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Advertising in local markets: A playbook for success

Martech

This marketing segmentation supports the development of targeted messaging and media plans for local markets. After identifying these segments, the chain can craft messages, offers and media strategies relating to each group’s preferences and lifestyle. Seasonal trends impact consumer behavior. New competitors.

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5 Effective Ways to Use Facebook’s New Trend Report to Boost Your 2019 Social Media Plan

Convert

Facebook just released their annual Topics & Trends Report for 2019. Helpfully, Facebook curated their findings into seven industry verticals, such as Beauty & Fashion, Entertainment, Commerce, and Science & Technology.

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Top B2B Social Media Mistakes—and How to Avoid Them

Trade Press Services

Mistake #2: Lack of a Documented Social Media Plan CoSchedule found that organized marketers are 397 percent more likely to report success in their marketing initiatives. Organization starts with a marketing plan that is documented , consistently reviewed and revised, and includes social media tactics.

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15 Marketing Newsletters You Need to Follow

Scoop.it

Jay Baer is one of the best minds in digital marketing, and his content is one of the best for learning about the latest trends across digital marketing. The regular email is sent to 40,000 subscribers and gives insight into the latest digital marketing trends and information. What we like: Provides the latest digital marketing trends.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. What is content curation? Hmmm…not very satisfying.

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The 14 Best Content Planning and Research Tools

Webbiquity

Online editorial calendar for content marketing and social media planning. Includes social media scheduling and workflow planning, and integrates with WordPress, Google Docs and Evernote. 2) Google Trends. Create graphs, compare trended data over time, and explore curated research highlights.

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Content Curation Tips That Will Help You Organize Your Content Calendar

Scoop.it

Content curation is not an easy task, especially considering the metric tons of content being published. A content calendar allows you to plan what content to curate, when, and how to streamline this overwhelming process. Follow the Trends Most content lives and dies through trends.