SmartBug Media

OCTOBER 13, 2020

As marketers, we’re constantly seeking out ways to improve the customer experience—and to understand their needs to tailor our efforts to their individual situation. This is what exactly makes contextual marketing in HubSpot such a powerful tool to utilize within your inbound marketing strategy.

Hubspot 111

Hubspot Features Planning Landing Pages 111

SmartBug Media

MARCH 4, 2020

Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. By using UTM tags to label URLs, you can use analytics to track the paths that visitors take to get to your site.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

SmartBug Media

APRIL 23, 2021

If you're new to HubSpot CMS, here is an SEO roadmap that will guide you through the main native SEO functionality and integrations. This will help you understand if there are other tools you may still need to invest in as you move your site to HubSpot. HubSpot hosts your site when you sign up for the CMS subscription.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

SmartBug Media

SEPTEMBER 23, 2020

You may be considering using the e-commerce platform Shopify , integrated with the marketing automation platform HubSpot , to help sell your products and services. In addition, you can customize your online store with over 4,100 apps that integrate directly with Shopify. Why choose Shopify and HubSpot integration?

Work Management 99

Work Management Marketing Management Hubspot Marketing Automation Services 99

SmartBug Media

JANUARY 7, 2019

Many business owners and marketers make the plunge every day, moving their sites to HubSpot in order to garner better marketing metrics, improve their sales funnels, and nurture their leads toward sales. SmartBug Media has done many of these migrations and can help facilitate your move to HubSpot. Using Plugins for Functionality.

Hubspot 71

Hubspot CMS Development Marketing Websites Marketing Automation Services 71

SmartBug Media

DECEMBER 8, 2020

For instance, I quite frequently see companies structure their blog URL in the format of blog.mybusiness.com. Therefore, the choice of where to put your blog, on HubSpot or WordPress , should in most cases be answered by the question, “Which platform am already hosting my main website on?”. Out-of-the-Box Features. Post Editing.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

SmartBug Media

JANUARY 20, 2021

The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. In this article, we’ll dive into some of the elements to ensure you have a successful transition from an alternative solution to HubSpot with a HubSpot migration checklist. CRM: Ensure Clean Imports.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. HubSpot is updating email headers to include a one-click unsubscribe feature and enhancing SPF/DMARC authentication, ensuring compliance with these new email rules.

Enterprise Management 104

Enterprise Management Sales Qualified Leads API Hubspot 104

Optinmonster

FEBRUARY 1, 2021

Do you want to use a HubSpot popup on your site to grow your mailing list? Fortunately, the right popup makes it easy to grab your website visitors’ attention and convert them into leads and customers. By the end of this tutorial, you will know exactly how to create a HubSpot popup that will increase your email list.

Hubspot 75

Hubspot Display Rules Template 75

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. How do customers discover new products nowadays? I Googled it and took the top ranking URL and put it into Ahrefs. Ahrefs vs SEMRush”. Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. Both events mark a continued expansion of their product.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. The three experts shared their SEO and HubSpot CMS knowledge in answers to four main questions.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. The enhancements include: Generating responses to commonly-asked customer questions in the Conversations Inbox. Content Assistance has been available for social media since May.

Data Hygiene 97

Data Hygiene Privacy Landing Pages CAN-SPAM 97

SmartBug Media

JUNE 11, 2019

This meetings tool is part of HubSpot’s CRM and can sync to your sales team’s calendar through either Google or Office 365. Once the HubSpot meetings tool is connected to the salesperson’s calendar, setting up and maintaining the meeting scheduling software is relatively simple. Benefits of Using the HubSpot Meetings Tool.

Hubspot 68

Hubspot Tools Software Organic Leads 68

Top Rank Marketing

JANUARY 22, 2024

For campaigns driving to an asset on your site, there are two strategies to try: Create tracking URLs for each influencer. This is a little more labor-intensive, but gives you a chance to customize the landing page for each influencer’s target audience. Traffic to website This is the starting point for mid-funnel customer journeys.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

SmartBug Media

OCTOBER 25, 2019

You’ve spent several months mapping out the structure, designing the layout, putting everything into code in HubSpot, and you’re now ready to present your organization to the internet. That’s why it’s important to create a HubSpot website launch day checklist. Why Build Your Website on HubSpot? A dedicated customer support team.

Hubspot 49

Hubspot Industry CMS CMS Development Contingency Planning 49

Marketing Insider Group

JUNE 19, 2023

Google Analytics is always a good starting point, but look into others, such as BuzzSumo, HubSpot, Ahrefs, and Yoast. You can organize things and save time with site crawling tools that index URLs and export them to a spreadsheet. You also need to figure out how companies are converting customers. Imitate what works for others.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Parse.ly

AUGUST 3, 2023

To enhance user privacy, Apple announced it would automatically remove link trackers from URLs sent via Message or Mail. Additionally, link trackers will be removed when URLs are opened in Safari Private Browsing. From Apple: “Some websites add extra information to their URLs in order to track users across other websites.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Martech

NOVEMBER 8, 2023

This makes it easier for the whole team to spot opportunities to customize and strengthen the message,” Schwanke said. “It We’ve seen it where landing pages got updated, the URL was changed, but the page wasn’t redirected,” Schwanke said. “We’ve

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Automation Tips 116

Optinmonster

APRIL 4, 2024

Integrations : Consider how well the platform integrates with any lead-generation tools , CRM (customer relationship management) software, and eCommerce platforms you may use. Customer Support : Lack of support is one of Mailchimp’s biggest drawbacks. How to Choose the Best MailChimp Alternative 1. Constant Contact 2.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

SmartBug Media

JULY 30, 2021

Goals can fall into four categories: Destination (URL): Did the visitor make it to a specific page, such as a thank you page? This can include video views, button clicks, form completions, or even viewing a certain URL on your website. minutes on your website is more likely to convert into a customer. So what is a tracking URL?

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

Hubspot

APRIL 5, 2021

Whether you host your website on HubSpot, WordPress, Squarespace, or Wix, we've got you covered. If you want to embed a Facebook feed on your HubSpot-hosted site, it's incredibly easy to do. Copy-and-paste your business' Business Page into the "Facebook Page URL" box. Switch to the IFrame tab, and copy the custom module.

Facebook 96

Facebook Marketing Websites Click Rate Landing Pages 96

Valasys

JULY 31, 2023

With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively. Personalized content increases engagement and improves customer experience. Custom URL tracking and reporting capabilities for campaign monitoring.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Hubspot

APRIL 7, 2019

Or that your specific guest post drove actual leads and customers to your website? Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

The Point

JANUARY 21, 2020

This question comes up all the time in client work, and not just with Marketo customers. It’s true that pages hosted on the main URL vs. a subdomain will derive SEO benefit that flows up to the primary Website. We’ve always hosted them on our main site and simply embedded Marketo forms. Design Capability.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

Hubspot

MARCH 18, 2015

So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs. The tool is an Excel spreadsheet that generates URLs that lead users to a Pin It window customized with a specific product page, image, and description -- rather than relying on Pinterest to pull that data for you.

Ideal Customer Profiles 28

Ideal Customer Profiles Landing Pages User-Generated Content Social Media 28

SmartBug Media

APRIL 26, 2021

HubSpot’s Business Insights and Reporting tools have seen vast improvements in recent months, as HubSpot works to provide teams with powerful analytics that are accessible for everyone. Let’s start by taking a look at HubSpot’s Business Insights tool and what it allows you to do. Website URL. What Business Insights Is.

Tools 98

Tools Enterprise Management Business Hubspot 98

Hubspot

NOVEMBER 5, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google top results for those keywords. Surround Sound vs. SEO.

SERP 80

SERP Marketing Automation Services Work Management Lead Ranking 80

SmartBug Media

NOVEMBER 24, 2021

It also helps build trust between you and the customer, because inbound marketing involves creating and supplying high-quality content that your target audience is actually looking for. Highly targeted traffic: A slow but steady stream of inbound traffic makes for a low-risk way to grow your customer base organically. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Anyword

JANUARY 21, 2022

Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. Simply enter a website URL or keyword into Buzzsumo’s search bar and it will quickly provide you with related topics that are trending across Facebook, Twitter, Google+ and LinkedIn.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Hubspot

AUGUST 13, 2012

Looks like Google+ is finally rolling out custom vanity URLs for Google+ business pages and personal profiles, as reported by Marketing Land earlier today. like say, this -- [link] And you'll be able to make a similar change to your own Google+ URL, too! Log this update under "news that should've been news months and months ago."

Ideal Customer Profiles 28

Ideal Customer Profiles Profiling Google Conference 28

Huptech Web

SEPTEMBER 22, 2023

Running a marketing campaign, you want to know which ads or links bring you the most customers. UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. First, let’s look at the tools and platforms used to generate UTM-tagged URLs.

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

DealSignal

DECEMBER 29, 2023

We dissect each platform across various dimensions – from data quality, coverage, and integration capabilities to customer support, compliance, and pricing. Its seamless integration with platforms like HubSpot streamlines campaign management, making it a favorite among marketers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

ClearVoice

MARCH 26, 2024

You can dive into behavior analysis, custom goal tracking, and even advanced segmentation to better understand the pathways visitors take through your site. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Hubspot

APRIL 12, 2021

Potential customers will simply jump to a competing site if yours is slow to load. But if you learn what metrics to hit and start to improve your pages, Google will reward you with better rankings — and you'll create a more enjoyable experience for potential customers. Here's what it looks like when I ran an analysis on HubSpot.

CMS Development 101

CMS Development Allocation Click Rate Banners 101

SmartBug Media

AUGUST 31, 2020

Whether your organization provides products or services, the feedback that you receive from your customers is invaluable, and the power of reviews has incredibly far-reaching benefits. Use Tracking URLs to Effectively Measure Review Site Profile Optimization Success. Bonus: Make Review Acquisition Part of Your Overall Strategy.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94