representing your brand and attracting potential customers. It is essential to invest in a well-designed website that not only showcases your services but also drives growth and generates leads.
Benchmark Email
APRIL 16, 2024
The post Email Design Trends: What Catches the Subscriber’s Eye in 2024? appeared first on Benchmark Email.
PureB2B
APRIL 16, 2024
Content syndication helps extend your reach and drive more traffic. Let's debunk these content syndication myths for more informed decisions.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
sagefrog
APRIL 16, 2024
To the uninitiated, B2B marketing may appear to be a smattering of strategies and tactics coming together in an everything-but-the-kitchen-sink-style soup. However, experts know that effective marketing is laser-focused and more like an artisanal baked good than a haphazard soup, requiring precision and a tried-and-true recipe that ensures quality and repeatability.
HG Data
APRIL 16, 2024
Key Takeaways: $231.2 billion in projected IT spend by healthcare organizations in the next 12 months 67% of the healthcare IT market size comes from the United States 49% of healthcare IT spend comes from companies with revenue of $1 billion or more The top technology trends in healthcare can be mapped to five IT […] The post Healthcare Technology Trends: IT Market Share & Buyer Landscape appeared first on HG Insights.
B2BMarketing.net
APRIL 16, 2024
In this era of ubiquitous artificial intelligence, we find ourselves at a crossroads. Chatbots banter but rarely relate, and algorithms predict preferences without the emotional resonance behind them. The missing piece? Empathy—the core of human connection. Yet, it’s precisely this gap that offers an unprecedented opportunity for collaborative intelligence, the teamwork between human and machine, to bring B2B brands closer to their customers, making them more fiercely human than ever.
Digilant
APRIL 16, 2024
Digital out-of-home (DOOH) advertising represents a powerful way for brands to reach their audiences at the most impactful moments in their day. Last year, U.S. ad spend in this channel climbed to an impressive $2.87 billion , and eMarketer expects DOOH to see continued double-digit spend growth through at least 2027. DOOH advertising enables brands to find on-the-go consumers across digital out-of-home media from billboards, to salons and gyms, to taxis and gas stations, and everywhere in betwe
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Benchmark Email
APRIL 16, 2024
Effective email marketing strategies often rely on a multi-channel approach to reach and engage customers. Among the myriad of marketing channels available, social media and email marketing stand out as two powerful tools for connecting with your audience. While each channel has its strengths and benefits, integrating them can amplify your overall marketing efforts, driving… The post How to Make Your Social Media Efforts Compliment and Amplify Your Email Marketing appeared first on Benchma
Digilant
APRIL 16, 2024
Digital out-of-home (DOOH) advertising represents a powerful way for brands to reach their audiences at the most impactful moments in their day. Last year, U.S. ad spend in this channel climbed to an impressive $2.87 billion , and eMarketer expects DOOH to see continued double-digit spend growth through at least 2027. DOOH advertising enables brands to find on-the-go consumers across digital out-of-home media from billboards, to salons and gyms, to taxis and gas stations, and everywhere in betwe
Salesforce Marketing Cloud
APRIL 16, 2024
When it comes to customer service, the contact center experience can make or break your relationship with your customers. A contact center experience includes all touchpoints a customer encounters while engaging with your service team. An efficient, personalized experience can cement customer loyalty and foster future business opportunities. A clunky or slow contact center experience, however, can lead to customer dissatisfaction and ultimately, loss of business.
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