Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

SocialPilot

FEBRUARY 21, 2024

View this post on Instagram A post shared by Stephen & David St Russell (@renovationhusbands) Since Instagram is becoming the norm for many marketers, you probably need to ride on the hype to keep up with your competitors. If you already have an Instagram account, the right person for the job might be one of your followers.

Work Management 91

Work Management Planning Advertising Agencies Marketing Management 91

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. You can also use the search bar to dig into any trending creators, videos, sounds or hashtags you run across. Consider trending and branded hashtags.

Campaigns 141

Campaigns Examples Design Planning 141

Sprout Social

OCTOBER 6, 2021

Next, think about the kinds of content you’ve been publishing on your other feeds. While the content you publish on TikTok will likely be vastly different, you can still pinpoint some common trends and content types or ideas that you know will perform well. Include the right hashtags. Otherwise, it just looks spammy.

Multi-Channel 132

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 132

Sprout Social

SEPTEMBER 13, 2022

And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Published on. See your posts from a feed, calendar, grid or list view.

Budget Programs 121

Budget Programs Video Marketing Tools Marketing & Strategy 121

Webbiquity

JANUARY 24, 2019

Not only does human interaction deliver better results, it also makes sure that the marketing team is completely in touch with what customers want and expect from your brand. Twitter, on the other hand, uses hashtags to measure trending topics. Using the same hashtags for Instagram and Twitter may not work well. Post-automation.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

Sprout Social

JUNE 21, 2022

In this post, we’ll break down the basics of how to get views on TikTok, how to blow up on TikTok and reach “viral” status. Let’s be real: you can’t brute force your way to millions of views. Lighthearted humor that teaches viewers something is the perfect combo for views. How-to videos.

Viral Marketing 103

Viral Marketing Tips Branding Brand Identity 103

Marketing Insider Group

JUNE 14, 2021

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. After you publish and optimize your video content, promote it to increase visibility. Click-through rate: The number of times a CTA is clicked divided by the total number of views. Source: Sprout Social.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

OCTOBER 6, 2022

How many views does a video need to be considered viral? There’s no one number of views that signals a video has become viral. For example, in 2015 one million views was considered viral, according to Animoto. Important hashtags/mentions to include: Important for trends and partnerships. Use hashtags. Horizontally?

Viral Marketing 127

Viral Marketing Social Media Video Marketing Media 127

Sprout Social

MAY 18, 2023

How do our posts address customer pain points? Paramount+ uses this method on Twitter , hooking their audience with an engaging question or statement, then pairing the copy with branded hashtags, compelling calls to action (CTAs) and video teasers of their upcoming shows. How do they expect us to sound? What are they missing?

Copywriting 124

Copywriting Social Media Practices Marketing AI 124

Sprout Social

APRIL 14, 2021

There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. In Sprout Social Publishing suite, users can add descriptive alt text to images they’re going to share on Facebook, Twitter and LinkedIn so that people with vision impairments can use a screen reader to get a sense of what the image is.

Trends 144

Trends Effectiveness Marketing & Strategy Viral Marketing 144

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Thinkers360

MAY 6, 2024

Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Salih, DBA Score: 31.47 Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 122

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 122

Sprout Social

FEBRUARY 22, 2022

And if you’re new to micro-video content in general, here’s a great example of a YouTube Short (click the image to view): How can brands benefit from YouTube Shorts? YouTube Shorts can be a great way for brands to further engage and increase brand awareness with their customers. Use trending songs, hashtags and events.

Youtube 133

Youtube Verticals Mobile Marketing Video Marketing 133

Sprout Social

AUGUST 22, 2022

Hashtag searches. Similar to Twitter, hashtags are searchable on YouTube. This is a powerful tool for competitor research, to identify hashtags you should use and to inspire ideas. Search hashtags by typing a hashtag into the search bar and hitting enter. You can also search hashtags directly from videos.

Youtube 72

Youtube Features Social Media Ad Exchange 72

Sprout Social

DECEMBER 15, 2021

And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. But even if your business is not targeting Gen Z customers, you can still benefit from establishing a presence on the platform. Simply look up trending hashtags , music and videos, and join in. Let’s get started.

Effectiveness 130

Effectiveness Business Advertising Agencies Viral Marketing 130

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories.

Word of Mouth 135

Word of Mouth Paid Content Conversion Work Management 135

Sprout Social

MAY 11, 2021

For example, some details to consider when it comes to account optimization include: Branding and creative visuals that are consistent with your business’ online presence (logos, fonts, hashtags, taglines and slogans). Not only have they optimized their bio for vegan and cruelty-free terms, but also their hashtags.

Social Media 130

Social Media Optimization Media Marketing & Strategy 130

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to quarterly roadmaps.

Enterprise Management 87

Enterprise Management Hubspot Terms and Conditions Sample 87

Scoop.it

MAY 4, 2023

The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published. It is like a testimonial for the brand that helps to expand its customer base and foster brand loyalty among its existing customers. What is User Generated Content?

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. What is review analysis?

Ideal Customer Profiles 126

Ideal Customer Profiles Branding Brand Identity Customer Satisfaction 126

Thinkers360

MARCH 31, 2024

Marketing, Customer Experience, Digital Transformation Chenthil Eswaran Aspire Systems (India) Pvt. Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Sprout Social

FEBRUARY 15, 2023

With that, here’s all you need to learn how to make a YouTube channel: Sign into Google Create a new YouTube channel Customize your channel’s layout Customize your channel’s branding Customize your channel’s basic info How to make a YouTube channel that’s discoverable 1. Voila—your account is created, and secure!

Youtube 85

Youtube Advertising Channels Branding Brand Identity 85

Thinkers360

APRIL 20, 2024

23 Simon Kriss Customer Experience Innovation Institute Contact Simon Kriss Score: 35.33 Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments.

B2B Thought Leadership 114

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 114

Sprout Social

MAY 24, 2022

Owned media is essentially free to publish. You can pitch journalists and request reviews from customers but at the end of the day, whether or not they respond is up to them. As you think through how social media can impact both earned and paid media strategies, try to expand your view of the channel beyond your own handles.

Paid Content 96

Paid Content Paid Search Agency Media Paid Social Agency 96

Thinkers360

MARCH 22, 2024

Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 140

B2B Thought Leadership Work Management Thought Leadership B2B 140

Navigate the Channel

OCTOBER 5, 2022

This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. Create a specific hashtag and use it alongside the event’s official hashtag to tweet about your upcoming event. · Did we mention you should absolutely have an official event hashtag?

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Scoop.it

APRIL 13, 2023

1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. Also, add some relevant hashtags (up to 15). It’s better to have 100 five-minute views than a million ten-second ones. Also, define the best time for your videos to publish.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Martech

NOVEMBER 27, 2023

Check your availability beyond the current day by viewing your entire calendar in the new meetings widget. Publish videos and posts with more than four images to your personal LinkedIn accounts. This is similar to the recently released custom property functionality of the campaigns tool. Edit marketing emails.

Enterprise Management 82

Enterprise Management Hubspot Paid Search Agency Work Management 82

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. This activity includes views, shares, “Likes,” comments and new subscribers. Where do most of a video’s views come from (ex: YouTube search vs. suggested videos)? Is your YouTube engagement where you want it to be? Video duration.

Youtube 97

Youtube Work Management Social Networks Eye-Tracking 97

ClearVoice

DECEMBER 2, 2021

Yeah, we know you’re thinking, “But what could be more fun than developing a customer journey map ?” This content marketing example shows the power of hashtags and social media. ” We love you for that—but trust us, content marketing — when done right — is just more fun. McDonald’s Ramadan Hourglass.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

Thinkers360

APRIL 28, 2024

Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Contact Lucille Ossai Score: 30.76 35 Jason Tan Engage AI Contact Jason Tan Score: 30.76 Score: 30.33

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 112

Brandwatch Marketing

JULY 6, 2022

Click on any Tweet to get a detailed view of the number of retweets, replies, favorites , follows, impressions or clicks it receives. Buffer is deemed the smarter way to do your Twitter analysis, helping you determine what your audience loves out of the content you share and optimize the time of your publishing to maximize engagement.

Twitter 139

Twitter Analytics Tools Best Practices 139

Sprout Social

MARCH 4, 2021

Here are a few reasons why content curation makes sense for your overall marketing efforts: Enhance your brand-customer relationship – Social media content curation gives you the opportunity to share user-generated content (UGC). This allows you to put your customers in the spotlight and enhance your relationship with them.

Curation 139

Curation Content Social Media Custom Publishing 139

Sprout Social

APRIL 12, 2022

Facebook changes its views and features often so you’ll want to make sure you see the profile from all of the viewpoints available to you. Choosing your personal profile provides a view that is shown to logged-in Facebook users. CTA button, links and custom username. Customer service. Hashtags and tagging.

Paid Content 121

Paid Content Facebook Ideal Customer Profiles Work Management 121

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Yet, REI’s customer service replies look like, feel like, and even using the same language as their other posts. Both are well-versed in talking to customers and prospects. Unified Customer Experience.

Enterprise Management 209

Enterprise Management Work Management Social Media Marketing Management 209

ConvertKit

MAY 8, 2020

What are Instagram hashtags, and why should brands use them? How to add hashtags to your Instagram posts. How to use Instagram hashtags. Tracking hashtags to optimize your Instagram posts. Start using Instagram hashtags today. I get it—hashtags aren’t exactly new to the social media landscape. Jump ahead.

Top of Funnel 83

Top of Funnel Landing Pages Advertising Funnels CAN-SPAM 83