Zoominfo

FEBRUARY 21, 2024

UnboundB2B , a leading agency in B2B lead generation and account-based marketing services, expertly blends the latest technology with deep market insights to create a robust revenue pipeline for businesses. Serving a diverse range of clients, from sprouting startups to established Fortune 500 companies, the company’s mission is centered on enhancing data accuracy and providing tailor-made solutions for businesses to achieve their marketing goals.

Top of Funnel 130

Top of Funnel Cost Zoominfo Data Hygiene 130

Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. We know this from observation and a few useful stats. More than 92% of Fortune 500 companies are using ChatGPT. That’s according to OpenAI CEO Sam Altman in 2023. College-educated workers and young professionals (64% of users are 18-35 ) are the biggest users of ChatGPT ( source ).

Training 149

Training Lead Ranking Phishing Paid Search Agency 149

CMSWire

FEBRUARY 21, 2024

Explore how retailers are enhancing in-store experiences with phygital integration, retail media and innovative tech in 2024. Continue reading.

Trends 124

Trends Media Advertising Channels 124

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% of marketers are likely to use the platform for influencer marketing campaigns. Do you want a piece of this pie and engage your target audience like all these marketers are getting?

Work Management 113

Work Management Planning Advertising Agencies Marketing Management 113

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

CMSWire

FEBRUARY 21, 2024

Learn how Latimer LLM tackles AI bias in customer experiences, ensuring culturally sensitive AI for improved marketing success. Continue reading.

Marketing 119

Marketing 119

CMSWire

FEBRUARY 21, 2024

What your customers have to say matters. How you can unlock brand growth with key customer advocacy strategies. Continue reading.

Loyalty 125

Loyalty Brand Identity Branding Promotion 125

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. But the truth is, a robust manufacturing brand creates a strong foundation for attracting the right prospects, building trust, converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and shortening those long sales cycles.

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Choozle

FEBRUARY 21, 2024

I’ve consistently sought to lead an adventurous life, having been fortunate to travel to numerous destinations, reside in various countries, and engage in experiences that entail a certain level of personal risk. Living a life of adventure Living an adventurous life has not only shaped my character but also highlighted the importance of having a strong support system.

Work Management 96

Work Management Ad Building Contingency Planning Lead Scoring 96

Martech

FEBRUARY 21, 2024

It would be just typical of the E.U. to place citizens’ rights ahead of convenience and profitability for brands — especially tech brands. They do it all the time. Look at the way they just expanded the Digital Services Act to place detailed restrictions on the behavior of almost all “online platforms” (a term that certainly covers hosting services, marketplaces, social media and content-sharing platforms; how sweeping the definition is the courts will doubtless decide).

Marketing AI 91

Marketing AI Paid Search Agency Enterprise Management Gartner 91

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Go Beyond SEO

FEBRUARY 21, 2024

Welcome to our guide on SEO for Accountants ! In today’s digital age, having a strong online presence is crucial for any business, including accounting firms. By implementing effective SEO strategies, you can increase your firm’s visibility and attract new clients. In this article, we will explore the importance of SEO for accountants and provide practical tips on how to optimize your website to outrank your competition in search engine results.

SEO 78

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 78

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. How To Increase Blog Traffic Write Pillar Articles Refresh Evergreen Content Create Internal Link Generate Backlinks Boost New Posts Find Content That Is Already Ranking for Your Keyword Make Something Even Better Reach Out to the

Paid Content 86

Paid Content Traffic Webinar Metrics Marketing & Strategy 86

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. In this final article in the series, we’ll uncover how data can play an impactful role as we engage and retain existing customers, ideally turning them into lifetime loyal supporters of our brand and advocates to their friends, peers and colleagues.

Marketing AI 92

Marketing AI Optimization Allocation Customer Satisfaction 92

Only B2B

FEBRUARY 21, 2024

Gone are the days of B2B marketing campaigns that land with a thud! Forget them! We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. It goes beyond demographics and past purchases, revealing the “why” behind their actions: their specific needs, motivations, and anxieties.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Salesforce Marketing Cloud

FEBRUARY 21, 2024

In some industries, people are afraid they’ll lose their jobs to technology. But when it comes to the future of field service, the opposite is true: there are too many jobs — and not enough experts to fill them. The Bureau of Labor Statistics estimates that U.S. job openings in installation, maintenance, and repair occupations will grow by about 582,100 each year between now and 2032.

Work Management 69

Work Management Service Customer Satisfaction Efficiency 69

33Across

FEBRUARY 21, 2024

Third-party cookies are going away, presenting challenges for programmatic advertising. 33Across CEO Eric Wheeler joins MarTech podcast to discuss this fundamental shift for marketers and how. The post Preparing For A Cookie-Less World (Part 1) | Podcast appeared first on 33Across.

Advertising 62

Advertising Advertisements Marketing Media 62

SmartBug Media

FEBRUARY 21, 2024

Effective franchise marketing drives customer acquisition, maintains brand integrity, and facilitates sustainable growth. The combination of brand positioning, lead generation, digital marketing, local advertising, and paid media helps franchisees maximize their marketing efforts while adhering to established brand standards. For this article, we spoke to franchise business expert Jenn Foster , fractional CMO and founder of Foster Marketing.

Planning 64

Planning Paid Search Agency Marketing Budget Top of Funnel 64

HG Data

FEBRUARY 21, 2024

Last year we introduced exciting new initiatives to make it easier for our users to adopt our world-class Technology Intelligence solutions. Learn more about HG Insider LIVE, Get Started Videos, Release Notes, What’s New Videos, and Best Practices Guides through the HG Resource Center. The post HG Wrapped 2023: Resource Center Enhancements appeared first on HG Insights.

Resources 64

Resources Class Video Marketing Practices 64

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

FMG Suite

FEBRUARY 21, 2024

SAN DIEGO, Calif., Feb 21, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, has been recognized as a Practice Management Solutions Provider of the Year by Wealth Solutions Report’s (WSR) Wealth Exemplar Awards. Identifying industry members, from the largest firm to the singular executive, the Wealth Exemplar Awards celebrate excellence in financial services.

Marketing Management 59

Marketing Management Marketing Automation Services Practices Customer Satisfaction 59

Walker Sands

FEBRUARY 21, 2024

“So, did it work?” Those four simple words encapsulate a conversation happening between B2B marketers and business leaders with increasing frequency. In fact, about 4 in 5 marketing leaders say they feel more pressure from their C-suite to tie marketing success to key business outcomes now compared to 2019. That’s according to our new survey, Outcome-based Marketing: The Case for a Perspective-Shift in B2B Marketing.

B2B Thought Leadership 59

B2B Thought Leadership Planning Thought Leadership Marketing & Strategy 59

Televerde

FEBRUARY 21, 2024

We are quickly entering a new age of technology with AI becoming more prevalent in our everyday lives. From generative AI tools like ChatGPT in the workplace to predictive AI in refrigerators ( yes, really ), it seems that AI will be increasingly involved in our day-to-day. With the expanding presence of AI tools in our work and personal lives, I’m seeing a lot of fear around AI technology.

Work Management 52

Work Management Purchase Software Tools 52

Digilant

FEBRUARY 21, 2024

We’re excited to announce our new video series, “Countdown to the Cookieless Future,” aiming to demystify the impending shift in digital advertising due to the depreciation of third-party cookies in Chrome and outline proactive steps for advertisers. As we embark on this journey, it’s crucial to recognize the foundational role third-party cookies have played in digital advertising and the reasons behind their phased removal.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Urgency Marketing 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

ClearVoice

FEBRUARY 21, 2024

We all know that game. Tug-of-war. But for most marketers, it’s a tug between cost efficiency and maintaining high-quality standards. And it’s quite a strenuous and consistent challenge. With one always outweighing (or pulling) the other, it’s difficult to strike a balance. Maintaining balance is crucial for mid-market and enterprise businesses, especially those inclined toward outsourcing content.

High Quality Lead 52

High Quality Lead Cost Top of Funnel Allocation 52

Blue Flame Thinking

FEBRUARY 21, 2024

You may be surprised when BFT brings a website developer into the project process early on – maybe even from the start. Getting the right people involved at the right time helps project synergy and solves problems quickly. We talked with Rob C., our senior developer, about two frequently asked questions. The spark of curiosity that triggered this conversation helped our clients understand a bit more of what goes on behind the scenes.

Process 52

Process Marketing Management Trigger Marketing Planning 52

RebelMouse

FEBRUARY 21, 2024

With our AI headline generator tool , you can create enticing, click-worthy titles for your articles, product pages, social media captions, content tags, and more. You can also customize AI prompts to manage your content production in one location with our OpenAI integration. RebelMouse’s AI-powered tools help you save time searching for what you need to support traffic-generating content.

Generation 52

Generation Customer Satisfaction Tagging User-Generated Content 52

Walker Sands

FEBRUARY 21, 2024

There’s a growing tension in B2B marketing that has been building over the past few years. Although more C-suite executives than ever expect marketing teams to make a measurable business impact, most marketers don’t orient to outcomes. They cling to channels instead. Consider this contradiction: Despite the fact that 87% of senior marketers say they focus more on business objectives now than 5 years ago, only a quarter of them (27%) start their planning process by identifying the desired outcome

B2B Marketing 52

B2B Marketing Planning B2B Budget Programs 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Mereo

FEBRUARY 21, 2024

By now, heads of sales everywhere have their revenue plans in place for 2024. And whether or not you took part in the creation of the plan, as the head of sales you now own the commitment to see it through for your team, your investors and your organization. But your plan is only good as its weakest link. What would happen to your organization, your people, your own role, if the revenue plan is not met and that could be avoided?

Planning 41

Planning Ideal Customer Profiles Eye-Tracking Top of Funnel 41

Bluetext

FEBRUARY 21, 2024

With new channels and platforms constantly emerging in today’s evolving digital landscape, it’s easy to get lost in the buzz of the latest ‘shiny new toy.’ Today, it’s more important than ever that when executing digital orchestration initiatives, that we never lose sight of the main goal, and the main KPIs we are looking to achieve. Yes – it can be helpful to tap into new channels and a/b test different tactics, but only to the extent that it will help achieve your campaign’s goals.

Digital Marketing Funnels 46

Digital Marketing Funnels Lead Scoring Lead Ranking CTR 46

Salesforce Marketing Cloud

FEBRUARY 21, 2024

No three words on a calendar invite can cause nerves like “sales performance review.” And sales reps aren’t the only ones who worry about these conversations. Performance reviews can be just as daunting for sales leaders. Instead of dreading performance review time, treat it as a valuable chance to connect one-on-one with your sales reps.

Sales Management 105

Sales Management Examples Top of Funnel Tips 105