Adobe Experience Cloud Blog

AUGUST 13, 2018

Just last month, California unanimously passed a privacy law that resembles the GDPR, which makes it even harder for companies to get consumers to consent to direct marketing. The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. The GDPR and Direct Marketing.

Automation 92

Automation Opt-out Opt-in Marketing Automation Services 92

Vision6

JULY 5, 2023

Email marketing is the most profitable form of direct marketing. With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop.

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

The Point

APRIL 5, 2011

Remember: a key factor in direct mail effectiveness is deliverability, not just what gets read once the mailer is in front of the intended recipient. Why Focus Groups Don’t Work for Direct Marketing. But for direct mail, they’re notoriously unreliable. To download a free copy, click here.

Focus Group 100

Focus Group Banner Ads Deliverability Banners 100

Buzz Marketing for Technology

SEPTEMBER 22, 2009

While Facebook has recently surpassed 300 Million members, marketers are just starting to embrace the social network as a place to do business. For savvy Facebook marketers, there are tremendous untapped opportunities to making money. Seven Ways To Make Money On Facebook View more presentations from Paul Dunay.

Facebook 100

Facebook Social Networks Tagging Social Media 100

Stevens & Tate

OCTOBER 22, 2020

Download our eBook for more information. Get started today. Request your FREE quote today. Just reach for your phone. Members only/Subscribers only. Contact us. It’s important that you respond promptly. Click here to learn more about powerful CTA phrases that increase clicks!

Click Rate 67

Click Rate Template Conversion Rate Act-On 67

Ambal's Amusings

OCTOBER 12, 2009

ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. 42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Crimson Marketing

NOVEMBER 18, 2013

Your blog posts, podcasts, and articles can be turned into eBooks, webinars, SlideShares, etc. Your content should be available on your website, your social media channels, in direct marketing pieces, marketing campaigns, and more. .” 5. Repurpose, repackage, and recycle. Establish a rhythm. ” 9.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

LeadSloth

AUGUST 31, 2010

Not just eBooks, blog posts and webinars, but especially email content. Most copywriters focus on whitepapers and press releases, fewer copywriters are good at direct marketing, and even fewer can apply direct marketing best practices to email marketing. Lead Nurturing depends on great content.

Copywriting 100

Copywriting B2B Lead Nurturing Click Rate 100

Martech

MARCH 22, 2022

The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Download the ebook (no registration required). Agile marketing is all about mindset shifts, and the 7 Essential Attributes of Agile Leadership by Leon Purton is a great place to start. Please click the button below to download the full e-book.

Planning 95

Planning Work Management Marketing Management Paid Search Agency 95

Schubert B2B

JUNE 7, 2019

Direct marketing posts should be carefully balanced with other, relevant industry-related news. By strategically integrating new and traditional marketing tactics, your marketing program become more effective and cost efficient. Myth 4: We Should Only Be Posting About Our Company. She received her B.A.

Social Media 85

Social Media Media B2B Buyer Personas 85

KoMarketing Associates

NOVEMBER 13, 2013

These landing pages offered things like White Papers, eBooks, and webinars. McKay Allen is the Inbound Marketing Manager at LogMyCalls. Hi writing has appeared in Search Engine Journal, Mobile Marketer, Direct Marketing News, Social Media Examiner and Target Marketer. Lead Generation'

B2B 120

B2B Landing Pages Leads Lead 120

The Point

APRIL 21, 2010

Additional Resources – In the sidebar, Navicure presents downloadable information offers: white papers, ebooks, podcasts, as “additional resources” to blog readers. (So far, this feature is amongst the most-read content on the blog.).

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Zoominfo

FEBRUARY 25, 2021

Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. The content can be anything from eBooks and sponsored research to upcoming webinars and virtual events a company is participating in.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Liveintent

OCTOBER 17, 2018

About 13% of all retail sales already happens online, as we mention in our new ebook, Surviving the Retail Apocalypse: The Ultimate Guide for Marketeers. Integration of email not only as a direct marketing campaign channel but in a broader sense lets retailers identify people, yes, but within a context.

Amazon 48

Amazon Merchandising eCommerce Demographics 48

markempa

AUGUST 14, 2006

Chock full of useful information, the eBook provides a broad look at the selling process. Chock full of useful information, the eBook provides a broad look at the selling process. Although the advice comes from many directions, youll find some ideas will help you sell more. Download the eBook here.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Webbiquity

FEBRUARY 16, 2016

“Lack of understanding” was cited as the top challenge in using programmatic for 47% of B2B marketers. Between 28% and 35% percent of B2B leads come from marketing, while 45% to 52% on average are generated by sales teams. Direct Marketing ). 3 B2B Lead Nurturing and Marketing Automation Stats and Facts.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Ambal's Amusings

JANUARY 7, 2010

The High-Tech Direct Marketing Handbook. Ardath Albee's Blog Marketing Interactions. Marketing Interactions Blog. The High-Tech Direct Marketing Handbook. A discount, a demo, a free trial, an ebook, free shipping — these are offers. The Content Marketing Playbook. Cindy King.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Ambal's Amusings

FEBRUARY 18, 2010

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Recommended Resources from B2B Marketing Experts. Marketing and Sales Alignment – Marketo eBook (New!). Howard Sewell Recommends.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

KoMarketing Associates

OCTOBER 18, 2018

Get our ebook on a very similar topic.”) Compare it to a more traditional, direct marketing style call-to-action like this: Questions as a Call-To-Action. Calls to action appear – or should appear – anywhere we want people to take action. and elsewhere. Just including a call-to-action makes people more likely to take action.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

Schubert B2B

JUNE 7, 2019

Direct marketing posts should be carefully balanced with other, relevant industry-related news. By strategically integrating new and traditional marketing tactics, your marketing program become more effective and cost efficient. Myth 4: We Should Only Be Posting About Our Company.

Social Media 54

Social Media Media B2B Buyer Personas 54

Excelsior Research

MAY 26, 2021

This is probably one of the oldest methods of marketing and has relevance to even this digital era of marketing making it a highly effective and a new era marketing strategy. ” Why Email Marketing? This helps you plan, organize, conduct, and seek responses in a more organic system.

Email Marketing 52

Email Marketing Planning Business Demand Generation Agencies 52

Crimson Marketing

DECEMBER 12, 2014

Real-time messages can also be timed to coincide with customer milestones, such as membership anniversaries or birthdays, or even be triggered by on-site actions, such as downloading an eBook. There is no wait with email marketing. Email marketing is more personal. Clean your email contacts database.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

NuSpark Consulting

DECEMBER 5, 2011

Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. E- Email Marketing. Email is a critical element of marketing, providing an opportunity to promote follow-up content to prospects. D- Demand Generation.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

NuSpark Consulting

DECEMBER 31, 2011

Reassess and optimize media placements, direct marketing tactics, trade show leads; traditional/digital media mix; Continue to integrate social media into your mix. An “update” on your sales-marketing structure needs to take place in order to serve prospects better. Evaluate current media mix for lead generation.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Schubert B2B

JUNE 7, 2019

Direct marketing posts should be carefully balanced with other, relevant industry-related news. By strategically integrating new and traditional marketing tactics, your marketing program become more effective and cost efficient. Myth 4: We Should Only Be Posting About Our Company.

Social Media 48

Social Media Media B2B Buyer Personas 48

Ambal's Amusings

FEBRUARY 15, 2010

Social marketing goes from test-and-learn phase to a growing slice of corporate marketing budgets in 2H2010. The Feds come down on deceptive online marketing practices. Direct marketers begin to tap social media as a source for new customers, leads and sales. Mani Iyer 's Marketing Action for 2010.

Peer-to-peer 100

Peer-to-peer Creativity Banner Ads Banners 100

The Point

JUNE 11, 2012

Offer an information kit or ebook, but only for attending the event, not just for registering. Used appropriately, incentives can complement the business value of an event by providing the reader a compelling personal incentive for registering. Here are some ideas to consider: 1.

Webinar Metrics 100

Webinar Metrics Landing Pages Paper Lead Scoring 100

Ambal's Amusings

MARCH 18, 2010

Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” ” This said, I encourage marketers to look beyond the numbers of views to the quality of the outcomes. Joe Pulizzi and Jonathan Kran z published The Content Marketing Playbook: 42 Ways to Connect with Customers.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Zoominfo

FEBRUARY 25, 2021

Outbound Prospecting Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. Think about it: wouldn’t you be more likely to buy something if a good friend highly recommended it?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

ClearVoice

JULY 27, 2022

Content marketing involves creating useful content for the audience as a way of educating, entertaining, or offering other value can be considered content marketing. It varies somewhat from direct marketing, where the brand pushes a product or service and asks the audience to buy.

Examples 52

Examples Brand Identity Branding Content Marketing 52

Brandpoint

APRIL 8, 2019

The people who you’re speaking to are the ones who willingly gave you their email, who downloaded your eBook or subscribed to your blog , and are basically saying, “Alright, show me what you got.” CTA Banner for sales & marketing alignment blog post [link] ]. Well worth it, I’d say.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Funnelholic

NOVEMBER 4, 2015

Editor’s note: This post is an excerpt from The #FlipMyFunnel eBook from Terminus. As marketers, one question we always ask ourselves is “How do we expand our reach?” Their account-based lead management suite also includes account-based reporting for a complete look at your marketing efforts.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Ambal's Amusings

NOVEMBER 12, 2010

Marketing and Sales Alignment – Marketo eBook (New!). The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

APRIL 29, 2010

Marketing and Sales Alignment – Marketo eBook (New!). The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Free content: (Non-gated). Blog posts. Newsletters. Video clips. White papers.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

AUGUST 27, 2010

We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Marketing and Sales Alignment – Marketo eBook (New!). The High-Tech Direct Marketing Handbook (Ebook).

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

OCTOBER 15, 2009

Marketing and Sales Alignment – Marketo eBook (New!). The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing and Sales Alignment – Marketo eBook (New!). Brian Carroll.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Excelsior Research

MAY 26, 2021

This is probably one of the oldest methods of marketing and has relevance to even this digital era of marketing making it a highly effective and a new era marketing strategy. Why Email Marketing? This helps you plan, organize, conduct, and seek responses in a more organic system.

Email Marketing 52

Email Marketing Planning Business Demand Generation Agencies 52