Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

CMSWire

MARCH 15, 2024

Discover how to enhance data privacy with customer-centric strategies, focusing on ethical practices, legal compliance and building trust in the digital era. Continue reading.

Privacy 110

Privacy Ethics Practices Ad Building 110

KoMarketing Associates

APRIL 5, 2022

As marketers remain focused on delivering a positive customer experience, new research is highlighting the importance of maintaining data accuracy for beneficial insight. That being said, they need accurate data to connect and resonate with customers and prospects. B2B Marketers Struggle to Overcome Poor Quality Data.

Account Based Marketing 254

Account Based Marketing Planning ABM Budget Programs 254

CMSWire

FEBRUARY 13, 2024

Unlock the secrets of the customer data platform (CDP). Discover what a CDP is and how it changes marketing through customer data. Continue reading.

Digital Experience Platform 105

Digital Experience Platform Marketing 105

CMSWire

MARCH 13, 2024

Explore the latest strategies in customer data management to enhance personalization and drive growth. Learn about CRM, DMP, CDP and BI tool benefits. Continue reading.

CRM 109

CRM Tools Personalization 109

KoMarketing Associates

OCTOBER 4, 2022

As marketers discover the benefits of leveraging data to enhance the customer experience, new research indicates that their budgets will increase in this area. As a result, 40% stated that their budget for data-driven marketing is “increasing moderately” for the year ahead.

Budget Programs 221

Budget Programs Statistics CMO Marketing Budget 221

KoMarketing Associates

DECEMBER 15, 2021

As marketers look for new ways to leverage data, new research suggests that they may want to keep privacy in mind, as this can often make or break their relationship with customers. About 50% claimed that they are “much less likely” to do business with a company that openly shares their personal data.

Privacy 275

Privacy Marketing Report Paid Search Agency Touchpoints 275

KoMarketing Associates

DECEMBER 7, 2022

As marketers focus on personalizing the customer experience, new research suggests that they are turning to new technology, data, and analytics to support their efforts. The majority of respondents (83%) said that they are currently using transactional data, while the same percentage are utilizing known digital identities.

B2B Marketing 223

B2B Marketing Planning B2B Account Based Marketing 223

KoMarketing Associates

JANUARY 19, 2022

As marketers continue to integrate more technology into their strategies, new research indicates that customer data platforms (CDPs) are already showing a positive return-on-investment (ROI) for many. Nearly 51% wanted to offer a more unified customer experience. Measuring the Effectiveness of Marketing Technology.

Marketing Report 243

Marketing Report Marketing Budget Privacy Class 243

Martech

NOVEMBER 3, 2023

Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments. This adds nuance to the existing cost per acquisition or cost per action formula.

Cost per Acquisition 106

Cost per Acquisition Terms and Conditions Gartner Lead Ranking 106

CMSWire

APRIL 23, 2024

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Continue reading.

Segmentation 56

Segmentation Demographics Analytics Marketing 56

KoMarketing Associates

NOVEMBER 10, 2021

As marketers collect more data than ever before about their target audiences, new research indicates that they are finally seeing success with their customer data platforms (CDPs). Most marketers (59%) say that they primarily use their CDP for data consolidation, while 24% utilize it to collect data, in general.

Statistics 230

Statistics Custom Publishing Marketing Report Marketing 230

Martech

JANUARY 30, 2024

Advancements in data and technology are meant to make our lives easier. Safeguarding consumer data is crucial for your business’s success and reputation in 2024. Data security is essential for building and preserving customer trust. Data security is essential for building and preserving customer trust.

Privacy 100

Privacy Ad Building Work Management Marketing Management 100

CMSWire

JANUARY 12, 2024

If used correctly, AI can continue to revolutionize how CX leaders use customer data. Continue reading.

Analytics 117

Analytics 117

Martech

JANUARY 17, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Looking to take control of your data? Click here to download!

Marketing AI 94

Marketing AI Enterprise Management Features Marketing Management 94

KoMarketing Associates

JANUARY 6, 2022

Marketers continue to utilize email to reach out to their target audience, and new research indicates that leveraging customer data could help them personalize their campaigns for a boost in effectiveness. Many Marketers Failing to Leverage Customer Data.

Marketing Report 223

Marketing Report Email Marketing Email Campaigns Campaigns 223

Martech

OCTOBER 19, 2022

Consumer data collection has exploded over the past decade. As users, we’ve grown too accustomed to sharing very personal data in this loosely regulated digital age through every topic searched, email sent and double-tap on a friend’s post. Sensible vs. sensitive data targeting. How those audiences are modeled.

Ideal Customer Profiles 132

Ideal Customer Profiles Tips Privacy Ad brokers 132

KoMarketing Associates

DECEMBER 2, 2021

As more marketers look to personalize the customer experience (CX), new research suggests that they are struggling with harnessing the data they need to do so successfully. Overall, marketers are struggling the most with inaccurate customer data (39%). B2B Marketers’ Ongoing Struggle with Data.

Statistics 225

Statistics Custom Publishing Marketing & Strategy Act-On 225

Biznology

NOVEMBER 16, 2020

Quality customer service focuses on providing exceptional customer experiences. The goal is to convert leads into paying customers, build relationships with them, retain them, and turn them into brand advocates. To dramatically improve the effectiveness of your customer service, you need to collect customer data and act on it.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Martech

NOVEMBER 10, 2023

The right insights on first-party data can empower you to stay ahead of the curve — and take advantage of new opportunities to engage with your customers. However, walking the line between data and privacy can be challenging without the right strategies. Navigating through this involves five critical areas: 1.

Privacy Policies 111

Privacy Policies Privacy Ad Exchange Differentiation 111

Customer Experience Matrix

NOVEMBER 3, 2018

I spend much of my time these days trying to explain Customer Data Platforms to people who suspect a CDP could help them but lack clear understanding of exactly what a CDP can do. I’ve for years divided customer management systems into three broad categories, which are best seen as layers in a unified architecture.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Martech

FEBRUARY 19, 2024

Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences.

Acquisitions 90

Acquisitions Marketing Budget Analytics Allocation 90

Martech

JANUARY 2, 2024

There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms marketers use to do their day-to-day jobs. UTM tagging, or data we add to call-to-action links, etc.,

Ideal Customer Profiles 110

Ideal Customer Profiles Advertising Agencies Paid Search Agency Top of Funnel 110

Customer Experience Matrix

SEPTEMBER 6, 2018

My wanderings through the Customer Data Platform landscape have increasingly led towards the adjacent realm of Master Data Management (MDM). Master Data Management can be loosely defined as maintaining and distributing consistent information about core business entities such as people, products, and locations.

Work Management 197

Work Management Marketing Management Ideal Customer Profiles Vendors 197

Martech

JANUARY 2, 2024

Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. Let’s begin with customer data platforms. But is open source the right route for your marketing organization to take?

Work Management 70

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 70

Zoominfo

OCTOBER 13, 2020

The stress of onboarding new customers and keeping current ones is constantly exacerbated by the looming threat of high customer churn rates. Lost customers, or customer attrition, aren’t completely avoidable — but how many is too much? What Can You Do to Lower Your Customer Churn Rate? Customer Churn Analysis.

Churn Rate 173

Churn Rate Analysis Act-On Webinar Metrics 173

Customer Experience Matrix

NOVEMBER 24, 2018

Although it was clear at the time that CX Unity offered some version of unified customer data, it was hard to understand exactly what was being delivered. The structures will include both raw data and derived variables such as predictive model scores. It activates data in near real time. The picture is now much clearer.

Marketing Management 235

Marketing Management API Verticals Trigger Marketing 235

Tomorrow People

NOVEMBER 25, 2021

The most valuable sources of VoC data for B2B marketers. Voice of the customer data represents the opinions, desires, demands and motivations of your target customers. But what sources should you use to capture this data? What is ‘voice of the customer’ (VoC)? Why is VoC data important for B2B companies?

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Martech

DECEMBER 7, 2023

Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime value. How to get better data responsibly.

Paid Content 75

Paid Content Acquisitions Cost per Acquisition Marketing AI 75

Martech

SEPTEMBER 11, 2023

This requires having the data that gives them a deep knowledge of their customers. That data is one of the things that made Homethreads so attractive to Grant. We talked with him about Homethreads’ data-first approach and what he hopes it will let him accomplish. Q: How did it come to have its own data tech?

Curation 105

Curation Purchase Pricing Price 105