The Marketing Blender

MARCH 15, 2021

Content marketing with a customer-centric focus. An SEO-optimized website. Your customers actually want to hear from you. We highly recommend a CRM and automation platform that will help you build segmented workflows that will help you nurture new leads into customers. Embrace SEO optimization for your website.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Sprout Social

JULY 5, 2022

Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Video podcast series. For maximum transparency, highlight real customers or creators. Ask yourself: What’s something your customers wish they knew more about? Day-in-the-life vlog.

Youtube 131

Youtube Advertising Channels Video Marketing Paid Search Agency 131

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Hinge Marketing

JANUARY 5, 2023

Inbound content marketing cultivates potential customers in three ways: Finding you. Download the Marketing Planning Guide for Professional Services. Search engine optimization (SEO) is a technical marketing skill that requires ongoing dedication to build traction. Download the Marketing Planning Guide for Professional Services.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Optinmonster

FEBRUARY 13, 2023

Creating digital downloads takes work, so you want to make sure that your digital product actually sells. An automated marketing funnel can drive traffic and customers to your digital product while you work on other parts of your business or take a break. Customers purchase products because they believe it will solve their problem.

Product 66

Product Tips Work Management Digital Marketing Funnels 66

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). Working for Comcast, he was recognized by BusinessWeek as “the most famous customer service manager in the U.S., Yesterday was such a day.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Blog posts.

Paid Search Agency 117

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 117

Zoominfo

SEPTEMBER 17, 2018

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Directive Agency

JUNE 10, 2020

As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. Brendan Hufford- Director of SEO at Directive. These are webinars, studies, PDFs, and other types of online or downloadable content. So, where do you start?

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. Here’s a convenient embed for you to access the show (you can also download the 41.6MB episode). Medium could be the (or a) future of online publishing. Is it earned or paid media?

PR 80

PR Web 2.0 Blogger Public Relations 80

Scoop.it

FEBRUARY 8, 2022

With content on your site, people are more likely to visit and learn from it, as well as become regular customers. Creating meaningful content provides answers to fundamental questions many customers have about your business. That’s why it’s essential for businesses to hire a team to manage digital content creation and publishing.

Work Management 96

Work Management Content Marketing Management Social Media 96

ClearVoice

DECEMBER 26, 2018

If you kept up with the bevy of brilliant blog posts we published this year, then we’d venture to say you learned a lot. This survey found that few millennials publish live social videos and the majority of those surveyed feel their social feeds already have enough video in them. Of course, whether or not we learn is up to us.

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

Marketing 261

MARCH 31, 2020

Podcast ads Inbox ads Publication email sponsorships TechTarget. With most of your target customers working from home and tired of their computer screens, a physical mailer is a welcomed distraction from cold emails. Create a handwritten postcard or design a custom gift set with your company’s logo. Double Down on SEO.

Marketing Budget 62

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 62

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

markempa

JUNE 29, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! They also have practical data on search, email, PR, direct mail, lead generation, trade shows, podcasting, telemarketing, budgeting and more.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Marketing Insider Group

AUGUST 24, 2015

Before you can even start creating content, you need to get people within your company to understand and support your vision, especially the ones who will be providing you the resources, budget, and customer insights critical to the success of your content marketing plan. Step # 5 : Commit To A Publishing Schedule.

Planning 100

Planning Marketing Plans Content Marketing Buyer Personas 100

seo.co

MARCH 28, 2021

In most industries and product categories, it’s rare that you’ll engage with a customer who is ready to buy the first time they hear about your product. The random Facebook user becomes a lead when he clicks on your post, visits your website, and downloads your ebook. This is more than just simple SEO keyword research.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Content Marketing Institute

OCTOBER 28, 2017

In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers. Download this week’s PNR: This Old Marketing podcast. 14:28 ): Who are 2017’s top brands, ranked by customer loyalty? Show details. (00:01):

Paid Search Agency 78

Paid Search Agency Ads Content Marketing Content 78

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. Now, in 2021, the mission seems to be successful as podcast listeners have reached a new high – 485 million listeners worldwide ! TABLE OF CONTENTS: ↓ What Is Audio SEO?

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

markempa

JULY 13, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Your content should be specifically designed to help support and pull your potential customer through each stage of their buying process.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

ClearVoice

NOVEMBER 2, 2018

Description: SMX West unites the brightest minds in SEO and SEM. Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training. Great for: SEOs, SEMs, marketing analytics pros. Great for: SEOs, agencies, content marketers, and digital marketing generalists.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Markempa

AUGUST 12, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. As I listened, I realized that there’s a greater need for customer empathy. But, it’s become harder to connect and build trust with customers. How do we gauge customer feelings?

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Never Lose a Customer Again. Jay Baer and Daniel Lemin.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Liveintent

AUGUST 9, 2022

With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Instead of just prioritizing price and quality, they’re also considering brand values and customer-centric services. Brand awareness refers to how familiar customers are with your brand and products.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Pam Didner

MARCH 17, 2021

How to scale consistent creative, messaging, and many content pieces with minimal customization, yet resonate with an audience and drive conversions at the same time.”. There are many elements to unpack in that statement: consistency, customization, relevance, conversion, and cost management. You can’t have it all.

Template 97

Template Top of Funnel Planning Enterprise Management 97

Outbrain

DECEMBER 19, 2022

Every time you hit publish on a new blog, you should have a few promotion tactics to reach the intended readers. You must also create a research-backed schedule to publish these posts at the best times and hit the best engagement rate. The post highlights the most important snippets from the report and includes a download link.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

ConvertKit

FEBRUARY 4, 2020

Creating and publishing your landing page is just the first step in growing your email list. So what is the next step in getting your landing page in front of your ideal clients or customers? We have several strategies you can customize to fit what your brand needs, starting with social media promotion tactics.

Landing Pages 49

Landing Pages Promotion Marketing & Strategy Ideal Customer Profiles 49

PureB2B

JANUARY 15, 2018

Paid Services – As the name implies, you pay a certain fee to have your content published on various networks. The downside with Outbrain, however, is that it doesn’t allow publishers to qualify for its revenue sharing program unless the site it’s publishing advertised content or has more than 10 million article page views.

Paid Content 59

Paid Content Content Network Marketing Advertising Mediums 59

ClearVoice

MARCH 26, 2020

. “Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. As a business, this tactic can help you improve brand awareness, boost sales, connect with your target audience members, and engage prospects and customers.” ” — HubSpot.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Single Grain

JULY 5, 2019

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. Click here to download your free guide right now! It’s official.

Marketing AI 111

Marketing AI Banners Startups RSS 111

Metadata

JULY 21, 2022

This is an inbound marketing strategy that relies heavily on data to help you create buzz, build pipelines, create sales, and retain customers. If you do this successfully, customers will be interested in solutions to the problem you pointed out — and this equates to potential sales for your particular solution. Nurturing demand.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Buffer

JULY 29, 2019

Marketing Grader will give you an overall score for your website, based on four categories: Performance Mobile SEO Security. For instance, Website Grader will check your site for page titles, meta descriptions, and headings — all of which are useful elements for strong SEO and also quite useful for having shareable social media content.

Social Media 72

Social Media Social Marketing Media Dwell 72

seo.co

NOVEMBER 8, 2021

This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. Search Engine Land’s Danny Sullivan was one of the first experts in SEO , and is still widely considered to be among the best. Social Media Examiner. The Moz Blog. Social Media Today.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Zoominfo

SEPTEMBER 23, 2018

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Consider the statistics: 48 million Americans listen to podcasts weekly ( source ). Podcast fans listen to 40% more shows than last year ( source ). The Benefits of Podcasting for B2B.

B2B 176

B2B RSS Microsite Skype 176

Ontraport

APRIL 14, 2021

Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Single Grain

JULY 12, 2019

So, you want your podcast to be the “Next Big Thing.” There are currently more than 750,000 podcasts out there, and that’s a lot of competition. In fact, my Growth Everywhere podcast has brought in some of our best clients at Single Grain. Podcasts are convenient, for one. How to Define Podcast Success.

Paid Content 102

Paid Content Ad Building Banners Peer-to-peer 102