Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Knowing which sources drive traffic to your website is invaluable for optimizing your marketing strategy. But when Google saw the potential for UTM parameters, they quickly acquired Urchin Software to build Google Analytics (GA).

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really? And why do I need it now?

Paid Content 158

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 158

Atomic Reach

MARCH 18, 2019

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. Find her on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Sprout Social

FEBRUARY 24, 2022

Follow this guide to understand the do’s and don’ts of creating a social media marketing resume. Skills that every social media manager must have , like communication, creativity or organization, won’t make you stand out. Social media professionals can come from a range of diverse backgrounds—some never studied marketing.

Social Media 101

Social Media Template Media Cross-Selling 101

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Successful Twitter marketing is powerful. For example, your Twitter marketing strategy isn’t going to be the same as your Pinterest or Facebook marketing plan. Twitter Chats: The Untapped Market.

Twitter 106

Twitter Marketing Strategy Marketing & Strategy Tips 106

Outbrain

JUNE 22, 2020

“Video this, video that, video killed the radio star…”- there are an awful lot of stats that show why video is taking such a central place on the marketing stage. 99% of people who use video for marketing say they’ll continue using video in 2020. Google is all about answering the intent of the searcher in the best way possible.

Paid Content 38

Paid Content Traffic Organization Video Marketing 38

SpotMe Blog

FEBRUARY 2, 2022

They offer direct integration with Google Analytics and Facebook Pixel. The depth of interactive tools and the ability to offer RTMPS secure live streaming are key differentiators. Integration exist for CRM, marketing automation systems, and other event registration systems. Google Meet & G Suite. Accelevents.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Convince & Convert

JANUARY 9, 2012

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. On YouTube, this commercial for a talking Doritos bag was uploaded as a response video. There’s no such thing as universal agreement. Hell, 12.7% Sentiment may even out in short order.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 115

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Sprout Social

SEPTEMBER 28, 2016

Marketing professionals can agree on one thing–we live in an industry that’s constantly changing. Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Our industry moves rapidly.

Paid Content 97

Paid Content Social Media Paid Social Agency Media 97

Directive Agency

SEPTEMBER 6, 2019

When a user searches for a specific person or company in Google, what comes up? For example, Google your company’s name (we will Google Directive as an example). For reputation management and SEO’s influence on your brand’s reputation, I will cover what challenges I see on search engines specifically. What do you see?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Tactics 40

Hubspot

DECEMBER 22, 2016

Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. 2) Analytics Technologies. Note: The Leadin product has since been rolled into HubSpot Marketing Free.). But what does that look like? 3) Video Platforms.

Hubspot 28

Hubspot Paid Search Agency Planning Advertising Agencies 28

Convince & Convert

JANUARY 9, 2012

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. On YouTube, this commercial for a talking Doritos bag was uploaded as a response video. There’s no such thing as universal agreement. Hell, 12.7% Sentiment may even out in short order.

Advertising Agencies 88

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 88

Conductor

DECEMBER 10, 2019

Search Engine Optimization Specialist at Tektronix, sat down with Humans of Marketing to talk about the journey from his first job at a bootstrapped startup, to his current role at a large company with a long history in its industry. How did you get started in marketing? Erik Bowitz, Sr. ” That’s pretty good.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

ClearVoice

MARCH 19, 2021

Beyond that, it’s consumer familiarity with the brand’s products and the category it’s in, and being able to differentiate the brand from others like it. Brand awareness that you just ramped up through social sharing; for this, the marketers thank you. This is the first level of brand awareness. Brand awareness campaign. Automakers.

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

DivvyHQ

FEBRUARY 12, 2019

Occasionally when I’m running a Google search for something related to our brand, I’ll see a result pop up titled “Find a DivvyHQ Alternative.” They’re trying to catch content marketing managers who are comparison-shopping, and want to point those people toward their own solution. I am here to set the record straight.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Single Grain

MAY 15, 2023

Google Ads, previously called as Google AdWords, is a popular advertising platform. Google Ads work in a way that allows businesses to create and display advertisements on search results pages and other websites across the internet. Work With Us What Are Google Paid Ads?

Paid Content 72

Paid Content Advertising Agencies Paid Search Agency Advertisements 72

Hinge Marketing

MAY 13, 2016

In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? Therefore, B2B firms should aim for at least a 2.00

Marketing Analytics Tools 48

Marketing Analytics Tools Analytics Marketing Websites Google 48

QuanticMind

OCTOBER 24, 2017

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. SMX East 2017, Day 1.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. By focusing on growth, the development of testing, campaigns and marketing material holds more value.

eCommerce 201

eCommerce Tactics Budget Programs Work Management 201

Unbounce

AUGUST 6, 2021

But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. Marketers are often taught that if you’re talking to everyone, then you’re talking to no one. Before you can accomplish your goals, you’ve gotta help your audience accomplish theirs. Makes sense, right? Audience research.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

SmartBug Media

DECEMBER 2, 2019

However, there is one commonality you share: a strategic marketing budget. Below, you’ll learn how to maximize your marketing budget with must-have marketing tools and tactics. Here are must-have marketing tools and tactics designed specifically for credit unions. Tactic #1: Focus on Your Values.

Marketing Automation Services 91

Marketing Automation Services Budget Programs Tactics Cost per Acquisition 91

Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. As markets mature, websites need to evolve.

Paid Content 213

Paid Content CMS Development Design Optimization 213

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. I’m currently typing this on Google Docs and the mouse cursor is on that wide space on the right.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Unbounce

MAY 24, 2021

It’s formatted nicely, you have persuasive calls to action (CTAs) throughout, and you’ve even included visuals that act as social proof (you marketing genius, you). Too many marketers and entrepreneurs miss the mark by thinking one creative asset is enough to cut through the noise of the internet and attract their ideal customers’ attention.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

The Marketing Blender

FEBRUARY 29, 2024

Fractional CMO services should include strategy and planning, brand messaging and positioning, budgeting, tracking, reporting, and managing execution across all marketing resources (internal team, freelancers, agencies, and the marketing tech stack). These are the typical accountabilities for a Chief Marketing Officer.

CMO 52

CMO Paid Content Work Management Marketing Management 52

Single Grain

OCTOBER 6, 2023

From helping develop marketing content to analyzing data, the use cases are constantly growing. Three Forms of AI: Know the Difference It’s essential to differentiate between the types of AI we’re currently working with. AI vs human. Estimates suggest that it’s inaccurate about 20% of the time.

Marketing AI 52

Marketing AI Work Management Product Marketing Management 52

Single Grain

DECEMBER 5, 2023

In the past year, the term “AI” has become more ubiquitous than we’ve ever seen in the past, especially in the marketing world. It’s so prevalent in everyday language that something like “AI marketing strategy” can feel generic without some sort of qualifier, given the different types of AI technology that now exist.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

TrustRadius Marketing

SEPTEMBER 8, 2022

Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. There are still some free tools available on the market, though these have dwindled due to mergers and acquisitions over the last few years. Top Rated Social Media Analytics Pricing in 2022 .

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

Sprout Social

NOVEMBER 16, 2021

Not only are consumer shopping preferences shifting to social, social platform developers are actively bringing sales and social marketing closer together with the steady emergence of new or improved social commerce solutions. Marketers who are diligent about tagging outbound content have the ability to conduct more granular analysis.

Social Media 138

Social Media Top of Funnel Media Work Management 138

Outgrow

FEBRUARY 19, 2024

Content Marketing for Small Businesses: Top 10 Ideas & Tips Picture this! But let’s be real: small business marketing can be a daunting task for any business owner, especially when you are on a tight budget. In this article, we will discuss 10 small business marketing ideas that you can get started with today.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

Content Marketing for Small Businesses: Top 10 Ideas & Tips Picture this! But let’s be real: small business marketing can be a daunting task for any business owner, especially when you are on a tight budget. In this article, we will discuss 10 small business marketing ideas that you can get started with today.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Single Grain

NOVEMBER 20, 2020

Before we review and discuss the tools, let’s understand what SEO agencies are and what type of software they need to proficiently manage all their SEO activities. Book My Free SEO/Marketing Consultation . Content Marketing. Project Management and Team Communication. Social Media Manager. Content Marketer.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Hinge Marketing

DECEMBER 24, 2014

As 2014 draws to a close, I look back at the most important lessons Hinge has learned about professional services marketing during the past year in order to guide you on how to best use marketing to increase your firm’s visibility, growth, and profitability in 2015. Now, his company is not only able to exist, but excel.

Marketing Automation Services 48

Marketing Automation Services Service Sales Qualified Leads Advertising Agencies 48

Hubspot

FEBRUARY 13, 2020

Google Keyword Planner. Google has a few tools that make it easy to conduct keyword research, and their free AdWords tool called Keyword Planner is a great place to start -- especially if you use AdWords for some of your campaigns. Image Credit: Google. Google Trends. Google Trends is another free tool from Google.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Golden Spiral

OCTOBER 1, 2021

69% of top-performing content marketers have a documented content marketing strategy. 74% of the most successful marketers map content to specific stages of the buyer’s journey. Only 42% of content marketers actually talk with customers to understand their needs. Marketing takes a much more active role now.

Top of Funnel 118

Top of Funnel Work Management Marketing Management Content 118

Optinmonster

NOVEMBER 13, 2019

Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. Google uses keywords as an important SEO ranking factor. By including keyword research tools in your content marketing toolbox. Google Keyword Planner.

Keywords 78

Keywords Paid Content Traffic Research 78