Mon.Feb 13, 2017

The 29 Best Social Media Monitoring Tools


Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media.

The Infographic that Will Revolutionize Your Approach to Content Creation

B2B Marketing Insider

Here’s an important question. When you come up with your content marketing strategy, do you consider the psychological impact of what content you choose? Taken even further, to what extent does psychology influence how you craft that content?

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You Can Run But You Can't Hide from the Importance of Data in Modern Marketing

Modern Marketing

Marketing equals data and data equals marketing. These two things go hand in hand as marketing technology becomes a bigger driver in marketing itself.

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Nine Lessons in B2B Thought Leadership [Research]

B2B Marketing Insider

We surveyed over 200 senior executives at FTSE 350 organisations to better understand how they view and use content marketing. The results bring good news to those in charge of a B2B firm’s marketing and communication programmes – if they heed these nine lessons.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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Spring Cleaning, Marketing Style: How to Conduct Your Next SEO Audit

Content Standard

It’s that wonderful, humbling time of year. With 2016 behind, you’ve hopefully had a number of successes—more content produced than in any year previous, better site traffic, more interaction.

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B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics


One of major benefits of working at Bizible is “dog-fooding” your own product. We get to test new product features each month and it’s like being the test driver for every new Ferrari model. Ok, maybe not exactly, but still rewarding if you love numbers and marketing.

5 Ways to Say 'No' At Work (Without Feeling Guilty) [Infographic]


With the new year well under way, we thought it might be fun to check in on how those resolutions are going. Are you eating more vegetables? Doing more community service? Achieving better work-life balance?

7 Things You Should Know Before Researching Content Marketing Solutions


Imagine you’re a tailor. One afternoon, someone calls your shop and asks you to make a pair of pants. What kind of pants?” ” you ask. “Oh, Oh, just pants,” they say. “How much do pants cost?”

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

The rise of digital twins in the Industrial Internet of Things


You Can’t Provide an Experience to a Customer You Don’t Know

Aberdeen CMO Essentials

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Content marketing 2017: revisit your strategy – relevance is not enough anymore


Content marketing has become mainstream. For many companies it’s a component of their marketing strategies. Content marketing experts look at 2017 and the next years with predictions which are increasingly related with emerging or maturing technologies. What’s the role of artificial intelligence in content marketing? How can we leverage the Internet of Things in content […]. Content marketing

Customer Lifecycle Metrics, Part 5: Retention and Expansion


This is part five in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture , convert , and expand. Once your prospect converts and becomes a customer, your job as a B2B marketer isn’t done – in fact, the most significant part is just beginning. At least, that’s the case if you’re working for a top performing company.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

This is the week that was in B2B: from surrogate meeting attendees to AI tools

Earnest about B2B

In a week where Netflix got a kicking for its dirty data centres , Forrester revealed who was most at blame for losing our data and Uber got sued by a philanderer , there was much to write home about in the world of B2B. Tongue in cheek B2B campaign' of the week.

The most memorable martech resume I’ve seen


This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research.

Report: More Organizations are Embracing Agile Marketing Strategies

KoMarketing Associates

A number of companies are turning to agile marketing strategies to resonate with their customers and drive results, according to new research. The “Future of Marketing” report from Forbes Insights and Aprimo found that 29 percent of respondents “strongly agree” that their companies fully embrace marketing agility. However, 74 percent stated that the agility of marketing operations is a challenge.

The Branding Process for Professional Services Firms

Hinge Marketing

The branding process is a systematic approach to creating and promoting a firm’s brand. It is essential to the success of any marketing and business development program. Brand building consists of five interrelated phases, each building upon the last: Brand Strategy. Brand Identity. Brand Tools. Brand Launch. Brand Building. The brand building process can be applied to either the development of a new brand or the rebranding of an existing firm.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

4 tips to improve your YouTube channel


If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. That rule is that volume wins. Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well.

Evaluating ABM, Omni-Channel Marketing, Social Media [VIDEO]


In this week’s Marketers Teaching Marketers video interview, Act-On’s senior digital manager gives us tips on account-based marketing (ABM), social media, and omni-channel marketing.

Tips for Using Video to Increase Social Media ROI


You’ve heard it said many times that “a picture is worth a thousand words.” It might be an old cliché, but it’s a truth that’s brought to bear in B2B marketing. Videos are the most engaging content used in modern campaigns.

The Secret to Crafting an Awesome Sales Pitch


The glory days of blind pitching are over—paving the way for a new way of doing things in sales and marketing departments everywhere. Much of the shift can be seen in how people are using online technologies to find information about brands, buy products and services, keep up with trends, and connect with people or communities.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Sheila Kloefkorn of KEO Marketing Delivers “Top Technology Trends for 2017”

KEO Marketing

KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on February 28, 2017. PHOENIX, Ariz., February 14, 2017 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced that CEO and president Sheila Kloefkorn will lead a session at the Arizona Technology Council’s Lunch & Learn event on Tuesday, February 28, 2017. Titled “ Top Technology Trends for 2017 ,” the educational session will be conducted from 11:30 a.m. to 1:00 p.m.

How to reach the exact audience that you want to target


Data is the driving force behind any lead generation activity. It should tell a clear story of your customers, how they behave and what motivates them. Power up your data profile! Learn the importance of data solutions and what it can bring to your business! Watch now! The post How to reach the exact audience that you want to target appeared first on PureB2B. Blog B2B-Marketing Business Blogging Buyer's Journey Data Data Quality data services Database-Management Marketing Sales Funnel

Creating a Perfect Lead Generation Marketing Campaign [INFOGRAPHIC]


Implementing lead generation campaigns such as SEO, PPC and email requires the orchestration of a lot of instruments. If it’s done correctly, campaigns create beautiful music; if not, they create a lot of noise and not much else. PPC agencies like Straight North know this all too well. This agency has created the infographic you can check below, the Lead. The post Creating a Perfect Lead Generation Marketing Campaign [INFOGRAPHIC] appeared first on Opentopic. Brands & Marketers

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Building a Loyal Customer Base with Big Data Marketing


There is no denying that big data marketing is critical to the success of your digital advertising strategies. Your data helps you generate leads, uncover new opportunities, appeal to your buyer personas and build your brand.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Should all Good Things Come to an End?

Ambal's Amusings

I don’t know when and where this rose shot out as a bud. I don’t know when and where it blossomed. I only know when and where I got it. I went to the temple a few weeks back where they distribute flowers, fruits and nuts. That is the day I got this rose. I … Continue reading Should all Good Things Come to an End? Life/Experiences end good things

The big debate: Are the ‘4Ps of marketing’ still relevant?


The relevance of the ‘4Ps of marketing’ in today’s digital world is a topic that continues to cause much discussion. Should marketers relinquish responsibility or retake control? The famous ‘4Ps of marketing’ are revered by some members of the profession, and scoffed at by others. Some see these fundamental tenets of classical marketing theory – referring to product, price, promotion. The post The big debate: Are the ‘4Ps of marketing’ still relevant?

8 Lessons From Online Dating For Email Marketers


Earlier this year I tried my hand at email marketing here at DiscoverOrg. I figured it’d be pretty easy. After all, you’re just dropping some buzzwords into a few compelling sentences, right? Wrong. Not only was writing a good, short, email message to prospects difficult – it felt familiar.