Expert insights. Personalized for you.
The age-old fight to find new customers and retain existing ones is the biggest business challenge ahead for many companies this year. . The new year will require businesses to use technology to accommodate at-home customers, both B2C and B2B, with even quicker, more efficient online options. MORE
Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. That’s because loyal customers are more likely to buy again, and buy more than before. “We Loyal customers draw in more customers. MORE
In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. Two Questions Set Up Everything When Regarding New Customer Acquisition. Prospective customers sometimes do this too. MORE
Going where no company has gone before: finding a scalable way to boost customer retention Rosetta Stone, the leading provider of language-learning software, has been helping learners around the world master new languages for more than 25 years. In addition to learners at home, Rosetta Stone also serves educators and global businesses to help upskill. MORE
If you work in B2B, then you probably hear the terms “customer-obsessed,” “customer-centric,” and even “customer-powered” used interchangeably on a day-to-day basis. Rather than merely being buzzwords, the increased usage of this kind of language is a sign of how companies are shifting their priorities to focus on the value they bring to their customers. MORE
Customers are hungry for meaningful interactions – both with your brand and with other customers – and community managers need to make the experience simple and painless. The post Gamification Alone Can’t Modernize Customer Communities appeared first on Influitive. MORE
Nearly every organization we speak with believes they’re customer-centric. Work by MarketCulture Strategies , found that “a strong customer-obsessed culture is the single most important driver of future business performance.” Finding a Customer Focus. MORE
The post Customer Advocacy is a Two-Way Street appeared first on Influitive. You’re on a first date. You know a little bit about this person and are interested in learning more to see if there’s really a spark. MORE
Next week, the Product Marketing Alliance will be hosting their first-ever Customer Marketing Summit and Influitive is a proud sponsor of this event. We’re even more proud of the fact that one-third of the event sessions feature Influitive customers. Customer Centric Events MORE
Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree that customer marketing is important or very important to their revenue, and more than two-thirds are planning to boost their investment in customer marketing over the next year. MORE
But beyond brand awareness, product promotion and recovering abandoned carts, email marketing is an effective channel for customer appreciation and retention. Keeping an existing customer is significantly more cost-effective than trying to attract new ones. MORE
As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. Customer Experience Industry News B2B Marketing customer experience MORE
Voice of customer data and research are critical in a competitive environment that emphasizes customer experience and success. We’ve yet to meet a company that hasn’t had dissatisfied customers and customers who have complained. There will be unsatisfied customers. MORE
Are you looking for the best ways to reactivate dormant customers and reduce churn? Consider which of these may be the most applicable to your business, your customers, and your objectives. The longer a customer is inactive, the more likely an eventual defection. But you can take this principle a step further if you examine customer behavior patterns to predict inactivity before it even starts. Segment your dormant customers, and treat them differently. MORE
The post Advocacy Insights Inside Salesforce Deepen Customer Relationships appeared first on Influitive. Advocacy ROI Customer Engagement Customer Marketers Customer Success Teams Marketing Leaders Sales Professionals MORE
Evaluations are done, sales reps are in closing mode, and all that stands in the way of a killer three months are a few customer references. Asking for a customer reference. The scenario: it’s nearing the end of the quarter, and your sales team is within reach of their number. Panic time? Of course not. MORE
What makes a loyal customer nowadays? You can no longer say that it is just a satisfied customer or even a repeat customer. After all, if another option becomes more convenient, a customer will just as soon drop you and go with them. Signs of True Customer Loyalty. Really, you are looking for a lifetime of customer value. You want customers loyal to you and always coming back, but not only that. Customer Experience Oracle Marketing Cloud MORE
It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate. MORE
It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate. MORE
We kicked off this year’s Influitive Live 2020 conference with a hot topic: the customer journey. In his Opening Keynote, Influitive CEO Dan McCall presented this important finding: 84% of customers say that the experience a company provides is as important as its products and services. “A MORE
This is why harnessing the power of Voice of the Customer is more important than ever. WHAT IS VOICE OF THE CUSTOMER? At its simplest, Voice of the Customer, or VOC, is about listening to the consumer. Imagine you’re a consumer on the hunt for a new pair of sneakers. MORE
Understanding the industrial customer journey is essential to the success of digital marketing with content. Read more The post, %Industrial Customer Journey and the Digital Experience% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. MORE
It is about history, though—the history of business and how it tends to view customers. This article calls for a reorientation of marketing’s mission so that it can begin focusing on working with a company’s existing customers in a similar way that it focuses today on buyers and prospects. In other words, cover the complete lifecycle of a customer, providing them with the guidance they need to make the best decisions at each step of their journey. MORE
A study by Forrester found that companies committed to customer experience (CX) have higher brand awareness, higher average order value, higher customer retention, higher return on spending, and higher customer satisfaction rates. Make Customer Experiences Better With 3X5Why . MORE
Earlier this year, I had the pleasure of presenting at CMX Summit 2020, where I explored the convergence of community and customer advocacy. The post Supercharging your Community with Customer Advocates appeared first on Influitive. Advocate Engagement Community Customer Engagement MORE
indicated that their number one priority over the next five years is improving customer experience (CX). Every person can tell when they’ve had a good or bad experience, but what exactly is customer experience? This takes mapping the customer experience. MORE
Customer experience affects not only initial interactions but also contributes vitally to the retention of customers. What Is Customer Experience? Customer experience is the feeling or perspective your customers are left with after an interaction with your brand. MORE
Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. Expand Who in Your Organization Engages with Customers. MORE
Given that it can cost five times more to attract a new customer than to retain an existing one , almost every business can improve profitability by keeping its customer churn rate (the percentage of people who stop doing business with you, for one reason or another) low. MORE
B2B marketers have primarily focused on improving the customer experience (CX) in the past. B2B International recently conducted its “2021 B2B Marketing Monitor” report, and statistics showed that delivering an excellent CX throughout the entire customer life cycle remains a top challenge. MORE
I walked into an all-day meeting back in February, and on one of the tables I saw a piece of notebook paper with my name and a heart written on it. To the side of the paper was a Starbucks tea (I abhor coffee) and a bottle of water. MORE
Customer Related Topics KoMarketing Associates
JULY 28, 2021
As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. Customer Experience Industry News B2B Marketing customer experience
KoMarketing Associates
AUGUST 4, 2021
B2B marketers have primarily focused on improving the customer experience (CX) in the past. B2B International recently conducted its “2021 B2B Marketing Monitor” report, and statistics showed that delivering an excellent CX throughout the entire customer life cycle remains a top challenge.
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Influitive
OCTOBER 12, 2018
It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.
Influitive
OCTOBER 12, 2018
It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.
Advertiser: ZoomInfo
The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers. But where do you start? Download the playbook today!
Zoominfo
JANUARY 20, 2021
The age-old fight to find new customers and retain existing ones is the biggest business challenge ahead for many companies this year. . The new year will require businesses to use technology to accommodate at-home customers, both B2C and B2B, with even quicker, more efficient online options.
Measure Up Marketing
DECEMBER 15, 2020
Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. Expand Who in Your Organization Engages with Customers.
SendX
JULY 1, 2021
This is why harnessing the power of Voice of the Customer is more important than ever. WHAT IS VOICE OF THE CUSTOMER? At its simplest, Voice of the Customer, or VOC, is about listening to the consumer. Imagine you’re a consumer on the hunt for a new pair of sneakers.
Industrial Marketing Today
MAY 17, 2021
Understanding the industrial customer journey is essential to the success of digital marketing with content. Read more The post, %Industrial Customer Journey and the Digital Experience% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
Influitive
DECEMBER 9, 2020
Earlier this year, I had the pleasure of presenting at CMX Summit 2020, where I explored the convergence of community and customer advocacy. The post Supercharging your Community with Customer Advocates appeared first on Influitive. Advocate Engagement Community Customer Engagement
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Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.
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Influitive
APRIL 8, 2021
Next week, the Product Marketing Alliance will be hosting their first-ever Customer Marketing Summit and Influitive is a proud sponsor of this event. We’re even more proud of the fact that one-third of the event sessions feature Influitive customers. Customer Centric Events
Influitive
MAY 4, 2017
Evaluations are done, sales reps are in closing mode, and all that stands in the way of a killer three months are a few customer references. Asking for a customer reference. The scenario: it’s nearing the end of the quarter, and your sales team is within reach of their number. Panic time? Of course not.
Measure Up Marketing
APRIL 7, 2020
A study by Forrester found that companies committed to customer experience (CX) have higher brand awareness, higher average order value, higher customer retention, higher return on spending, and higher customer satisfaction rates. Make Customer Experiences Better With 3X5Why .
Influitive
OCTOBER 14, 2020
Customers are hungry for meaningful interactions – both with your brand and with other customers – and community managers need to make the experience simple and painless. The post Gamification Alone Can’t Modernize Customer Communities appeared first on Influitive.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
Measure Up Marketing
APRIL 27, 2021
indicated that their number one priority over the next five years is improving customer experience (CX). Every person can tell when they’ve had a good or bad experience, but what exactly is customer experience? This takes mapping the customer experience.
Measure Up Marketing
OCTOBER 20, 2020
Nearly every organization we speak with believes they’re customer-centric. Work by MarketCulture Strategies , found that “a strong customer-obsessed culture is the single most important driver of future business performance.” Finding a Customer Focus.
Influitive
AUGUST 31, 2020
We kicked off this year’s Influitive Live 2020 conference with a hot topic: the customer journey. In his Opening Keynote, Influitive CEO Dan McCall presented this important finding: 84% of customers say that the experience a company provides is as important as its products and services. “A
Influitive
MAY 30, 2019
If you work in B2B, then you probably hear the terms “customer-obsessed,” “customer-centric,” and even “customer-powered” used interchangeably on a day-to-day basis. Rather than merely being buzzwords, the increased usage of this kind of language is a sign of how companies are shifting their priorities to focus on the value they bring to their customers.
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This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.
Measure Up Marketing
JUNE 10, 2021
In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. Two Questions Set Up Everything When Regarding New Customer Acquisition. Prospective customers sometimes do this too.
Measure Up Marketing
MAY 26, 2020
Voice of customer data and research are critical in a competitive environment that emphasizes customer experience and success. We’ve yet to meet a company that hasn’t had dissatisfied customers and customers who have complained. There will be unsatisfied customers.
Influitive
MARCH 23, 2018
Going where no company has gone before: finding a scalable way to boost customer retention Rosetta Stone, the leading provider of language-learning software, has been helping learners around the world master new languages for more than 25 years. In addition to learners at home, Rosetta Stone also serves educators and global businesses to help upskill.
Oracle
MARCH 22, 2019
What makes a loyal customer nowadays? You can no longer say that it is just a satisfied customer or even a repeat customer. After all, if another option becomes more convenient, a customer will just as soon drop you and go with them. Signs of True Customer Loyalty. Really, you are looking for a lifetime of customer value. You want customers loyal to you and always coming back, but not only that. Customer Experience Oracle Marketing Cloud
Advertiser: ZoomInfo
As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.
Influitive
JUNE 16, 2017
I walked into an all-day meeting back in February, and on one of the tables I saw a piece of notebook paper with my name and a heart written on it. To the side of the paper was a Starbucks tea (I abhor coffee) and a bottle of water.
Webbiquity
JULY 6, 2021
Given that it can cost five times more to attract a new customer than to retain an existing one , almost every business can improve profitability by keeping its customer churn rate (the percentage of people who stop doing business with you, for one reason or another) low.
Oracle
NOVEMBER 2, 2018
It is about history, though—the history of business and how it tends to view customers. This article calls for a reorientation of marketing’s mission so that it can begin focusing on working with a company’s existing customers in a similar way that it focuses today on buyers and prospects. In other words, cover the complete lifecycle of a customer, providing them with the guidance they need to make the best decisions at each step of their journey.
SendX
JANUARY 18, 2021
Customer experience affects not only initial interactions but also contributes vitally to the retention of customers. What Is Customer Experience? Customer experience is the feeling or perspective your customers are left with after an interaction with your brand.
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Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.
Influitive
MAY 26, 2021
The post Customer Advocacy is a Two-Way Street appeared first on Influitive. You’re on a first date. You know a little bit about this person and are interested in learning more to see if there’s really a spark.
Influitive
NOVEMBER 13, 2020
The post Advocacy Insights Inside Salesforce Deepen Customer Relationships appeared first on Influitive. Advocacy ROI Customer Engagement Customer Marketers Customer Success Teams Marketing Leaders Sales Professionals
Biznology
JUNE 29, 2017
Are you looking for the best ways to reactivate dormant customers and reduce churn? Consider which of these may be the most applicable to your business, your customers, and your objectives. The longer a customer is inactive, the more likely an eventual defection. But you can take this principle a step further if you examine customer behavior patterns to predict inactivity before it even starts. Segment your dormant customers, and treat them differently.
Influitive
OCTOBER 11, 2015
Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. That’s because loyal customers are more likely to buy again, and buy more than before. “We Loyal customers draw in more customers.
Advertiser: ZoomInfo
In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!
SendX
OCTOBER 20, 2020
But beyond brand awareness, product promotion and recovering abandoned carts, email marketing is an effective channel for customer appreciation and retention. Keeping an existing customer is significantly more cost-effective than trying to attract new ones.
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