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How to Create and Align Your Content with the Buyer Journey

Marketing Insider Group

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Quick Takeaways: The biggest content marketing trend is moving a buyer-centric content marketing strategy. Then brands need to map content to each stage of buyer journey and fill the gaps.

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2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Then brands need to map content to each stage of buyer journey and fill the gaps. The final step requires aligning those journeys with content strategy decisions and ROI measurement.

Insiders

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B2B Content, The Modern Buyer Journey, and Economic Headwinds: A Q&A With Marketing Leader Michael Schultz

PathFactory

The B2B buyer journey isn’t the only thing that has undergone a transformation over the last several years. I sat down with marketing leader Michael Schultz who is no stranger to the changing tides of technology to discuss the importance of B2B content in the modern buyer journey.

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SERP Rankings Are More Important Now For The Buyer's Journey

Brightedge

The buyer’s journey used to be a simple circular route from Awareness to Consideration to Purchase and (hopefully) back around again. Digital has transformed the buyer’s journey into a complex maze of multiple touchpoints and increased the potential for crossed wires. 87% of consumers begin their journey digitally.

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How-to Map Your Touchpoints for Conversion Rate Optimization

Inbox Insight

This is because, buyers no longer move down a clean linear passage to purchase. The sheer volume of information and digital channels means they zig zag through digital touchpoints. And, with just the click of a button, journeys can be aborted altogether. How does it work within the context of their buyers journey?

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How Bot-Supported Customer Service Can Save the Buyer Journey

Martech Advisor

Using Customer Service Interactions to Understand the Buyer Journey. Customer service is one of the most important steps in the buyer journey because it’s where customers wind up when they aren’t fully satisfied. Customer service is a high-stakes touchpoint in the customer journey.

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Understanding Influenced vs. Attributed Revenue in HubSpot

SmartBug Media

Marketing revenue attribution is the process of assigning value to the different marketing touchpoints that lead to sales and revenue. Influenced revenue takes into account all of the interactions or engagements made throughout the buyer's journey. There are a number of attribution models to choose from.

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