SmartBug Media

FEBRUARY 16, 2024

Focus groups and interviews : In-depth discussions with a select group of customers or tailored one-on-one interviews can yield qualitative insights. For example, you might collect feedback via email surveys, social media polls, and focus groups simultaneously to broaden your reach.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. The boss told us to do it.

Ideal Customer Profiles 126

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 126

Webbiquity

NOVEMBER 6, 2018

Not that the opinions of buyers didn’t matter ; of course, private enterprises have always thrived (or not) based on satisfying consumer desires. Companies for decades ran focus groups and test markets, and of course monitored sales success. Sure, I’ll fill out a survey! We want your opinion!

Enterprise Management 177

Enterprise Management Work Management Marketing Management Customer Surveys 177

SmartBug Media

MARCH 17, 2023

When it comes to launching a new product or service , having a thorough understanding of what people are looking for, along with their opinions and attitudes about your brand, can be integral in creating an effective marketing strategy.

Research 98

Research Service Product Planning 98

Vision Edge Marketing

JANUARY 11, 2022

It employs methods such as interviews, focus groups, observation, open-ended surveys, and recordings (audio and video) to gain insights into people’s opinions and experiences. . In-depth interviews and focus groups (or a hybrid of these) support the kind of probing that is essential to story building.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

The Lead Agency

NOVEMBER 14, 2023

Tools & Techniques There are a number of tools available to assist in understanding the landscape of competitors: Market research surveys and analysis can unveil direct and indirect competitors, shedding light on their offerings, market positioning, and customer perceptions.

Ad Building 118

Ad Building Business Work Management SWOT 118

KoMarketing Associates

JUNE 7, 2018

Bring in new writers, guest bloggers, freelancers, or people from other departments to write content that offers more varied perspectives and opinions. Focus Groups. It’s also fairly easy (with some planning) to hold your own focus group if it’s not something your company does regularly. Existing Audience Surveys.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Navigate the Channel

MARCH 13, 2023

Feedback goes far beyond just opinion. You must ask for it through post-purchase or post-service surveys, or via pop-up forms on your website. and post-purchase queries, such as brief surveys. Feedback goes beyond just opinions; it can testify to how your products and company performed for customers.

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could.

Product 92

Product Focus Group Social Media Advertising Agencies 92

Heinz Marketing

DECEMBER 26, 2023

Surveys both online and offline, provide quantitative data and statistical insights into consumer preferences. Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. Social media listening tools provide real-time feedback, tapping into the pulse of public sentiment.

Business 112

Business Analysis Work Management Forecasting 112

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Modern B2B

SEPTEMBER 28, 2023

Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research. This method emphasises open-ended questions, focus groups, and observations to gain a deeper understanding of customer experiences. The survey targets customers, prospects and potential leads.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Binary Demand

APRIL 8, 2024

Information can be gathered through various sources such as CRM systems, website analytics, customer feedback, research reports, industry publications, databases, surveys, interviews, and focus groups. This analysis helps identify the most profitable and appealing segments and those needing further attention or enhancement.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Marketing Insider Group

AUGUST 30, 2021

Empathetic understanding is not the product of survey data. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Survey customers on your email list to validate what you’ve learned intuitively from listening/observing. That’s empathetic listening.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Valasys

JANUARY 30, 2024

Imagine polls and online surveys like opinion scales and quizzes, clearly representing demographics, interests, and preferences. The social listening tools act like digital eavesdroppers, capturing mentions of your brand and relevant keywords, revealing the topics trending amongst your target group.

Social Media 40

Social Media Research Social Marketing Planning 40

Savanta

MAY 8, 2013

Select the wrong methodology and participation rates may be low or real opinions hard to uncover. For example, some cultures have a strong preference for providing feedback one-to-one which means that focus groups aren’t a viable option. Different cultures have different norms when it comes to answering survey questions.

Research 120

Research B2B Marketing B2B RSS 120

Sprout Social

DECEMBER 5, 2022

In my opinion, social media’s top pro is the ability to connect organically with your audience and customer base.”. Social media is an always-on focus group. Thanks to social, you can simply ask your audience for their opinions and preferences. People, opinions and brands change over time.

Social Media 140

Social Media Media Privacy Transparency 140

Valasys

MARCH 7, 2023

This involves various methods such as surveys, focus groups, interviews, and observational studies. Sources include customer surveys, industry reports, and competitor websites. Surveys: This gathers data from potential customers, existing customers, or the general public. What’s more?

Research 52

Research Paid Search Agency Business Analysis 52

Martech Advisor

DECEMBER 6, 2019

The research involves feedback and opinion from consumers, which can be done in-house or by a third-party. It's usually done via product testing, focus groups, and surveys. The next steps are choosing who to survey and engaging those who either made a purchase, didn't buy or other potential customers.

Research 95

Research Marketing Websites Buyer Personas Tips 95

Hubspot

JULY 13, 2018

Qualitative research is concerned with public opinion, and explores how the market feels about the products currently available in that market. Focus Groups. Focus groups are similar to interviews, but in this case, you're assembling a large group of people for one shared interview. Qualitative information.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

FMG Suite

NOVEMBER 23, 2020

No one likes getting negative feedback, but taking the time to solicit opinions from clients can help a firm do more of what works and improve the services they offer. These focus groups meet at a regular cadence, ideally quarterly, to discuss what is going right and what could be improved in the firm. Client Advisory Boards.

Opinions 52

Opinions Customer Surveys Validation Transparency 52

Savanta

MAY 8, 2013

Select the wrong methodology and participation rates may be low or real opinions hard to uncover. For example, some cultures have a strong preference for providing feedback one-to-one which means that focus groups aren’t a viable option. Different cultures have different norms when it comes to answering survey questions.

Research 120

Research B2B Marketing Tips B2B 120

Marketing Insider Group

AUGUST 30, 2021

Empathetic understanding is not the product of survey data. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Survey customers on your email list to validate what you’ve learned intuitively from listening/observing. That’s empathetic listening.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Biznology

JUNE 7, 2012

Whether it is a focus group or a survey, market research gets answers to your questions. Once social media tells them what the right issues are, they formulate the right questions for focus groups and surveys. Once you know what people think, surveys and focus groups can uncover the causes of those opinions.

Research 80

Research Social Marketing Focus Group Social Media 80

Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Most people who write on social media outlets don’t do so just for the sake of doing it.

Sample 100

Sample Advertising Agencies Social Media Opinions 100

The Lead Agency

DECEMBER 9, 2020

Forums can also be used to pay attention to what people are saying, which can give your business direction as to their opinions, motivations and challenges. You should approach your ideal customers one-on-one, asking questions through focus groups, surveys, and interviews. Step 3: Research Actual Customers.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

Buzz Marketing for Technology

MAY 23, 2012

Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. Both have inherent limitations. In both cases, the information rendered is faulty.

Business 100

Business Opinions Act-On Focus Group 100

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers , clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. It helps explain and define opinions and behaviors of respondents.

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers, clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. It helps explain and define opinions and behaviors of respondents.

Research 62

Research Campaigns Work Management Marketing Management 62

Eric Mower + Associates

JANUARY 18, 2019

One method an association can use to keep current with trends and perceptions is to host focus groups and send surveys to its members. An association that doesn’t embrace change will likely encounter membership and business challenges that can threaten its existence.

Opinions 82

Opinions Focus Group Consulting Trends 82

Walker Sands

MARCH 21, 2023

Rather than making assumptions, perform primary research by conducting customer focus groups or surveying your customers. You can invite your customers to participate in the rebrand through surveys, email campaigns and social media.

Brand Identity 52

Brand Identity Branding B2B Acquisitions 52

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. Before you strategize a campaign, make sure you conduct a well-scaled process of gathering the thoughts and opinions of prospective customers. You must find a platform that compliments your target audience.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Content Standard

MARCH 9, 2017

Public opinion of “authority” in the financial space shifted. For brands that operate in a space where audience opinion can swing from one extreme to another, there are a number of ways to protect your brand marketing. All brand marketers research their audiences to find the most receptive crowds and gauge public opinion.

Trust Marketing 84

Trust Marketing Brand Identity Branding Planning 84

Brandwatch Marketing

NOVEMBER 19, 2018

The most common ways to perform market research are surveys, user tests, focus groups, and interviews. But with all of these, you are (a) only getting a subset of the entire possible market and (b) only getting a subset of the opinions of that subset. The unvarnished truth.

Analysis 65

Analysis Enterprise Management Paid Search Agency Work Management 65

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. They provide insights that can inform an entire business strategy. But social—unlike most communication channels— offers an equally, if not more effective solution.

Analysis 103

Analysis Custom Publishing Advertising Benchmark Keywords 103

ERDM

JULY 24, 2017

Going beyond traditional focus groups has been a strategy for beauty company, Elizabeth Arden who looks to their “Arden Insiders,” insight community of more than 4,000 women, to inform the direction of innovation and critical product and design decisions. Elizabeth Arden Goes Inside to Get Insights. That’s cool.

BtoB 40

BtoB Brand Identity Branding Focus Group 40

Hinge Marketing

JUNE 19, 2017

When facts replace opinion, it’s easier to gain consensus. Focus groups. The reason is simple: clients are reluctant to reveal any significant information to a group of competitors. Equally problematic, assembling a useful focus group in the professional services world can be expensive and a logistic challenge.

Research 75

Research Work Management Marketing Management Brand Identity 75