Influitive

OCTOBER 12, 2018

It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.

Custom Publishing 186

Custom Publishing Customer Relationship Build 186

Influitive

APRIL 8, 2021

Next week, the Product Marketing Alliance will be hosting their first-ever Customer Marketing Summit and Influitive is a proud sponsor of this event. We’re even more proud of the fact that one-third of the event sessions feature Influitive customers. Customer Centric Events

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Customer Survey Features Product 130

Measure Up Marketing

APRIL 27, 2021

indicated that their number one priority over the next five years is improving customer experience (CX). Every person can tell when they’ve had a good or bad experience, but what exactly is customer experience? This takes mapping the customer experience.

Experience 141

Experience Customer Touchpoints Buy 141

Influitive

OCTOBER 12, 2018

It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.

Custom Publishing 178

Custom Publishing Customer Relationship Build 178

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer

Influitive

JANUARY 12, 2017

Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree that customer marketing is important or very important to their revenue, and more than two-thirds are planning to boost their investment in customer marketing over the next year.

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Customer Marketing Organization Organic 164

Influitive

OCTOBER 14, 2020

Customers are hungry for meaningful interactions – both with your brand and with other customers – and community managers need to make the experience simple and painless. The post Gamification Alone Can’t Modernize Customer Communities appeared first on Influitive.

Communities 197

Communities Customer Interactive Tools 197

Measure Up Marketing

OCTOBER 20, 2020

Nearly every organization we speak with believes they’re customer-centric. Work by MarketCulture Strategies , found that “a strong customer-obsessed culture is the single most important driver of future business performance.” Finding a Customer Focus.

Custom Publishing 154

Custom Publishing Customer Organization Organic 154

Influitive

DECEMBER 9, 2020

Earlier this year, I had the pleasure of presenting at CMX Summit 2020, where I explored the convergence of community and customer advocacy. The post Supercharging your Community with Customer Advocates appeared first on Influitive. Advocate Engagement Community Customer Engagement

Communities 184

Communities Customer Report Online 184

Measure Up Marketing

APRIL 7, 2020

A study by Forrester found that companies committed to customer experience (CX) have higher brand awareness, higher average order value, higher customer retention, higher return on spending, and higher customer satisfaction rates. Make Customer Experiences Better With 3X5Why .

Experience 177

Experience Customer Satisfaction Effective 177

Advertiser: ZoomInfo

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Account Based Marketing

Influitive

MAY 4, 2017

Evaluations are done, sales reps are in closing mode, and all that stands in the way of a killer three months are a few customer references. Asking for a customer reference. The scenario: it’s nearing the end of the quarter, and your sales team is within reach of their number. Panic time? Of course not.

Customer 162

Customer Loyalty Best Practice Relationship 162

Influitive

AUGUST 31, 2020

We kicked off this year’s Influitive Live 2020 conference with a hot topic: the customer journey. In his Opening Keynote, Influitive CEO Dan McCall presented this important finding: 84% of customers say that the experience a company provides is as important as its products and services. “A

Optimization 197

Optimization Build Customer Conference 197

Measure Up Marketing

DECEMBER 15, 2020

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. Expand Who in Your Organization Engages with Customers.

Buy 194

Buy Customer Acquisition Peer-to-peer 194

Marketing Insider Group

APRIL 14, 2021

If you interact with brands or organizations on Facebook, there’s a good chance you’ve come across a chatbot for customer acquisition at least once: You comment on a page’s Facebook post. But chatbots for customer acquisition are bigger than Facebook. Assistance and customer service.

Acquisition 206

Acquisition Work Customer Demand Generation 206

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Best Practice

Zoominfo

JANUARY 20, 2021

The age-old fight to find new customers and retain existing ones is the biggest business challenge ahead for many companies this year. . The new year will require businesses to use technology to accommodate at-home customers, both B2C and B2B, with even quicker, more efficient online options.

Customer 151

Customer Zoominfo Ecommerce Census 151

SendX

JANUARY 18, 2021

Customer experience affects not only initial interactions but also contributes vitally to the retention of customers. What Is Customer Experience? Customer experience is the feeling or perspective your customers are left with after an interaction with your brand.

Experience 195

Experience Tips Email Customer 195

Measure Up Marketing

MAY 26, 2020

Voice of customer data and research are critical in a competitive environment that emphasizes customer experience and success. We’ve yet to meet a company that hasn’t had dissatisfied customers and customers who have complained. There will be unsatisfied customers.

Customer 228

Customer Satisfaction Effective Effectiveness 228

Influitive

MAY 30, 2019

If you work in B2B, then you probably hear the terms “customer-obsessed,” “customer-centric,” and even “customer-powered” used interchangeably on a day-to-day basis. Rather than merely being buzzwords, the increased usage of this kind of language is a sign of how companies are shifting their priorities to focus on the value they bring to their customers.

Customer 155

Customer Organization Organic Communities 155

Advertisement

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

Case Study

Oracle

MARCH 22, 2019

What makes a loyal customer nowadays? You can no longer say that it is just a satisfied customer or even a repeat customer. After all, if another option becomes more convenient, a customer will just as soon drop you and go with them. Signs of True Customer Loyalty. Really, you are looking for a lifetime of customer value. You want customers loyal to you and always coming back, but not only that. Customer Experience Oracle Marketing Cloud

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Customer Loyalty Press Words 182

Influitive

MARCH 23, 2018

Going where no company has gone before: finding a scalable way to boost customer retention Rosetta Stone, the leading provider of language-learning software, has been helping learners around the world master new languages for more than 25 years. In addition to learners at home, Rosetta Stone also serves educators and global businesses to help upskill.

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Customer Case Study Case Studies 159

Influitive

NOVEMBER 13, 2020

The post Advocacy Insights Inside Salesforce Deepen Customer Relationships appeared first on Influitive. Advocacy ROI Customer Engagement Customer Marketers Customer Success Teams Marketing Leaders Sales Professionals

Relationship 130

Relationship Customer Order Spending 130

Influitive

JUNE 16, 2017

I walked into an all-day meeting back in February, and on one of the tables I saw a piece of notebook paper with my name and a heart written on it. To the side of the paper was a Starbucks tea (I abhor coffee) and a bottle of water.

Customer 186

Customer Relationship Paper Experience 186

Advertiser: ZoomInfo

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Acquisition

SendX

OCTOBER 20, 2020

But beyond brand awareness, product promotion and recovering abandoned carts, email marketing is an effective channel for customer appreciation and retention. Keeping an existing customer is significantly more cost-effective than trying to attract new ones.

Loyalty 195

Loyalty Email Customer Amazon 195

Influitive

MARCH 18, 2021

Every customer is on a journey with you, your product, and your business. With so many touchpoints, delivering a personalized and smooth experience is crucial to driving advocacy and building customer loyalty. Customer Engagement Influitive News

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Touchpoints Customer Loyalty Target 130

Oracle

NOVEMBER 2, 2018

It is about history, though—the history of business and how it tends to view customers. This article calls for a reorientation of marketing’s mission so that it can begin focusing on working with a company’s existing customers in a similar way that it focuses today on buyers and prospects. In other words, cover the complete lifecycle of a customer, providing them with the guidance they need to make the best decisions at each step of their journey.

Customer 188

Customer Government Stats Aging 188

Biznology

JUNE 29, 2017

Are you looking for the best ways to reactivate dormant customers and reduce churn? Consider which of these may be the most applicable to your business, your customers, and your objectives. The longer a customer is inactive, the more likely an eventual defection. But you can take this principle a step further if you examine customer behavior patterns to predict inactivity before it even starts. Segment your dormant customers, and treat them differently.

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Customer Focus Group Urgency Tips 157

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Training

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. That’s because loyal customers are more likely to buy again, and buy more than before. “We Loyal customers draw in more customers.

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Loyalty Relationship Customer Field 219

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. Providing real value today and consistently into the future will help you connect with customers on a deeper level. How can you create consistent, long-term value for prospects and loyal customers?

Custom Publishing 253

Custom Publishing Content Marketing Customer Content 253

Oracle

MARCH 28, 2019

I delivered a talk about empathy at Oracle’s recent Modern Customer Experience (ModernCX) conference. In the talk I described how we in North America SaaS Customer Success are building out an enablement program for Customer Success Managers (CSM) that will be fueled by empathetic inputs. Also, the program needs to consider how it will eventually play out in front of customers (the ultimate beneficiaries of the program), even indirectly. Customer Experience

Experience 202

Experience Customer Multivariate Touchpoints 202

Oracle

JUNE 15, 2020

Customer marketing programs and loyalty reward strategies have been around for a couple hundred years , and have obviously evolved significantly. Engaging customers on a personal level and using data to design personal, targeted messages and features set you apart from the crowd.

Loyalty 148

Loyalty Customer Aggregator Acquisition 148

Advertiser: ZoomInfo

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

Zoominfo

Influitive

OCTOBER 23, 2019

It’s all well and good if your product feels intuitive to you, but if your customers don’t feel the same way, they won’t continue using your platform. The post The 5 Stages of Customer Centric Design appeared first on Influitive. AdvocateHub Best Practices Customer Centric Customer Engagement, Retention & Growth Developer Relations Product DevelopmentGreat user experience hinges on your ability to understand how consumers think.

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Design Customer Best Practice Develop 186