ConvertKit

MARCH 15, 2021

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: November 2020. For more details on how email deliverability operates, check out our blog post here. The average open rate of all emails sent through ConvertKit was 30%.

Deliverability 93

Deliverability Click Rate CAN-SPAM Open Rate 93

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? For one, SMS messages have a nearly 100% open rate , which means your audience is much more likely to see your text message than your email (average open rates for emails are around 22% ). It’s something 6.57

SMS 101

SMS Marketing & Strategy Marketing Strategy Planning 101

SendX

MAY 14, 2020

This way, you can know how to convince them to open your emails, for instance by offering them freebies or sending them free offers. Aweber, MailChimp, and many other email marketing service providers out there can help you achieve this. That implies that if you opt-in form has too many fields to fill, people will bounce away.

Segmentation 347

Segmentation Practices Best Practices Click Rate 347

Vision6

APRIL 17, 2024

Join us as we explore the key components, best practices, and actionable insights to building an omnichannel strategy that stands out. If your KPI is email open rates, you’ll prioritise optimising your email campaigns and segmenting your audience to improve engagement.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Spiralytics

MAY 23, 2024

Emails such as this one: If your emails get flagged as spam, they will likely never reach the intended inboxes, essentially missing out on potential leads and sales. For additional tips and insights, check out h o w to run a cold email sequence. Overly urgent calls-to-action (“Act Now!”, “Don’t Miss Out!”)

Email Campaigns 62

Email Campaigns Campaigns Lead Scoring Lead Ranking 62

ConvertKit

NOVEMBER 20, 2020

Without an email list, you might lose out on potential clients or customers just because they found you at the wrong time. Letters feel inherently special and deliberate because it’s one person taking the time to write something well-thought-out to another person. But that doesn’t mean they won’t eventually be ready! Remember letters?

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

DotDigital

MAY 20, 2021

SMS marketing has a 98% open rate. Click-through rates on SMS offer messages are 9.18% higher than any other digital channel. Between email, social media, push, and display ads, the space is saturated. As a permission-based channel, customers expressly want you to reach out to them on this channel.

SMS 98

SMS Advertising Channels Trigger Marketing Open Rate 98

SendX

JANUARY 5, 2020

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. For yet others, it may just be an avenue to send out feelers or newsletters with interesting information and specific calls-to-action.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Optinmonster

JANUARY 29, 2024

This is how you’re going to figure out exactly how much your content marketing is earning you. Here’s how you work it out: Step 1. Step 2: Figure Out What It Cost You To Distribute the Content Again, don’t forget those in-house costs. First, though, let’s take a look at the content marketing ROI formula.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because we offer so many different targeting options, you don’t need to blindly cast out a net to get leads. We already discussed the importance of getting high engagement rates.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Martech

FEBRUARY 4, 2022

And if you would a copy you could save or print out for your teams, click here to download the high-res version. This happens when your subscribers Opt-in (In) through a sign-up form. The first thing that your email system should trigger is a Double opt-in (In2) email. Compliance. This can be executed as a “welcome” email.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? In fact, 82% of marketers have reported an increase in open rates through mail personalization. For more inspiration, check out these highly effective welcome email examples. ActiveCampaign.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Optinmonster

JANUARY 26, 2023

Exit-intent is just one of many display rules you can use to precisely set the timing and triggers of your marketing campaigns. Double Opt-In Double optin is the practice of sending an automated confirmation email that new subscribers have to click on to finish signing up for your list. Ready to supercharge your email marketing?

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

SalesIntel

JANUARY 8, 2024

The Update for Bulk Email Marketing and Sales Professionals: Starting in February 2024, Google is rolling out new rules for high-volume email senders who send over 5,000 emails per day to Gmail inboxes. This empowers users to easily opt out of receiving further communications, promoting a more transparent and user-centric approach.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

Vision6

MARCH 17, 2023

It’s a form of opt-in marketing that requires customers to subscribe to receive messages. But remember, the contacts still need to have opted-in to receive your messages! Expands your reach Studies have shown that 91% of consumers would opt-in for SMS messages from brands, further cementing its importance in this day and age.

SMS 52

SMS Opt-out Opt-in Paid Search Agency 52

Vision6

JULY 10, 2023

Vision6’s integration with Litmus , one of the most popular and effective email testing tools, can enable your business to comprehensively test design, versions, displays, and performance. However, the images you include in your email content should load quickly and display correctly.

Email Marketing 40

Email Marketing Practices Best Practices Paid Search Agency 40

Valasys

FEBRUARY 26, 2020

Account-based digital display advertising is the key execution requirement for any ABM program. A report from Google on display ad benchmarks shows that targeted campaigns underperform, having a mediocre click-through rate of 0.09%. This strategy can be optimized by coupling with precision display & LinkedIn advertising.

Advertisements 59

Advertisements Advertising Account Based Marketing B2B 59

SalesIntel

MARCH 20, 2024

Sending Out Overly Generic Messages Generic, impersonalized emails lack any personalization and fail to address the recipient’s unique characteristics, interests, or needs will rarely drive interest or even catch attention. Remember to monitor your open rates to ensure your audience remains engaged without feeling overwhelmed.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

Optinmonster

APRIL 4, 2024

If you want email marketing software that’s better than Mailchimp and has fairer pricing, there are plenty of options out there. We’ve tested, experimented, and optimized our way to a 59% open rate and a 99.08% deliverability rate for our own email campaigns. Click here to get started with Drip.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

DivvyHQ

MAY 19, 2019

Each year comes with new marketing goals and objectives to help you stand out from your competition. One simple example would be that, in comparison to email mailing lists, which have a 20% open rate, SMS marketing dominates with a 90% open rate in the first 3 minutes of sending the message. Know Your Customers.

SMS 68

SMS Relevance Campaigns Tips 68

BenchmarkONE

SEPTEMBER 16, 2020

But before we get into making a case for dynamic content, it’s imperative that we discuss the different forms of dynamic content that are out there. . An example of what this might look like is opting for different subject lines, body content, and call to actions to ensure the message is highly relevant to its particular recipient. .

Email Marketing 89

Email Marketing Top of Funnel Marketing & Strategy Marketing Strategy 89

Directive Agency

JULY 31, 2023

If your goal is to incentivize meetings or book demos, opt for the lead gen form, which generally leads to higher conversion rates. Continuously maxing out the number of exclusions you add to your campaign will help hone your audience targeting to exactly who you need to hit.

Linkedin 52

Linkedin Paid Search Agency Work Management Ads 52

Optinmonster

NOVEMBER 11, 2023

The Welcome Email Your welcome email is the email you send a subscriber within 24 hours after they opt in to your list. It’s a simple email that tells them how happy you are that they’ve subscribed, and then lays out some of the things they can expect to receive in their inbox. Offer emails typically have high open rates.

Lead Ranking 74

Lead Ranking Newsletter Email Marketing Lead Scoring 74

Adobe Experience Cloud Blog

DECEMBER 7, 2016

In a Leanplum report on push notification personalization , we found that messages sent by behavioral triggers enjoy an 800% higher open rate than their non-personalized counterparts. Secret #4: Push Notification Opt-In Requests Are Critical. To combat this issue, consider optimizing your push notification opt-in request.

Opt-out 48

Opt-out Opt-in Mobile Marketing Thought Leadership 48

Learn from the Pros

MARCH 11, 2024

However, with the rise of regulations like GDPR and CCPA, major browsers are phasing out support for third-party cookies. Safari and Firefox have already blocked them by default, and Google Chrome, which holds over 60% of the browser market share, will phase them out by the end of 2024.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

ConvertKit

JULY 21, 2020

If you need a quick catch-up, check out hey.com to see what it’s all about. Messages in the feed are automatically partially displayed, so that you can scroll through your messages without needing to click on each one to view it. You'll need to lean heavily on conversion and click rates to measure success. Hey CEO Tour.

Deliverability 52

Deliverability Opt-out Opinions Opt-in 52

Optinmonster

DECEMBER 5, 2022

There are clear metrics for every step of your email funnel, such as: Open rate. Click-through rate. Conversion rate. Unsubscribe rate. Bounce rate. Opt-in Form. Opt-in forms are how you collect email addresses from your website and blog posts. Revenue attribution. Optin Form. Landing Page.

Top of Funnel 75

Top of Funnel Marketing Funnels Email Marketing Conversion 75

Sharpspring

APRIL 5, 2021

Conversion Rate – Calculated by taking the total number of people who completed your desired action, such as making a purchase or filling out a form, and dividing by the total number of people the email was sent to. Open Rate – The percentage of subscribers on your list who opened the email.

Email Marketing 75

Email Marketing Trends Tips Planning 75

Optinmonster

AUGUST 1, 2022

These email lessons go out automatically over a set period of time. You can test out new course ideas at little to no additional cost. You might ask them to do something offline that moves them closer to their goal, like filling out a budget worksheet or responding to a journal prompt. How to Create an Email Course Lead Magnet.

Course 84

Course Sales Qualified Leads Generation Leads 84

Optinmonster

DECEMBER 28, 2023

There are many influencers, non-profits, and businesses out there. If you’re not someone that networks, reaching out to brands probably sounds tough. It’s really helpful, so go check it out. It’s more than a shout out. Give them a shout out from time to time. Create Bundle Deals 6.

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

Optinmonster

JULY 15, 2020

They offer email automation, segmented contact lists, and detailed analytics reports so you can improve open rates. Plus, we help you out at every stage of your customers’ journey. It can often feel tough for marketers and business owners to get users to opt into their offers. But it turns out, the reverse is true!

Best Practices 82

Best Practices Budget Programs Lead Generation Click Rate 82

Hubspot

JANUARY 23, 2020

With OptinMonster, a huge function of the platform is giving customers the choice to opt-in to emails and track their progress. This platform is a great choice if you feel comfortable with email marketing to the point where you're able to design a workflow that works best for the type of campaign you're rolling out. Image Source.

Work Management 93

Work Management Marketing Management Budget Programs Software 93

Circle Studio

MAY 17, 2018

One caveat to this B2B email marketing best practice would be in the case of specific subscriptions that contacts have opted in for , such as newsletters, blog emails, alerts, etc. Optimizing preview text is a great way to increase B2B email marketing open rates and can sometimes impact open rates by up to 45%.

Email Marketing 60

Email Marketing Optimization B2B Marketing Planning 60

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Click Rate: Number of clicks divided by number of emails delivered. Click-Through Rate (aka Click-to-Open Rate): Number of clicks divided by number of emails opened. But it needs to be.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Adobe Experience Cloud Blog

APRIL 15, 2016

A Return Path study on e-commerce re-engagement email campaigns saw an average of 12% open rates, and regardless of whether the “win-back” email were opened, 45% of subsequent emails were opened. You can then reach out to these prospects with content based on the actions they take (or don’t take). Out of date?

Marketing Automation Services 48

Marketing Automation Services Ad Frequency Thought Leadership Marketo 48

Martech Advisor

NOVEMBER 20, 2019

In the early days of your business, it might be feasible to identify leads/customers using website analytics – and then manually sending out communications to each customer. Average open rate. The average unsubscribed rate across industries is 0.2%. The answer is an emphatic NO. Average spam complaints.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Optinmonster

MAY 29, 2024

Email marketing, despite its effectiveness, has several disadvantages: Spam: Emails marked as spam can lower open rates over time and hurt deliverability. Design challenges: Emails that display inconsistently across devices or email clients can hurt the reader’s experience. Learn how to prevent emails from going to spam.

Enterprise Management 106

Enterprise Management Work Management Email Marketing Marketing Management 106