Tue.Apr 16, 2024

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How Email Marketing Platforms Help Increase Shopify Sales

SendX

If you’re on Shopify, odds are you’ve got making money on the brain. The question is are you using your email marketing platform to increase Shopify sales? If not, you’re leaving money on the table as the saying goes.

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Better Together: Digital Transformation and Advantageous Excellence

Vision Edge Marketing

The digital transformation has reshaped the business landscape. When coupled with the principles of advantageous excellence (AdvEx), digital transformation becomes a catalyst for continuous improvement, agility, and long-term success. This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions.

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Adopting consent-based analytics for long-term marketing success

Martech

It’s important to start monitoring consent management as part of your digital analytics strategy. Apart from the EU, various privacy laws in the U.S., Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. Users are becoming increasingly aware of their privacy rights, opting out of tracking cookies more than ever (call it the fear of being stalked).

Analytics 123
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Email Design Trends: What Catches the Subscriber’s Eye in 2024?

Benchmark Email

Even though the digital marketing industry is constantly changing, email marketing remains a cornerstone of marketing strategies for businesses across industries. However, with inboxes flooded with messages competing for attention, standing out has become more challenging than ever. As we step into 2024, the art of email design continues to undergo transformations, driven by evolving… The post Email Design Trends: What Catches the Subscriber’s Eye in 2024?

Design 108
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Harnessing Customer and Employee Feedback for Better Experiences

CMSWire

In this era of ever-increasing competition and evolving consumer demands, businesses that embrace the power of feedback gain a significant advantage. Continue reading.

Demand 106

More Trending

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Internet advertising up 7.3%, reaching record high in U.S.

Martech

U.S. internet advertising reached a record $225 billion in 2023, a 7.3-percent increase year-over-year, according to the latest IAB report on U.S. ad revenue, conducted by PwC. Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023.

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Taking Hyper-Personalization to the Next Level

CMSWire

Hyper-personalization can allow brands to meaningfully engage customers resulting in appealing marketing, customer satisfaction and business upticks. Continue reading.

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What does ‘Real-Time Marketing’ really mean? by Salesforce

Martech

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even faster? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. Not necessarily. What matters is that you reach your customers when they need to be reached, with the right experience.

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Google's AI Narrative Is Starting to Flip

CMSWire

After a rough start, more within the tech industry are looking at Google's technical capabilities, resources, and silicon and reassessing it in the AI race. Continue reading.

Google 96
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How Top Brands are Accelerating SEO Content Creation with AI

Content Standard

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy. What’s driving the renewed focus on organic search?

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Into the Multiverse: How to Repurpose Content

Square 2 Marketing

You published and shared some new content, and now you’re seeing great engagement and conversion rates exceeding your expectations. Congratulations! The work you put into your content strategy to develop valuable assets is paying off. This great performance means you’ve hit on a topic that’s relevant and important. It’s time to take that value and use it to reach an even broader audience.

Content 94
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How to create better social listening queries

Sprout Social

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These insights build stronger messaging, campaigns, product lines—the opportunities are endless.

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The Blueprint for AI Integration in Customer Experience Management

CMSWire

Harness purpose-built AI for CX success by developing a foundation, strategizing a framework and confirming leadership buy-in. Continue reading.

Buy 98
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Effective Pest Control Website Design Solutions

Go Beyond SEO

Welcome to our article on effective Pest Control Website Design solutions! In today’s digital age, having a strong online presence is crucial for the growth of your pest management business. Your website serves as a virtual storefront, representing your brand and attracting potential customers. It is essential to invest in a well-designed website that not only showcases your services but also drives growth and generates leads.

Design 78
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Emotional Intelligence in Customer Service: The Key Differentiator

CMSWire

By consistently delivering excellent service when customers seek assistance, you can cultivate loyalty. Continue reading.

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Debunking Content Syndication Myths: A Guide for B2B CMOs

PureB2B

Content syndication helps extend your reach and drive more traffic. Let's debunk these content syndication myths for more informed decisions.

Content 72
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33Across Acknowledged as Top Payor in H2 2023 OAREX Top Payor Awards

33Across

33Across was recently named a Top Payor for H2 2023 by OAREX. This bi-annual recognition acknowledges programmatic demand partners who consistently pay their supply partners. The post 33Across Acknowledged as Top Payor in H2 2023 OAREX Top Payor Awards appeared first on 33Across.

Demand 62
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Healthcare Technology Trends: IT Market Share & Buyer Landscape

HG Data

Key Takeaways: $231.2 billion in projected IT spend by healthcare organizations in the next 12 months 67% of the healthcare IT market size comes from the United States 49% of healthcare IT spend comes from companies with revenue of $1 billion or more The top technology trends in healthcare can be mapped to five IT […] The post Healthcare Technology Trends: IT Market Share & Buyer Landscape appeared first on HG Insights.

Trends 63
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Using B2B Buyer Personas & the Buyer’s Journey in Your Marketing

sagefrog

To the uninitiated, B2B marketing may appear to be a smattering of strategies and tactics coming together in an everything-but-the-kitchen-sink-style soup. However, experts know that effective marketing is laser-focused and more like an artisanal baked good than a haphazard soup, requiring precision and a tried-and-true recipe that ensures quality and repeatability.

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Can we use AI to further humanize our B2B Brands?

B2BMarketing.net

In this era of ubiquitous artificial intelligence, we find ourselves at a crossroads. Chatbots banter but rarely relate, and algorithms predict preferences without the emotional resonance behind them. The missing piece? Empathy—the core of human connection. Yet, it’s precisely this gap that offers an unprecedented opportunity for collaborative intelligence, the teamwork between human and machine, to bring B2B brands closer to their customers, making them more fiercely human than ever.

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Email Design Trends: What Catches the Subscriber’s Eye in 2024?

Benchmark Email

The post Email Design Trends: What Catches the Subscriber’s Eye in 2024? appeared first on Benchmark Email.

Design 75
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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A Comprehensive Guide to Digital Out-of-Home (DOOH) Advertising in 2024

Digilant

Digital out-of-home (DOOH) advertising represents a powerful way for brands to reach their audiences at the most impactful moments in their day. Last year, U.S. ad spend in this channel climbed to an impressive $2.87 billion , and eMarketer expects DOOH to see continued double-digit spend growth through at least 2027. DOOH advertising enables brands to find on-the-go consumers across digital out-of-home media from billboards, to salons and gyms, to taxis and gas stations, and everywhere in betwe

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How to Make Your Social Media Efforts Compliment and Amplify Your Email Marketing

Benchmark Email

Effective email marketing strategies often rely on a multi-channel approach to reach and engage customers. Among the myriad of marketing channels available, social media and email marketing stand out as two powerful tools for connecting with your audience. While each channel has its strengths and benefits, integrating them can amplify your overall marketing efforts, driving… The post How to Make Your Social Media Efforts Compliment and Amplify Your Email Marketing appeared first on Benchma

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Highlights from “Generation Enablement Report: The rise of enablement’s influence”

Seismic

Every professional – regardless of their field – has a tool they can’t live without. A carpenter can’t hone their craft without a hammer, while a mechanic can’t get anything done without a socket wrench. In B2B selling, go-to-market (GTM) professionals view enablement tools as mission critical to performing their daily tasks and driving strategic change.

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10 Strategies to Harness the Power of AI and Beyond in Sales

Lead Forensics

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI. 1. Craft Personalized Outreach with AI-Powered Insights (5x More Likely to Convert) Understanding your leads’ needs and preferences is crucial for building rapport and securing meetings.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Can collaborative intelligence between humans and AI make B2B brands more fiercely human than ever?

B2BMarketing.net

In this era of ubiquitous artificial intelligence, we find ourselves at a crossroads. Chatbots banter but rarely relate, and algorithms predict preferences without the emotional resonance behind them. The missing piece? Empathy—the core of human connection. Yet, it’s precisely this gap that offers an unprecedented opportunity for collaborative intelligence, the teamwork between human and machine, to bring B2B brands closer to their customers, making them more fiercely human than ever.

Ethics 52
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A Quick Guide to Video Conversion: Popular Formats, Tools, and Tips

Valasys

As the world around us is evolving rapidly, video streaming and creation has become a very important earning source for many individuals. Videos are used to inform, educate, make people aware and to communicate with them. In the video making process, even though filming and editing are important aspects; however; video conversion plays a significant role leading to distribution of video.

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The new B2B GTM playbook: an interview with Jon Miller, one of the architects of the old one

Velocity Partners

This is the sixth in a series we’re running about the new B2B GTM playbook. You can find the other five blogs in the series here. The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. Tens of thousands of marketers in B2B tech firms have based their go-to-market strategy (and careers) on his principles.