Wed.Feb 21, 2024

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Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

Even if you have a rule against it, your employees probably use ChatGPT for work. We know this from observation and a few useful stats. More than 92% of Fortune 500 companies are using ChatGPT. That’s according to OpenAI CEO Sam Altman in 2023. College-educated workers and young professionals (64% of users are 18-35 ) are the biggest users of ChatGPT ( source ).

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How Technology Marketers Lead the Way in AI Experimentation [New Research]

Content Marketing Institute

Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently? Find out in CMI’s newly released technology content marketing research.

Research 100
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How to Use Manufacturing Branding & Industrial Lead Generation as a Power Couple

Tiecas

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. But the truth is, a robust manufacturing brand creates a strong foundation for attracting the right prospects, building trust, converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and shortening those long sales cycles.

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Instagram Influencer Marketing: How To Find and Work With Influencers

SocialPilot

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% of marketers are likely to use the platform for influencer marketing campaigns. Do you want a piece of this pie and engage your target audience like all these marketers are getting?

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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SEO for Accountants: Boost Your Firm’s Visibility

Go Beyond SEO

Welcome to our guide on SEO for Accountants ! In today’s digital age, having a strong online presence is crucial for any business, including accounting firms. By implementing effective SEO strategies, you can increase your firm’s visibility and attract new clients. In this article, we will explore the importance of SEO for accountants and provide practical tips on how to optimize your website to outrank your competition in search engine results.

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Brick-and-Mortar CX Trends Shaking Up Retail

CMSWire

Explore how retailers are enhancing in-store experiences with phygital integration, retail media and innovative tech in 2024. Continue reading.

Trends 91
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Driving growth through data: Optimizing the retention stage

Martech

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. In this final article in the series, we’ll uncover how data can play an impactful role as we engage and retain existing customers, ideally turning them into lifetime loyal supporters of our brand and advocates to their friends, peers and colleagues.

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Overcoming AI Bias in CX With Latimer

CMSWire

Learn how Latimer LLM tackles AI bias in customer experiences, ensuring culturally sensitive AI for improved marketing success. Continue reading.

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How to Leverage Intent Data for Personalized B2B Marketing to Achieve Sales Target in 2024?

Only B2B

Gone are the days of B2B marketing campaigns that land with a thud! Forget them! We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. It goes beyond demographics and past purchases, revealing the “why” behind their actions: their specific needs, motivations, and anxieties.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How Customer Advocacy Fuels Brand Loyalty and Growth

CMSWire

What your customers have to say matters. How you can unlock brand growth with key customer advocacy strategies. Continue reading.

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How To Increase Blog Traffic: 25 Proven Strategies for Guaranteed Uplift

Optinmonster

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. How To Increase Blog Traffic Write Pillar Articles Refresh Evergreen Content Create Internal Link Generate Backlinks Boost New Posts Find Content That Is Already Ranking for Your Keyword Make Something Even Better Reach Out to the

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The Future of Field Service Is All About These 4 Technologies

Salesforce Marketing Cloud

In some industries, people are afraid they’ll lose their jobs to technology. But when it comes to the future of field service, the opposite is true: there are too many jobs — and not enough experts to fill them. The Bureau of Labor Statistics estimates that U.S. job openings in installation, maintenance, and repair occupations will grow by about 582,100 each year between now and 2032.

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Building Your Dream Team: Who’s On Your Support Squad?

Choozle

I’ve consistently sought to lead an adventurous life, having been fortunate to travel to numerous destinations, reside in various countries, and engage in experiences that entail a certain level of personal risk. Living a life of adventure Living an adventurous life has not only shaped my character but also highlighted the importance of having a strong support system.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Preparing For A Cookie-Less World (Part 1) | Podcast

33Across

Third-party cookies are going away, presenting challenges for programmatic advertising. 33Across CEO Eric Wheeler joins MarTech podcast to discuss this fundamental shift for marketers and how. The post Preparing For A Cookie-Less World (Part 1) | Podcast appeared first on 33Across.

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Franchise Marketing Expert Shares Digital Triumphs

SmartBug Media

Effective franchise marketing drives customer acquisition, maintains brand integrity, and facilitates sustainable growth. The combination of brand positioning, lead generation, digital marketing, local advertising, and paid media helps franchisees maximize their marketing efforts while adhering to established brand standards. For this article, we spoke to franchise business expert Jenn Foster , fractional CMO and founder of Foster Marketing.

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HG Wrapped 2023: Resource Center Enhancements

HG Data

Last year we introduced exciting new initiatives to make it easier for our users to adopt our world-class Technology Intelligence solutions. Learn more about HG Insider LIVE, Get Started Videos, Release Notes, What’s New Videos, and Best Practices Guides through the HG Resource Center. The post HG Wrapped 2023: Resource Center Enhancements appeared first on HG Insights.

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FMG Recognized as Practice Management Solutions Provider of the Year by Wealth Solutions Report

FMG Suite

SAN DIEGO, Calif., Feb 21, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, has been recognized as a Practice Management Solutions Provider of the Year by Wealth Solutions Report’s (WSR) Wealth Exemplar Awards. Identifying industry members, from the largest firm to the singular executive, the Wealth Exemplar Awards celebrate excellence in financial services.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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4 Questions Every Marketer Should Ask Themselves

Walker Sands

“So, did it work?” Those four simple words encapsulate a conversation happening between B2B marketers and business leaders with increasing frequency. In fact, about 4 in 5 marketing leaders say they feel more pressure from their C-suite to tie marketing success to key business outcomes now compared to 2019. That’s according to our new survey, Outcome-based Marketing: The Case for a Perspective-Shift in B2B Marketing.

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Robots on the Sales Floor: Can AI Outsell the Human Touch?

Televerde

We are quickly entering a new age of technology with AI becoming more prevalent in our everyday lives. From generative AI tools like ChatGPT in the workplace to predictive AI in refrigerators ( yes, really ), it seems that AI will be increasingly involved in our day-to-day. With the expanding presence of AI tools in our work and personal lives, I’m seeing a lot of fear around AI technology.

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Understanding the Cookieless Future and Its Implications for Advertisers

Digilant

We’re excited to announce our new video series, “Countdown to the Cookieless Future,” aiming to demystify the impending shift in digital advertising due to the depreciation of third-party cookies in Chrome and outline proactive steps for advertisers. As we embark on this journey, it’s crucial to recognize the foundational role third-party cookies have played in digital advertising and the reasons behind their phased removal.

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Striking the Perfect Balance: Cost-Effective Yet High-Quality Content Outsourcing

ClearVoice

We all know that game. Tug-of-war. But for most marketers, it’s a tug between cost efficiency and maintaining high-quality standards. And it’s quite a strenuous and consistent challenge. With one always outweighing (or pulling) the other, it’s difficult to strike a balance. Maintaining balance is crucial for mid-market and enterprise businesses, especially those inclined toward outsourcing content.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Integrating Web Development Early is Key to a Smooth Project Process

Blue Flame Thinking

You may be surprised when BFT brings a website developer into the project process early on – maybe even from the start. Getting the right people involved at the right time helps project synergy and solves problems quickly. We talked with Rob C., our senior developer, about two frequently asked questions. The spark of curiosity that triggered this conversation helped our clients understand a bit more of what goes on behind the scenes.

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AI Headline Generator: How to Create Site-Wide Prompts

RebelMouse

With our AI headline generator tool , you can create enticing, click-worthy titles for your articles, product pages, social media captions, content tags, and more. You can also customize AI prompts to manage your content production in one location with our OpenAI integration. RebelMouse’s AI-powered tools help you save time searching for what you need to support traffic-generating content.

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Introducing Outcome-based Marketing: A Paradigm Shift for B2B Success

Walker Sands

There’s a growing tension in B2B marketing that has been building over the past few years. Although more C-suite executives than ever expect marketing teams to make a measurable business impact, most marketers don’t orient to outcomes. They cling to channels instead. Consider this contradiction: Despite the fact that 87% of senior marketers say they focus more on business objectives now than 5 years ago, only a quarter of them (27%) start their planning process by identifying the desired outcome

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Make Your Revenue Plan Come True With a Risk Assessment

Mereo

By now, heads of sales everywhere have their revenue plans in place for 2024. And whether or not you took part in the creation of the plan, as the head of sales you now own the commitment to see it through for your team, your investors and your organization. But your plan is only good as its weakest link. What would happen to your organization, your people, your own role, if the revenue plan is not met and that could be avoided?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Benefits of Digital Orchestration: Reporting & KPI Selection

Bluetext

With new channels and platforms constantly emerging in today’s evolving digital landscape, it’s easy to get lost in the buzz of the latest ‘shiny new toy.’ Today, it’s more important than ever that when executing digital orchestration initiatives, that we never lose sight of the main goal, and the main KPIs we are looking to achieve. Yes – it can be helpful to tap into new channels and a/b test different tactics, but only to the extent that it will help achieve your campaign’s goals.

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7 Sales Performance Review Examples & Tips

Salesforce Marketing Cloud

No three words on a calendar invite can cause nerves like “sales performance review.” And sales reps aren’t the only ones who worry about these conversations. Performance reviews can be just as daunting for sales leaders. Instead of dreading performance review time, treat it as a valuable chance to connect one-on-one with your sales reps.

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Business intelligence reporting: making sense of your organization’s data

Sprout Social

Most businesses collect a wealth of data daily. From consumer and competitor insights to social media analytics, this data helps you make smarter decisions, spot trends and stay ahead of the curve—if you know how to make sense of it. This is the power of business intelligence (BI) reporting. The right BI tools turn mountains of data from various sources into actionable, easily analyzed documents or dashboards.