Orange Owl Blog

DECEMBER 24, 2024

B2B Marketing Interactive Content in B2B Marketing: Engaging Your Audience Effectively Vivek Goel December 24, 2024 Share : Table of Contents Introduction In the competitive world of B2B marketing, standing out is crucial. Interactive contentdynamic, engaging, and user-drivenhas emerged as a game-changer.

Enterprise Management 52

Enterprise Management Interactive Marketing Work Management Marketing Management 52

Webbiquity

MARCH 11, 2021

To be successful in any business, it’s vital that your sales and marketing teams work together effectively. Your marketing ideas , for example, should always be informed by what is going on in sales, and vice versa. Invest in the Right Sales and Marketing Technology. Guest post by Payman Taei. Support small businesses.

Top of Funnel 294

Top of Funnel Paid Search Agency Advertising Agencies Enterprise Management 294

Webbiquity

AUGUST 25, 2020

Long gone are the days when marketers had to make a business case for using social media. Today, 84% of C-level and VP-level buyers say they are influenced by social media when purchasing, and 83% of B2B marketers are using it. ” For brands, social media marketing is clearly critical. Interactive Content.

Social Media 288

Social Media Top of Funnel Media Paid Search Agency 288

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

Top of Funnel 325

Top of Funnel Marketing & Strategy Marketing Strategy Planning 325

Webbiquity

JANUARY 23, 2025

As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Marketing agencies particularly seek talent who can bridge these technical and creative capabilities.

Lead Ranking 152

Lead Ranking Work Management Marketing Automation Services Paid Search Agency 152

Marketing Insider Group

APRIL 19, 2023

That’s where choosing the right mix of different marketing channels comes in. Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. Content marketing is perfect for a company that’s in it for the long haul.

Paid Content 359

Paid Content Advertising Channels Planning Work Management 359

sagefrog

FEBRUARY 3, 2025

Success in B2B marketing isnt just about delivering the right message. An integrated marketing strategy addresses these challenges by creating a unified plan, ensuring every campaign, channel, and interaction works together to achieve measurable business outcomes.

ROI 98

ROI Top of Funnel B2B Marketing Webinar Metrics 98

Marketing Insider Group

SEPTEMBER 25, 2023

As a marketer, it can feel like getting your brand noticed in today’s crowded digital landscape requires a herculean effort. It works like this: A content aggregator funnels content into a content aggregation platform, then uses algorithms to decide where it should be distributed on other websites around the web. The result?

Aggregators 312

Aggregators Work Management Marketing Management Service 312

Outgrow

MAY 19, 2025

Quizzes are best for engaging, segmenting, and converting top-of-funnel traffic with up to 40% conversion rates , while calculators excel at bottom-of-funnel lead qualification by providing personalized, actionable data. The 2025 marketing landscape increasingly favors a full-funnel optimization! What Is a Marketing Quiz?

Top of Funnel 95

Top of Funnel Lead Generation Sales Qualified Leads Lead Ranking 95

Marketing Insider Group

JULY 29, 2020

When it comes to lead generation, most marketers prefer to be doers , meaning that they enjoy coming up with ideas and then executing them. The reason that many marketers dread the reporting process of their lead generation strategies is that they oftentimes don’t even know where to begin. Source: [link].

Lead Generation 136

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 136

Webbiquity

NOVEMBER 17, 2020

Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Among the aspects proving to be particularly challenging is content marketing. Content drought and lower ROI in the world of B2B marketing post-COVID.

Top of Funnel 270

Top of Funnel ROI Marketing Automation Services Work Management 270

Martech

AUGUST 2, 2024

The digital world did little to change this. Why are customer journey maps useful for marketers? Dig deeper: How to build a better buyer journey using customer behavioral data Why are customer journey maps useful for marketers? Customer journey maps contain a wealth of information for marketers. But we’re rarely sure.

Top of Funnel 113

Top of Funnel Touchpoints Work Management B2B Thought Leadership 113

Webbiquity

MARCH 10, 2020

If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit! All in all, outbound marketing is not what it once was. Video marketing is valuable throughout the sales funnel. Obnoxious, in-your-face ads have lost effectiveness to less-invasive approaches.

Sales Qualified Leads 322

Sales Qualified Leads Video Marketing Lead Ranking Lead Scoring 322

Martech

DECEMBER 16, 2024

Rebuild your approach to digital authority There are 97 billion triples extracted from 3.4 Its now used to connect with user intent across the buying funnel, converting users while remaining clear for search engines and training LLMs to offer accurate insights. These platforms shape conversations that marketers wont see.

Marketing AI 116

Marketing AI SERP Top of Funnel Digital Marketing Funnels 116

ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. And for many B2B companies, they are struggling to do so without live interactions, especially events. So ‘where’ you use Webinars is key.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 306

Marketing Budget Enterprise Management Sales Management Work Management 306

Webbiquity

SEPTEMBER 6, 2022

Given the influence, value, and popularity of online video, it probably makes sense to prioritize video marketing as one of the anchoring techniques in your company’s overall marketing strategy. This post dives into video marketing and explains why professionally produced, well-scripted videos have such a high success rate.

Video Marketing 321

Video Marketing Product Generation Lead Ranking 321

SmartBrief - Marketing

DECEMBER 19, 2024

Retail media networks* have progressed from the new channel phase a few years ago to the trendy phase to becoming an integral part of todays marketing budget for many brands. In 2025, we expect to see more RMNs include in-store (both digital and physical signage), CTV and creators as vital parts of their media strategy.

Trends 95

Trends Media Emarketing Funnel Advertising 95

Webbiquity

AUGUST 30, 2023

The customer lifecycle is the entire process of customer interaction with your brand—from the moment they first hear about you until they make a purchase and keep following you for more. Create a customer journey map A customer journey map is a visual representation of customer behavior when they interact with your brand.

Ideal Customer Profiles 258

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 258

Circle Studio

MAY 23, 2024

However, creating a successful webinar requires more than just presenting information — it involves careful planning, engaging content, and strategic promotion. A webinar is a digital event hosted virtually through one of several different video streaming platforms and attended by an online audience.

Webinar Metrics 78

Webinar Metrics Privacy Policies Practices Design 78

Sprout Social

JANUARY 24, 2025

As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. customers what truly matters in social media interactions with brands they love. Their authentic voice helps them stand out in a crowded market. Social media is where culture thrives.

Social Media 105

Social Media Trends Media Top of Funnel 105

Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

Interactive Marketing 117

Interactive Marketing Enterprise Management Marketing & Strategy Marketing Strategy 117

Marketing Insider Group

JUNE 10, 2024

In short, product analytics involves collecting, measuring, and analyzing how customers interact with your products, services, and marketing content. It’s like having a digital magnifying glass that helps businesses see what’s working and what’s not in their sales strategies.

Analytics 311

Analytics Top of Funnel Marketing Analytics Tools Product 311

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. We’re speaking, of course, of the sales funnel. The sales funnel represents the theoretical customer’s journey to making a purchase. The Sales Funnel.

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Marketing Insider Group

APRIL 7, 2021

How can you stand out in markets like these – with global competition no less? Plus, content is scalable, flexible, and taps you into a specific market. Most B2Bs use content marketing to generate demand and leads, create brand awareness, and establish trust. Notice how all the most common goals sit at the top of the funnel?

Differentiation 278

Differentiation Top of Funnel B2B Thought Leadership Work Management 278

Only B2B

NOVEMBER 20, 2024

The future is all about buyer-centric and digital-first sales. Gartner’s report indicates that 80% of B2B sales interactions between buyers and suppliers will happen through digital channels ( source ). Upgrade the digital skill set of your organization. Position your sales team to tackle complex buying decisions.

Lead Generation 71

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 71

Sprout Social

JUNE 13, 2025

YouTube offers marketers a unique mix of reach, intent and influence. Calculating YouTube marketing ROI across paid and organic content offers a complete performance picture. Why YouTube marketing ROI matters—especially now Assigning attribution is getting harder, complicating ROI calculation across all social media efforts.

Paid Content 107

Paid Content Youtube ROI Multi-Touch Attribution 107

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape.

Budget Programs 95

Budget Programs Marketing Budget Creation Top of Funnel Marketing Budget 95

Optinmonster

FEBRUARY 13, 2025

How Neuromarketing Impacts Lead Generation & Sales Neuromarketing Techniques You Can Use Today How to Apply Neuromarketing to Your Website for More Conversions Ethical Considerations: Persuasion vs. Manipulation The Future of Neuromarketing in Digital Marketing What Is Neuromarketing?

Marketing AI 98

Marketing AI Top of Funnel Urgency Marketing Lead Ranking 98

Sprout Social

FEBRUARY 28, 2025

Social media has become a key part of the UK’s digital world. Its impact spans the entire business funnel, from customer engagement to strategic planning. Personalised experiences: Consumers expect tailored content and interactions, making personalisation a key focus for brands. Social media ad spend in the UK: The U.K.

Paid Content 80

Paid Content Social Media Statistics Media 80

Zoominfo

FEBRUARY 18, 2021

Propel them further down the sales funnel with white papers and webinars. Build your thought leadership through conference presentations and podcasts. But your marketing needs to be more than dry information, it should make people want to come back for more. Bonus: Machines can’t replicate true human interaction.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

sagefrog

JUNE 29, 2025

In a world oversaturated with sales pitches, social media chatter, and forgettable blog content, one marketing tool continues to rise above the noise: the B2B case study. In B2B marketing, where buying cycles are long and decisions are often made by committee, credibility and trust are everything. Funnel Alignment is key.

Case Studies 59

Case Studies Case Study Top of Funnel Studies 59

Contently

OCTOBER 6, 2022

Typically, turning a sales prospect into a customer takes much longer in B2B marketing than in B2C. Despite all the talk about storytelling , many B2B content marketers focus more on promoting the product or service rather than how it can change a potential customer’s life personally or professionally.

Storytelling 207

Storytelling Top of Funnel B2B Ad Building 207

Contently

DECEMBER 13, 2022

For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. And before they do, they need to trust your brand as a thought leader in the market.

Storytelling 180

Storytelling Top of Funnel Sales Qualified Leads Conversion 180

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. Marketing teams are often under increasing pressure to justify their spending to upper management, and understanding the actual impact of their digital marketing efforts is essential for long-term success.

Paid Content 52

Paid Content Multi-Touch Attribution ROI Marketing AI 52