Contently

FEBRUARY 16, 2023

Identifying the common keywords audiences use in their search queries allows content teams to prioritize certain content and then ideate, create, and optimize it, so it ranks high on SERP and attracts new readers. Conduct thorough SEO research before publishing content and handpick a small set of keyword clusters to focus on.

Lead Ranking 201

Lead Ranking Marketing AI Process SEO 201

Webbiquity

MAY 6, 2020

The term “customer engagement” has become quite a buzzword over time. Customer engagement reflects the amount of a brand’s interaction with its audiences across various touchpoints. And as Michael Brenner has reported , only 20% of bloggers publish at least two posts per week. Guest post by Kiran Bajpai.

Enterprise Management 206

Enterprise Management Work Management Marketing Management Multi-Channel 206

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 326

Top of Funnel Work Management Marketing Management Content Marketing 326

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Publish relevant content. Understand user intent. Learn more about content strategy.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Scoop.it

MAY 4, 2023

The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published. It is like a testimonial for the brand that helps to expand its customer base and foster brand loyalty among its existing customers. Let us explore more on the same below.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. We pour ourselves into crafting a perfect piece, hit publish, and hope for the best. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). Sometimes they do.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. So let’s dive in.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

nDash

NOVEMBER 2, 2021

As travel and tourism pick up for the 2021 winter holiday season, a talented hospitality writer might be just the thing to bring in new customers for your business. Contact Jessica for SEO-optimized web copy, email newsletters, and brand storytelling. Read on for six expert content writers focused on the hospitality industry.

Marketing Budget 52

Marketing Budget Top of Funnel Content Marketing SERP 52

SocialPilot

FEBRUARY 19, 2024

You can create a blog post, email newsletter, or captions for social media posts or repurpose your content for social media using AI within minutes (if not seconds). All this results in a content writer generating content that serves the intent of the Ideal customer persona (ICP) and is backed by research that would have taken multiple days.

Generation 99

Generation Psychographics Content User-Generated Content 99

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Brandpoint

DECEMBER 13, 2018

Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. What content converts?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Kevin Indig

NOVEMBER 13, 2023

Shot : On November 1st, The Verge published 8,855 words about SEOs ruining the internet. All 3 players - SEOs, publishers and Google - have a role to play in the decay of the web. Most teams look only at search volume but not customer research anymore. From 2008 to 2018, US publisher revenue nosedived from $37.8b

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Inbox Insight

MARCH 15, 2023

By leveraging the audience of other publishers and third-party providers, content syndication can help content creators reach more people and grow their audience, while increasing content visibility, boost SEO rankings, and drive more referral traffic. Why does content syndication need email marketing?

Lead Scoring 52

Lead Scoring Lead Ranking Content High Quality Lead 52

Conductor

JULY 8, 2022

Organic marketing is a team sport, and the most successful Conductor customers invest in comprehensive onboarding for their teams. At Conductor, we lead with a customer-first philosophy. Your customer’s problems should be at the heart of your business, and organic marketing is all about better understanding your customer’s needs.

Marketing & Strategy 105

Marketing & Strategy SME Work Management Training 105

Moz

MAY 10, 2020

wasn't exactly what I dreamt about publishing when obtaining my English degree.). I collected quotes from experts in the field, drafted up a new post that made sense to both myself and the developer support specialists, and published it. Including feedback from experts can also give you a competitive advantage in the SERPs.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Navigate the Channel

NOVEMBER 28, 2023

Your potential customers might not even know you exist. Google’s algorithm rewards websites that regularly publish fresh, high-quality content by boosting their visibility in search engine results pages (SERPs). This is where blogging becomes your beacon of light in the vast online landscape.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Optinmonster

DECEMBER 26, 2022

Organic lead generation is the process of bringing in potential customers without spending money on PPC ads, sponsored content, or other paid marketing. Through surveys, interviews, social media engagement, and analyzing purchase data, you can define your ideal customer: what their pain points are. What Is Organic Lead Generation?

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

Content Standard

DECEMBER 4, 2018

” Publishing Cadence. After ideation comes content creation, and that’s where publishing cadence becomes a powerful metric. Volume per First Page SERP Position. Essentially, this KPI looks at how frequently your content appears in various positions of a first page SERP. ” Image attribution: Kaleidico.

Top of Funnel 80

Top of Funnel Content Marketing Work Management Allocation 80

Conductor

JUNE 4, 2020

While we couldn’t have all our search friends, customers or even Conductors in the same place we did what all best marketers do… turn the challenge into an opportunity. We invited industry experts, customers and Conductors’ amazing search team to share their most pressing tips and tricks direct from their quarantine to yours.

SEO 64

SEO Tips SERP Forrester 64

Vidyard

OCTOBER 27, 2019

to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more). Give the People What They Want From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

BenchmarkONE

MAY 13, 2021

With over a million free images across various styles and subjects, you’re sure to find a great pic for your blog or newsletter. With their free Link Explorer , you can get up-to-the-minute metrics on any site, plus SEO and SERP (Search Engine Results Pages) analysis. That’s where Pixabay comes in. .

Budget Programs 62

Budget Programs Marketing Automation Services Marketing Budget Marketing Management 62

SmartBug Media

NOVEMBER 11, 2019

Lead generation is broken down into sets of marketing activities that correspond with stages of the buyers journey, starting with generating traffic, then converting visitors into leads, and eventually converting those leads into customers. You may even turn them into customers. Yet, lead generation remains a real challenge for most.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

SmartBug Media

APRIL 12, 2021

It goes without saying that any page with a high bounce rate is unlikely to spend time at the top of the search engine result pages (SERPs) anyway, because Google considers dwell time as a ranking factor. Once they’re there, you need to keep them there and stop them from hitting the back button to the SERPs.

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Adobe Experience Cloud Blog

JUNE 16, 2017

Clicking on shortcuts often takes users to either a Google property or displays AMP publisher results. First, make sure your SEO strategy is converting searchers into customers and brand advocates. Second, don’t brush off SERP updates that seem to only apply to B2C keywords or industries.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

KoMarketing Associates

APRIL 18, 2017

At the end of each month, I log into Google Webmasters and set a custom compare date range for the past two months, specific to blog traffic. Content Appearing in SERPs. Organic search traffic is critical to ensure your content continues to be discovered well after its publish date. Blog Trends.

B2B 121

B2B Top of Funnel Keywords CTR 121

Adobe Experience Cloud Blog

MARCH 9, 2020

Even further, potential customers who think at the margin carefully consider how much satisfaction they will receive from the next step they take. By understanding the basis of this macroeconomic thinking, it gives you the perspective that every interaction with a potential customer is influential. . Markets Organize Economic Activity.

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Unbounce

SEPTEMBER 16, 2021

This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes. Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Hubspot

MAY 14, 2019

Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

ClearVoice

FEBRUARY 17, 2020

With predictive SEO, you are thinking about what topics will be popular in the future, and writing content in advance of it becoming popular so that you can capture a rather uncontested SERP rank, sacrificing immediate traffic for much larger gains in the future. How can content marketers add predictive SEO to their strategy set?

Planning 69

Planning SEO Content SERP 69

Brandwatch Marketing

FEBRUARY 5, 2019

Feedly allows you to customize the sites you are following, so you can segment by general industry trends, clients, competitors. You can then refine the search by publish date, content type, and shares across social sites. You can also access campaign data from 150,000 top performing display publishers. SERP Rankings Tool.

Paid Content 56

Paid Content Analysis Budget Programs Tools 56

seo.co

MARCH 2, 2021

Customer Experience: How responsive are you to the customer questions on social media, and how much time you take to answer? The number of customers who used a social platform to report their experience. Newsletter Subscribers. More often than not, newsletters are published without a substantial strategy or a sales pitch.

Planning 52

Planning Lead Scoring Lead Ranking Keywords 52

TrustRadius Marketing

APRIL 23, 2021

Inbound and Outbound marketing offer different approaches to achieving the same goals of generating leads, driving sales, and improving customer relations. Inbound marketing centers on a new way of thinking about customer relationships and sales. Blogs, SERP, social media, and newsletters people sign up for are common examples of this.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Hubspot

JUNE 16, 2020

Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. When you blog for customers, you're not only providing useful content. Enterprise customers have their own set of unique needs and challenges, separate from customers in a startup.

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

Moz

OCTOBER 6, 2019

It had a sporadic publishing schedule. Within a few months of assuming leadership of the blog, we overhauled the entire publishing process, doubled the team of volunteer contributors, implemented a quarterly editorial calendar, and search-optimized the heck out of our blog posts. The blog was not. So we had to look elsewhere.

Traffic 54

Traffic Organization Paid Search Agency Custom Publishing 54

Parse.ly

JULY 29, 2021

People get excited about new subscribers for their travel tips newsletter or a new booking for one of their luxury tours. Considering what your audience is searching for can spur ideas for blog posts and videos, eventually upping your presence on SERPs. Build successful marketing funnel stages. Build successful marketing funnel stages.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Outbrain

DECEMBER 19, 2022

Every time you hit publish on a new blog, you should have a few promotion tactics to reach the intended readers. Besides optimizing your email for readability, pick the right day and time to send out the newsletter. Case in point: Whatfix creates custom blog graphics to get more readers through image SEO. That’s not all.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Outbrain

JULY 14, 2020

As business owners work to strengthen their presence in the digital landscape, they continue to adopt digital marketing strategies that aim to improve their search engine results page (SERP) rankings. These opportunities can range anywhere, from increased transactions to improved customer retention. The Disconnect Between SEO and CRO.

Conversion Rate 33

Conversion Rate SEO Conversion Optimization 33