Optinmonster

AUGUST 16, 2023

But how do you choose from the multitude of options out there? Apart from the interface, here are a few more less-obvious features to look out for: Deliverability Rates You want your emails to reach a wide audience, but you don’t want those emails to end up in spam folders. Let’s get into it.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

SendX

NOVEMBER 8, 2019

After all, how often do you open letters addressed to “The Resident at.”? In fact, personalizing subject lines can increase open rates by 50%. That might not sound like much, but it’s unsurprising when you consider that half of all emails are opened on mobile devices. Only half of those accounts turn out to be active.

Open Rate 263

Open Rate Practices Best Practices CAN-SPAM 263

Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Atomic Reach

OCTOBER 29, 2018

According to HubSpot , 80% of businesses prefer to communicate via email for business purposes. Open Rate is an email's open rate is the percentage of recipients who opened your email compared to how many emails were sent, excluding any emails that bounced. Bounce Rate. Let's dive a little deeper.

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

Martech Advisor

DECEMBER 3, 2019

To ensure quick adaptation and low learning time, especially for new employees who have never used the specific tools or fresh employees hired out-of-college, it is important that the tool offers an intuitive user experience. To make the best out of this feature, you need to maintain a highly organized and real-time customer data platform.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Heinz Marketing

FEBRUARY 22, 2023

We’ve been in the same boat, and spent some time learning about how to optimize email deliverability. You’d think there is a magic tool out there that will guarantee your placement in the primary inbox, but it’s much more nuanced than that. Follow along each month and optimize your email deliverability from the ground up.

Deliverability 95

Deliverability Ideal Customer Profiles Optimization Marketing Automation Services 95

Hubspot

DECEMBER 9, 2015

A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. Graymail is email you technically opted in to receive but don't really want. Email deliverability experts can be so clever, huh? What gives?

Hubspot 28

Hubspot Email Marketing CAN-SPAM Deliverability 28

Hubspot

AUGUST 21, 2023

Check out our post about the best sales email subject lines if you want to see some of these tips in action. For example, your email sales introduction could go something like this: "My name is [Name], and I'm reaching out because." However, suppose they've only opted into awareness stage content. Pose a compelling question.

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Template Work Management Case Studies Case Study 69

BuzzSumo

MARCH 21, 2017

If your subject line is lacking, interest will be lacking and your email won’t get open. While subject lines are definitely important (more on that in a moment), it turns out that the way you finish an email plays a significant role in its success, as well. Oh, and if you’re sending out a regular newsletter, find another word.

Email Marketing 110

Email Marketing Effectiveness CAN-SPAM Response Rate 110

SendX

FEBRUARY 16, 2021

In this post, we will take a look at email optimization - a range of tools and strategies that will let your messages stand out among competitors. By definition, email optimization is a range of practices marketers use to improve the deliverability, engagement, and conversion of the emails they send. What is Email Optimization?

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Optimization Tips Deliverability CAN-SPAM 246

Hubspot

FEBRUARY 26, 2014

When I first started out with email marketing, I felt lost. I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail.

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Hubspot

OCTOBER 2, 2013

If we don’t take the time and energy to personalize and write content that is interesting to them, it will eventually hurt the deliverability rate of our future emails. Email Deliverability 101. Opening an email and then deleting it (vs. HubSpot Experiment. How Can You Improve Your Email Deliverability?

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Deliverability Click Rate CAN-SPAM Opt-out 28

DealSignal

DECEMBER 27, 2021

According to HubSpot , 78% of marketers saw an increase in email engagement in 2021, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. Two major goals among many B2B email marketers are: 1) building out your database of marketing qualified leads and 2) generating high quality leads for their sales team.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

Hubspot

JULY 12, 2012

Most marketers are already on board with the importance of email marketing, and are working hard to refine the nuances of their strategy -- including figuring out what the heck the right sending frequency is for their email campaigns. And here at HubSpot, we have two employees with very opposing views on this subject.

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Email Marketing Ad Frequency Open Rate Correlation 28

Zoominfo

DECEMBER 20, 2019

The overall idea is stand out,” says Senior Sales Development Rep, Zachary Thompson. This email subject line from Sumo got a 64% open rate by teasing a new trend. Anything that offers how-to info gets good opens,” Catabay says, “because we’re helping and disarming.” “How to Survive Your Next Overnight Flight”.

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B2B CAN-SPAM Zoominfo Open Rate 243

Hubspot

MAY 29, 2014

Your deliverability and sender score reputation will decline. Your open and click-through rates will drop. Your unsubscribe rate will rise. Steroidal growth of email lists either means your team is buying or renting email lists, or there are bots filling out your forms. More on opt-in strategies in a second.).

CAN-SPAM 28

CAN-SPAM Opt-out Opt-in Landing Pages 28

Hubspot

OCTOBER 25, 2012

In fact, we conducted a test of our own to see if the word "Free" affected deliverability of our email message. The inclusion of the word "Free" raised a red flag, but did not actually end up impacting the deliverability of the email message. 2) People on Your Opt-in List Want to Hear From You. The verdict? Good for you!

Email Marketing 28

Email Marketing CAN-SPAM Open Rate Opt-out 28

Hubspot

JANUARY 16, 2012

Contacts Who Didn't Opt In: Whether you're replacing a less than scrupulous marketing manager or you've just learned about the error of your sketchy email marketing ways , anyone who is on your list because of list buying, list scraping, or any other illegal or legal-ish email address collection method should be removed.

CAN-SPAM 28

CAN-SPAM Opt-out Opt-in Click Rate 28

Optinmonster

AUGUST 20, 2023

Efficient email plugins can help you improve email deliverability, grow your email list , and do a lot more. Quick Links: OptinMonster TrustPulse WPForms WP Mail SMTP SeedProd Brevo Mailchimp HubSpot MailPoet Newsletter Let’s get started! Are you looking for the best WordPress email plugin?

CMS Development 52

CMS Development Best Practices Eye-Tracking Work Management 52

Hubspot

DECEMBER 7, 2010

Mike Volpe , HubSpot’s VP of Marketing, bestselling author David Meerman Scott and Matt Nichols , Director of Marketing at Pandora. HubSpot will be reporting live from the event and passing on the lessons we learn together. Increasing deliverability? Figure out what is the best Email Service Provider (ESP) for you.

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Planning Marketing Plans Email Marketing Click Rate 28

Hubspot

MAY 6, 2014

Segmentation helps you impact critical email metrics, seeing improvements like: Increased open rates. Lower opt-out/unsubscribe rates. Better deliverability. Then you need to figure out how you are going to segment your contacts. Let''s talk specifics, though. Higher email relevance.

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Segmentation Clickthrough Opt-out Deliverability 28

Hubspot

DECEMBER 29, 2011

You know there's a delicate balance between infrequent email communications and bombarding your email recipients with messages to the point that they opt out. Or perhaps you have an unnervingly high opt-out rate, and you think decreasing your email send rate from daily to every other day will also decrease your number of unsubscribes.

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Sample Optimization Click Rate Opt-out 28

Litmus

SEPTEMBER 30, 2022

In our September Litmus Talks webinar “Embrace the Email Performance Trifecta and See Major Results” we chatted with experts from Constant Contact , HubSpot , and Mailchimp to hone in on the elements that have the most impact when it comes to reaching the inbox, encouraging consistent engagement and interpreting if your emails are resonating.

Webinar Metrics 99

Webinar Metrics Email Marketing Deliverability Work Management 99

Zoominfo

DECEMBER 20, 2019

Free Trial Effective Cold Email Subject Lines “The overall idea is stand out,” says ZoomInfo Senior Sales Development Rep, Zachary Thompson. This email subject line from Sumo got a 64% open rate by teasing a new trend. This example from Opt-in Monster also teases with a little mystery 4. Saw Hubspot on your website.”

B2B 130

B2B CAN-SPAM Zoominfo Open Rate 130

Hubspot

JUNE 7, 2012

They will typically use one IP address, send out thousands of unwanted emails, and then move on before their IP address can get blacklisted. If you have been sending emails from your IP address for a while, it’s already stretched out and ready to go. Below is an example of a dynamic list in the new HubSpot Email tool.

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

Hubspot

SEPTEMBER 24, 2012

Well, we've never thrown out a definitively "perfect" email because it's pretty much impossible to say one thing is better than another in email marketing. Not to mention the circumstances under which they opted in to your lists, and how you've segmented those lists since. Only one way to find out ;-). Sup with that?

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

JUNE 27, 2012

Johnny heads on over to that beautifully optimized landing page, fills out the form, clicks "Download Ebook Now," and. For example, if they're checking out your product pages, they're likely to be further down the sales funnel, and more likely to be interested in a product-focused offer such as a free trial or a demo. not so fast.

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Top of Funnel Sales Qualified Leads Leads Lead 28

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it. Step 2: HubSpot generates an RSS email of our latest content. Improve clickthrough rate.

Email Marketing 70

Email Marketing Hubspot Clickthrough Lead Ranking 70

Single Grain

JUNE 1, 2021

The industry is varied, ranging from video conferencing solutions to sophisticated customer relationship management (CRM) platforms, like HubSpot or SalesForce. . They also need to make sure people open their emails, read them, and — even better — click on the link they’ve provided. This often includes cold email campaigns. .

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Ideal Customer Profiles Work Management 98

Hubspot

MAY 31, 2012

How about the fact that, according to eMarketer , 39% of email marketers that practice list segmentation see better open rates; 28% see lower opt-out and unsubscribe rates; and 24% see better email deliverability, increased sales leads, and greater revenue. 1) Geography. 13) Content Topic.

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Segmentation Top of Funnel Lead Scoring Lead Ranking 28

Zoominfo

NOVEMBER 27, 2018

And, if your subject line and email copy don’t align, recipients may feel misled—which leads them to click out and move on with their day. Longer subject lines, on the other hand, tend to have higher click-through rates as they offer more explaining what the reader can expect. Myth #2: Opt-outs are a major cause for concern.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

Optinmonster

APRIL 9, 2024

Abandoned cart emails have an open rate of 53.57% and can earn you $3.45 According to research: Welcome emails have an average of 91.43% open rate and a 26.9% click-through rate. Welcome email read rates are 42% higher than the average email. Proofread every email before you send it out.

Email Marketing 101

Email Marketing Planning Work Management Marketing Management 101

Hubspot

NOVEMBER 6, 2018

You might answer this with “email open rates,” “new Facebook Page likes,” “product pre-orders,” or all of the above. Email open rates and click-through rates. The first step to answering this question is figuring out what stage of the buyer’s journey your campaign is targeting. What magazines do they read?

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Paid Content Campaigns Paid Search Agency Planning 100

Optinmonster

SEPTEMBER 5, 2022

They’re called optins because they are incentives for people to opt into your email list. Additionally, the open rates for welcome emails delivering freebies or content upgrades tend to be quite high. This can boost your overall email deliverability and keeps your list healthy with subscribers who actually want to hear from you.

Work Management 86

Work Management Lock-In Top of Funnel Marketing Management 86

ConvertKit

SEPTEMBER 9, 2020

You’ve crafted an irresistible lead magnet , your subscribers are slowly but surely starting to increase and now it’s time to send out your newsletter! High-quality subscribers will be more likely to open your emails and become paying customers. Use double opt-in. Here’s how a double opt-in works. The only problem?

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Newsletter CAN-SPAM Opt-out Click Rate 116

Hubspot

MARCH 21, 2012

Deliverability is an ever-changing and important piece of a strong email marketing strategy. In fact, according to Return Path's recently released Global Email Deliverability Benchmark Report , email deliverability has become increasingly more challenging. A 6% drop in the second half of 2011 brought inbox rates to 76.5%

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Deliverability Email Marketing CAN-SPAM Classified Ads 28

Litmus

APRIL 4, 2024

To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. Go beyond open rates as your engagement metric Engagement is a key aspect of making it to the inbox. On top of that, Nicholas says many people don’t realize that open rates can be inflated by bots.

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Email Marketing Deliverability Tips Work Management 95