Martech

JUNE 29, 2023

Purchases are won and lost each time a customer connects with your business digitally. It’s not just about ramping up marketing automation for messaging your customers. Measure the sales and other customer behaviors at these digital touchpoints. All of these processes should be as scalable as possible.

Touchpoints 107

Touchpoints Dwell SMS Cross-Selling 107

Zoominfo

FEBRUARY 2, 2021

“Do you want fries and a coke with that?” — we’ve all had the ultimate cross-selling experience at McDonald’s. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. What is Cross-Selling? They saw a 37.4%

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Paid Search Agency 110

Paid Search Agency Features Personalization Ads 110

Martech

MARCH 4, 2024

Prompt What are the top five metrics to track with a customer journey orchestration tool? Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. By addressing these issues, businesses can improve customer retention and loyalty.

Lead Ranking 100

Lead Ranking Allocation Churn Rate Lead Scoring 100

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Let’s get into it!

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Martech

FEBRUARY 19, 2024

Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. This helps in targeting specific customer groups with personalized marketing campaigns and offers. Customer lifetime value (CLV): Analyze data to understand the value of each customer over their lifetime.

Acquisitions 101

Acquisitions Marketing Budget Analytics Allocation 101

ClickDimensions

APRIL 15, 2021

Did you know that it costs a business five times more to acquire new customers than it does to keep current ones? With budgets tightening for B2B and B2C purchasers around the globe, customer retention is critical. The more invested they are, the stickier they are as a customer. Do they just use one product? Be relevant.

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

Martech

SEPTEMBER 11, 2023

Organizations that want happier customers should look holistically at the entire customer journey. It’s not enough to target individual touchpoints for improvements. Marketers need the big picture when it comes to customer experiences. In some cases, customers were opening a bank account as an end goal to transfer money.

Lead Ranking 142

Lead Ranking Forrester Lead Scoring Cross-Selling 142

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Let’s get into it! First-touch attribution.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Marketing Automation Services 104

Marketing Automation Services Work Management Lead Scoring Lead Ranking 104

ANNUITAS

FEBRUARY 3, 2022

Aware there are differences, but unsure how to cross the divide. If you’re in the “unsure how to cross the divide” stage, you need to dig into buyer preferences and build a flexible engagement model. A few points to keep in mind on this front: Don’t assume that you’re selling to one generation over another.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. By continuously refining and optimizing processes, organizations can drive efficiency, productivity, and customer satisfaction. Customer-Centricity : Process mapping enables businesses to better understand and address customer needs and preferences.

Process 229

Process Optimization Work Management Marketing Management 229

Heinz Marketing

MAY 20, 2022

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. Our clientele often come to us for help gaining new customers. Customer Marketing. Customer Marketing. Customer Success. Account Management.

Cross-Selling 107

Cross-Selling Work Management Marketing Management Lead Ranking 107

Zoominfo

JANUARY 13, 2021

And you’ll find that your inbound team operates with a more sophisticated touchpoint management system than your outbound team. A new goal needs to be created to merge touchpoint systems, and have your outbound sales team incorporate it in their day-to-day activities. How to Develop a Customer Insight Report Your Whole Team Can Use.

Top of Funnel 162

Top of Funnel Sales Qualified Leads Lead Ranking Touchpoints 162

ClickZ

JUNE 30, 2020

30-second summary: Adobe’s attribution modelling is increasingly data-driven with an incremental approach to assigning credit to touchpoints. AI feeds into propensity modelling to predict the likelihood customers will purchase, upgrade, churn. Here are my key takeaways. Adobe moved into the incremental area.

Marketing AI 105

Marketing AI Allocation Cross-Selling Touchpoints 105

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. What defines customer journey analytics?

Marketing Automation Services 114

Marketing Automation Services Enterprise Management Work Management Marketing Management 114

InsightSquared

FEBRUARY 21, 2020

However, in order to set your RevOps organization for success, it’s critical to ensure leadership has a cross-functional view of not only the sales process but every function involved in revenue creation. . However, tools can help smooth the hand-off between function, share data and resources, and facilitate cross-functional communication.

Cross-Selling 177

Cross-Selling Webinar Metrics Top of Funnel Act-On 177

ANNUITAS

MARCH 21, 2023

4,000 installs and nearly 1,000 high usage customers building engagement on the tool set, powering more than 5.3m The addition fosters a Converged Growth mindset , allowing for improved engagement in more post-sales phases of the customer journey. Let’s dig in to these new and advanced features. conversations to date.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

Digital Asset Management 136

Digital Asset Management Paid Content Work Management Marketing Management 136

Martech

JULY 22, 2022

Understanding your current business processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the customer journey orchestration (CJO) tool decision-making process. A better relationship with your customer. The benefits of using CJO tools. Increased revenue.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Cross-Selling 98

InsightSquared

FEBRUARY 6, 2020

In fact, while Culture absolutely matters when it comes to reducing friction, our experience in working with customers shows Data, as the foundation of any successful RevOps journey—should be the highest priority. RevOps requires an end-to-end view of customer experience, grounded on comprehensive, common data and KPIs.

Barriers 177

Barriers Webinar Metrics Top of Funnel Cross-Selling 177

KoMarketing Associates

MAY 30, 2018

B2B marketers work hard to maintain relationships with their existing customers, but new research shows that they are not realizing the full revenue potential of their buyers. Statistics showed that the majority (77 percent) are not realizing the full revenue potential of their existing customers.

B2B Marketing 122

B2B Marketing Cross-Selling B2B Touchpoints 122

ClickZ

SEPTEMBER 24, 2020

30-second summary: Lifecycle is a more holistic view of the customer journey – accounting for post-purchase touchpoints such as: adoption, retention, expansion, and advocacy. Increasingly, customers are expecting engagement in this context. Expansion: upselling, cross-selling.

Practices 134

Practices Planning Digital Marketing Funnels Best Practices 134

Mereo

APRIL 25, 2024

Big data has long since entered B2B selling operations in full force. Why did subscription customers churn / renew? Would you believe your organization was capable of predicting its own future — guiding your teams to make not just better but the best decisions? Yet in a 2023 Tamr, Inc., Why did YoY sales numbers drop / rise?

Marketing AI 41

Marketing AI Lead Ranking Lead Scoring Analysis 41

Televerde

MAY 9, 2022

Most customers will remain loyal to your business if they have a positive customer service experience. However, over half of customers will switch companies after one poor experience. Most customers expect fast and knowledgeable help from businesses. What Is Big Data in Customer Service? Image from Zendesk.

Service 117

Service Marketing & Strategy Cross-Selling Lead Scoring 117

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Sales has limited access to prospects and customers. We know the facts.

Marketing Automation Services 114

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 114

LeadsRX

MARCH 9, 2022

Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. LeadsRx Attribution™ Impartial, cross-channel attribution provides marketers with basic conversion tracking to know what’s working and what’s not. Customer Journey Analytics.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Televerde

JUNE 13, 2022

A call center representative should help customers as fast as possible while taking time to build relationships. When interacting with customers, an agent’s job is filled with dozens of conflicting “must-dos” that ensure they offer the best customer service call center experience. Understand the Customer.

Service 119

Service Ideal Customer Profiles Customer Satisfaction Cross-Selling 119

Hubspot

MAY 5, 2023

Here, we cover the top consumer spending trends in 2023, along with five key strategies for selling during an economic downturn. Table of Contents Top Consumer Spending Trends in 2023 Strategies for Selling in a Recession Top Consumer Spending Trends in 2023 1. Let's take a look at a few strategies for selling in a recession.

Spending 70

Spending Trends Marketing & Strategy Cross-Selling 70

Modern B2B

OCTOBER 20, 2023

research from February 2023, it was clear that CMOs were refocusing on the customer, as growth from new customers was looking tougher than ever. So, why the focus on the customer? When the economy isn’t favourable, it typically makes new business acquisition tough, so naturally, we turn to existing customers.

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

Marketing Insider Group

NOVEMBER 18, 2020

Create Content that Addresses Your Customer Journey. Cross-reference your competitors’ SWOTs against your company’s own analysis to uncover the whitespace—areas where the market is severely lacking or strengths that only your company brings to the table. The management team expects marketing to lower customer acquisition costs.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Salesforce Marketing Cloud

DECEMBER 14, 2023

Companies are now prioritizing first-party customer data in their marketing campaigns. First-party data advertising uses information collected directly from your company’s customers or users to personalize and target advertising efforts. This leads to customer trust, as well as compliance with privacy regulations.

Paid Search Agency 72

Paid Search Agency Personalization Ads Features 72

InsightSquared

APRIL 10, 2020

Some may feel RevOps is a buzzword, but when executed successfully, it can increase win rates, decrease time to close, improve cross-functional collaboration, reduce spend—and that’s just the start. RevOps requires an end-to-end view of customer experience, grounded on comprehensive, common data and KPIs.

Forecasting 177

Forecasting Webinar Metrics Cross-Selling Top of Funnel 177

Binary Demand

JUNE 12, 2023

Investing in customer success in the B2B sector is an integral approach with immense potential for business growth in various industries and is highly regarded in today’s digital framework. Proactively providing solutions and answers to customer questions or challenges is the secret to achieving customer success.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Customer Satisfaction 52

SalesIntel

FEBRUARY 19, 2024

Shifting buyer preferences and behaviors, leading to a need for a more personalized and customer-centric approach. Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year. This type of strategy focuses on generating repeat business from your existing customers.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

SmartBug Media

FEBRUARY 17, 2023

E-commerce personalization refers to the practice of tailoring individual customers’ shopping experiences to their personal preferences and behaviors. Personalization is important for an e-commerce business for two primary reasons: It helps to improve the customer experience. Why is personalization important for an e-commerce business?

Personalization 95

Personalization Customer Satisfaction Cross-Selling Loyalty 95

Velocity Partners

JULY 26, 2023

You can use those insights to find more prospects that fit that Ideal Customer Profile, and turn them into customers. So what data do you need to understand what your best customers look like? It’s better to target your best customers with everything you’ve got vs. targeting a wider group of customers with varying intent. #3:

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking CRM Lead Scoring 52