Convince & Convert

MARCH 10, 2013

The rise of Twitter was accompanied by the slow demise of RSS and Digg, as the surging popularity of the 140-character kid made many previous pointing and info-gathering technologies unnecessary. Twitter became (and still is) the headline news of the modern age. It’s a collection of observations and links to other observations.

Twitter 167

Twitter Digg RSS Television marketing 167

Webbiquity

NOVEMBER 2, 2010

That is why social media marketing is not a quick process—it takes time to nurture relationships into conversations and create those solid, trusted connections…these real conversations lead to real relationships,and those trusted relationships lead to referrals and sales. Instead, they want to connect. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Buzz Marketing for Technology

JUNE 9, 2010

New customers will cost a lot to acquire and in their first year or two deliver small revenue as the relationship between your company and the new customer is growing. And while that doesn’t sound that exciting – it can get really exciting when you align your budget to a group of customer that can help you deliver sustainable growth!

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Webbiquity

DECEMBER 6, 2010

Both require relationships with influential people in one’s industry to be effective. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. And both rely on the ability to tell an interesting story. Share this on Bebo.

PR 100

PR Social Media Media Blogger 100

Webbiquity

JUNE 21, 2010

That creates reader engagement, a deeper level of relationship than just passive information consumption. Develop new relationships. A blog lets you attract readers with your knowledge, interests, opinions and observations in a way your website can’t, expanding your circle of influence and business relationships.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Writing on the Web

DECEMBER 13, 2010

It works like a magnet for drawing people to you, creating credibility and potential working relationships. You’ve got to deliver a speech yourself in order to represent your business and get clients. Make no mistake, there is magic that comes from speaking from the podium. You have to persist at things in order to learn them.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

APRIL 18, 2011

Give them something they can do to further the relationship: Ask a question. But without context, without drawing a picture for them through storytelling , they won’t take any action to further the relationship. You make it come alive by putting yourself into the story. You want them to take an action, hopefully hire you.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Optinmonster

MAY 16, 2023

In this way, you can build relationships with influencers and leverage their authority to increase your own. It will help you build relationships with the blog owner and other commenters. StumbleUpon, Delicious, Digg, and Reddit are a few of the top social bookmarking sites. Bonus Off-Page SEO Techniques 10.

SEO 78

SEO Lead Scoring Lead Ranking Link Building 78

Writing on the Web

NOVEMBER 18, 2010

We build relationships, stimulate sales and promote loyalty. They specialize in both Dutch and English language publications for large companies, like Shell Oil and Heineken Beer, among others. Here’s the way they describe themselves: MediaPartners Group inspires with text and images. Always learning, as I hope you are as well.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Webbiquity

JUNE 15, 2010

Social media is about building relationships and interacting. But social media is, again, at its core, about establishing and building relationships. Social media marketing relationships are different, to be sure, as they are fundamentally about business. But not in social media. increases over time. Share this on Bebo.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Writing on the Web

APRIL 4, 2011

Twitter is extremely powerful for reaching audiences and building relationships. It offers fast-paced, one-to-one interaction that makes it easy to engage and build relationships. These chats are valuable tools for sharing information, finding out what potential buyers are interested in, and building relationships. So, now what?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

FEBRUARY 28, 2011

When you form relationships with other experts and point them to information that can be helpful to them in their work, you are extending a hand and creating possible reciprocity opportunities. That means your blog and website need to encourage others to link to you, through quality content that provides solutions to people’s problems.

SEO 100

SEO Digg Blogger Outreach 100

Buzz Marketing for Technology

JUNE 30, 2010

It’s the experience they had with your company over the entire sales cycle and the ongoing relationship they will have with your company when it comes to long term support. I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Tweet This! Share this on Facebook. Share this on Linkedin.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

KoMarketing Associates

JANUARY 22, 2015

RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. Most likely, resources curated for information gathering will be very similar to or the foundation for finding more of those required for content distribution and relationship building as well. Swayy for personalized content discovery.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Writing on the Web

SEPTEMBER 15, 2010

You can be a better judge of how your words connect and build relationships with readers. You’ll get more attention and interaction from your people and they’ll appreciate the time and care you put into your blog writing. What’s your favorite writing tip? Blog this on Blogger. Subscribe to the comments for this post?

Digg 100

Digg Buzz Blogger Amazon 100

Writing on the Web

AUGUST 9, 2010

Use your words to carry information, ideas and build relationships with readers by speaking their language. Information should be simple and straightforward – yet cleverly composed to stand out. Get to the bottom line quickly – but don’t leave out background details. Go easy on the jargon and cliches. What do you think, is this helpful?

Tips 100

Tips Business Digg Marketing Proposals 100

Webbiquity

JANUARY 21, 2011

Required FTC disclosure: I’m very selective with endorsements, but do occasionally participate in affiliate programs with RainToday.com due to longstanding relationships with the principals and confidence in the integrity of this organization. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Work Management 100

Work Management Marketing Management Consulting Digg 100

B2B Marketing Savvy

JULY 27, 2009

Digg = Cocktail Party (What’s the latest topic, hottest new trends). If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. World Tagged: Delicious, Digg, Facebook, Google Alerts, Joint Marketing, social media, social network, Twitter.

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

Digg = Cocktail Party (What’s the latest topic, hottest new trends). If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. World Tagged: Delicious, Digg, Facebook, Google Alerts, Joint Marketing, social media, social network, Twitter.

Social Media 40

Social Media Digg PR Media 40

Webbiquity

JUNE 8, 2010

FTC Disclosure Notice: I have absolutely no financial relationship with Genoo whatsoever, and have not been compensated for this post in any way—other than hopefully getting a few retweets. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Webbiquity

MARCH 16, 2010

Try to develop relationships as you do this- it can help you build online communities and really learn from each other. Send genuine, thoughtful contact emails. If you’re interested in a link from a certain blog, actually read through it and take the time to comment honestly. Get creative: Take advantage of every opportunity you have.

Link Building 100

Link Building Ad Building Marketing Management Digg 100

Webbiquity

DECEMBER 21, 2010

Develop relationships with influencers. Social media provides a more direct path to identifying and building relationships with a variety of voices in your market: analysts, journalists, customers, bloggers and other key influencers. Third-party validation has always been more valuable than advertising or other types of self-promotion.

Social Media 100

Social Media Media Business Paid Search Agency 100

Writing on the Web

JULY 13, 2010

Be friendly, conversational, build relationships with readers. Quality content builds trust and connections with readers. Your content on your web pages and blogs must be clear, focused, yet personable. Educate, entertain, engage, enrich the lives of your readers in any way you can. Share this on Bebo. Blog this on Blogger.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Webbiquity

SEPTEMBER 7, 2010

“Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Do you want to build a trusted relationship with your economic buyer? What do I plan to achieve?

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

APRIL 7, 2010

Back to the PPC Classroom | A Disciplined Approach To Managing A Client Relationship by PPC News & Opinion. For search marketing consultants and agencies, four basic phases and an example of what a monthly report should consist of to keep the client engaged throughout the relationship. Share this on del.icio.us. Post this on Diigo.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

NOVEMBER 16, 2010

Don’t try to “sell,&# but rather to establish a relationship built on the groundwork laid in the previous two steps. Thoughtfully and non-promotionally comment on your influencers’ blogs and/or LinkedIn discussions. Ask and answer questions. Share your own industry-related content. Share this on Bebo. Share this on Facebook.

Social Media 100

Social Media Media Digg PR 100

Webbiquity

MAY 4, 2010

It helps (greatly) if you already have a relationship with the blogger, but even if you don’t, most bloggers are far more open to offers of a guest post than they are to PR pitches. Politely contact the blog owner, offer to write a guest post on a pertinent topic for the blog, and ask what the requirements are. Use social bookmarking.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

APRIL 14, 2010

Noting that “forms are often the first step in creating the ever-elusive long-term relationship with potential customers,&# Chris Lucas shares tips for making landing page contact forms as effective as possible. 10 Easy Ways to Optimize Your PPC Landing Pages & Increase Conversions by PPC Hero. Share this on del.icio.us.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Webbiquity

MARCH 22, 2010

The first step in increasing effectiveness is to shift to “warm&# outreach, where you establish a relationship prior to pitching. This will get their attention and establish a social, online relationship with them. This requires more time and effort, but can pay off in more coverage. Follow your targeted bloggers on Twitter.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Writing on the Web

SEPTEMBER 1, 2010

Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. Next time you review your writing, try to identify possible feelings in the reader. Blog writers need to step away from their anonymous masks and get real, get emotional.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Webbiquity

JUNE 23, 2010

Such issues normally have some relationship to the company’s products and services of course, but the purpose isn’t specifically to market those offerings as much as to demonstrate knowledge of the industry and how to resolve dilemmas that clients and prospects may be facing. A blog is more outward-facing. Share this on Bebo.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Parse.ly

SEPTEMBER 5, 2019

These implicit aggregators include MSN, Yahoo, Digg, and Drudge Report. Investing in these entry points means investing in the longevity of a relationship with your readers. In 2019, more than half the audience to each of these platforms come from desktop computers. . That’s where mobile news aggregators come in.

Aggregators 74

Aggregators Curation Mobile Advertising Mobile Marketing 74

Webbiquity

JANUARY 12, 2011

Maya Wasserman offers expert guidance to successfully connecting with reporters and editors on Twitter, from focusing on individual journalists rather than publications and building a relationship before pitching to using PitchEngine and being brief (which is pretty much enforced by Twitter anyway). Related Post. Share this on Bebo.

PR 100

PR Tools Tips Blogger 100

Webbiquity

JUNE 25, 2010

The relationship does not end when the sale is completed – it is just beginning. The best rainmakers meet mutually-set expectations over and over again, building trust, relationships, and confidence. Buyers of consulting evaluate the sellers. The seller is often the service provider. The best rainmakers are ethical at all times.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Writing on the Web

OCTOBER 28, 2010

The drive to bond with others in long-term relationships of mutually caring commitment. Everything the brain does is strongly motivated by these four drives: The drive to acquire objects and experiences that improve our status relative to others. The drive to learn and make sense of the world and of ourselves. Blog this on Blogger.

Digg 100

Digg Buzz Blogger Google 100

Webbiquity

SEPTEMBER 1, 2010

Jeremy Porter writes a thoughtful piece on what hasn’t changed in PR (the need to communicate to and manage relationships with various audiences) and what has (dialog rather than monologue, metrics and measurement technology, the media landscape, etc.), How Is PR Changing? by Journalistics. Share this on Bebo. Share this on del.icio.us.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Anything Goes Marketing

MARCH 8, 2009

Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. StubleUpon , Digg , Facebook , Blogger , web 2.0 That is very cool. chadhorenfeldt Tweet this! social networks.

Social Media 100

Social Media Web 2.0 Media Blogger 100