Expert insights. Personalized for you.
The age-old fight to find new customers and retain existing ones is the biggest business challenge ahead for many companies this year. . The new year will require businesses to use technology to accommodate at-home customers, both B2C and B2B, with even quicker, more efficient online options. MORE
Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. That’s because loyal customers are more likely to buy again, and buy more than before. “We Loyal customers draw in more customers. MORE
In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. Two Questions Set Up Everything When Regarding New Customer Acquisition. Prospective customers sometimes do this too. MORE
Going where no company has gone before: finding a scalable way to boost customer retention Rosetta Stone, the leading provider of language-learning software, has been helping learners around the world master new languages for more than 25 years. In addition to learners at home, Rosetta Stone also serves educators and global businesses to help upskill. MORE
If you work in B2B, then you probably hear the terms “customer-obsessed,” “customer-centric,” and even “customer-powered” used interchangeably on a day-to-day basis. Rather than merely being buzzwords, the increased usage of this kind of language is a sign of how companies are shifting their priorities to focus on the value they bring to their customers. MORE
Nearly every organization we speak with believes they’re customer-centric. Work by MarketCulture Strategies , found that “a strong customer-obsessed culture is the single most important driver of future business performance.” Finding a Customer Focus. MORE
Customers are hungry for meaningful interactions – both with your brand and with other customers – and community managers need to make the experience simple and painless. The post Gamification Alone Can’t Modernize Customer Communities appeared first on Influitive. MORE
Next week, the Product Marketing Alliance will be hosting their first-ever Customer Marketing Summit and Influitive is a proud sponsor of this event. We’re even more proud of the fact that one-third of the event sessions feature Influitive customers. Customer Centric Events MORE
Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree that customer marketing is important or very important to their revenue, and more than two-thirds are planning to boost their investment in customer marketing over the next year. MORE
As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. Customer Experience Industry News B2B Marketing customer experience MORE
Are you looking for the best ways to reactivate dormant customers and reduce churn? Consider which of these may be the most applicable to your business, your customers, and your objectives. The longer a customer is inactive, the more likely an eventual defection. But you can take this principle a step further if you examine customer behavior patterns to predict inactivity before it even starts. Segment your dormant customers, and treat them differently. MORE
No one is immune to customer churn. Content Marketing Tips & How-Tos analytics churn collaboration content customer churn customer experience customer feedback customer retention customer service customer support data loyalty onboarding user experience MORE
The post Advocacy Insights Inside Salesforce Deepen Customer Relationships appeared first on Influitive. Advocacy ROI Customer Engagement Customer Marketers Customer Success Teams Marketing Leaders Sales Professionals MORE
When it costs 6X more to attract a new customer than it does to keep an existing one, does it still make sense for marketers to focus mainly on generating new leads, rather than nurturing current customers? Nope!) As more and more companies turn their focus away from short-lived marketing campaigns, and towards building ongoing. MORE
Evaluations are done, sales reps are in closing mode, and all that stands in the way of a killer three months are a few customer references. Asking for a customer reference. The scenario: it’s nearing the end of the quarter, and your sales team is within reach of their number. Panic time? Of course not. MORE
What makes a loyal customer nowadays? You can no longer say that it is just a satisfied customer or even a repeat customer. After all, if another option becomes more convenient, a customer will just as soon drop you and go with them. Signs of True Customer Loyalty. Really, you are looking for a lifetime of customer value. You want customers loyal to you and always coming back, but not only that. Customer Experience Oracle Marketing Cloud MORE
It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate. MORE
It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate. MORE
We kicked off this year’s Influitive Live 2020 conference with a hot topic: the customer journey. In his Opening Keynote, Influitive CEO Dan McCall presented this important finding: 84% of customers say that the experience a company provides is as important as its products and services. “A MORE
Or the right fitting customer. Finding customers, acquiring customers, and retaining right fit customers is the focus on this episode of What’s Your Edge. This means you need to know what constitutes a right fit customer. The same applies to customers. MORE
This is why harnessing the power of Voice of the Customer is more important than ever. WHAT IS VOICE OF THE CUSTOMER? At its simplest, Voice of the Customer, or VOC, is about listening to the consumer. Imagine you’re a consumer on the hunt for a new pair of sneakers. MORE
Understanding the industrial customer journey is essential to the success of digital marketing with content. Read more The post, %Industrial Customer Journey and the Digital Experience% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. MORE
It is about history, though—the history of business and how it tends to view customers. This article calls for a reorientation of marketing’s mission so that it can begin focusing on working with a company’s existing customers in a similar way that it focuses today on buyers and prospects. In other words, cover the complete lifecycle of a customer, providing them with the guidance they need to make the best decisions at each step of their journey. MORE
A study by Forrester found that companies committed to customer experience (CX) have higher brand awareness, higher average order value, higher customer retention, higher return on spending, and higher customer satisfaction rates. Make Customer Experiences Better With 3X5Why . MORE
Earlier this year, I had the pleasure of presenting at CMX Summit 2020, where I explored the convergence of community and customer advocacy. The post Supercharging your Community with Customer Advocates appeared first on Influitive. Advocate Engagement Community Customer Engagement MORE
indicated that their number one priority over the next five years is improving customer experience (CX). Every person can tell when they’ve had a good or bad experience, but what exactly is customer experience? This takes mapping the customer experience. MORE
Customer experience affects not only initial interactions but also contributes vitally to the retention of customers. What Is Customer Experience? Customer experience is the feeling or perspective your customers are left with after an interaction with your brand. MORE
Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. Expand Who in Your Organization Engages with Customers. MORE
Think about all the times you had a really great experience as a customer- the way you felt after those experiences. Now think of those other times when your experience as a customer wasn’t the greatest, in fact you couldn’t believe everything that just happened. MORE
B2B marketers have primarily focused on improving the customer experience (CX) in the past. B2B International recently conducted its “2021 B2B Marketing Monitor” report, and statistics showed that delivering an excellent CX throughout the entire customer life cycle remains a top challenge. MORE
I walked into an all-day meeting back in February, and on one of the tables I saw a piece of notebook paper with my name and a heart written on it. To the side of the paper was a Starbucks tea (I abhor coffee) and a bottle of water. MORE
Customer Related Topics Vision Edge Marketing
OCTOBER 5, 2021
Or the right fitting customer. Finding customers, acquiring customers, and retaining right fit customers is the focus on this episode of What’s Your Edge. This means you need to know what constitutes a right fit customer. The same applies to customers.
KoMarketing Associates
JULY 28, 2021
As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. Customer Experience Industry News B2B Marketing customer experience
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Influitive
OCTOBER 12, 2018
It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.
Vision Edge Marketing
OCTOBER 20, 2020
Nearly every organization we speak with believes they’re customer-centric. Work by MarketCulture Strategies , found that “a strong customer-obsessed culture is the single most important driver of future business performance.” Finding a Customer Focus.
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After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.
Influitive
OCTOBER 12, 2018
It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.
Vision Edge Marketing
APRIL 27, 2021
indicated that their number one priority over the next five years is improving customer experience (CX). Every person can tell when they’ve had a good or bad experience, but what exactly is customer experience? This takes mapping the customer experience.
DivvyHQ
AUGUST 23, 2021
No one is immune to customer churn. Content Marketing Tips & How-Tos analytics churn collaboration content customer churn customer experience customer feedback customer retention customer service customer support data loyalty onboarding user experience
Zoominfo
JANUARY 20, 2021
The age-old fight to find new customers and retain existing ones is the biggest business challenge ahead for many companies this year. . The new year will require businesses to use technology to accommodate at-home customers, both B2C and B2B, with even quicker, more efficient online options.
Vision Edge Marketing
DECEMBER 15, 2020
Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. Expand Who in Your Organization Engages with Customers.
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Harness the power of customers across every department of your business with this new playbook. It contains 7 strategic guides for various departments of your business, 9 inspiring case studies, and 7 tactical worksheets to get you started.
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KoMarketing Associates
AUGUST 4, 2021
B2B marketers have primarily focused on improving the customer experience (CX) in the past. B2B International recently conducted its “2021 B2B Marketing Monitor” report, and statistics showed that delivering an excellent CX throughout the entire customer life cycle remains a top challenge.
Influitive
DECEMBER 9, 2020
Earlier this year, I had the pleasure of presenting at CMX Summit 2020, where I explored the convergence of community and customer advocacy. The post Supercharging your Community with Customer Advocates appeared first on Influitive. Advocate Engagement Community Customer Engagement
Industrial Marketing Today
MAY 17, 2021
Understanding the industrial customer journey is essential to the success of digital marketing with content. Read more The post, %Industrial Customer Journey and the Digital Experience% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
Influitive
MAY 4, 2017
Evaluations are done, sales reps are in closing mode, and all that stands in the way of a killer three months are a few customer references. Asking for a customer reference. The scenario: it’s nearing the end of the quarter, and your sales team is within reach of their number. Panic time? Of course not.
Advertiser: Interactions LLC
In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.
Influitive
APRIL 8, 2021
Next week, the Product Marketing Alliance will be hosting their first-ever Customer Marketing Summit and Influitive is a proud sponsor of this event. We’re even more proud of the fact that one-third of the event sessions feature Influitive customers. Customer Centric Events
Influitive
OCTOBER 14, 2020
Customers are hungry for meaningful interactions – both with your brand and with other customers – and community managers need to make the experience simple and painless. The post Gamification Alone Can’t Modernize Customer Communities appeared first on Influitive.
Influitive
MAY 30, 2019
If you work in B2B, then you probably hear the terms “customer-obsessed,” “customer-centric,” and even “customer-powered” used interchangeably on a day-to-day basis. Rather than merely being buzzwords, the increased usage of this kind of language is a sign of how companies are shifting their priorities to focus on the value they bring to their customers.
Influitive
MARCH 23, 2018
Going where no company has gone before: finding a scalable way to boost customer retention Rosetta Stone, the leading provider of language-learning software, has been helping learners around the world master new languages for more than 25 years. In addition to learners at home, Rosetta Stone also serves educators and global businesses to help upskill.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. How to add value for your customers throughout their entire journey. It's 2019.
Influitive
AUGUST 31, 2020
We kicked off this year’s Influitive Live 2020 conference with a hot topic: the customer journey. In his Opening Keynote, Influitive CEO Dan McCall presented this important finding: 84% of customers say that the experience a company provides is as important as its products and services. “A
Vision Edge Marketing
APRIL 7, 2020
A study by Forrester found that companies committed to customer experience (CX) have higher brand awareness, higher average order value, higher customer retention, higher return on spending, and higher customer satisfaction rates. Make Customer Experiences Better With 3X5Why .
Heinz Marketing
OCTOBER 8, 2021
Think about all the times you had a really great experience as a customer- the way you felt after those experiences. Now think of those other times when your experience as a customer wasn’t the greatest, in fact you couldn’t believe everything that just happened.
Influitive
JUNE 16, 2017
I walked into an all-day meeting back in February, and on one of the tables I saw a piece of notebook paper with my name and a heart written on it. To the side of the paper was a Starbucks tea (I abhor coffee) and a bottle of water.
Speaker: Brian Carroll, CEO & Founder of markempa
There has never been more marketing channels to reach potential customers. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity.
SendX
JULY 1, 2021
This is why harnessing the power of Voice of the Customer is more important than ever. WHAT IS VOICE OF THE CUSTOMER? At its simplest, Voice of the Customer, or VOC, is about listening to the consumer. Imagine you’re a consumer on the hunt for a new pair of sneakers.
Oracle
MARCH 22, 2019
What makes a loyal customer nowadays? You can no longer say that it is just a satisfied customer or even a repeat customer. After all, if another option becomes more convenient, a customer will just as soon drop you and go with them. Signs of True Customer Loyalty. Really, you are looking for a lifetime of customer value. You want customers loyal to you and always coming back, but not only that. Customer Experience Oracle Marketing Cloud
Biznology
JUNE 29, 2017
Are you looking for the best ways to reactivate dormant customers and reduce churn? Consider which of these may be the most applicable to your business, your customers, and your objectives. The longer a customer is inactive, the more likely an eventual defection. But you can take this principle a step further if you examine customer behavior patterns to predict inactivity before it even starts. Segment your dormant customers, and treat them differently.
Influitive
OCTOBER 11, 2015
Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. That’s because loyal customers are more likely to buy again, and buy more than before. “We Loyal customers draw in more customers.
Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley
Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.
Oracle
NOVEMBER 2, 2018
It is about history, though—the history of business and how it tends to view customers. This article calls for a reorientation of marketing’s mission so that it can begin focusing on working with a company’s existing customers in a similar way that it focuses today on buyers and prospects. In other words, cover the complete lifecycle of a customer, providing them with the guidance they need to make the best decisions at each step of their journey.
Vision Edge Marketing
JUNE 10, 2021
In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. Two Questions Set Up Everything When Regarding New Customer Acquisition. Prospective customers sometimes do this too.
Influitive
APRIL 19, 2017
When it costs 6X more to attract a new customer than it does to keep an existing one, does it still make sense for marketers to focus mainly on generating new leads, rather than nurturing current customers? Nope!) As more and more companies turn their focus away from short-lived marketing campaigns, and towards building ongoing.
SendX
JANUARY 18, 2021
Customer experience affects not only initial interactions but also contributes vitally to the retention of customers. What Is Customer Experience? Customer experience is the feeling or perspective your customers are left with after an interaction with your brand.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
Influitive
NOVEMBER 13, 2020
The post Advocacy Insights Inside Salesforce Deepen Customer Relationships appeared first on Influitive. Advocacy ROI Customer Engagement Customer Marketers Customer Success Teams Marketing Leaders Sales Professionals
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