Scoop.it

MARCH 26, 2020

We talk a lot about content curation and how it can help companies thrive in their industries. We often focus on helping marketers discover and curate the best content possible, as well as on enabling team leaders and executives to drive employee advocacy. But those aren’t the only roles that can benefit from content curation.

Curation 74

Curation Press Paid Search Agency Content 74

Scoop.it

NOVEMBER 25, 2019

But the one thing you will always have control over—instead of being at its mercy—are emails. Our inboxes are a private, protected space and unlike with hundreds of accounts we’re happy to follow on social media, we only let the selected people and companies into our email inbox. Curate and manage your newsletters with ease.

Newsletter 61

Newsletter Features Account Based Marketing Campaigns 61

RebelMouse

MAY 22, 2024

If you think about the promotional emails and newsletters in your inbox, they probably seem like a lot of noise. However, email marketing is still one of the most effective ways to generate traffic and turn casual readers into loyal customers. If you think about it, most people check their email once a day at a minimum.

Open Rate 52

Open Rate Newsletter Tips Urgency Marketing 52

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. The great thing about marketing is that you can test out new approaches before you launch a campaign. However, there are still plenty of opportunities to reach and convert customers. There Is No One Size Fits All.

Growth Marketing 353

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 353

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. Generaitiv also has its own token, $GAI, which enables users to access premium features on the platform, such as custom AI model training. Intellimize creates and optimizes landing pages.

Marketing AI 105

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 105

xiQ

MARCH 1, 2023

xiQ's AI-powered Content Curation Engine - the WorkbenchTM Enter xiQ, a pioneering content marketing platform that leverages the power of AI and affinity marketing to deliver highly personalized, timely, and relevant content to B2B buyers.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

Martech

MARCH 22, 2024

It’s a foundational step that ensures the cornerstone content your team publishes is relevant and engaging to your target audience and aligned with strategic goals, market dynamics and industry trends. Providing language translations for global campaigns. Producing varied character descriptions for storytelling.

Marketing AI 97

Marketing AI Content Marketing Enterprise Management Planning 97

Marketing Insider Group

MAY 2, 2023

You’re probably already familiar with first-party data – the information gathered directly from customers’ interactions with your brand. The most efficient way to do this is through a Customer Data Platform (CDP) or Customer Relationship Management system (CRM).

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ROI Webinar Metrics Privacy Content 214

SendX

MARCH 30, 2020

If not, take a seat and let’s read this email marketing pricing guide, top to bottom. via GIPHY 3 major categories that influence the cost of your email marketing Email marketing software (ESP) Whether you have 10 subscribers or 1million, ESP is the basic infrastructure you need to run your newsletter or campaigns.

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Pricing Price Email Marketing Planning 196

Webbiquity

JUNE 1, 2021

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. Use email marketing to maximize sales. What sets them apart?

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Valasys

JULY 31, 2023

With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively. It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Sprout Social

MAY 15, 2024

Creating a content calendar that outlines the mix of formats, themes and publishing schedule. Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights. These macro-level social media manager tasks shape your brand’s social presence which is often the first touchpoint for customers.

Social Media 110

Social Media Marketing Attribution Automation Personalization 110

Liveintent

NOVEMBER 25, 2020

The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. Publishers’ first-party data is rising as the heir-apparent to third-party cookies.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Liveintent

JANUARY 12, 2022

Now, while you won’t be able to deliver chocolates, flowers, heart candies, and witty love notes to each customer — wouldn’t that be nice! — you can elevate your campaigns with our gift to you this Valentine’s Day season: inventory packages. Custom packages. Here’s how to make it happen.

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Advertising Agencies Newsletter Opt-out Custom Publishing 126

Liveintent

JANUARY 18, 2022

To help you make the most of the football season, we’ve compiled some tips and tricks for your email advertising campaigns with LiveIntent. If advertising during the Big Game is your bag, leveraging data you collected from a past campaign is worth your while. Don’t have any first-party data to use for a campaign?

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Newsletter Advertisements Advertising Curation 77

Martech

APRIL 16, 2024

What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Enterprise Management 103

Enterprise Management Paid Search Agency Planning Marketing Management 103

Martech

JULY 6, 2023

Its AI flywheel identifies opportunities for content based on customer interaction and journey data such as searches, chats and clicks. It then generates new content or updates existing content to fill in content gaps and provides them as suggestions for the content team to approve or edit prior to publishing. Instoried ’s Cathie.ai

Marketing AI 112

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 112

Liveintent

SEPTEMBER 20, 2021

As publishers and advertisers anticipate the demise of the third-party cookie, they’re turning to first-party data as the key to understanding and building relationships with their audiences. In return, the D2C brand gathers high-quality first-party data from its audience and more accurately targets them with ad campaigns.

Advertising Agencies 125

Advertising Agencies Activities Advertisements Advertising 125

Webbiquity

APRIL 4, 2019

Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. But they also need to have different skills and develop that publisher’s mindset to have success.

Paid Content 263

Paid Content Advertising Agencies B2B Marketing Marketing AI 263

Liveintent

JANUARY 25, 2022

Considering that 91% of consumers are more likely to shop with brands that provide relevant recommendations and offers, you don’t want to miss out on the chance to connect with potential customers by losing the ability to personalize your ads. LiveIntent’s Curated Marketplace. Inventory packages in action.

Advertising Agencies 71

Advertising Agencies Curation Funnel Advertising Newsletter 71

Liveintent

DECEMBER 7, 2021

While third-party data tends to be the least accurate when used for personalization, it can be helpful when: Targeting a broad audience in campaigns focused at the top of the marketing funnel. Building customer profiles with first-party data. Combining it with your first-party audience to refine targeting in a given channel or context.

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Liveintent

JANUARY 27, 2021

For more than ten years, LiveIntent has helped publishers and brands deliver relevant ads to people across devices and platforms. Through the never-ending changes in advertising and social media, we’ve known that one channel remains consistent and engaging: email. The power of email has never been more evident.

Paid Search Agency 107

Paid Search Agency Companies Opt-out eCommerce 107

Liveintent

MARCH 14, 2022

Native ads in email have been growing in popularity for advertisers and publishers, and it’s no secret why. With the positive results for both reading experience and engagement, implementing native ads in email is a great way for publishers to expand their media offering and achieve their goals.

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Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 146

Demand Generation Agencies Demand Generation Lead Generation Paid Content 146

Binary Demand

MARCH 1, 2024

[ps2id id=’overview’ target=”/]Technological progress has always been a game-changer for businesses, opening new avenues to connect with customers. While some industry giants may balk at fully automated marketing through smart AI technology, the impact of AI-powered automation in customer service sectors is clear.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Liveintent

DECEMBER 7, 2021

With inventory Packages, advertisers can contextually target audiences at scale inside the premium email newsletters they’re already reading. Here’s a closer look at how to use inventory Packages to power your holiday advertising campaigns. Custom packages. Fuel your holiday advertising campaigns.

Advertisements 71

Advertisements Advertising Top of Funnel Funnel Advertising 71

Liveintent

APRIL 12, 2023

But when it comes to measuring the true success of a campaign, conversions provide the hard proof: sign-ups, downloads, trials, and purchases. Meaning you can’t drive and evaluate email conversions the same way you can search or social conversions. It’s also curated and intentional.

Paid Search Agency 62

Paid Search Agency Conversion Ads Tips 62

Liveintent

JUNE 14, 2021

Publishers and brands have to double down on direct-to-consumer channels like email to collect first-party data that can help them learn more about their customers. Only then can publishers become immune to third-party cookie deprecation and gain control of their audience relationships.

Marketing & Strategy 71

Marketing & Strategy Clickthrough Curation Custom Publishing 71

ClickZ

JUNE 25, 2020

By relying on automated algorithms to crunch large datasets, marketers can access continuous insights into their customers and find up-to-date answers to marketing’s two most pressing questions: How does my audience behave? If you’re looking for a new AI tool to help bolster your marketing campaigns, you’ve come to the right place.

Marketing AI 137

Marketing AI Pricing Price Budget Programs 137

Liveintent

DECEMBER 23, 2019

These cookies carry consumer data between different sources, such as brands, publishers, and various technology platforms like demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs). This data helps marketers and publishers target, value and understand online audiences. Customers prefer email.

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Lock-In Custom Publishing Mobile Advertising Curation 101

Liveintent

DECEMBER 21, 2022

Google delayed third-party cookie deprecation yet again, presenting publishers with additional runway to better prepare their business operations for the tremendous disruption that awaits. While Google certainly can delay once again, publishers mustn’t sit idly by. First-party data strategies and email newsletters.

Advertising Agencies 62

Advertising Agencies Custom Publishing Newsletter Acquisitions 62

Inbox Insight

MARCH 15, 2023

B2B content syndication programs have become an increasingly popular way of reaching a wider audience, and email is an integral part of it. By syndicating content, a brand can reach new audiences, generate more leads, and build relationships with potential customers. Why does content syndication need email marketing?

Lead Scoring 52

Lead Scoring Lead Ranking Content High Quality Lead 52

Liveintent

AUGUST 27, 2020

As the advertising industry hurtles closer to the cookie-challenged future, the need for publishers to diversify their revenue streams has only grown. Now more than ever, it’s crucial for publishers to focus on their biggest asset – their readers. . Each publisher has an industry category (or categories) where they shine.

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Advertising Agencies Curation Bundling Custom Publishing 62

Scoop.it

FEBRUARY 9, 2023

Now, this is not just about content like blogs, it’s also about all online and even offline content pertaining to your brand, social media, email, video content, and more. When applied over a broad spectrum of marketing processes, AI and machine learning can make various internal and customer-facing processes more efficient and effective.

Marketing AI 102

Marketing AI Work Management Marketing Management Content Marketing 102

SocialPilot

MARCH 11, 2024

These hurdles often hinder marketers’ efforts and impede campaign success. This approach aims to help brands discover the most relevant influencers and create content that resonates with the ideal customer persona while measuring campaign performance in real time.

Marketing AI 74

Marketing AI Advertising Agencies Planning Work Management 74

Sprout Social

FEBRUARY 6, 2023

Audience engagement Social media creates a space for direct interaction with potential customers, unlike most traditional media that’s a one-way street for engagement. By engaging with your audience, you can understand what content resonates, your brand perception, plus discover common issues and features your customers want.

Social Media 98

Social Media Features Media Curation 98

Contently

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. But building an engaged email audience takes a great deal of time. Try a new audience with a new offering.

Newsletter 119

Newsletter Service Best Practices Budget Programs 119