Martech

MARCH 1, 2024

Year after year, survey after survey, leads were number one. I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C.

Tactics 115

Tactics Work Management B2B Marketing Marketing Management 115

Optinmonster

MARCH 7, 2024

Are you looking to find the best eCommerce personalization software for your site? Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. In this article, I’ll show you some of the best eCommerce personalization software on the market.

Enterprise Management 60

Enterprise Management Marketing Automation Services eCommerce Marketing Management 60

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Consumers want to be treated as individuals.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Martech

FEBRUARY 21, 2024

This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations. Segment customers based on their demographics and purchase history to create personalized experiences. Loyalty program data (redemptions, participation rates, etc.)

Marketing AI 91

Marketing AI Optimization Allocation Customer Satisfaction 91

Vision Edge Marketing

JUNE 6, 2023

It falls on their shoulders to develop and execute the overall customer-centric growth strategy for the organization that creates sustainable revenue streams for the organization, builds brand loyalty , and gains a competitive edge in the marketplace. These numbers demonstrate the importance of CX in building customer loyalty and advocacy.

Touchpoints 185

Touchpoints CMO Work Management Cross-Selling 185

Martech

MARCH 4, 2024

By tracking CLV, businesses can understand the long-term profitability of their customers and make informed decisions on customer acquisition, retention, and loyalty strategies. By collecting feedback through surveys or other means, businesses can gauge customer satisfaction at different touchpoints along the customer journey.

Lead Ranking 85

Lead Ranking Allocation Churn Rate Lead Scoring 85

Top Rank Marketing

OCTOBER 19, 2023

It demands that the customer is the focal point of all decisions to create satisfaction and loyalty. Customer-centric marketing helps build brand loyalty, fosters positive word-of-mouth and increases customer lifetime value. Happy customers = more revenue. Ensure every employee lives the customer experience.

Rules 117

Rules B2B Marketing Work Management Customer Satisfaction 117

SendX

MAY 13, 2021

SMS and Email Marketing Surveys and Polls Surveys and polls directly boost engagement by prompting subscribers to respond and interact with your messages. SMS is best used for short, simple surveys, such as asking multiple-choice questions or ratings out of 10 for a particular service or feature.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

SMS and Email Marketing Surveys and Polls Surveys and polls directly boost engagement by prompting subscribers to respond and interact with your messages. SMS is best used for short, simple surveys, such as asking multiple-choice questions or ratings out of 10 for a particular service or feature.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Zoominfo

MAY 20, 2021

Thoughtful email marketing can encourage this high-value set of customers through loyalty offers, bonuses, limited time offers, and exclusive invitations. This information can help you make strategic decisions about how you should sell to this segment and. The cross-industry average for hard bounces is 0.58%. Bounce Rate.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Content Standard

MARCH 21, 2022

It’s no wonder personalization is one of the hottest topics in digital marketing. According to a McKinsey study , “Personalization at scale has the potential to create $1.7 What Are Some Examples of a Successful Personalization Strategy? trillion to $3 trillion in new value.” Wondering where to begin?

Planning 122

Planning Personalization Marketing & Strategy Multi-Touch Attribution 122

Madison Logic

MAY 15, 2024

Accounts continuing to interact with ABM content and messaging after the sale may be ripe for cross-sell or upsell activities, while those with a drop in engagement behavior might signal that they require more nurturing. A chart that compares upselling and cross-selling. Courtesy of Madison Logic.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

SendX

DECEMBER 17, 2020

Email marketing offers a high degree of personalization which is important for customer engagement. Another survey by E-marketer discovered that nearly 60 percent of marketers considered email marketing as an effective method of reaching customer retention goals. You can make sure your mails are relevant and personalized.

Email Marketing 195

Email Marketing Tips Planning Allocation 195

SmartBug Media

FEBRUARY 14, 2023

By using the data from their activity on-site, you can build a personalized email flow that builds trust in your brand and advances potential buyers toward a purchase. Upsell and Cross-Sell Series An upsell and cross-sell series is a series of emails sent to customers to encourage them to purchase related or complementary products.

Webinar Metrics 97

Webinar Metrics Brand Identity Branding Marketing & Strategy 97

Scoop.it

DECEMBER 8, 2022

Focus on selling instead of providing value. For many businesses, having a customer buying again often requires upselling or cross selling other products or services. When your customer support agents have a sales target and are trying to upsell or cross sell products , they are no longer support agents, but your salesmen.

Cross-Selling 90

Cross-Selling Marketing & Strategy Loyalty Lead Scoring 90

Optinmonster

APRIL 11, 2024

Example 1: The Personalized Welcome Business: You’re running a real estate company that helps people find properties on the East Coast of the US. Example 2: The Surprise Gift Business: You sell marketing and management online courses for entrepreneurs and in-house employees. Problem: Your customers are skeptical one-time buyers.

Automation 88

Automation Marketing Websites Work Management Conversion 88

Sharpspring

JULY 31, 2017

You’ll leave the store feeling cheerful about your new TV and the personal interaction you just had. Customer loyalty is a lost art of marketing, rediscovered. In the age of digital marketing, more emphasis is being put upon customer experience and customer loyalty. What Is Customer Loyalty? Read on to find out.

Marketing Automation Services 60

Marketing Automation Services Loyalty Marketing Automation Automation 60

Meerkat Marketing

DECEMBER 28, 2023

Keep a human voice and personality in your content. From cross-selling products and services to becoming passionate advocates, every satisfied customer is an opportunity for growth. We’ve seen first-person, valuable content based on experiences resonating best on LinkedIn this past year.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Heinz Marketing

JUNE 30, 2023

These actions, informed by metrics, can lead to increased customer loyalty and ultimately, sustainable growth. Net Promoter Score (NPS) NPS gauges customer loyalty and advocacy by measuring the likelihood of customers recommending the business to others. Conclusion Leveraging metrics is essential for B2B customer-led growth success.

Churn Rate 107

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 107

Televerde

JUNE 13, 2022

Key Takeaways: A great customer experience starts by collecting data to understand each person. A good experience in your call center improves: Cross-selling and up-selling Customer satisfaction Customer retention Bottom line revenue. Image from SuperOffice. 5 Ways to Improve the Customer Service Call Center Experience.

Service 119

Service Ideal Customer Profiles Customer Satisfaction Cross-Selling 119

SalesIntel

MAY 13, 2024

By harnessing the power of this data, you can fine-tune your GTM motion to deliver personalized experiences, target the right audience, and drive sustainable growth. This data is typically gathered through various channels, such as online transactions, surveys, social media interactions, and customer service interactions.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Outgrow

MAY 8, 2023

This approach allows businesses to build strong customer relationships, increasing customer loyalty and brand advocacy. Companies can help customers to overcome challenges and achieve their goals by providing personalized support and guidance. Outgrow’s personalized recommendation tool can help you find the best watch for you!

Marketing Automation Services 52

Marketing Automation Services Outgrow Work Management Word of Mouth 52

Seismic

MAY 10, 2024

By definition, enterprise sales is selling products and or services to large, established companies (enterprises). For reps, this means: Longer sales cycles Larger deal sizes More stakeholders Potentially customized solutions Selling to large organizations has numerous benefits, but it’s arguably more challenging.

Enterprise Management 40

Enterprise Management Training Efficiency Tools 40

Huptech Web

APRIL 1, 2024

A standard confirmation page might seem sufficient, but it could mean missing out on; More sales Feedback through surveys or reviews Word-of-mouth marketing tactics Increasing average order value and profits Long-term customer loyalty and repeat business. Still, you might be overlooking a huge opportunity. So if late, let them know.

Order 52

Order Optimization Loyalty Lead Scoring 52

Zoominfo

MAY 20, 2021

Thoughtful email marketing can encourage this high-value set of customers through loyalty offers, bonuses, limited time offers, and exclusive invitations. This information can help you make strategic decisions about how you should sell to this segment and. The cross-industry average for hard bounces is 0.58%.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Outgrow

MAY 30, 2023

So, let’s explore ten powerful customer retention strategies businesses can implement to enhance user experience, drive loyalty, and ultimately increase revenue. For instance, a software company could offer a personalized onboarding experience by assigning a dedicated onboarding specialist to each new customer.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Paid Search Agency Bundling 52

Unbounce

JUNE 28, 2022

Social commerce is the perfect blend of ecommerce and social media marketing—selling products directly on social media. You followed the link to the company’s product page and went through a lengthy checkout process that included giving away personal data to a brand you’d just met. Lean into personalization.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

SalesIntel

FEBRUARY 19, 2024

Shifting buyer preferences and behaviors, leading to a need for a more personalized and customer-centric approach. Neglecting the Personal Touch In our tech-driven world, the allure of automation can be overwhelming. Yet, amidst algorithms and autoresponders, the power of personal connections often gets sidelined.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. Selling by offering a solution rather than pitching a product/service is key to sales pros.

Marketing Budget 60

Marketing Budget Trends Cross-Selling Marketing & Strategy 60

Salesforce Marketing Cloud

APRIL 25, 2024

It’s also consistent, convenient, personalized, and empathetic. So providing good customer service will help you prevent attrition and boost loyalty. Here are some benefits you may experience for consistently great customer service: Brand loyalty. AI can help you deliver more efficient and personalized customer service.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Outgrow

FEBRUARY 12, 2023

Create Personalized Product Recommendations The solution to eliminating your customer’s boredom is to make your product pages more interactive and personalized. They provide a wide range of customizable and personalized elements, including watch straps, dials, hands, logos, personalized initials, date wheels, and whatnot!

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Huptech Web

JANUARY 29, 2024

Growth marketing focuses on personalized marketing and effective communication to rеtain customers, which is gеnеrally more cost-еffеctivе than acquiring nеw onеs. Measuring its effectiveness can be problematic as it relies on indirect methods like surveys, brand rеcall, and salеs volumе.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

The Customer

JULY 13, 2021

Quick-Take: Of the customers they surveyed, 27% of them said that they felt like their entire day had been ruined by bad service, and 1 in 10 had cried or nearly cried due to the bad service they received. The differences in loyalty were apparent in the different hotel segments, with loyalty more pronounced at the economy level.

Privacy 52

Privacy CPA Cost per Acquisition Loyalty 52

SendX

AUGUST 18, 2020

Source: Lionbridge Global Email Survey Results The Goal of Localization and How to Achieve It Before you start localizing different email elements, it’s important to understand the goal of any localization process. Seasonal sales Seasonal selling is another factor that is commonly impacted by cultural differences.

Newsletter 195

Newsletter Privacy Cross-Selling Barriers 195

Hubspot

NOVEMBER 22, 2023

This personalized touch makes you feel valued and leaves a lasting impression. Imagine if every business had this level of customer knowledge and personalization. This helps you to proactively address concerns and provide personalized experiences, ultimately strengthening your customer relationships.

Hubspot 62

Hubspot CRM Tips Lead Ranking 62

Liveintent

AUGUST 19, 2021

To continue delivering relevant, personalized experiences, advertisers will need to lean on their first-party data to enable customer relationship retargeting (CRM retargeting) and engage existing and prospective customers. Now, both offline and online data sources can provide you with Personal Identifiable Information (PII).

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

Optinmonster

JUNE 11, 2024

They are golden opportunities to skyrocket sales, attract new customers, and improve brand loyalty. Personalize Your Campaigns: Tailor your marketing through email segmentation or paid ads to cater to specific customer preferences. Personalize Your Communication Use the data you collected to personalize your retargeting ads and emails.

Planning 79

Planning Marketing Analytics Tools Paid Search Agency eCommerce 79