Salesforce Marketing Cloud

MARCH 21, 2022

The current digital environment has underscored the importance of engagement — and how governments interact with their constituents. They must accelerate digital transformation with the latest scalable technologies to provide long-term benefits. Learn more. Collaboration, communication, and coordination.

Peer-to-peer 98

Peer-to-peer Work Management Digital Transformation Customer Satisfaction 98

Oktopost

JUNE 29, 2022

Keith Messick, CMO of LaunchDarkly, on the Radically Transparent podcast. Digital transformation has fundamentally changed the way both people and organizations operate. Everything now revolves around digital, social, and mobile. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

B2B Marketing 75

B2B Marketing Transparency CMO B2B 75

Heinz Marketing

APRIL 8, 2023

Chaos Pilots – All Organizations Need One By Jennifer Jackenthal Chaos Pilots can lead transformative change, skillfully execute in unfamiliar territory and are comfortable with uncertainty. No organization is complete without one. What cannot be connected creates a roadblock on the way to digital transformation.

Ideal Customer Profiles 98

Ideal Customer Profiles Optimization B2B Digital Transformation 98

Martech

NOVEMBER 30, 2021

Scrum organizes projects using cross-functional Scrum teams, each one of which has all of the capabilities necessary to deliver a piece of functionality from idea to delivery. Societal changes increased the need for businesses to speed up their digital transformations as more interactions became digital. Scrum events.

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Planning 115

Tomorrow People

OCTOBER 27, 2020

Digital Maturity Matters. For an organization that doesn't depend as much on in-person experiences, the biggest factor that impacted their ability to succeed was how far along it was in its digital transformation. When you look more deeply into delivering customer satisfaction, trust and transparency emerge as watchwords.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Salesforce Marketing Cloud

JANUARY 27, 2022

Organizations add AI-based predictions and recommendations to their sales processes, only to find reluctant teams that don’t have trust in artificial intelligence (AI). All too often, I see organizations overlook this step in the flurry of excitement that AI can generate. Provide context and transparency around AI predictions.

Marketing AI 92

Marketing AI Ad Building Digital Transformation Forecasting 92

Salesforce Marketing Cloud

JULY 10, 2023

Welcome to the digital era, where artificial intelligence reigns supreme and organizations find themselves on the cusp of a revolution. Let’s delve into the essential steps to shift your organization into an AI-driven powerhouse. This fosters a sense of value and motivates individuals to take part in the AI transformation.

Barriers 75

Barriers Ethics Digital Transformation Training 75

Oktopost

MAY 12, 2021

Tackling what are typically thought of by marketing leaders as challenging topics, Catherine Dutton , Global Deputy CMO of Atos joins the Radically Transparent podcast, presented by Oktopost , to reveal why staying ahead of the competition is dependent on more than just creating winning marketing strategies. More on Catherine Dutton.

Transparency 117

Transparency Digital Transformation B2B Sales CMO 117

Martech

JUNE 10, 2022

“It’s unparalleled in the approximately quarter-century of the digital media industry. The digital transformation in the media industry has placed unparalleled pressure on all the links in the complex digital ad supply chain.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Privacy Media 106

Sana Commerce

MARCH 24, 2023

Organizations can also expect higher expectations surrounding reliability on their web stores, as well as higher expectations surrounding UX during the actual purchase experience. This puts renewed pressure on organizations offering e-commerce to be transparent about socially conscious processes.

Marketing Management 52

Marketing Management Digital Transformation Cable Transparency 52

ANNUITAS

AUGUST 19, 2022

This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases. My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Martech

MAY 15, 2024

We discussed the importance of being able to translate technology and break down silos in organizations, all while never losing sight of the customer. But beyond that, what does the technology allow you, as an organization, to do? A: Wanting transparency. Interview edited for length and clarity.)

eCommerce 95

eCommerce Marketing AI Lead Ranking Work Management 95

Salesforce Marketing Cloud

AUGUST 29, 2022

Your opinion may have been swayed by your personal interactions with public sector employees and organizations. One of the primary ways that people form their opinion about the effectiveness or ineffectiveness of the government is through the personal interactions they have with public sector employees and organizations. Most of us do.

Work Management 52

Work Management Service Digital Transformation Transparency 52

Learn from the Pros

APRIL 3, 2024

It promotes transparency and trust and considers the perspectives of people across departments. Other benefits include: Greater Transparency & Trust – A governance body will set guardrails for ethical artificial intelligence use and keep stakeholders looped in. Why Does a Business Need an AI Council Strategy?

Marketing AI 52

Marketing AI Webinar Metrics Ethics Guidelines 52

Inbox Insight

MAY 31, 2024

ABM Intent-based lead generation Omnichannel Generative AI Google algorithm updates and policies Cookieless future Authenticity and transparent communication is key Trend 1: ABM is a standard practice for B2B companies Account-based marketing has emerged as one of the most effective strategies for lead generation.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Hinge Marketing

MARCH 14, 2023

We call these organizations “High Growth Firms.” While digital transformation has been a buzzword in the consulting industry in recent years, the best performing firms are walking the walk. Many consulting firms are likely helping their clients with their digital transformation strategy and implementation.

Consulting 69

Consulting Peer-to-peer Marketing Budget Digital Transformation 69

Sana Commerce

OCTOBER 3, 2023

For businesses in the midst of a digital transformation project, an e-commerce partner can ensure a successful implementation process. B2B organizations in the process of setting up a web store understand there’s complexity involved in choosing a platform that guarantees ROI. This is where e-commerce partners come into play.

Advertising Agencies 52

Advertising Agencies Allocation Work Management Marketing Management 52

Martech

JULY 25, 2023

Ease and transparency of reporting. Dig deeper: Questions to ask marketing work management vendors Relationship with agile marketing To keep up with the pace of change, some marketing organizations have adopted agile marketing , a philosophy and workflow pioneered by software developers. Get MarTech!

Work Management 83

Work Management Digital Asset Management Enterprise Management Marketing Management 83

QuanticMind

AUGUST 17, 2023

But today, in a world of high consumer expectations and constantly shifting market dynamics, many brands are searching for an alternative to the traditional brand-agency model as they look to gain greater transparency into their media buys, more holistic control over their data, and greater assurance of compliance with privacy regulations.

Advertising Agencies 57

Advertising Agencies Paid Search Agency Work Management Marketing Management 57

Salesforce Marketing Cloud

NOVEMBER 9, 2021

Lay the right foundation and you can better align ecommerce investments with your organization’s desired business goals. Get the B2B Digital Commerce Playbook. As digital transformation reaches the shores of your business, sales and marketing will need to communicate more closely to move prospects through the sales funnel.

eCommerce 97

eCommerce Buy Marketing & Strategy B2B 97

Salesforce Marketing Cloud

FEBRUARY 14, 2023

IT teams continue to face technology and process challenges as they work to streamline their digital transformations. Today, more than 70% of customer interactions are digital, putting pressure on organizations to have connected user experiences. Be transparent across departments and share information.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Exo B2B

NOVEMBER 19, 2020

It’s not “technology” that will make your life easy in a digital transformation of B2B marketing and sales. Before you initiate this change, make sure that everyone within the organization understands that there is a sequence to be followed in the execution of the digital transformation of marketing.

Digital Transformation 52

Digital Transformation Planning Marketing Management Marketing Automation Services 52

Martech

JUNE 15, 2022

Consumers and their advocates are (rightly) pushing for better norms and transparency around how their data is collected and used. Get the daily newsletter digital marketers rely on. The best organizations systematize test-and-optimization cycles. Moreover, the coming years will make it even harder. Security risks are growing.

Enterprise Management 126

Enterprise Management Work Management Marketing Management Trends 126

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Instead, successful advertisers will have to produce transparent, ethical ads that speak to consumers authentically. This kind of organic and informal approach to advertising is a better way to engage consumers.

Advertising Agencies 111

Advertising Agencies Advertisements Advertising Mobile Advertising 111

Martech

MAY 19, 2022

. “We work with sales organizations, primarily B2B, to help them equip their teams with effective processes and the right sales skills,” said VP of sales performance research Michelle Richardson. ” The advice is good for marketing organizations too. ” The advice is good for marketing organizations too.

Ad Building 116

Ad Building Tips Work Management Marketing Management 116

Thinkers360

APRIL 7, 2024

Through my mentorship programs and engagements, I am dedicated to fostering a new generation of leaders who are equipped to drive positive change and make a lasting impact in their organizations and communities. At a Glance Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC Focus Areas : AI, Big Data, Cloud, Management.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Zoominfo

OCTOBER 23, 2019

47% of digitally mature organizations say they have a defined AI strategy ( source ). 27% of executives say their organization plans to invest this year in cybersecurity safeguards that use AI and machine learning ( source ). IDC predicts 40% of digital transformation initiatives will use AI services by 2019 ( source ).

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Sana Commerce

NOVEMBER 10, 2023

I Today, it’s become common to hear the phrase digital commerce in conversations about digital transformation and e-commerce. But how is digital commerce different from e-commerce, exactly? In our complete guide to digital commerce, you’ll learn just that.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Oktopost

MARCH 18, 2021

This should surprise nobody and is a telling sign of the digital-first world COVID-19 has accelerated. However, in order for businesses to achieve true digital excellence, it means organizations must be purposeful, but how? We’re taking the plunge into re-imagining success with a digital transformation B2B legend.

B2B Thought Leadership 62

B2B Thought Leadership Emarketing Thought Leadership Lead Ranking 62

Martech

OCTOBER 14, 2021

A lack of preparedness, meaning siloed stakeholders, reluctance to change, and no overall digital transformation strategy, can’t be compensated for by the choice of a DAM solution. Your organization’s CDP needs to provide actionable insights as well. ” Technology is only a small part of getting DAM right.

Digital Asset Management 97

Digital Asset Management Marketing Automation Services Marketing Management Ideal Customer Profiles 97

Vidyard

JULY 4, 2019

In recent years, FinServ organizations have started to embrace digital transformation, providing tools and platforms (such as digital banking and support chat) that enable customers to perform finance management tasks more efficiently while catering to a younger demographic.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Conductor

MAY 2, 2022

Since then, digital marketing has boomed as many organizations realized the urgent need for digital transformation. As a result of the increased prioritization of digital, more companies are relying on organic marketing as a key revenue-driving and brand-building channel. Protect traffic with technical SEO.

Work Management 78

Work Management Marketing Budget Marketing Management Demand 78

Salesforce Marketing Cloud

JUNE 10, 2022

For healthcare businesses that manage sensitive personal data, the stakes are high — especially as they make major inroads to digital transformation and adopt healthcare ecommerce. So how do organizations establish trust and make it a defining aspect of their healthcare ecommerce initiatives?

eCommerce 96

eCommerce Work Management Allocation Paid Search Agency 96

SmartBug Media

NOVEMBER 9, 2023

Now, we can use that valuable real estate to add further context, hashtags, and calls to action, driving more visibility and connecting with followers in an organic way right from the outset. This update provides a turnkey way for our customers to operationalize data transparency and consent requirements.

Hubspot 59

Hubspot Product Industry CMS Paid Search Agency 59

SmartBug Media

AUGUST 8, 2023

However, growth-minded organizations are realizing the untapped potential of these strategies, harnessed through the power of automation. The best renewal strategies encompass transparency, active communication, and swift follow-up. Automating processes like these can have a tremendous impact on sales efficiency and productivity.

Cross-Selling 52

Cross-Selling Enterprise Management Automation Marketing Automation Services 52

Salesforce Marketing Cloud

JUNE 9, 2023

To succeed, organizations must adopt a human-centered strategy that thoughtfully integrates AI in the workforce. Organizations can achieve higher customer and employee satisfaction by incorporating AI-enhanced features, improving performance and growth, and increasing adoption. What we recommend: Cultivate your team’s AI skills.

Customer Satisfaction 52

Customer Satisfaction Digital Transformation User-Generated Content Storytelling 52

ClickZ

NOVEMBER 17, 2020

This is about more than the inevitability of change — even before the pandemic, organizations that could pivot quickly drastically increased their chances of success. In our fast-paced, digital world, agility is a differentiator at all times. In our fast-paced, digital world, agility is a differentiator at all times.

Marketing & Strategy 119

Marketing & Strategy Touchpoints Work Management Differentiation 119