Webbiquity

MARCH 1, 2022

As marketing budgets are restored, marketers plan to spend more on marketing technology , particularly in areas like virtual event platforms , AI tools for marketing and sales, personalization, and chatbots. In terms of content distribution, long-form content like presentation, guides, and white papers saw the biggest gains last year.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Marketing Insider Group

APRIL 13, 2023

Place Next in the 4 Ps of marketing is place (or distribution). Omnichannel sales and distribution have added another wrinkle to doing business, creating a need to seamlessly blend online and in-person commerce. Platforms and Pictures These two are another refinement of the old strategy.

Relevance 333

Relevance Planning Paid Search Agency Work Management 333

Marketing Insider Group

MAY 4, 2021

Now, you have to distribute it and expand its reach for maximum exposure. While you are likely posting on your social media profiles, using email marketing, and using other common distribution models, it’s hard to amplify unless you have a plan and tools to elevate your efforts beyond general posting. Let’s dive into some examples.

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

Content Standard

AUGUST 10, 2015

.” There were big expectations—millions of people who were already using multiple social media accounts were interested by Google’s latest move to diversify its channel distribution. Despite popular belief, Google+ is a platform you can’t really approach like other social media. SEO Benefits of Google+.

Distribution 40

Distribution Search Marketing Advertising Channels Google 40

ClearVoice

MARCH 13, 2024

Your content operations consist of the collection of processes you use to create content and encompass all the people, systems, and tools you manage to produce, publish, and distribute content. Publishing and distribution strategy: This outlines how and where content is published. Automate where possible.

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

i-Scoop

SEPTEMBER 12, 2016

The question ‘Which platform is the best content distribution platform?’ Every company has different goals, different target groups, and different decision makers and this ultimately shapes the choice of platform they make. is a tricky one, because the answer depends on your particular content marketing goals.

Distribution 45

Distribution Advertising Channels Content Best Practices 45

Marketing Insider Group

JANUARY 4, 2021

Search rank tools: You’ll need a platform like SEMRush to derive the stats on keywords, track rank changes, and to help you discover new keywords that may be trending. Distribution plan: Now that you have content, how will you distribute it? Without distribution, it can’t deliver traffic. Twitter makes sense, as well.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Brandpoint

MARCH 14, 2024

In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. How to promote branded content Effective distribution and promotion strategies are essential for maximizing the reach and impact of branded content campaigns.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Marketing Insider Group

NOVEMBER 16, 2020

According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. With a smart platform working for you, you can expect to redirect users back to your site for conversion. Smart Social Media Content Distribution. Retargeting works. Image: Criteo.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Biznology

JANUARY 19, 2021

Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. The severe disruption in distribution value chains in recent years provides a great opportunity for manufacturers to rethink how to deliver their products to customers most effectively.

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. A distribution-first strategy starts with the “they will come” part. SEO Is No Longer the Safe Bet It Once Was There was a time, not long ago, when distribution was of less concern in content marketing.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Content produced and distributed by your business’s marketing team and partners should be available on any channel where your customers are conducting research. What is B2B content marketing?

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Contently

MAY 2, 2023

Content marketers face numerous challenges when it comes to scaling production, highlighting unique POVs, and distributing content on the right channel, at the right time, for the right audience. By the time they train the writer, create the brief, and distribute the work, they probably could’ve done it on their own. The problem?

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Trade Press Services Newsletter

JANUARY 4, 2023

Test a variety of variables, including keyword variations, landing pages, button colors, call-to-action language, social media platforms and email subject lines…the possibilities are endless! Mistake #2: Forgetting the Importance of Distribution You’ve spent so much time and energy creating relevant content for your target audiences.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Seismic

MARCH 12, 2024

This repository, facilitated by Seismic’s platform, acts as the definitive source of truth, minimizing confusion and ensuring that teams can readily access the latest and most accurate information. Teams have access to cutting-edge learning resources, ensuring they remain at the forefront of industry and organizational knowledge.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Trade Press Services Newsletter

NOVEMBER 2, 2023

Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Create and Distribute a Press Release and Add It to Your Press Kit.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

ClearVoice

MARCH 9, 2024

What is Content Distribution? Content distribution is the strategy you apply to publishing, sharing, and promoting your content across multiple platforms and channels to ensure maximum reach and engagement. Why is it Important to Have a Content Distribution Plan? It’s not enough to hit “Publish.”

Distribution 52

Distribution Paid Content Content Planning 52

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. Distribute content in many places from one platform.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

ClearVoice

APRIL 5, 2024

They’ll plan everything from ideation to distribution, deciding on the best topics , formats, and distribution channels for your success. Distribution and promotion Even your best content won’t have any value if it doesn’t reach your target audience. Content creation Once your strategy is in place, it’s time to bring it to life.

Content 52

Content Distribution SEO Validation 52

ClearVoice

APRIL 5, 2024

They’ll plan everything from ideation to distribution, deciding on the best topics , formats, and distribution channels for your success. Distribution and promotion Even your best content won’t have any value if it doesn’t reach your target audience. Content creation Once your strategy is in place, it’s time to bring it to life.

Content 52

Content Distribution SEO Validation 52

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

ClearVoice

MARCH 17, 2023

The fallout may be in your distribution strategy. So, how can you refine your content distribution strategy so your content gets to the right places? Maybe you had an effective content distribution strategy in place before. What is a content distribution strategy? First, what is a content distribution strategy?

Distribution 94

Distribution Webinar Metrics Marketing & Strategy Allocation 94

Contently

NOVEMBER 22, 2021

Marketers had to get used to new content creation, collaboration, and workflow tools, like a content marketing platform. The report showed 83 percent of businesses that considered their marketing efforts to be successful use collaboration and workflow tools to improve how they work with distributed teams. Key takeaways.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

PathFactory

APRIL 23, 2024

B2B marketers need content engagement data that tells them exactly what buyers are interested in, and they need the ability to automate and scale the distribution of the right content to those individual interests. It’s time to stop guessing Counting form fills, PDF downloads, and MQLs isn’t the end goal any longer.

ROI 52

ROI Marketing Automation Services Content Marketing Content 52

Trade Press Services

MARCH 18, 2024

Although the benefits of traditional publishing are similar across the board, the distribution power, readership, and advance-to-royalty ratio vary greatly based on the size and focus of the company. True self-publishing does not include support in the form of editing, design, marketing, and distribution. Is prestige important to you?

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

illumin

APRIL 25, 2024

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. It gets its name because the service delivers “over the top” of another platform, which in this instance is the internet service provider.

Cable 52

Cable Television marketing Mobile Advertising Broadcasting 52

Martech

OCTOBER 9, 2023

It’s my pleasure to report that martech is so alive and that we still need digital asset management (DAM) platforms to be the core of all we do in those efforts. Building an optimized martech stack is your opportunity to amplify your team’s efficiency in distributing your assets to your consumers.

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Distribution 115

Top Rank Marketing

JANUARY 31, 2024

Today’s platforms offer a multimedia-rich ecosystem, ultimately shaping modern digital culture and commerce. Customer behavior has grown in tandem with these platforms as users vote with their views and clicks. Features like one-click reordering, quick customer support, and easily navigable platforms can make or break a deal.

Social Media 92

Social Media B2B Marketing Social Marketing B2B Thought Leadership 92

Martech

FEBRUARY 1, 2024

Corporate gifting platform Sendoso announced it acquired Alyce , combining two of the biggest players in the corporate gifting platform space. There will be no immediate changes to either platform, Kris Rudeegraap, CEO of Sendoso, said in the statement. Alyce will operate as Alyce by Sendoso in the immediate future. Get MarTech!

Fulfillment 98

Fulfillment Ideal Customer Profiles Distribution Vendors 98

Content Standard

APRIL 23, 2024

If anything, the declining effectiveness of traditional media and the sheer volume of channels, content experiences, and platforms available for marketing demands more dedicated oversight from savvy marketing leaders with a seat in the boardroom.

CMO 83

CMO Enterprise Management Planning Work Management 83

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Consider these extra metrics for performance.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Launch Marketing

APRIL 5, 2023

Here are some of the key takeaways from the research: 67% of B2B marketers are using one or more paid distribution channels: Decreasing from 81% the previous year, it shows how important paid advertising still is for B2B organizations. Other platforms such as Facebook and Twitter are showing not as effective or used.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

chiefmartech

DECEMBER 5, 2023

To appreciate this cycle of renewal, consider the distribution of martech apps in over 1,000 stacks that Frans and I collected over the past 7 years: Despite the enormous forces of consolidation by major platforms in the head — Adobe, HubSpot, Microsoft, Oracle, Salesforce, etc. — This isn’t a cost distribution.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. Social media platforms like Meta are, of course, rich in data. Meta saw 16.6%

Lead Gen 111

Lead Gen Paid Content Social Media Sales Qualified Leads 111

Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced. They are also a centralized place where different teams work together to forge cross-functional alignment.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Automation Marketing AI 116

Content Marketing Institute

MAY 19, 2022

Thoughtful distribution gives your content its best chance of achieving success. But how do you know which channels and platforms to use? Follow this guide to ensure your choices align with your marketing goals and audience needs. Continue reading →

Distribution 135

Distribution Advertising Channels Best Practices Content 135

Contently

MARCH 16, 2023

Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution. With Contently, you can get internal or external SMEs to review content, whether they are a user on the platform or not.

Efficiency 136

Efficiency Design SME Budget Programs 136