Brandpoint

APRIL 8, 2019

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. The more people read from you, the more they’ll be able to differentiate your company from all the others sending them B2B marketing newsletters. Newsletters are an insanely effective lead-generating tool.

Newsletter 96

Newsletter Email Marketing Marketing & Strategy Marketing Strategy 96

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast creates and grows a measurable audience using organic search engine optimization, social distribution, newsletters, paid (native) media and free subscriptions. The site publishes 3 to 5 new stories a week , and shares those stories on Nutanix social channels and a weekly newsletter. The Forecast Delivers Business Growth.

Forecasting 331

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 331

Marketing Insider Group

MARCH 2, 2021

What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? Drive valuable traffic to your website by identifying high-value content opportunities. Consider sharing newsletters, updates, promotions, and other assets to empower them to engage further with your brand and spread the word.

Analysis 323

Analysis Top of Funnel Work Management Lead Ranking 323

Scoop.it

MARCH 2, 2023

Furthermore, improving search rankings help you build brand awareness, drive traffic, and increase sales. Unlike social posts, whose reach dies down within a few days, blogs live on your website forever, bringing in traffic and improving search ranking. With various formats come unique benefits.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Anyword

MAY 20, 2019

Increasingly, content creators have been looking to email newsletters as a pathway to audience ownership. It’s not surprising; not only do newsletters increase web traffic, they also help drive paid subscriptions, affiliate revenue, e-commerce transactions, and other meaningful business outcomes. Segment your newsletters.

Sales Qualified Leads 42

Sales Qualified Leads Newsletter Lead Ranking Lead Scoring 42

SendX

MAY 18, 2020

According to one study it’s the fourth highest source of traffic for affiliate marketers. Welcome/Thank you Emails This is where you thank your new lead for subscribing or signing up to receive your newsletter. Here’s a great example of a content email I received this week from a newsletter aimed at professional writers.

Promotion 306

Promotion Email Marketing Urgency Marketing Paid Search Agency 306

Hubspot

DECEMBER 18, 2019

Videos can dramatically increase click-through rate (CTR). This approach doubled their CTR. This is one way to use video in email marketing — showcase your brand in email and use it to increase CTR. By doing this, Vidyard reported that Marketo raised their CTR by over 144% due to the personalization of that email.

Email Marketing 101

Email Marketing Video Marketing Effectiveness CTR 101

Content Standard

OCTOBER 20, 2014

Mobile users are more likely to make it to the second or third pages of search results than desktop users, despite the fact that mobile users see fewer results above the fold, according to Advanced Web Ranking’s Google Organic CTR Study. Register for the Content Standard Newsletter for more content marketing news and insights.

CTR 40

CTR Click Rate Mobile Marketing Distribution 40

Unbounce

JUNE 1, 2021

For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. Since only 2% of web traffic converts , it’s worth seeing if some well-planned and well-placed retargeting ads can help bring those almost-ready-to-buy prospects back into your world.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Salesforce Marketing Cloud

JANUARY 29, 2024

Encourage your audience to subscribe to your newsletter for weekly workout plans and exclusive healthy recipes. Share snippets of the ebook on social media to generate interest and drive traffic to your sign-up page. For example, if 1,000 people receive your email and 100 people click on a link, your email CTR would be 10%.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Liveintent

SEPTEMBER 9, 2021

Update: As per Apple, “Private Relay ensures all traffic leaving a user’s device is encrypted, so no one between the user and the website they are visiting can access and read it, not even Apple or the user’s network provider. This represents less than 2% of LiveIntent’s traffic. Private Relay. Hide My Email.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Unbounce

MARCH 1, 2022

These clicks include everything from PPC ads to newsletter sign-ups—basically, anything that brings in traffic. This means that you’ll have a more accurate idea of the effectiveness of your landing page, PPC campaigns, email newsletters, and even social media. It’s an essential tool for marketing teams.

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

Martech

FEBRUARY 17, 2022

After all, they recovered quickly from the influx of traffic and gained a lot of attention for the ad, as well as for the unexpected surge in visitors to their landing page. Get the daily newsletter digital marketers rely on. Coinbase’s recent Super Bowl ad is a perfect example of this strategy,” said Glazer. “QR

Advertising Channels 101

Advertising Channels Campaigns CPO CTR 101

Huptech Web

DECEMBER 14, 2023

of clicks on desktop (SEOClarity) Posts with videos earn more backlinks and see a 157% boost in search traffic (Search Engine People) Paid Advertising PPC traffic converts 50% better than organic site visitors (TechJury) Sponsored product ads have the highest sales-per-click (MediaPost) 65% of Small to Medium-Sized Businesses Run a PPC Campaign.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Hubspot

FEBRUARY 6, 2020

People are looking at the blog posts and videos you posted on social, but unfortunately, there's almost no traffic from email. For instance, Wordstream found that sending email campaigns before 10:30 on Thursdays yields 25% CTR , as opposed to Tuesdays at the same time, which earns a 5% CTR.

Email Campaigns 101

Email Campaigns Campaigns Research CTR 101

Optinmonster

DECEMBER 28, 2023

Gen Z likes subscribing to email newsletters as much as they love consuming social media content. OptinMonster is the best lead generation software that can help you monetize your website traffic. Social media is great for creating brand awareness, running giveaways , and driving traffic to your website. Did you know?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Liveintent

FEBRUARY 22, 2022

Of course, this presents an issue for publishers looking to monetize their email newsletters with direct-sold deals as inflated open rates also apply to impressions — but only how those impression-based metrics (like CPM, CTR) are calculated and not the impact of those impressions on revenue. Web Sessions.

Privacy Protection 71

Privacy Protection Privacy Cost Per Thousand CPM 71

Convince & Convert

JANUARY 20, 2016

Rarely do we question the so-called “best practices” of advertising, and when problems start to come up (not enough conversions, bad CTR, etc.), In the example above, you can see a banner for a tech company inviting you to subscribe to their newsletter. Sometimes the color green (which is supposed to increase CTR) just doesn’t work.

Banner Ads 94

Banner Ads Banners Paid Search Agency Practices 94

Scoop.it

SEPTEMBER 21, 2023

Your website, emails, and social media will all generate more traffic and get more engagement when you mix curation into your usual content. I recommend adding Google Analytics to your website so you can quickly and easily track data and the following metrics on blog posts, landing pages, and other high-traffic locations.

Curation 81

Curation Click Rate Content Open Rate 81

Launch Marketing

DECEMBER 9, 2020

If you are seeing a steady increase in subscribers it means that you are converting on the newsletter sign up forms you have on your website and also shows that the content you are creating is engaging enough for visitors to want to read more and stay subscribed. Was the content not relevant enough? Did the subject line fail to engage them?

Social Media 83

Social Media Marketing Websites Media B2B 83

Unbounce

JULY 6, 2020

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. Newsletters – Newsletters nurture your audience. Depending on the content of your newsletter, this reward would appeal to all segments of your audience.

Lead Capture 145

Lead Capture Paid Content Lead Ranking Lead Scoring 145

SmartBug Media

JUNE 2, 2022

Click-Through Rate (CTR). The CTR is calculated as the number of recipients who click through on a link within your email divided by the number of those who opened your email. Newsletter. A newsletter is an email sent at a regular cadence to a list of users who have opted in to receive news or updates.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

KoMarketing Associates

APRIL 18, 2017

Blog Traffic. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. When putting together the report, use an analytics platform of your choice to include slides around: Total traffic from the blog. Percentage of blog traffic from organic search.

B2B 121

B2B Top of Funnel Keywords CTR 121

SmartBug Media

APRIL 12, 2021

Average click-through rate (CTR) dramatically drops after position one, with the second and third results only having a 15 percent and 11 percent CTR, respectively. If you can get your site to rank in the top three search results, you can be sure that you’ll get some traffic from it. Organic CTR. Impressions.

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Overall, optimizing content can drive more traffic to your website. Click-through rate (CTR) = clicks/impressions.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

SmartBug Media

MAY 12, 2022

Simply put, historical optimization means optimizing your "old" blog content so it's fresh, up-to-date, and able to generate even more traffic and conversions than it already does. Backlinks provide websites with easy ways of increasing their search traffic and rankings on various search engines. Blog or newsletter subscription.

Inbound Marketing 105

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 105

Scoop.it

JUNE 23, 2020

Mobile video consumption is already rising by 100 percent every year and by 2022 it is expected that online videos will drive more than 82 percent of the total customer internet traffic. Today’s customers are used to sponsored content on social media and the promotional newsletters that land in their inbox every day.

Trends 92

Trends Content Marketing Content Curation 92

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Front-end metrics , such as click-through-rate (CTR) and engagement ratio, tell you if your content is relatable enough to inspire action by your target audience. Whether it’s through newsletters, inquiries, or purchase confirmations, email remains a quality avenue of information and communication between consumers and brands.

ROI 134

ROI Top of Funnel Planning Click Rate 134

Optinmonster

SEPTEMBER 8, 2022

If you’re already using Google Analytics to keep track of your website traffic, you can integrate your ESP and use the built-in eCommerce tracking of Google Analytics. If you see that one variation has a higher click-through rate (CTR), consider using that variation on future campaigns. Personalize Your Emails With Dynamic Content.

ROI 78

ROI Email Marketing Marketing Analytics Tools Marketing Budget 78

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. The traffic analyzed is for of a monetizing blog, whose marketing team also happens to be one of most fun to work for. UTM routine for social and email traffic implemented via Google Sheets & UTM.io. Google Data Studio.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Convince & Convert

DECEMBER 29, 2015

It doesn’t take a genius to figure out that a good headline is going to help your traffic prospects. Using a hyphen or colon will add 9% to your CTR. This doesn’t necessarily mean that they are the most shareable headlines, but it’s probably a good indication that these posts attracted more traffic than usual. Use action words.

CTR 109

CTR Landing Pages Case Studies Click Rate 109

Content Standard

MARCH 24, 2017

In November, the Content Standard deployed SPR on site—and, shortly after, in emails and our subscriber newsletters. We also started including personalized recommendations in our weekly subscriber newsletter. Here are some results thus far: On site: Averaging 6X lift in CTR for machine learning recommendations vs. random.

Marketing AI 53

Marketing AI Personalization CTR Marketing & Strategy 53

Outbrain

MARCH 4, 2020

Here are a few pros for running a PPC: Quickly generate traffic to your website. You can expect traffic to be highly relevant and motivated since PPC ads strategically targets those who are specifically searching for what you’re selling. For example, a high CTR may look like your campaigns are performing well. Image source.

Paid Search Agency 49

Paid Search Agency Conversion Rate Marketing Budget Optimization 49

LeadsRX

MARCH 9, 2022

These usually include direct traffic where a visitor typed your URL directly into the browser, as well as referral traffic where the visitor came through a link on another website directly to your site. For example, you could track new account signups, newsletter subscribers, eCommerce purchases, etc. Clickthrough Rate (CTR).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Anyword

MARCH 11, 2020

Newsletter Subscriptions – In the publisher-reader relationship, nothing says “swipe right” as a user giving you their email. As an added bonus, some publishers like Kiplinger , and my favorite newsletter Morning Brew, use the newsletter as an independent revenue stream. The upshot? how to sell bigger brand deals).

Paid Content 54

Paid Content Lead Ranking Cost Per Click Banner Ads 54

KoMarketing Associates

FEBRUARY 18, 2016

It isn’t just about tracking website performance (clicks, impressions, CTR, average search position), it’s also about being as relevant as possible in our content so we can build off what we already know readers are interested in.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

Method and Metric

MARCH 29, 2019

Page value – Useful for eCommerce websites or if a value has been set in contact form submissions or newsletter signups. If a post has a high number of impressions but low CTR, then there’s a good chance that your meta tags are not compelling enough and need a refresh. You know, the things your content is expected to.

Marketing Websites 72

Marketing Websites Marketing Analytics Tools Content Lead Ranking 72