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  • OPENTOPIC  |  FRIDAY, SEPTEMBER 16, 2016
    [Differentiation] 3 Simple Ways to Boost Your ROI on CX
    When it comes to CX, business leaders need to do 2 things: differentiate and improve ROI (something that is often difficult to measure, let alone improve). – It may be the age of the customer, but many companies still have blind spots when it comes to delivering the best possible Customer Experience (CX). It doesn’t sound simple because, well, it. The post 3 Simple Ways to Boost Your ROI on CX appeared first on Opentopic. Brands & Marketers
  • MARKETING INSIDER GROUP  |  MONDAY, AUGUST 1, 2016
    [Differentiation] Creating an Indispensable Customer Experience: Interview with Matt Ruedlinger
    By 2017, 89% of marketers expect customer experience to be their primary differentiator. Marketing leaders are all talking about customer experience, I wanted to get the inside scoop. I asked Matt Ruedlinger, President of Triple R Marketing agency, to really break down the process of creating experiences that make people love (and purchase from) your […]. The post Creating an Indispensable Customer Experience: Interview with Matt Ruedlinger appeared first on Marketing Insider Group.
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 10, 2017
    [Differentiation] How to save your content marketing strategy from self-destruction
    Here’s how to differentiate and kill the competition. Differentiate your content marketing with quality content. By 2020, CX will overtake price and product as the key brand differentiator. Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd. Don’t kill your content marketing with mediocrity. Guess what? Content marketing has gone from organic farm to industrial ranch.
  • TYPE A COMMUNICATIONS  |  THURSDAY, OCTOBER 19, 2017
    [Differentiation] Winning Brands Must Dare to be Different
    Brand strategy is all about how you differentiate. October 29, 2017 by Mitch Duckler Does your brand own a distinct place in customers’ minds that is truly meaningful to them? read more. Branding Customer Journey Digital Branding Full Surge Mitch Duckler
  • OPENTOPIC  |  MONDAY, SEPTEMBER 12, 2016
    [Differentiation] 3 Simple Ways to Boost Your ROI on CX
    When it comes to CX, business leaders need to do 2 things: differentiate and improve ROI (something that is often difficult to measure, let alone improve). – It may be the age of the customer, but many companies still have blind spots when it comes to delivering the best possible Customer Experience (CX). It doesn’t sound simple because, well, it. The post 3 Simple Ways to Boost Your ROI on CX appeared first on Opentopic. Brands & Marketers
  • HINGE MARKETING  |  MONDAY, MARCH 24, 2014
    [Differentiation] 5 Things Every Managing Partner Must Do To Drive Organic Growth
    Find a true differentiator. Without a meaningful differentiator (or two, or three), a firm lacks a serious competitive advantage. And without understanding their differentiators, firms lack a way to communicate that advantage and grow. In our research, we’ve found that high-growth firms consistently have stronger differentiators. What makes for a strong differentiator?
  • MLT CREATIVE  |  MONDAY, SEPTEMBER 18, 2017
    [Differentiation] What Should Your B2B Blog Post Be About When You Have Nothing New to Say? What Would Mr. Ed Do?
    All the content you produce to fuel your marketing efforts should show you have helpful, insightful, differentiating, […]. For anyone not old enough to remember the television show from the sixties, Mr. Ed would never speak unless he has something to say. He probably wouldn’t blog either. That would be a mistake, and I’ll explain why. The post What Should Your B2B Blog Post Be About When You Have Nothing New to Say? What Would Mr. Ed Do? appeared first on MLT Creative.
  • MODERN MARKETING  |  TUESDAY, MAY 31, 2016
    [Differentiation] The One Customer Experience Stat That All CMOs Need To Know
    92% of organizations that view customer experience as a differentiator offer multiple contact channels. Before I get to the headliner, one more "opening act" — 78% of marketers say they try to differentiate through customer experience. Now, go back to the 78% of marketers who say they try to differentiate through customer experience. Here a stat. There a stat. Everywhere a stat, stat. We marketers sure love our stats.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Differentiation] Building a Growth Strategy for the Undifferentiated Firm
    As easy as that initial undifferentiated climb can be, executing a sustained growth strategy when you aren’t differentiated can be near impossible. Differentiation is one of the most poorly understood pillars of professional services marketing. Many execs still believe differentiation isn’t a necessary component of overall growth. Differentiators make it easy for decision makers to understand why they should choose you. What is a differentiator?
  • CHRIS KOCH  |  THURSDAY, SEPTEMBER 29, 2011
    [Differentiation] 9 attributes of the best thought leadership content
    Differentiated. Some time back, I blogged about the attributes of a thought leader. Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Here’s what I have so far. Surely, you have a suggestion that will get us to ten attributes? Visionary. It’s best to address a problem before customers realize that it’s a problem. Provocative.
  • OPENTOPIC  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Differentiation] 3 Simple Ways to Boost Your ROI on CX
    When it comes to CX, business leaders need to do 2 things: differentiate and improve ROI (something that is often difficult to measure, let alone improve). – It may be the age of the customer, but many companies still have blind spots when it comes to delivering the best possible Customer Experience (CX). It doesn’t sound simple because, well, it. The post 3 Simple Ways to Boost Your ROI on CX appeared first on Opentopic. Brands & Marketers
  • MODERN MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Differentiation] Oracle Selected as Strong Leader Among Digital Marketing Platforms
    Data-as-a-Service is a key service differentiator. This is a key differentiator. Recently, Ovum, a leading market research firm, released their latest report: Ovum Decision Matrix: Selecting a Digital Marketing Platform, 2015-16.
  • MODERN MARKETING  |  FRIDAY, JANUARY 6, 2017
    [Differentiation] The Customer Experience Story: Seamless and Not So Seamless
    Customer experience is a key differentiator between brands Research predicts that customer experience will overtake price and product as the key differentiators of brands by 2020. There is a real surge of interest and attention being paid by marketers to customer experience, and with good reason. In a highly crowded and fragmented marketplace, prospects need to be wooed and won over by brands.
  • THE B2B RESEARCH BLOG  |  FRIDAY, JUNE 24, 2011
    [Differentiation] Top B2B marketing challenges – an update
    Differentiation. I recently posted an analysis of a question to the B2B Marketing LinkedIn group. Can you use ONE WORD to describe the biggest challenge facing B2B marketing today?”. At the time 162 people had replied. Just two weeks on that’s risen to 246. The original analysis can be found here , but given this volume of response I thought it time to provide a brief update on the key metrics.
  • BIZNOLOGY  |  MONDAY, JUNE 20, 2016
    [Differentiation] The challenge of authenticity
    The most important unique details about a brand involve how it is differentiated against competitors. But if brands start with their differentiation, it is akin to revealing personal details about oneself before the audience is ready. There are three ways your audience might react when you lead with your differentiation: Nobody finds your branded content because there is no demand for the brand names. How to write content that is both outside-In and authentic to your brand.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 1, 2015
    [Differentiation] The five things most marketers get wrong about personas
    Forgetting our differentiation. For each one, we need to know how our offering’s unique differentiation speaks to that persona. One way to limit the number of personas is to be ruthless about recognizing that we aren’t differentiated for every kind of customer. I’m tired of personas. It’s not that they aren’t valuable. It’s just that we’re doing them the wrong way–most of us, anyway–and we are overdoing them.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 1, 2013
    [Differentiation] 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
    When this same visitor returns to one of the fashion sites, wouldn’t it be more effective to personalize and differentiate the messages and offers she sees? While consumers may have been to your site before, they are not experts in every single product that your brand makes and what differentiates those products/prices from competitors. Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization.
  • VIEWPOINT  |  MONDAY, NOVEMBER 20, 2017
    [Differentiation] 9 Ways to Crush Your Sales Goals in 2018/Infographic
    Their new infographic is an interesting and timely read—highlighting what differentiates top performing sales organizations. Delivering a superior sales experience is the best way to increase B2B sales success, and the RAIN Group sales training folks have the statistics to back it up. For example, the ones that win consistently share key characteristics, like driving value (81%) for their prospects, listening to buyers (75%), and understanding prospects’ needs (73%).
  • MARKETING INSIDER GROUP  |  THURSDAY, MAY 15, 2014
    [Differentiation] Better Demand Generation Marries Data And Content
    And also earlier this week about how customer insights are becoming the main competitive differentiation between old-school traditionalists and modern marketers. I’ve talked before about how big data is driving content marketing. But somewhere rolling around in my head was a post about how in today’s digital and social world, data and content are the same thing, or they are parts of one another, or somehow closely related.
  • FATHOM  |  SUNDAY, DECEMBER 1, 2013
    [Differentiation] What Van Damme Teaches Us About Manufacturing Marketing
    It worked because they created an opportunity to focus on a feature that differentiated their product from competitors. Without that product differentiator, the video wouldn’t have been possible in the first place. So the next time you’re trying to think of an exciting and innovative way to market your manufacturing product, ask yourself: What differentiates this product from similar products that our competitors offer?
  • OPENTOPIC  |  FRIDAY, MARCH 4, 2016
    [Differentiation] Evan Kirstel on Twitter
    Opentopic blog >> twitter.com IBM Watson and the future of healthcare Cognitive solutions will be the biggest differentiator for IBM’s healthcare business medcitynews.com This was a brief summary of a twitter.com post. Read complete article Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Request a demo. Cognitive Technology undefined
  • OPENTOPIC  |  TUESDAY, JULY 26, 2016
    [Differentiation] Why Personalization Is A Must For The Mobile Customer Experience
    You may have heard this statistic about the importance of the customer experience, but it is certainly worth a reminder – “By 2020, the customer experience will overtake price and product as the key brand differentiator.” ” In fact, 86% of buyers are already willing to pay more for a better customer experience. It doesn’t matter what industry you are in, The post Why Personalization Is A Must For The Mobile Customer Experience appeared first on Opentopic.
  • MLT CREATIVE  |  FRIDAY, DECEMBER 5, 2014
    [Differentiation] The Fail-Proof 2015 Guide to B2B Marketing and Lead Generation
    Selling your wares profitably to other businesses is a basic definition of a B2B enterprise but unless you’ve cornered your market and have no competition, what you sell isn’t the best way to define and differentiate your brand. Even if you still believe in Santa Claus, this gift doesn''t actually exist. The best path forward is to never quit learning. Failing is part of the process and sometimes the best way to learn.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 3, 2012
    [Differentiation] Marketers Ruin Good Marketing Opportunities
    Unique marketing stands out, it is differentiated simply because very few companies are doing it. Innovative marketers constantly put new ideas into practice, and some of the most effective new ideas quickly become marketing best practices or emerging trends. However, when marketing ideas initially move from early adopters to the majority of marketers, they tend to lose their luster. The incredible results the early adopters reported are not repeated.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Differentiation] No!! LinkedIn Just Went Klout On Us!
    Unlike a written recommendation, you cannot differentiate between meaningful endorsements and throwaways. If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Here is a screenshot of the endorse box on one of my connection’s profile page: With one click, I can endorse Lauren’s skills in these five areas simply because we are connected.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 23, 2012
    [Differentiation] LinkedIn Just Went Into the Publishing Business
    LinkedIn’s content is differentiated. A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point. LinkedIn did not launch a new feature to follow thought leaders or the ability for select individuals to publish articles on LinkedIn.
  • HINGE MARKETING  |  MONDAY, OCTOBER 2, 2017
    [Differentiation] Is Better Service Your Firm’s Competitive Advantage? [VIDEO]
    Find out why “better service” isn’t a good differentiator and what you should be offering instead. Now, right off the start, if two-thirds of the people are doing something, does that make it a good differentiator? Because what we found is that firms that have better quality of service, more attentive service as their differentiator actually grow slower. They grow slower than firms that have anything else as a differentiator.
  • BIZIBLE  |  TUESDAY, JUNE 14, 2016
    [Differentiation] What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers
    This would be a huge benefit for B2B companies who invest heavily in demand generation and would certainly provide Dynamics with a differentiator to Salesforce. Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation.
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 5, 2015
    [Differentiation] Infographic: 4 Ways to Generate Leads with Marketing Automation Software
    ” Challenges that marketers face when it comes to marketing automation is differentiating between martech products and figuring out how the software will fit into their organization. . Producing a steady stream of leads is typically the top strategy for producing revenue for many organizations. Securing that steady stream of leads is not as easy as it sounds and continues to make measuring ROI difficult for most marketers.
  • SCRIBBLELIVE  |  MONDAY, FEBRUARY 8, 2016
    [Differentiation] 5 Things Spotify Can Teach You about Content Curation
    Takeaway: Anyone can curate content, but you need to add unique value to differentiate yourself from the competition. Music streaming is a competitive service, and Spotify is leading the charge as far as differentiating itself from its competitors like Pandora and SoundCloud. With a business model that allows customers to start and stop service at their leisure, Spotify is doing an amazing job of keeping them around.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 15, 2015
    [Differentiation] Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)
    NASDAQ: PLNR), a leader in differentiated display systems and digital signage with offices in North America, Europe, and Asia. The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. Tracking data, identifying buyers and following leads throughout the entire sales cycle has become a conventional practice, even in areas like digital display signage.
  • THE B2B RESEARCH BLOG  |  MONDAY, JUNE 30, 2014
    [Differentiation] Finding the brand positioning sweet spot
    The trick here is to choose a positioning which is relevant, differentiated, authentic and flexible: Relevant: It needs to be based on dimensions which are relevant to customers and prospects. Differentiated: It needs to make you stand apart from the competition. Managing a B2B brand isn’t easy.
  • HINGE MARKETING  |  TUESDAY, APRIL 14, 2015
    [Differentiation] 5 Brand Building Facts Every Marketing Director Should Know
    Don't be afraid to differentiate yourself from your competitors—it will make your brand even stronger. Branding is an Opportunity for Differentiation Brand building is an opportunity for your firm to stake out a unique corner of your market. But to do so, you need to differentiate yourself from your competitors. When laying out strategies for your brand building efforts, consider how you can differentiate your brand on different platforms.
  • GREAT B2B MARKETING  |  THURSDAY, JULY 3, 2014
    [Differentiation] B2B Content Marketing That Drives Results
    From strategy to execution, you need to accomplish this in a consistent and on-target manner that leverages your brand’s core promise while turning your differentiators into compelling content that systematically engages your critical audiences, and causes them to take action. There is a lot of buzz in the air about content marketing.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 21, 2011
    [Differentiation] The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management
    In the free B2B Lead Roundtable webinar replay below, Paul Teshima, Senior Vice President of Customer Strategy and success for Eloqua, explains what revenue performance management is, and how the fastest-growing companies are using it to optimize return on marketing investment and achieve unprecedented competitive differentiation.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 21, 2012
    [Differentiation] What Will Marketing Look Like in 2030?
    In order to stand out, marketing will move to the extremes in order to differentiate and get our attention. The final way to differentiate is the one we, as consumers, prefer and the path I pursue as a marketer. We just welcomed our third son, Caleb, into our family. Over the last few months, I have been thinking about the world he is coming in to, how it is changing and what marketing, one of my focuses, will look like as grows up.
  • VIEWPOINT  |  TUESDAY, JULY 28, 2015
    [Differentiation] "Marketing is too important to be left to marketers."
    And this leads to even greater distortion in the marketplace because competition then becomes based on image rather than substance, on choices rather than differentiation. This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood. It’s funny because it sounds like marketers are too stupid to be in charge of marketing. And, as a marketer, I love laughing at myself and those who do what I do.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 20, 2013
    [Differentiation] 5 Metrics Every B2B Marketer Should Track
    Pay attention to how your conversion rate changes over time and how it varies by traffic source and landing page to differentiate between improvements in your traffic mix and in the effectiveness of your site. You have a lead generation program. An influencer program. An advertising program. A marketing automation program. You measure every detail about every program. And your programs are doing great. There is just one little problem: you are reporting on a series of programs.
  • MODERN MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Differentiation] 12 Awesome Content Marketing Ideas That Aren’t Blog Posts (Infographic)
    There are many ways in which you can differentiate your brand message and really engage with prospects - below we have pulled together 12 of the most awesome creative media formats, from charts, text messages all the way through to content vampires, to help you really make sure that your content is noticed. Editor's Note: Today's post comes courtesy of Sylvia Jensen , Senior Director, EMEA Marketing, Oracle Marketing Cloud.
  • B2B MARKETING TRACTION  |  TUESDAY, JULY 9, 2013
    [Differentiation] Why Google Doesn’t Like Your Flat Website
    It’s time to understand your value proposition, have a differentiator, be unique and get creative when you generate content on your website.
  • WEBBIQUITY  |  THURSDAY, MARCH 2, 2017
    [Differentiation] Book Review: DISCOVER Questions Get You Connected
    Knowing your product is important to be sure, but knowing how to differentiate yourself is even more vital. Asking high-value questions that position you as a trusted advisor will differentiate you. In the age of empowered buyers, business is often won by the sales person who asks the best questions. Deb Calvert, president and founder of People First Productivity Solutions , has written the essential field guide for sales professionals who want to learn how to ask those questions.
  • AKOONU  |  WEDNESDAY, MARCH 16, 2016
    [Differentiation] Akoonu's New Benchmark Report Assesses Content Marketing Maturity Across 43 B2B Industries
    It includes a foreword by Robert Rose of the Content Marketing Institute on what the results mean for B2B marketers, as well as key takeaways for marketers on how they can elevate their content marketing to differentiate themselves in their industries. Content marketing, when done well, is an incredibly powerful tactic to boost brand awareness and drive revenue. But just how "mature" has content marketing actually become at B2B organizations and how does this vary by industry?
  • THE ROI GUY  |  SATURDAY, MARCH 1, 2014
    [Differentiation] Research: Improving Value Conversations Key to Sales Execution
    According to Christopher Faust, CMO at Qvidian, “The buying environment has changed and now it’s tougher than ever to cut through the clutter to better communicate and differentiate your value with prospects”. If you do, guiding sales reps to better value conversations - communicating, differentiating and quantifying your value , you can indeed drive quota achievement, reap the rewards of new rep hires, and achieve your growth goals.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 22, 2014
    [Differentiation] Your Unique Value: Solution Focused versus Challenge Centric?
    Many times, when organizations try to articulate the differentiating value of their solutions, they start with a “solutions first approach”, communicating each feature they perceive as a differentiator and the value these features might deliver. What your marketing and sales enablement teams might not fully realize is that: Product / service differentiators are fleeting, especially today where new product launches are faster than ever before and solutions are quickly commoditized.
  • HINGE MARKETING  |  MONDAY, JANUARY 25, 2016
    [Differentiation] Elements of a Successful Brand 7: Color
    When chosen and implemented effectively, color can differentiate, motivate, and elevate a business. Color Differentiates You. Color can cut through visual clutter and commands attention—so long as the color is differentiated. You would be far better served choosing a color that strongly differentiates your firm from the competition than spinning your color wheels trying to select a color with optimal emotional and symbolic characteristics.
  • HINGE MARKETING  |  MONDAY, APRIL 18, 2016
    [Differentiation] How to Drive Organic Growth: 5 Proven Strategies for Professional Services Firms
    Develop strong, easy-to-understand differentiators. You’ve got a built-in differentiator. What’s a differentiator? That’s your differentiator. Firms with unique differentiators have a much easier job communicating their value to prospective clients, setting themselves apart (and above) the competition and winning more business. Three things make a high-value differentiator: Truth. If you’re in business and want to be successful (and who doesn’t?)
  • KAON  |  THURSDAY, FEBRUARY 11, 2016
    [Differentiation] The Three Most Important B2B Marketing Questions for 2016
    If prospects are drawing the wrong conclusions about our solutions, or not understanding our competitive differentiation, addressing those issues early on in their information-gathering processes is critical to establishing a solid foundation for sales success later. What may be surprising is that many of the answers will likely be related to a lack of understanding of our differentiated value. What is our differentiated value?
  • INFLUITIVE B2B  |  MONDAY, JANUARY 16, 2017
    [Differentiation] The Results Of 3 B2B Account-Based Marketing Campaigns: The Good, The Bad And The Ugly
    According to a study by Walker, the customer experience is expected to overtake product and price as a company’s key brand differentiator by. Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason. Today’s customers don’t want to be treated like just another email address. They expect personalized, relevant experiences.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, JULY 22, 2015
    [Differentiation] Content Is The Key To Social Selling Success
    This is the secret sauce to beat and differentiate yourself from the competition. Differentiate Yourself From The Competition. How differentiated would that approach make you? Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal.
  • AVITAGE  |  TUESDAY, MARCH 11, 2014
    [Differentiation] What is Strategy?
    Differentiation arises from both the choice of activities […] The post What is Strategy? Lack of clarity about content strategy might have roots in a universal confusion about strategy. See Robert Rose in Content Marketing Institute.) In the business world, Michael Porter of Harvard Business School is a preeminent authority of business strategy. He points out “most businesses don’t have a strategy for their organization.” Well, no wonder we struggle with content strategy.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2011
    [Differentiation] Social Media is Lowering Our Content Standards
    When you find content you REALLY like, you have to share it differently, emphatically stating how great it is to differentiate it from the only OK content you shared before. (ie Sharing has ceased to be an endorsement of the quality of content. Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling.
  • RADIUS  |  MONDAY, OCTOBER 17, 2016
    [Differentiation] 3 Seismic B2B Marketing Trends Seen At Dreamforce 2016
    2) Data is the differentiator. Although dozens of companies at Dreamforce were touting their predictive/AI capabilities, very few were attempting to differentiate their offerings based on modeling, machine learning, or algorithmic performance. Rather, most companies in the predictive/AI space are arguing that data is the differentiator. If this is not the next big thing, I don’t know what is. When the CEO of a $50 billion company says those words, you listen.
  • RADIUS  |  MONDAY, OCTOBER 17, 2016
    [Differentiation] 3 Seismic B2B Marketing Trends Seen At Dreamforce 2016
    2) Data is the differentiator. Although dozens of companies at Dreamforce were touting their predictive/AI capabilities, very few were attempting to differentiate their offerings based on modeling, machine learning, or algorithmic performance. Rather, most companies in the predictive/AI space are arguing that data is the differentiator. “If this is not the next big thing, I don’t know what is.”. When the CEO of a $50 billion company says those words, you listen.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 27, 2015
    [Differentiation] Seven Ways to Humanize B2B Marketing
    The problem is those messages themselves often aren’t differentiating, and even when they do, product and service features are generally easy for competitors to copy. It’s about differentiating your product or service in a crowded, competitive market. While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role.
  • MARKETRI  |  TUESDAY, MAY 28, 2013
    [Differentiation] Generating Leads is a Primary Role of the Savvy Modern Marketer
    Before Social Media: Before social media exploded onto the scene, the role of marketing was to identify target market segments; differentiate a firm within those markets; and consistently communicate effective marketing messages related to the company and its products and services.The goal was to build brand awareness and to set the sales team up for greater success. Some of the basic principles of marketing, like segmentation and differentiation, still apply.
  • CHIEFMARTECH  |  MONDAY, MARCH 20, 2017
    [Differentiation] Microsoft shares their marketing stack in the Stackies, and it’s awesome
    They’ve separated three “tracks” of technology governance — systems of record, systems of differentiation, and systems of innovation — that can be managed according to a pace-layered application strategy (Gartner). This is a great way to balance stability (systems of record) with agility (systems of differentiation and innovation).
  • KAON  |  FRIDAY, JANUARY 8, 2016
    [Differentiation] Stop presenting- Start engaging!
    ” The two primary considerations that should be the focus of sales and marketing teams for companies that have complex solutions are: What are the most important differentiated value propositions that our prospects need to understand so that they will be better informed and will make the best buying decisions?
  • MARKETING INSIDER GROUP  |  THURSDAY, JUNE 16, 2016
    [Differentiation] 11 Overused Stock Photos to Ban From Your B2B Marketing
    If you want to stand out in this explosion of digital content, you need to get smarter with your content and create content that differentiates your brand and supports your message. Content production is only going to continue to increase, so there is no better time to focus on differentiating your brand. Have you ever seen a piece of content and had a déjà-vu moment?
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Differentiation] Top 9 Professional Services Marketing Lessons Learned in 2014
    2) Strong Brand Differentiation Leads to High Growth Your professional services brand is the combined product of your reputation and visibility (reputation x visibility). So brand differentiation means just what it sounds like: making your firm’s brand different. There are some folks who say that brand differentiation doesn’t really matter.
  • MARKETING INSIDER GROUP  |  THURSDAY, NOVEMBER 16, 2017
    [Differentiation] How to Get Incredible (and Free) PR for Your Business
    These days, ecommerce companies are having to work harder than ever before to build brand awareness, differentiate from competitors, and attract the right people to their online stores. The internet is noisier, product categories are more competitive, and traditional methods are much less effective than they used to be. As an ecommerce owner, it’s up […]. The post How to Get Incredible (and Free) PR for Your Business appeared first on Marketing Insider Group. Content Marketing
  • HUBSPOT  |  FRIDAY, NOVEMBER 13, 2015
    [Differentiation] How to Compete With Google: One Startup's Plan to Disrupt the #1 Search Engine in the World [Podcast]
    Its differentiator? If you were starting a business today, would you decide to go after one of the most monstrous companies in the world? Back in 2007, that's precisely what Gabriel Weinberg did. He founded the company DuckDuckGo -- a search engine that directly competes with Google. When you search for something using DuckDuckGo, you are completely anonymous. This function has made DuckDuckGo a true contender against Google.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Differentiation] How Ecommerce Brands Should Approach Content Marketing in 2018
    In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and […]. Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore.
  • HINGE MARKETING  |  TUESDAY, JULY 7, 2015
    [Differentiation] 7 New Rules in AEC Marketing
    Your website is one of your best chances to explain who you are, what you do, and why it matters to clients – in a nutshell, your differentiators. Clearly identify your differentiators. Most firms have heard that they should differentiate themselves. But in today’s AEC landscape, you must identify your differentiators to succeed. Just as importantly, they have to be real differentiators. What makes a real differentiator?
  • MARKETING INSIDER GROUP  |  WEDNESDAY, JULY 15, 2015
    [Differentiation] 10 Customer Experiences You Need To Deliver Today
    You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! Whether it’s the one-off Google search experience or ordering a sandwich at Subway – two of the most highly ranked ’simple’ brands – a simple and easy experience differentiates your business from the competition. You have to work hard to differentiate yourself from the competition.
  • MARKETING INSIDER GROUP  |  MONDAY, MARCH 17, 2014
    [Differentiation] Content Marketing Is The Top Marketing Priority of 2014
    But with as much as 80% of internet traffic in the next few years coming from video, I continue to believe that visual content will be a key differentiator in the brands implementing successful content marketing strategies. Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. The survey covered “client-side” marketers from both the B2B and B2C worlds as well as from marketing agencies.
  • WRITING ON THE WEB  |  TUESDAY, FEBRUARY 14, 2012
    [Differentiation] The Ladder of Emotional Values: Pleasure Reigns
    This is where greater differentiation and profitability become evident. The only way to differentiate a company’s products and services is through adding emotional value. What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work?
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 24, 2013
    [Differentiation] B2B Marketers – Why You Need to SAVE Your Marketing
    Value-based pricing has been used for years because B2B marketers realize that their ability to differentiate from the competition drives pricing. Then, as the market matures, you need to differentiate and perhaps choose a niche on which to focus. According to the Harvard Business Review , the four P’s of marketing are over. The new model is SAVE, Solution – Access – Value – Education. Here’s what it means for B2B marketing. Market Solutions.
  • BASEONE  |  MONDAY, AUGUST 19, 2013
    [Differentiation] The Winning Habits of Successful B2B Brands
    Differentiation by product, price and location. What do successful B2B brands do that you don't? We asked the buyers themselves. Check out the 4th and final part of our Buyersphere B2B research series. In the 1980s Stephen Covey wrote about The 7 Habits of Highly Effective People.
  • MARKETING INSIDER GROUP  |  TUESDAY, NOVEMBER 19, 2013
    [Differentiation] Marketing Is Personal – Emotion Beats Promotion By 2X
    Teach customers something new about their business needs then lead them to your differentiators. I have always believed that B2B Marketing is personal. And that brands need to connect with buyers on a personal, emotional and human level. Now we have the research to prove it. We all have to thank the Corporate Executive Board (CEB) for bringing us one of the most used statistics in B2B marketing : 57% of the purchase process is complete before buyers talk to a supplier.
  • THE ROI GUY  |  TUESDAY, MARCH 15, 2016
    [Differentiation] Gartner: Buyers Demand Less Product-Pitch, More Value-Story
    > Customer stories and case studies are the best way that providers can communicate differentiation that buyers trust , this according to 70% of the decision makers surveyed. According to a study from Gartner, most solution providers are not providing what buyers need when it comes to content and sales engagements.
  • TOMORROW PEOPLE  |  TUESDAY, SEPTEMBER 18, 2012
    [Differentiation] For a Great Online Marketing Strategy You Need Many Happy Returns from Your Website
    Am I differentiating my content , rather than repeating the same tired cliches? You’ve invested a lot of money in your website. It looks great and you’re terribly proud of it. But that doesn’t necessarily mean it’s effective in creating new business. Assuming that it’s so jazzy that it must be working is too big a risk. Your website has to be high-performing to give your inbound marketing campaign a competitive edge.
  • MODERN MARKETING  |  WEDNESDAY, AUGUST 17, 2016
    [Differentiation] How to Orchestrate and Personalize the Entire Customer Experience
    On one hand you have 92% of marketers who use more than one marketing channel (which is pretty much everyone) state they believe CX is the differentiator between themselves and their competition. Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C.
  • OPENTOPIC  |  THURSDAY, MARCH 31, 2016
    [Differentiation] Gartner Reprint
    Opentopic blog >> gartner.com As marketing leaders are handed more responsibility — for transformative business strategies, differentiated customer experiences and revenue generation — they often seek agency support in achieving their goals. This document was revised on 24 March 2016. The document you are viewing is the corrected version. For more information, see the page on gartner.com. This Magic Quadrant. Marketing Technology undefined
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 17, 2012
    [Differentiation] Are Marketers Afraid to Sell?
    If pricing is a key point of differentiation and reason for them to engage with your sales team, do not be afraid to make that clear! Sitting in a meeting recently and reviewing various B2B sites, someone said “they even have a promotional offer with pricing on their site.” ” It wasn’t a complement of their marketing prowess or focus. It was a knock, the final proof that this B2B marketer did not know how to market. Say what?
  • VIDYARD  |  WEDNESDAY, MARCH 1, 2017
    [Differentiation] Leveraging Video to Get More Sales Meetings [Podcast]
    When I’m focusing, a big part of that is trying to think differently and strategically to differentiate myself. Differentiation and being strategic are the two biggest sales philosophies I stick with. The more we talk to sales people, the more we realize that cold calling just isn’t cutting it anymore. And when you’re targeting large, enterprise companies, you need every edge you can get just to get your prospects’ attention — let alone land a meeting.
  • GREAT B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Differentiation] How to Beat Larger Competitors at B2B Marketing and Sales
    Your mission is to differentiate yourself in ways that translate into perceived market needs, and then present an offer to take advantage of these unique market segments. Clever content marketing and low-cost pull marketing tools like social media and PR can differentiate you and boost market awareness.
  • BIZIBLE  |  FRIDAY, NOVEMBER 6, 2015
    [Differentiation] B2B Marketing Ops And Marketing Attribution, A Simultaneous Ascendence
    As technology and data increasingly dominate the B2B marketing sphere, the effectiveness of this role is increasingly becoming a key differentiator between successful companies and not successful companies. The effectiveness of this role is increasingly becoming a key differentiator between successful companies and not successful companies.”. The advances in marketing technology are happening so frantically, many would say it’s headache inducing.
  • ACT-ON  |  THURSDAY, FEBRUARY 11, 2016
    [Differentiation] Why Customer Experience is the Hot New Thing in Marketing
    Your customers’ experience is part of your product – and a way to differentiate yourself in the market. Customer experience is also a way to differentiate yourself from your competition. It’s a view of the customer lifecycle powerful enough to differentiate companies, spike stock values, retain and attract better hires, and dramatically increase ROI. “The customer experience is the next competitive battleground.”. Jerry Gregoire, former CIO of Dell and Pepsi.
  • HINGE MARKETING  |  MONDAY, DECEMBER 22, 2014
    [Differentiation] Top 10 Professional Services Marketing Today Posts of 2014
    Find Your Differentiator: 21 Ways to Gain a Competitive Advantage for Your Firm What makes a successful differentiator? There are three criteria that must be met: the differentiator has to be true, relevant, and provable. This is a tall order and finding real differentiators can be a large struggle for many professional services firms. This post details 21 differentiators that work. Combining differentiators can create a powerful competitive advantage.
  • MODERN MARKETING  |  MONDAY, FEBRUARY 6, 2017
    [Differentiation] Customer Experience is the Most Critical Part of Marketing Right Now
    89% of marketers expect customer experience to be their primary differentiator, according to Gartner. That is quite a high number. That means you need to pay extra close attention to the words of our global Modern Marketing experts when they talk about customer experience. This starts with every interact a customer has with your brand, but it includes the technology you leverage to make those engagements happen, as well as how your people manage those tools.
  • OPENTOPIC  |  FRIDAY, AUGUST 19, 2016
    [Differentiation] Your Guide To Personalizing Across Every Channel In 2017
    Gartner’s 2017 predictions indicate that 87% of marketers expect customer experience to be their primary differentiator. And if you think of the experiences that stick out to you as a consumer, it’s probably when your favorite app notified you about an exclusive event in your area, or when a website offered alternative solutions when an item was out of stock. The post Your Guide To Personalizing Across Every Channel In 2017 appeared first on Opentopic. Cognitive Technology
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Differentiation] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    But there are still significant differentiators. So far, every differentiator on this list can point to at least some measure of success. The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks.
  • MODERN MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Differentiation] Why CMOs Need To Know the Difference Between Cross Channel Orchestration and Coordination
    It is important for CMOs and all marketers to differentiate between cross channel coordination and orchestration. Let's cut right to the chase kids. Sending messages to individual Email, SMS, Push, and Social lists might feel like cross channel orchestration, but it isn’t. Without the context of a unified individual identity, marketers are just scaling batch and blast practices across multiple channels.
  • THE B2B RESEARCH BLOG  |  TUESDAY, FEBRUARY 18, 2014
    [Differentiation] Branding is b t
    It is a point of differentiation, especially in commodity markets. “Branding is marketing b t. Only FMCG firms who need to build aspirations and desire worry about stuff like that. B2B is different. The relationship is with me – the sales guy – not the corporate brand. Even if it wasn’t, buyers are rational and put emotions to one side. And anyway our brand is just fine, the logo is great.”. Sound familiar? As a marketer you no doubt recognise the value of a strong brand.
  • CRIMSON MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Differentiation] Top B2B Social Media Trends for 2014
    Differentiated Content. As we finish out 2013 with a bang and prepare for the holiday season, it’s time to start planning for the new year ahead. You have the basics down, so 2014 will be the year of social media refinement for many B2B marketers and companies. Here are the top B2B social media trend predictions for the coming year: Social Media Accountability. Now that you’re active across multiple social media networks, it’s time to get serious about your metrics.
  • ACT-ON  |  WEDNESDAY, AUGUST 10, 2016
    [Differentiation] The Devil’s in the Details: Best Practices For Email From Names and Addresses
    Use slightly different names to differentiate among subscription categories or types of communication. Here’s how the New York Times differentiates breaking news: The “Southwest Click’n’Save” sender name is how Southwest Airlines makes an offer: And it’s always a good idea to have a separate sending name for Support or Account Services.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [Differentiation] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    In any event, there are several differentiators that determine whether a product like Sailthru is suitable for a particular situation. These predictive capabilities are among the biggest differentiators for Sailthru: predictions and recommendations are oriented to consumer marketing, not B2B lead scoring, and Sailthru doesn’t (yet) allow clients to choose what they wish to predict.
  • HINGE MARKETING  |  WEDNESDAY, JULY 6, 2016
    [Differentiation] Your 3 Most Visible Brand Assets And Why You Shouldn’t Underestimate Them
    Uncover your firms true differentiators in Hinge University’s course, Differentiation, Positioning & Messaging. Brand strategy in professional services goes far beyond a firm’s name or logo. In this SlideShare, we take a closer look at three brand elements that are every bit as important as what people commonly think of as “brand”, yet are often overlooked or underestimated for the value they bring to the table.
  • HINGE MARKETING  |  TUESDAY, JUNE 28, 2016
    [Differentiation] 5 Trends Redefining Sales and Marketing in 2016
    Today’s winning professional services firms seek to crystalize that value through well defined differentiators. So the extent to which you’re differentiated around expertise in turn affects the speed of your ascent to greater visibility. See also: Expertise as a Differentiation Strategy. Instead, it’s about how well your firm can communicate its value through strong differentiators.
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 29, 2012
    [Differentiation] 4 B2B Marketing Scenarios: One Size Does Not Fit All
    Your product has a number of elements that differentiate it, but your buyers are relatively unsophisticated about the category and it is not a priority for them to learn more about it. B2B marketing discussions on Twitter and blogs have a tendency to focus on singular topics, such as Twitter, marketing automation , or lead generation , as if they are right for everyone and we just need to do them well.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, MARCH 26, 2014
    [Differentiation] Business Buyers Relying More On 3rd Party Content
    Buyers use content to Identify best practices and best-of-breed solutions (51%), to determine where competitive differentiation can be achieved (50%) and to set the strategic agenda understand needs and prioritize (42%). New content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions.
  • KAON  |  WEDNESDAY, AUGUST 16, 2017
    [Differentiation] Press Release: Kaon Interactive’s Virtual and Augmented Reality B2B Solutions Launch on the ASUS ZenFone AR
    As more Tango- and Daydream-enabled devices like the ZenFone AR are introduced to the market, leading global B2B sales teams will increasingly adopt the technologies as a competitive differentiator. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that its augmented reality solution, Kaon AR®, and virtual reality solution, Kaon VR®, are now available on the new ASUS ZenFone AR.
  • MARKETING INSIDER GROUP  |  TUESDAY, NOVEMBER 1, 2011
    [Differentiation] 7 Ideas To Increase Your Twitter Followers
    Now the main question for Twitter users is, how can we differentiate our self with 140 characters and what should we do to use Twitter effectively? All over the world, Twitter is getting more and more popular every day. Once a site for developers and bloggers, Twitter has hit the mainstream of news, politics, sports and entertainment. That popularity affects the number of registered Twitter users and now Twitter has more than 200 million of them.
  • AVITAGE  |  WEDNESDAY, JULY 26, 2017
    [Differentiation] Use Information Interview Approach for Sales Prospecting Conversations
    See Adopt a “Buying” Sales Mindset) A core value selling principle is to create value and differentiate ourselves in every conversation we conduct. B2B sales organizations with a complex, “platform,” or value sales process face some of their biggest challenges in the initial prospecting stage. The process for a value sale is naturally longer than a simple product sale.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 18, 2016
    [Differentiation] Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors
    Second, I needed to identify differentiating features within each function: those are what buyers should consider when deciding which vendors to use. In the table below, the comments describe the differentiators that occur within each sub-function. It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 2, 2013
    [Differentiation] Developing the Best Value Messaging and Financial Justification
    Typical challenges include: Poor operational efficiency (Process issues, poor productivity & high costs) Increased risks Business growth struggles But taking just a challenge centric approach will not help you to differentiate your solutions and what they can do uniquely to help buyers overcome their issues. We are asked many times what methodology we use to help our clients develop the best value messaging and financial justification possible.
  • LAUNCH MARKETING  |  THURSDAY, AUGUST 17, 2017
    [Differentiation] The Importance of Brand Consistency
    The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” Consistent branding allows marketers to differentiate their product, deliver key messaging, and encourage loyalty by driving authority and trust in their product or business.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 14, 2015
    [Differentiation] Why Embracing Doubt Makes You a Better Leader [Podcast]
    How LinkedIn differentiated itself in the early days from Myspace and Facebook ( 15:13 ). It's natural to be afraid of doubt -- especially when you're leading a team. You want to be the calm, cool, and collected leader. but inside you're freaking out. Turns out, some of the best leaders and innovators are those who share their doubts with their team.
  • MODERN MARKETING  |  TUESDAY, JULY 18, 2017
    [Differentiation] CMOs - A High Level View
    " Here's some highlights: The digital shift both elevated and complicated the role of the Chief Marketing Officer, with an increasing focus on aspects such as differentiating the customer experience and fostering stronger, more loyal customer relationships, much of which is built on the underlying foundation of connecting marketing with the organization as a whole, rather than maintaining marketing as a stand-alone, isolated function.
  • MODERN MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Differentiation] Oracle Named Leader in Gartner's New Multichannel Campaign Management Report
    Oracle is strategically building on competencies in two key aspects of MCCM— Marketing Automation and Cross-Channel Orchestration —and this year, Gartner acknowledged these dual strengths as a unifying differentiator unique to Oracle.
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