The simple truth about what’s driving digital next year


uncertain, we can absolutely take a look at where we are right now, what seems to be happening, and look at the trends that are driving not only marketing forward but also our customers’ overall experiences. Why these two trends?

The 6 Most Important Social Media Trends of 2017


eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. Here are six social media trends that marketers should know about. By 2020, eMarketer predicts that 59 percent of U.S.

Trending Sources

87 More Vital Social Media Marketing Facts and Stats for 2012


What will likely be the hot trends in social media over the next couple of years? eMarketer ). eMarketer ). YouTube and Video Marketing Trends. e-Strategy Trends ). eMarketer ). eMarketer ).

Email Marketing Trends and Stats


We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. – eMarketer.

Stats 20

The Top Email Marketing ROI Trends to Watch in 2017

Content Standard

The emergence of mobile in particular has made it imperative for marketers to keep up with changing trends. Research shows that marketers rank email as the most effective channel for acquisition and retention, according to a survey from WBR Digital reported by eMarketer.

ROI 58

6 Takeaways for Marketers From Mary Meeker’s Internet Trends Report


This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. According to eMarketer’s numbers on mobile ad spend, expect a similar slowdown in growth in the coming years.

Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee

Modern Marketing

Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. She was seeing traction fall off and was intent on reversing the trend.

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

In August, I started this series of 6 content marketing trends affecting your success in 2016. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81

83 Exceptional Social Media and Marketing Statistics for 2014


2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. eMarketer ). eMarketer ). e-Strategy Trends ). e-Strategy Trends ). e-Strategy Trends ). eMarketer ). eMarketer ). eMarketer ).

The Rise of Account-Based Marketing, in 7 Charts


There are a lot of buzzy trends in marketing that turn out to be little more than hot air. As eMarketer points out , the concept of ABM has actually been around for more than a decade. ROI account-based marketing eMarketer marketing funnel marketing stack MarTech sales

12 Digital Marketing Experts Share Their Trend-Watching Habits

Content Standard

Monitoring industry, consumer, and marketing trends requires daily immersion and dedication. To learn from the trend-watching habits of the best, I asked 12 talented digital marketers to share their expertise. “It’s far better to follow customer trends than marketing trends.

Why You Should Question Most Video Marketing Stats You See


You should also turn to my go-to site for reliable marketing analysis: eMarketer. I’m backing 360-degree video as one of my top three video marketing trends for 2017 , so I can now refer to this study when championing it. Brands Voices data eMarketer facebook video

Stats 25

UGG Boots, Mason Jars & Other Trends That Marketing Made You Like


Well, research from eMarketer found that in 2013, around 70 million Americans used music streaming services like Spotify and Pandora or downloaded music on their phones. Have you ever stopped to think about why you make certain purchases? What really goes into those decisions?

Dwell 42

8 Key Mobile Marketing Trends


To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. Trend 1 - Mobile Advertising Spend is on the Rise. eMarketer calculated that U.S.

6 Content Marketing Trends to Help Plan Your 2016 Budget

Content Standard

Now that we’re eight months into the year, new trends have emerged, and we need to factor in how those events will affect our budgets and programs in the near future. I’ve partnered with some amazing people to present to you the trends to watch and plan for in 2016.

The Growth of Video and Mobile Marketing; Key Stats and Trends


There are staggering statistics to support these trends. Search will always carve out the majority of this spending, but according to eMarketer, online video ad spending will nearly double its share of the market in the next four years. Obviously these trends are betting heavily on the continued growth of social media and mobile technology.

August Social Media News: Facebook Watch, YouTube Messaging & More


More than half of eMarketer survey respondents between the ages of 18 and 24 said they use the app all the time. Source: eMarketer / Recode.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)


What social media developments and trends should I be watching? Social Media Trends and Predictions. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. Are These Social Media Trends of 2011 Part of Your Strategy?

33 (of the) Best Marketing Strategy Guides and Insights of 2010


Which emerging trends do we need to keep an eye on? Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. Marketing Strategy Angela Alcorn Ardath Albee b2b marketing trends Billy Mitchell Bob Apollo Bob Leonard Brian Salsberg Brian Solis business organization models C.

10 Groups to Join on LinkedIn if You’re in Marketing


From growing your business connections, learning best practices, and staying up to date on trends, LinkedIn is a one-stop-shop for marketers looking to advance their skills and career. Ad Age often acknowledges some of the most creative, and disruptive marketing trends.

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

eMarketing Association Network. Managed by the eMarketing Association, the worlds largest Internet marketing association and open to all interested in Internet Marketing. Future trends. It is no secret that LinkedIn is a valuable social media platform for B2B marketers.

MarTech: Top 100 Influencers and Brands

Onalytica B2B

Marketers must focus on conversation this year more than ever… the rise of voice search aligns with this trend and is certainly not something to be ignored. eMarketer. eMarketer.

Brand 130

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

In August, I started this series of 6 content marketing trends affecting your success in 2016. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81

eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset


PC: Several reports have been published recently about marketing trends and goals. Lead generation is always high on the list and lead nurturing is trending at the bottom of the heap. I recently had the opportunity to interview Ardath Albee about the importance of lead nurturing and I think you’ll be interested to read some of the valuable feedback she provided.

B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

5 New Year’s Resolutions for Marketers


I’ll also make it a habit to check out industry trends to find out what’s top-of-mind for today’s marketers. The Content Marketing Institute has some great information, and so does eMarketer. There’s something very optimistic about the people who make New Year’s resolutions every year.

Funnel 115

Forecast Shows Mobile Ad Spend in China Growing Significantly

KoMarketing Associates

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. In discussing overall digital ads, eMarketer reports just over $50 billion was spent, which represents a 27 percent increase over the previous year. Looking to the future, eMarketer analysts anticipate increased investment in video ad spending in China.

The 30 Best Content Curation Resources for Marketers and Business Pros

Marketing Insider Group

I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. Adobe’s (@ CMO_com ) – covering marketing and digital trends for marketing leaders.

What Google Really Doesn’t Want You To Know About Search


Anyone who watched Apple’s WWDC keynote the other day or the Google I/O keynote a couple weeks back probably noticed an interesting trend: Both Apple and Google really want to search inside your apps (see here and here ). According to eMarketer : Google owned 82.8%

Top 20 Content Marketing Blogs You Should Read Every Day

Marketing Insider Group

MarketingProfs (@ MarketingProf s) – Led by their amazing Chief Content Officer @ AnnHandley , this is one of the best resources covering the latest trends and thought leadership in marketing. Digiday (@ Digiday ) covers the latest trends in digital marketing.

How Many Ads Per Day Do You See? Fewer Than It Seems (I Think)

Customer Experience Matrix

I ended up using figures from sources including INFOACRS (which itself quotes eMarketer, although from 2008) and MonetizePros. You'd have to adjust any trend calculations for changes in population and in channel CPMs to know for sure.

CPM 111

It’s Back to School for B2B Content Marketing!

KoMarketing Associates

So, in other words, if we were to think about content marketing as being an academic year, here’s what it might look like: Review of 2014 Content Marketing Trends. 2014/2015 Content Marketing Trends. I am not a native New Englander.

Marketing Research to Bookmark for Your Next Blog Post


Bookmark this blog post to have ideas handy for where to go when you need a stat to support your claim, or if you’re looking for great sources to learn about forthcoming trends in the marketing world. B2C Content Marketing: 2017 Benchmarks, Budgets and Trends — North America.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


e-Strategy Trends ). e-Strategy Trends ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ).

33 Thought-Provoking B2B Social Media and Marketing Stats


As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. eMarketer ). e-Strategy Trends ).

Stats 140

36 Sensational Social Media Stats and Facts


Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics. eMarketer ). eMarketer ). eMarketer ). eMarketer ).

Stats 82

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. The trend continues to just over 70% by 2019.

Welcome to Marketing Stats Summer!


eMarketer. State of Search Results: Budgeting Trends [Infographic] , MarketingProfs. Marketing Research Biznology Cision content marketing facts eMarketer Frank Strong Heidi Cohen Lee Odden Marissa Pick MarketingProfs Michael Brenner Shelly Kramer social media marketing stats

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013


As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. eMarketer ). 21% of small businesses plan to increase spending on social media advertising this year. ( eMarketer ). eMarketer ).

9 Highly Reputable Resources for Compelling Marketing Stats


The 2014 report incorporated honest feedback from over 3,500 professionals on habits of the leading marketers, budgetary priorities, and trends for the future. 4) CMI’s Content Marketing Budgets, Benchmarks, and Trends. 7) eMarketer.