readwrite

DECEMBER 17, 2021

The more accurately marketers understand trends, the more chances they have to beat the competition. Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Let’s take a look at the hottest ad tech trends to understand what’s happening now and where we might end up in the future.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

readwrite

DECEMBER 17, 2021

The more accurately marketers understand trends, the more chances they have to beat the competition. Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Let’s take a look at the hottest ad tech trends to understand what’s happening now and where we might end up in the future.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). More than 80 percent of potential customers prefer to use smartphones for local search. A full 61 percent of smartphone users want ads customized to their current location. More than 80 percent of potential customers prefer to use smartphones for local search. eMarketer ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Martech

JUNE 29, 2022

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. New customers – The advertiser pays a fixed amount for each new customer acquired.

Marketing Attribution 102

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 102

KoMarketing Associates

JUNE 29, 2016

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. eMarketing Association Network. Future trends. From the group introduction: Largest and most active Marketing Group with 700,000+ members. Google Analytics.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Marketing Insider Group

DECEMBER 3, 2020

What We Can Decipher From the Top Trending Topics. According to research from emarketer , total retail sales will drop 10.5% As we shared in 7 Trends B2B Marketers Should Keep Their Eye On , we noted the global interest there was in Human Resources , specifically at the Executive level.

Analysis 229

Analysis Budget Programs B2B Work Management 229

illumin

DECEMBER 14, 2023

Here’s why in-game advertising is one of today’s biggest trends in marketing. eMarketer suggests there are approximately 184.6 Here’s why in-game advertising is one of today’s biggest marketing trends. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

Here’s why in-game advertising is one of today’s biggest trends in marketing. eMarketer suggests there are approximately 184.6 Here’s why in-game advertising is one of today’s biggest marketing trends. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Parse.ly

JANUARY 22, 2019

As Brian Morrissey from Digiday put it: “Among the biggest lies publishers have told in the past few years, “We don’t buy traffic” ranks rather high.” Without a doubt, consumer engagement needs to top publisher strategies for 2019. Okay, Spirited Media is clearly a publisher through and through. Where to look for inspiration?

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

EveryoneSocial

MARCH 2, 2017

Digital video sharing takes over as this years’ top social media trends, and it has completely changed the socialscape for good. And, eMarketer says digital video will grow by double digits through 2020 going forward. Here are this years’ top social media trends. Always publish high-quality content.

Social Media 49

Social Media Trends Media Broadcasting 49

KoMarketing Associates

SEPTEMBER 16, 2014

Two years ago, mobile became the fastest growing media sector for marketing and advertising, a trend that is likely continuing today, due to smartphone use. Google claims that 90% of consumers move between devices before accomplishing a (purchasing) goal, so it’s important to reach customers on all the platforms they are frequenting.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Liveintent

MAY 18, 2023

Emarketer projects that retail media ad spend in the U.S. Retail media is good for advertisers: Regarding RMNs’ future impact on the ad industry, 88% predict a positive effect through new opportunities for brands to reach customers. marketers to examine their experiences and views on the expanding retail media landscape.

Lead Scoring 62

Lead Scoring Lead Ranking Marketing Report Advertisements 62

Customer Experience Matrix

SEPTEMBER 29, 2015

Sepia-toned glasses notwithstanding, marketers have had competitors at least since the railroads (or maybe canals) made it practical for customers to shop outside the local village – and for even longer if you lived in a city. Turns out that shockingly little research has been published on the question of how many ads people actually receive.

Cost Per Thousand 120

Cost Per Thousand CPM Ads Emarketing 120

Porch Group Media

FEBRUARY 16, 2021

Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. Take a look at some of these recently published statistics in our recent blog post. Litmus, 2020 ) According to 80% of professionals, email marketing drives customer acquisition and retention.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. Here is one of the graphs from the eMarketer study. What is the relevance of social media for B2B?

Social Media 53

Social Media Emarketing Forrester Media 53

ClickZ

NOVEMBER 20, 2020

Opportunities for creators/publishers. To make it gain plenty of installs, it’s worth referring to Roku Direct Publisher or Allroll. Ultimately, eMarketer predicts the reduction of Connected TV CPMs due to the significant surge of supply. For CTV/OTT publishers. For CTV/OTT advertisers. Since digital ?onnected

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Sharpspring

NOVEMBER 15, 2019

The study is consistent with many others that highlight the growing trend in mobile purchasing. However, the challenges of omnichannel and multichannel shopping as well as a rise in customer expectations means retailers must find new ways to keep customers happy. How Do I Prepare for Black Friday eCommerce? Behavior Tracking.

Automation 65

Automation Planning Paid Search Agency eCommerce 65

Martech Advisor

SEPTEMBER 26, 2019

The right tools can help you understand what strategies your direct competitors are using along with the traffic sources, publishers/partners, campaign messaging, etc. Identify Top Publishers in Your Niche. The B2B audience spends plenty of time on publisher websites from their niche to stay on top of trends.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Digilant

AUGUST 10, 2023

Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies. Programmatic advertising is especially attractive to brands and agencies because of the high degree of customization and data-driven targeting that can go into these media buys.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies. Programmatic advertising is especially attractive to brands and agencies because of the high degree of customization and data-driven targeting that can go into these media buys.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns : 1. billion—and is predicted to reach $6 billion by 2018, according to eMarketers. Here’s a quick look at 3 future trends for early adopters : 1.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

NetLine

DECEMBER 11, 2020

This post was originally published on the Marketing Insider Group blog , our 4th in a series exploring B2B content consumption trends using Audience Explorer. What We Can Decipher From the Top Trending Topics. According to research from emarketer , total retail sales will drop 10.5% Black Friday. Cyber Monday.

Budget Programs 52

Budget Programs B2B Work Management Marketing Management 52

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Ambal's Amusings

MAY 12, 2010

We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Get Customers. eMarketing Strategies for the Complex Sale. Stephanie Tilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

illumin

JUNE 27, 2018

Advertisers can now take advantage of technology to deliver ads to channels of communication (in addition to AM / FM radio), which provide listeners with greater choice, control and customization of their experience and therefore give advertisers greater ability to target and connect intelligently with audiences. . AUDIO MAKING A BIG SPLASH.

Ads 40

Ads Allocation Advertising Agencies Webcast 40

Content Standard

MAY 22, 2015

Research firm eMarketer hit the nail on the head when it said , “Millennials don’t find videos; videos find them.” This shows how important it is for video content to be relevant to the platform on which it’s published. Want to stay in the loop on current video content marketing news and trends?

Video Marketing 40

Video Marketing Emarketing High Quality Lead Internet Marketing 40

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. ” Gaining the support of the CEO around this initiative should be simple—any CEO worth his or her salt grasps the value of a customer-centric strategy.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Webbiquity

APRIL 26, 2010

What key trends on the horizon do you need to be aware of? Content Marketing / Custom Publishing Research – Marketers Telling the Story by Junta42. Joe Pulizzi reviews research from King Fish Media on the state of content marketing and provides some interesting statistics on the scope and ROI of custom content creation.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Bannerflow

NOVEMBER 22, 2018

Knowing what to do and how to do this is an important part of creating and publishing display ads without complications. According to eMarketer research views of mobile display ads now outpace desktop by quite some measure. Mobile first, or responsive web design is a trend that will continue too. for desktop. Animated banners.

Display 64

Display Advertising Agencies Advertisements Advertising 64

ViewPoint

DECEMBER 20, 2011

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Customer acquisition. Jim Dickie , Managing Partner, CSO Insights Dealing with the New Customer Acquisition Challenge.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Atomic Reach

MAY 14, 2019

If you want to make the case to your company execs that PPC should be a bigger part of your marketing teams role, then check out these stats below that show just how effective it can be as a marketing channel and what trends we are seeing in the PPC space through 2019. PPC Trends For 2019. Why Your Business Needs To Be Using PPC.

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Vision Edge Marketing

FEBRUARY 29, 2012

” It leverages the value that consumers/customers have in sharing between themselves and with the brand/manufacturer. It delivers a two-way communication link between the consumer/customer and the brand. eMarketer estimates that social network ad spending will be $1.3 to help the. company build its business.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Content Standard

JULY 16, 2018

A 2018 report from eMarketer puts Facebook as the number one social media platform in the US, reaching 60.6 While it’s losing ground among younger age groups to trendier, youth-focused platforms like Snapchat, Facebook also owns Instagram, currently the fastest-growing social media platform, which eMarketer puts at 104.7

Paid Search Agency 41

Paid Search Agency Ads Effectiveness Brand Identity 41

Outbrain

OCTOBER 3, 2019

According to eMarketer, almost 70% of total U.S. We’re passionate about driving growth for our customers and supporting the open web, which we consider critical in a world where walled gardens are strong, and perhaps too strong. “Ori digital advertising revenue in 2019 is controlled by only three companies—Google, Facebook and Amazon.

Advertising Agencies 55

Advertising Agencies Advertisements Advertising Co-Registration 55

Adobe Experience Cloud Blog

DECEMBER 7, 2016

It can be hard to acquire users purely by virtue of being the biggest and the best in the category, so app publishers have turned to retention instead. The specific numbers vary from sample pool to sample pool, but the trend remains the same: push notifications improve retention, and personalized push takes it one step further.

Opt-out 48

Opt-out Opt-in Mobile Marketing Thought Leadership 48

B2B Marketing Traction

JUNE 4, 2015

According to eMarketer , adults spend (on average) five and a half hours on video content every day. It’s time to produce some videos to help your prospective customers learn about what you do. Beyond customer service videos, what can you do? Beyond customer service videos, what can you do?

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

Adobe Experience Cloud Blog

AUGUST 19, 2016

Read on for some of the hottest topics and trends you should be aware of to keep your marketing tactics fresh and on the mark: 1. While it’s not a new concept, one of the hottest trends in B2B marketing this year is account-based marketing (ABM). How to Unlock the Full Potential of Your Customer Base.

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48