xiQ

DECEMBER 15, 2021

Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist. Since March 2020, digital interactions with sales reps went up by 41%. Leverage neuroscience and ai to help sales grow. Sales triggers and real-time alerts direct to your inbox.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

NuSpark Consulting

APRIL 13, 2012

Flow charts were designed on paper with markers and rulers. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. And a fax machine.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

SmartBug Media

MAY 9, 2024

This allows marketing and sales teams to decide if the ROI of that specific show is worth the investment. It allows you to personalize the sales and marketing experience, meaning you’re more likely to secure sales. This includes coordinating booth designs, flyers, and merchandise. Just ask Symphony Talent!

Trade Show 59

Trade Show Planning ROI Sales Qualified Leads 59

xiQ

MAY 19, 2020

May 19, 2020 - xiQ, the pioneer of Personality-Driven Engagement (PDE), and Carbon Design, the leading Personality-Driven Marketing agency, are pleased to announce the commencement of a strategic partnership to launch PDE. Our joint-mission is to introduce a new class of precision-driven B2B sales and marketing. About Carbon Design.

Design 62

Design Account Based Marketing Personalization Planning 62

Customer Experience Matrix

MAY 12, 2015

I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities. What MDC Dot really does is serve organizations that wrangle a herd of independent sales people, like financial advisors or direct sales representatives. Salespeople can also set up their own contents.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Anything Goes Marketing

JUNE 29, 2009

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? A personalized approach facilitates this process. I've listed the top tactics that I typically discuss in my day to day client meetings. What do you do? You go find your table!

Tactics 100

Tactics Automation Personalization Planning 100

xiQ

APRIL 4, 2022

About xiQ’s Personality-driven Sales and Marketing Platform. xiQ’s Personality-driven Sales and Marketing Platform combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions. About xiQ’s Personality-driven Sales and Marketing Platform.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Salesforce Marketing Cloud

DECEMBER 7, 2022

Closing sales requires the ability to develop trust and personalize the way you communicate. Personas are crucial to just about any role—sales, marketing, product, design, and more. For example, “We need help managing our workflows.” This includes subject matter experts, sales agents, customer success teams, and others.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Content4Demand

DECEMBER 6, 2018

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. B2B marketers, in turn, are going to be rethinking the way they approach content experience and design.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

DealSignal

AUGUST 30, 2021

. #1 Create alignment across key departments Any effective account based marketing strategy starts with creating a framework that consists of sales and marketing alignment. But to truly rise to excellence, you’ll want to connect the dots across your organization — so, more than just sales and marketing.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Oktopost

MAY 12, 2021

For instance, members enjoy real-time product updates, faster tech support (for troubleshooting), increased response time from the sales team, early awareness for product launches, and a front-row seat for company updates. . One approach is to figure out where the community can help your company and then design it around that purpose.

Communities 121

Communities Ad Building Brand Identity Branding 121

SnapApp

MAY 24, 2016

You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? But it’s possible that you may be undervaluing the impact your content can have when it’s more integrated with your sales team’s actions – and that has to change.

Top of Funnel 54

Top of Funnel Sales Qualified Leads Lead Ranking Microsite 54

Sprout Social

JANUARY 12, 2023

We created a microsite dedicated to sharing our brand identity and beliefs. We take it a step further by also sharing the process we followed to refresh Sprout’s values. Meet Melissa Stricker, General Manager for Fairfield by Marriott Charleston in West Virginia. The following examples of brand values will get you started.

Lead Scoring 123

Lead Scoring Lead Ranking Effectiveness Brand Identity 123

Kevin Indig

AUGUST 7, 2023

Brand style lives in any design component, from logo, web aesthetics , and product experience to marketing collateral. Atlassian, for example, is a SaaS brand that faced heavy critique of the looks of Jira and now is a best-in-class example of strong design that seamlessly stretches from website to product. Eric Serdar, Snr.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Contently

OCTOBER 4, 2016

You can have an amazing story, but if it lives on a poorly designed site, it’ll never get the results you’re looking for. Contently Live’s unique design is built around using existing and new content to capture and convert leads. Optimized for lead gen. How exactly does it work?

CMS Development 159

CMS Development Top of Funnel Marketing Automation Services Microsite 159

NuSpark Consulting

JANUARY 12, 2012

Creating the proper conversion architecture is so critical to a company’s bottom-line, I wonder why more attention isn’t paid to this crucial element of funnel optimization. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense.

Landing Pages 100

Landing Pages Conversion Rate Conversion Reachforce 100

NuSpark Consulting

DECEMBER 5, 2011

All activity of the lead generation process needs to be measured via a robust analytics program. Specific dashboards exist to manage each step of the funnel; from prospect attraction to conversion to lead close. Design, content, layout, trust factors, and web form design all contribute to the positive or negative lift.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

SmartBug Media

DECEMBER 27, 2021

She can cover everything from product marketing and customer programs to sales enablement and demand generation. Switching gears from sales to marketing was not effortless from Christine’s perspective. But sometimes, what you want to know is what happens when you tinker with processes. Can I add value? Coming Soon ….

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Customer Experience Matrix

AUGUST 13, 2013

The system also provides sales reps and sales managers with basic sales automation, including abilities to enter and rate new leads, review and prioritize existing leads, track call results, send materials from a central library, and schedule future calls.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

SendX

MAY 30, 2019

In that case study, Laura’s email campaign to new subscribers generates over $2,000 in sales on average, on autopilot. Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. This page is also designed to generate a unique URL per email address automatically.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Litmus

OCTOBER 26, 2018

Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email. However, email’s disruptive evolution from static message to mailable microsite presents many challenges. But first things first.

Microsite 85

Microsite Landing Pages Eye-Tracking Click Rate 85

PathFactory

MAY 11, 2022

By now, marketers are familiar with lead scoring, or the process of assigning values to a prospect’s specific profile attributes and online interactions in order to qualify them through different maturity stages. In both cases, the ROI of the efforts to close the sale is interesting enough to continuously target this profile.

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

Kevin Indig

JULY 17, 2023

Microsites were originally invented for short-lived campaigns. For example, Spotify had a microsite for the Listening Together campaign, which aimed to bring people together by listening to the same music when the Covid pandemic spread in April 2020. Ikea’s Life At Home microsite covers how different people live in their homes.

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

Webbiquity

JULY 25, 2011

How does business reputation management differ from personal reputation management? Make sure your website is search optimized by following established SEO design principles (and avoiding common SEO mistakes ). See the reputation management question below. Where do I start? • Do I have to do everything ? •

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

How does business reputation management differ from personal reputation management? Make sure your website is search optimized by following established SEO design principles (and avoiding common SEO mistakes ). See the reputation management question below. Where do I start? • Do I have to do everything ? •

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Content Standard

MAY 8, 2018

Designing a website requires more than a consideration of aesthetic principles. Between the growing complexity of brand storytelling and the role websites play in driving these content experiences, UX design has never been more important in making sure your content can do its job. Advancing to the Next Piece of Content.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Only B2B

JANUARY 24, 2018

However, the tool was designed to help publishers and content developers to increase their engagement level, drive traffic and monetize their content. Additionally being one of the top 10 content syndication tools, it ensures to use clean tactics to drive engagement with higher-quality techniques. ShareThis . Kapost .

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Content Marketing Institute

JANUARY 12, 2018

I’ve been working with a division of a 50-year-old global technology company in the midst of transforming from a largely event- and sales-driven (i.e., The primary challenge is that, historically, all marketing campaigns (including the digital bits) have been managed by product marketing teams. Yes, really.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Valasys

JULY 1, 2021

According to research by Spotler, 64% of B2B e-commerce marketers accede that B2B marketing automation solutions contribute to more sales. Learn More: AB Split Testing | Optimize Your Digital Marketing Funnel. m) Lead and customer lifecycle management. 4) Prioritize Sales and Marketing Integration for Optimum Lead Conversions.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

NuSpark Consulting

JULY 17, 2010

It does take work and effort to manage Marketing Automation systems, and if your company is not willing to assign the role internally, NuSpark Marketing will manage the platform and act as a conduit between your department and sales. For Sales People : You have goals and quotas to meet.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

SnapApp

APRIL 26, 2017

Little attention to landing page design/ experience. Strength exercise: Connect your existing content to each of your buyer personas, at each stage of your sales funnel. Checklist: Is your content addressing what the buyer needs (not just what product management tells you the product does best)? Microsites.

Planning 54

Planning Top of Funnel Marketing Strategy Marketing & Strategy 54

RebelMouse

FEBRUARY 28, 2019

Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages. Sponsored Articles Sponsored articles can easily be set up in RebelMouse using our Layout & Design tool. This allows you to gain more depth in the campaign.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages. Sponsored Articles Sponsored articles can easily be set up in RebelMouse using our Layout & Design tool. This allows you to gain more depth in the campaign.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

Bluetext

APRIL 8, 2020

When Bluetext launched the Arlington Capital Partners-backed Centauri, we designed and developed a fully integrated content marketing program to establish the brand in the market and increase word-of-mouth around the launch, prioritizing recruitment and a strong web presence. ” The very first thing a user takes in is the design.

Advertising Agencies 36

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 36