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Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples

Buffer

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again.

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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. It would ban them from operating more than one of these functions: supply-side brokers selling publisher ad space, demand-side brokers selling ads, or ad exchanges connecting buyers and sellers. Lee said in a statement.

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10 Easy Rules for Content Marketing Writing

ClearVoice

It provides information customers seek, including actionable resources for a business’s customers and clients. A business’s marketing writing can take many forms, from blog posts and website copy that’s often updated to more detailed articles published in reputable outlets. Ten Rules for Marketing Writing.

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How 7 Brands Use Facebook Stories for Business

Hubspot

The feature gained steam on Instagram but was then integrated on Facebook. Now, every brand with a Facebook Business Page has gained another marketing tool to reach users. So, what exactly can you post on Facebook Stories? Examples of Facebook Stories for Business. Get inspired by these eight brands. Polls and Surveys.

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21 Ways To Get More Followers on Facebook

Hubspot

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? To maximize the impact of your giveaway , set rules that encourage audience participation. Post often.

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MarTech Plot Lines for 2021

Customer Experience Matrix

walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. Retailers like Walmart, Kroger, Target, and CVS have all started their own ad networks , drawing on their own customer data. shoppable video is growing rapidly. trust is under fire.

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B2B Social Media’s Two Evergreen Rules

Hinge Marketing

In this article, we’re going to look beyond the unpredictable updates that each platform releases and focus on two evergreen rules that are here to stay. Rule #1 – Be Human. Rule #2 – Be Helpful. Publish a steady stream of posts about your service offerings and current promotions. Additional Resources.

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