Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. This article explores two key use cases for how AI can enhance customer understanding more efficiently and effectively. It’s time to move beyond these outdated tactics.

Marketing AI 108

Marketing AI Research Paid Search Agency Customer Surveys 108

Anyword

JUNE 21, 2021

Behind effective landing page copy is detailed knowledge of your audience. No doubt, they use top writing talent, focus groups, A/B testing, and other resources to achieve these results. Anyword leveraged $250 million in ad spending information to understand what type of copy appeals to various demographics.

Landing Pages 52

Landing Pages Marketing AI Lead Scoring Lead Ranking 52

SalesIntel

MAY 13, 2024

We’ll cover the different types of customer data you should focus on and discover the tools that can help you leverage it to the fullest extent. Utilizing personalized content and optimized channels, you’ll deliver messages that address their needs effectively. What is Customer Data?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

The Marketing Blender

APRIL 11, 2023

Creating a brand messaging framework is a way to ensure that your company’s brand message is consistent and effective across all channels. When your brand messaging is consistent and effective, it can increase brand awareness, drive sales, and build customer loyalty. What is a brand messaging framework?

Effectiveness 40

Effectiveness Brand Identity Branding Touchpoints 40

Marketing Insider Group

JANUARY 30, 2024

If you don’t have a solid, company-wide content strategy, you’re probably not hitting your top goals as effectively as you could. Identifying and segmenting your audience into distinct groups or ‘content constituents’ is crucial for developing a content strategy that addresses diverse needs and maximizes engagement.

Ideal Customer Profiles 223

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 223

Binary Demand

JULY 21, 2023

Therefore, B2B data is crucial in empowering business decisions and offering valuable insights that guide marketing and sales directors in understanding market trends, influencing purchase decisions, and allocating resources effectively. Technographic Data “Technographics” is a term coined by combining “technology” and “demographics.”

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Binary Demand

JUNE 12, 2023

Email marketing is the most effective tool for businesses to nurture leads and convert them into customers.” – Neil Patel, Digital Marketing Influencer Get ready to unlock the untapped potential of B2B email marketing and pave the way for increased engagement, conversions, and business growth.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing is the most effective tool for businesses to nurture leads and convert them into customers.” – Neil Patel, Digital Marketing Influencer Get ready to unlock the untapped potential of B2B email marketing and pave the way for increased engagement, conversions, and business growth.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

ClearVoice

JANUARY 11, 2024

benefit nearly everyone, certain demographics are much more likely to purchase than others. A target audience is a group (or groups) of people for whom your product or service is designed and to whom your marketing is directed. And even though there may be products or services that can (and do!) What do they do for a living?

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

Stevens & Tate

APRIL 18, 2024

Below are key areas where automation is proving indispensable in marketing for senior living: Email Marketing Campaigns : Automated email campaigns are a cornerstone of effective marketing for senior living. Crafting a Comprehensive Senior Living Marketing Plan An effective senior living marketing plan is well-rounded and adaptive.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. This is the positive shift or effect on the consumer’s perceptions of the brand, and is measured via different tools and methods (more on that below). Here’s a quick, handy guide on all about the power of brand lifts.

Advertisements 96

Advertisements Advertising Brand Identity Branding 96

ClearVoice

MAY 29, 2023

Also, how to communicate with them more effectively. Your marketing personas will reflect a wide range of information about your target consumers, including: Demographics: Age, gender, relationship status, location, education level, occupation, and income. Some strategies you can use: Conducting surveys, interviews, and focus groups.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Sprout Social

MARCH 1, 2023

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Which creators have a pulse on the demographics you’re trying to reach? Forge a new kind of focus group Creators’ communities are living focus groups.

Product 87

Product Focus Group Social Media Advertising Agencies 87

Martech

MAY 20, 2024

They may create targeted campaigns based on demographics but fail to connect with their audience’s emotions and needs. Phase 1: Understand your audience (Empathy in action) [ ] Conduct audience research (surveys, focus groups, social listening) to uncover emotional drivers: desires, fears and dreams. [ ] Map the B2B customer journey.

Brand Identity 97

Brand Identity Branding B2B Thought Leadership Paid Search Agency 97

SmartBug Media

FEBRUARY 16, 2024

Social media monitoring : Regularly engaging with customers on social networks and monitoring social channels can provide businesses with real-time, honest feedback from a wide range of demographics. For example, you might collect feedback via email surveys, social media polls, and focus groups simultaneously to broaden your reach.

Tips 59

Tips Customer Satisfaction Merchandising Opinions 59

Sprout Social

FEBRUARY 19, 2024

These sentiment insights are based on social conversations around you from a certain timeline, from different demographics or on various topics, to help you understand how your product/brand is faring in the public eye. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Marketing AI 97

Marketing AI Work Management Automation Marketing Management 97

ClearVoice

MAY 15, 2020

Psychographic and demographic data is great if you have it, but… : There’s a lot to be learned by simply analyzing the data available to you for any tried-and-true video platform. Especially when marketing budgets are shrinking due to the effects COVID-19 has had on revenue generation. Click To Tweet.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

FunnelEnvy

MARCH 18, 2024

Believe it or not, a B2B buyer persona serves a similar function for businesses – it is a semi-fictional representation of your ideal customer, encompassing their demographics, behaviors, needs, and goals to paint a vivid picture of the individuals you’re trying to reach. Are Buyer Personas Still Important?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Valasys

JANUARY 30, 2024

Comprehending your audience in the ever-changing digital marketing realm is essential for assembling effective social media campaigns. It furnishes valuable insights that can steer the development and implementation of effective marketing strategies.

Social Media 40

Social Media Research Social Marketing Planning 40

Content Standard

APRIL 2, 2019

People Are More Complex Than Their Demographics. It’s not enough to define them just by their demographics. Original audience research will help you get to a level of in-depth understanding that goes beyond demographic criteria and generalizations. Image attribution: Omar Lopez. Image attribution: Robert Bye.

Research 105

Research Content Marketing Paid Search Agency Content 105

The Lead Agency

DECEMBER 9, 2020

This means going further than demographics to get a real sense of who your buyer is and what drives them. The buyer persona will outline certain features of the target audience, such as their demographics, behaviours, lifestyle, motivations, and challenges. This can be done by building buyer personas. Step 1: Identify Buyer Attributes.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

ClearVoice

JUNE 23, 2020

As we explained in Part 1, many businesses that are focused on developing and launching a new product, or improving an existing product by launching new features, must now run remote focus groups, and are trying to figure out the best way to do this. What is the purpose of focus groups? Click To Tweet. Time to get going.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Navigate the Channel

MARCH 13, 2023

Demographic information isn’t usually what customers lead with when they praise a company, or challenge it, but demographic, including geo-demographics, can help provide insight into where and how you position your products. What Types of Customer Feedback Should You Consider? Panic if the numbers go down?

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

Martech Advisor

JANUARY 27, 2020

Hold focus groups. As with customer surveys, focus groups can be created by selecting existing customers or volunteers from a group of people whose interests and behaviors match those of your target audience. Focus on data-driven analytics. Learn More: 5 Pillars of Audience-Centric Content.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

Navigate the Channel

MAY 30, 2023

Listening sessions or focus groups with subsets of your target audiences can reveal changes that should be made and fractures between what you thought you were saying and what your messaging may actually convey. Countering stereotypes in marketing helps create a more accurate portrayal of different communities.

Planning 65

Planning Paid Search Agency Psychographics Work Management 65

Convince & Convert

OCTOBER 2, 2015

Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Forget Focus Groups. According to Donnelly, one of the most effective ways to glean consumer insights is by analyzing social media conversations.

WOM 150

WOM Word of Mouth Social Media Segmentation 150

Salesforce Marketing Cloud

JUNE 26, 2023

Your journey starts here What is an effective customer engagement strategy? However, to build lasting customer relationships, an effective strategy must also continuously improve and adapt to meet changing needs — keeping the fire burning. See how you can connect every interaction at each step of the customer journey.

Customer Satisfaction 52

Customer Satisfaction Paid Search Agency Loyalty Segmentation 52

KoMarketing Associates

APRIL 30, 2019

When executed effectively, they can lead to better alignment even outside of the marketing department, and as a result, a boost in customer engagement and sales. While all of the above may sound great in theory, the truth is, there is an art to creating effective B2B buyer personas. Think about annual spend, industries, size, etc.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

Hubspot

MARCH 27, 2023

Segmentation helps clarify who you’re selling to, based on a variety of factors such as demographics, psychographics, lifestyle traits, and behavior. Social media marketing: According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat-to-very effective for their company this year.

Service 86

Service Purchase Intent Landing Pages Psychographics 86

seo.co

MAY 11, 2021

Typically, market segmentation involves creating subsets of your market based on factors like needs, demographics, interests, priorities, and other criteria. With careful market segmentation, you’re able to niche down and reach very specific demographics. Demographic. Demographic segmentation is the most basic.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

TrustRadius Marketing

MARCH 30, 2018

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening. Talkwalker. Talkwalker is used by over 900 global brands.

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45

KoMarketing Associates

JANUARY 29, 2019

If you’ve done the educational portion of the content marketing process effectively, you will surely see website traffic start to climb and likely new prospects filling out forms or requesting demos. In terms of content types to do so effectively, consider videos and case studies. Repurpose and Bundle Existing Content.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

SmartBug Media

NOVEMBER 30, 2018

What may have worked successfully in the past might not be so effective today. Take a look at your database to inform your insights as to where your prospects live, their age group, and their stage of life. Once clear patterns emerge, hold a focus group to gain a clear understanding of customer pain points.

Top of Funnel 88

Top of Funnel Marketing & Strategy Digital Marketing Funnels Content 88

Martech Advisor

JANUARY 23, 2020

Are you ready to deep-dive into granular consumer segments and outline an effective multicultural marketing strategy? ” Adding to this definition, multicultural marketing urges brands to look deeper into their target consumer demographic and outline specific motivations, aspirations, and purchase drivers.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Varicent

DECEMBER 7, 2021

It also shows how effective a sales team is. Improve the Effectiveness of Managing the Business. Here, an accurate sales forecast demonstrates a company's ability to engage effectively with the market and manage the sales and marketing process well. Sales forecasting really matters. Keys to Predictive Sales Forecasting Success.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

Velocity Partners

JUNE 6, 2023

We don’t have the luxury of clear cause and effect — of direct conversations followed by ink on a contract. We also don’t run focus groups for readers of our work, or follow it down the rabbit hole of social media to gauge public opinion (thank God). We’re not salespeople. Impact: What’s the value of the action?

Planning 92

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 92

Vidyard

MARCH 15, 2017

The video presents a focus group filled with real millennials, not actors. These stereotypes juxtaposed next to each other in a focus group is all viewers need to see to cue an eye-roll. Next, images of “millennial” activities are presented to the group. Chevy “Understands” What Millennials Want.

Video Marketing 104

Video Marketing Brand Identity Branding Paid Search Agency 104