Litmus

OCTOBER 31, 2024

If you really want to stand out in the inbox and deliver emails that are relevant and engaging, you need to take personalization a step further. Here’s how to fix it: Tip 1: Make cross-functional friends to break out of data silos Sometimes, the customer data you need for personalized emails lies outside the marketing department.

Work Management 90

Work Management Marketing Management Deliverability CAN-SPAM 90

Litmus

JULY 7, 2025

A comprehensive email QA checklist should cover strategy, design, coding, and deliverability—so everything from personalization logic to alt text and unsubscribe links are reviewed and functional. No one sets out to be an email marketer at the start of their career. 43% rely on automated spam and deliverability scanning.

Email Marketing 79

Email Marketing Enterprise Management Deliverability Planning 79

sagefrog

FEBRUARY 17, 2025

B2B decision-makers receive countless marketing emails, but the ones that feel directly relevant to their business needs stand out. Dynamic content adapts messaging based on industry, job title, or browsing behavior, while AI-powered subject line optimization increases open rates by testing multiple variations.

Email Marketing 52

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Orange Owl Blog

DECEMBER 16, 2024

Actionable Steps: Employ AI tools to determine the optimal times to send emails to increase open rates. Example: A B2B legal services provider should ensure that all email marketing practices comply with the latest legal standards, providing necessary opt-out mechanisms and maintaining proper consent records.

Webinar Metrics 52

Webinar Metrics Email Marketing B2B Marketing Trends 52

Orange Owl Blog

APRIL 3, 2025

According to a recent report, businesses that incorporate AI in their email campaigns experience a 41% increase in open rates and a 35% improvement in click-through rates. By analyzing past email performance, AI determines the best wording, tone, and length to maximize open rates.

Email Marketing 52

Email Marketing B2B Marketing Enterprise Management Work Management 52

JangoMail

JUNE 12, 2025

A clean list equals better deliverability and engagement. Lower open rates Open rates are a key metric in email marketing, and poor list hygiene can tank them. When your list is cluttered with inactive or invalid addresses, your overall open rate naturally declines.

CAN-SPAM 40

CAN-SPAM Deliverability Open Rate Lead Scoring 40

Litmus

DECEMBER 24, 2024

Onboarding Goal: Help customers get the most out of your product with smooth onboarding. Loyalty/Advocacy Goal: Create brand advocates out of happy customers. Email engagement : Focus on engaged subscribers to maintain healthy deliverability. Tip: Increase conversion rates with dynamic content Hey, %%first_name%%!

Tips 91

Tips Webinar Metrics Touchpoints Marketing Automation Services 91

Litmus

JULY 31, 2024

So you need to know how to make your email stand out in the Promotions Tab. It’s a little bit like they’re window shopping and looking out for something to catch their eye to make them want to walk into the store—or open the email. Are your Gmail open rates dropping? Skip ahead to the section to see how!)

Promotion 103

Promotion Email Marketing CAN-SPAM Work Management 103

Lusha

DECEMBER 9, 2024

Old methods like cold calling and mass emails don’t work well anymore, and sales teams struggle to stand out and connect with potential clients. Website Opt-in Forms : Put these on popular pages of your website or blog posts. Don’t buy or scrape email lists, as this can hurt your reputation and email delivery rates.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Email Marketing B2B Marketing 52

Martech

FEBRUARY 19, 2025

It’s February, and my request to opt out of my subscription to 2025 is still pending, so I have to continue like the good marketing soldier I am. The open rate is not an intent metric. At best, the open rate is a directional metric showing you a trend. The open rate as a measure of intent is gone.

Open Rate 116

Open Rate Click Rate Opt-out Privacy Protection 116

SendX

NOVEMBER 8, 2019

After all, how often do you open letters addressed to “The Resident at.”? In fact, personalizing subject lines can increase open rates by 50%. That might not sound like much, but it’s unsurprising when you consider that half of all emails are opened on mobile devices. Only half of those accounts turn out to be active.

Open Rate 285

Open Rate Practices Best Practices CAN-SPAM 285

Webbiquity

OCTOBER 18, 2022

Email deliverability matters, and improving it should be near the top of your agenda. Email Deliverability Explained. Put simply, email deliverability is the measurement defining the likelihood an email you send is going to be received by a recipient’s inbox. Email Deliverability Factors. Email deliverability matters.

Deliverability 300

Deliverability CAN-SPAM Opt-in Opt-out 300

Act-On

DECEMBER 9, 2023

So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. So it’s no wonder our open rates weren’t great! opt-out rate. We had to get more personalized.

Open Rate 246

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 246

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? But it needs to be. Think about it. But never fear!

Deliverability 244

Deliverability Top of Funnel CAN-SPAM Best Practices 244

Zoominfo

APRIL 16, 2019

As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. Rather than reaching out to everyone in your database, take a moment to consider the demographics and firmographics listed below: Job titles. Job functions. Industries.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

SendX

APRIL 22, 2021

Here are some ways to optimize your email copy: Write a killer subject line to boost your open rates Optimize the preview text so you can make the most of it Write for the web (short sentences, and even shorter paragraphs) Avoid spammy practices , such as using all caps, multiple exclamation marks, etc. Source: Moosend 9.

Newsletter 352

Newsletter Practices Best Practices Deliverability 352

DiscoverOrg

APRIL 27, 2017

Download our free ebook, What Happened to Email Deliverability? The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. Opt-out method. An opt-out can be as easy as an unsubscribe link.

CAN-SPAM 292

CAN-SPAM Deliverability Opt-out Opt-in 292

Zoominfo

MAY 19, 2020

The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. Opt-Out Method. The first requirement of the CAN-SPAM Act is that recipients must have a way of opting out of your messages.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

SendX

JUNE 24, 2020

To back up this claim, listed below are 100 marketing statistics that will help you make a thoroughly well-researched decision on opting for email marketing. 58% of consumers open their email first thing in the morning. [2]. Open rates for transactional emails are 4-8x higher than traditional emails. [40].

Email Marketing 360

Email Marketing Statistics Open Rate Marketing Automation Services 360

SendX

FEBRUARY 16, 2021

In this post, we will take a look at email optimization - a range of tools and strategies that will let your messages stand out among competitors. By definition, email optimization is a range of practices marketers use to improve the deliverability, engagement, and conversion of the emails they send. What is Email Optimization?

Optimization 291

Optimization Tips Deliverability CAN-SPAM 291

SendX

JANUARY 22, 2019

I would strongly recommend checking out our definitive guide on email deliverability to learn more about how exactly this works. Not having Unsubscribe link in the email footer All marketing emails need to have a clear way for users to opt-out of them. Any of this obvious and stand out slips will alert SPAM filters.

CAN-SPAM 285

CAN-SPAM Domain Deliverability Phishing 285

Single Grain

JUNE 23, 2023

However, achieving high open rates can be a challenge – it often requires revamping your email marketing strategy. When subscribers eagerly anticipate your emails, they are more likely to open them. When subscribers are excited to see your emails, they are more likely to open and engage with them.

Open Rate 97

Open Rate Email Marketing Marketing Strategy Marketing & Strategy 97

Outreach

AUGUST 24, 2021

As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. What is Email Open Rate? Email Marketing Metrics Across Industries Email Open, Click, and Reply Rates Can’t Accurately Predict Customer Behavior Focus on Intents and Outcomes to Anticipate What Your Customers Will Do.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Optinmonster

NOVEMBER 16, 2023

Do you want to learn how to increase your email open rate? Your email marketing campaigns can only be effective if they’re getting opened in the first place. Thankfully, there are concrete strategies available that are proven to improve open rates. But how do you make your subject lines stand out?

Open Rate 111

Open Rate Tips CAN-SPAM Segmentation 111

ConvertKit

JULY 19, 2021

While deliverability may sound like an algorithm with built-in metrics for success, there’s more than one way to reach the inbox and engage subscribers. Last season, we defined the ABCs of deliverability. 21:42) “The underlying goal of deliverability is that subscribers get what they want from your emails. Pullquote. (21:42)

Deliverability 105

Deliverability Privacy Open Rate Opt-out 105

Webbiquity

FEBRUARY 2, 2017

Both startups and established vendors continue to develop new capabilities for formatting, targeting, sending, and monitoring the impact of email messages, as well as functions like list building, inbox management, video email, deliverability, branding, custom email signatures and more. Possibly the best opt-in list builder tool.

Marketing Automation Services 279

Marketing Automation Services Email Marketing Enterprise Management Tools 279

SendX

MARCH 23, 2021

However you can use opt-ins (say popups and signup forms) to grow your email list by acquiring emails legally. Conversion-rate optimized landing pages multiply the number of leads you generate. The choice of not being in the email list is called an opt out. It’s illegal to collect email ids without user permission.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Management 195

ConvertKit

MARCH 15, 2021

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: November 2020. December 2020. January 2021.

Deliverability 93

Deliverability Click Rate CAN-SPAM Open Rate 93

ConvertKit

SEPTEMBER 29, 2020

DIY deliverability audit. Deliverability audit steps you can take on your own. Try ConvertKit's deliverability in action. In episode 18 of the Deliverability Defined podcast, Alyssa and I help you learn how to run a self-led deliverability audit. DIY deliverability audit. Jump ahead. Stay in touch.

Deliverability 105

Deliverability CAN-SPAM Validation Domain 105

Heinz Marketing

FEBRUARY 22, 2023

We’ve been in the same boat, and spent some time learning about how to optimize email deliverability. You’d think there is a magic tool out there that will guarantee your placement in the primary inbox, but it’s much more nuanced than that. Follow along each month and optimize your email deliverability from the ground up.

Deliverability 102

Deliverability Ideal Customer Profiles Optimization Marketing Automation Services 102

SendX

MARCH 30, 2020

Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list). However this kind of bulk email isn't just sent out of the blue and requires a long term strategy, rather than short term thinking for quick results. Send only to ‘subscribers’ Every contact on your blasting email list should be opt-in.

Blast Campaigns 221

Blast Campaigns Opt-out CAN-SPAM Click Rate 221

ConvertKit

APRIL 26, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? Subscriber engagement.

Deliverability 93

Deliverability CAN-SPAM Click Rate Domain 93

Zoominfo

APRIL 17, 2018

A company’s email sender reputation is a key factor in the deliverability of campaigns. Poor engagement : A large number of recipients do not open or click your emails. Internet service providers (ISPs) work diligently to block out spam and they take email reputation very seriously. Filter out unengaged recipients.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

ConvertKit

MARCH 25, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? Subscriber engagement.

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

Optinmonster

APRIL 11, 2024

Do you want to improve your email deliverability rates so that more of your subscribers will receive your email marketing campaigns ? Exclusive Bonus: Download the free Email Deliverability Checklist to make sure your emails always reach the inbox! What Is Email Deliverability? Use Double Opt-Ins 3.

Deliverability 105

Deliverability CAN-SPAM Work Management Opt-out 105

Zoominfo

DECEMBER 20, 2019

The overall idea is stand out,” says Senior Sales Development Rep, Zachary Thompson. This email subject line from Sumo got a 64% open rate by teasing a new trend. Anything that offers how-to info gets good opens,” Catabay says, “because we’re helping and disarming.” “How to Survive Your Next Overnight Flight”.

CAN-SPAM 243

CAN-SPAM B2B Zoominfo Open Rate 243

Zoominfo

MAY 19, 2020

Free Trial The CAN-SPAM Act The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. Opt-Out Method The first requirement of the CAN-SPAM Act is that recipients must have a way of opting out of your messages.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182