Martech

JUNE 7, 2024

Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. Accelerate with Google is a central destination rooted in Google’s AI Essentials resources for ad products like Search and Performance Max. Accelerate with Google What it is.

Cost Per Thousand 120

Cost Per Thousand Budget Programs Resources Paid Search Agency 120

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 165

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 165

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Webbiquity

JANUARY 18, 2022

Below are nine vital observations, from the report and other sources, for any marketing leader interesting in taking advantage of intent data to drive revenue. Allocating scare marketing resources to the acquisition and utilization of intent data is probably not for you if: Your company is a small, early-stage startup.

Intent Data 328

Intent Data Marketing AI Intent Lead Ranking 328

Optinmonster

JULY 18, 2024

If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. Here at OptinMonster , we’ve been refining our video marketing strategy for years. Of course, growing a YouTube channel is just 1 aspect of video marketing. What Is Video Marketing?

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

Choozle

NOVEMBER 14, 2023

Paid search advertising is a highly effective lower-funnel channel that reaches potential customers when they are close to conversion. Additional studies show that just five percent of a brand’s audience is “in market” at any given time. So doesn’t it make more sense to use paid search at all three stages of the marketing funnel?

Top of Funnel 98

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 98

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. But we also fully recognize the enduring factors that distinguish successful marketing in B2B versus B2C. Address the full funnel with your SEO content. This, in turn, will set up lower-funnel content to be more effective. #2.

Top of Funnel 114

Top of Funnel SEO Long Tail Marketing B2B 114

Contently

DECEMBER 13, 2022

For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. It can take time for people to take the leap and buy a product or even fill out a request for more information.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. And yep, it all comes back to the customer.

Top of Funnel 257

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 257

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 246

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 246

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Why Is Product Experimentation Essential in Today’s Climate? Let’s get started!

Product 52

Product Lead Ranking A/B testing Sample 52

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 294

Marketing Budget Enterprise Management Sales Management Work Management 294

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. In addition, 99% of marketers cite webinars as key to their plans.

Webinar Metrics 88

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 88

Top Rank Marketing

JULY 10, 2024

B2B video marketing has emerged as a powerful strategy for engaging with business decision makers and driving business growth. By incorporating video into your B2B marketing strategy, you can effectively communicate your brand message, nurture leads, and establish your company as an industry expert. What is B2B video marketing?

Webinar Metrics 105

Webinar Metrics B2B Marketing B2B Thought Leadership Marketing & Strategy 105

Top Rank Marketing

OCTOBER 17, 2023

During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers. This new study highlighted the challenges marketers face with webinars as well as their potential.

Webinar Metrics 119

Webinar Metrics Forrester Top of Funnel Research 119

The Mx Group

SEPTEMBER 20, 2018

In a business world obsessed with all things digital and moving at what feels like the speed of light, marketing an industrial, rugged or obscure B2B product or service can be tough! Buyers may need your products, but they don’t necessarily get excited about them. Product selectors and configurators. Assessments.

Product 76

Product Tools Top of Funnel Digital Marketing Funnels 76

SalesIntel

NOVEMBER 17, 2022

Schools, educational institutes, and EdTech entrepreneurs across the country are bracing themselves for the ‘new normal in education. Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. That’s why it’s so important to have a well-defined digital marketing funnel in place.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Paid Search Agency 123

Paid Search Agency Marketing Attribution Top of Funnel Companies 123

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

How can you increase digital engagement? Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Get your customers back What is digital engagement and why is it important? This demand for personalization will only continue to grow.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Martech

NOVEMBER 11, 2021

“As digital presence becomes a greater emphasis for businesses, a lot of companies are looking to find out how best to merge all of their activities and teams,” said Ryne Knudson, Senior Content Marketing Specialist for Brandfolder, at our recent MarTech conference. Self-educating customers. Content partnerships.

Organization 134

Organization Top of Funnel Sales Qualified Leads Digital Asset Management 134

Contently

APRIL 28, 2022

Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. Get more people involved.

Top of Funnel 213

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 213

Choozle

MARCH 29, 2022

Catering your messages and tactics to align and guide your potential customers through the decision-making funnel will yield long-term results, as each stage demands its own tactics and goals to ensure it fuels user action. The content you show your customers in this stage should be informative and educational before becoming a sales pitch.

Top of Funnel 98

Top of Funnel Marketing Funnels Paid Content Advertising Agencies 98

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

B2B Sales 62

B2B Sales Marketing AI Top of Funnel Demand Generation Agencies 62

Choozle

SEPTEMBER 9, 2021

In order to help you continue reaching highly targeted and in-market customers, Choozle is expanding our managed service offerings to include access to Amazon’s Demand-side platform (DSP). About the author: Zack Rosse is a Content Specialist at Choozle – Easy Digital Advertising®. What is Amazon’s DSP? Ready to get started?

Amazon 98

Amazon Top of Funnel Funnel Advertising Advertising Funnels 98

Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. How often does your marketing team produce content based on internal opinions or requests? Buyers can enter and exit the funnel at any point, so content strategies must adjust accordingly.

Top of Funnel 84

Top of Funnel Planning Content Buyer's Journey 84

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. These changes mean marketers and SEO experts need to rethink how they do things online.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Launch Marketing

SEPTEMBER 27, 2023

When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. But what is drip marketing and how can you leverage it? Think of drip marketing as an automated way of guiding leads through your sales funnel.

B2B Marketing 125

B2B Marketing Lead Scoring Lead Ranking Campaigns 125

Choozle

MAY 16, 2022

Audience targeting is the one constant that runs through every digital media campaign. Although it sounds cliché, marketers today need to connect with the right person at the right time in the right place. Marketers also have a greater responsibility to safeguard customer data and treat audiences as humans, not as data points.

Validation 98

Validation Funnel Advertising Digital Marketing Funnels Budget Programs 98

Content Standard

MAY 20, 2019

For four days in sunny San Diego, attendees of Salesforce Higher Ed Summit 2019 got an exclusive glimpse at key trends defining the future of higher education marketing. So impressive, in fact, creating something similar seemed out of reach for many higher ed marketing teams at the time. Photo by Element5 Digital on Unsplash.

Education 66

Education Work Management Trends Marketing Management 66

Choozle

APRIL 12, 2022

Before a consumer makes a purchase, they are exposed to roughly six to eight marketing touchpoints before they make a decision. So how do you follow up and make the six to eight contacts required to build trust and earn attention throughout the marketing funnel? The solution is digital ad retargeting. What is Retargeting?

Top of Funnel 93

Top of Funnel Ad Frequency Digital Marketing Funnels Funnel Advertising 93

FunnelEnvy

JULY 8, 2024

Now more than ever, a healthy marketing funnel is your sales engine. That’s the telltale sign of a stagnant B2B funnel. The challenge for marketing teams is that it can be hard to see the forest for the trees—there are so many potential details to check that it’s difficult to diagnose the entire funnel efficiently.

Top of Funnel 62

Top of Funnel B2B Digital Marketing Funnels Lead Ranking 62

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. This data can illuminate when the prospect is actively considering purchasing your product/service.

Purchase Intent 60

Purchase Intent Top of Funnel Purchase Intent 60

Sword and the Script | B2B

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. It includes both organic posts, sponsored posts and paid ads.

Social Media 83

Social Media B2B Marketing Social Marketing Emarketing 83

Contently

FEBRUARY 2, 2021

I’ve heard variations of it from marketers, freelancers, journalists, and students looking to start their careers. Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. Copywriting and content marketing call for different skills and success metrics. ” Photo by Yao Hu on Unsplash.

Copywriting 218

Copywriting Paid Search Agency Advertising Agencies Content Marketing 218

Full Circle Insights

DECEMBER 15, 2021

maker of comprehensive sales and marketing performance measurement solutions, announces today that the company is closing out 2021 with major momentum and is positioned for exceptional growth in 2022. “This has been an incredibly productive and successful year for us,” said Full Circle Insights President and CEO Bonnie Crater.

Full Circle Insights 93

Full Circle Insights Marketing Attribution Enterprise Management Account Based Marketing 93