Is sales training the problem?
NOVEMBER 6, 2017
Have you ever heard the comment, “Why can’t we just train the sales team?” But, all too often it’s touted as the end-all be-all solution when the problem isn’t a lack of training, it’s confusing processes, or there is a lack of management. I mentioned in my previous blog post “ The Three Levers of Sales Operations ” that training issues are the most straightforward to understand, but often the most misidentified of the problems we solve. Train a different team to do it.