Martech

OCTOBER 30, 2023

This article is a practical guide that explores the evolution of personalization and the complexities it presents. It also offers strategic insights for CMOs to create genuine human connections with their customers in an increasingly data-driven world. Achieving hyper-personalization at scale is now more feasible than ever. The result?

Personalization 123

Personalization Practices Allocation Enterprise Management 123

SalesIntel

AUGUST 18, 2021

To increase your chances of winning these valuable contracts, one of the main strategies is to make your team focus heavily on converting leads into customers. To help you in this journey, here are 3 great tips to effectively prepare your salespeople to guide your lead into a customer. Define your ICP — Ideal Customer Profile.

Ideal Customer Profiles 93

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Sales Qualified Leads 93

Martech

AUGUST 8, 2023

What’s gone relatively undiscussed is how this technology could be used beyond content generation to expand the growth potential of email and CRM-based marketing. In March, Salesforce announced its foray into generative AI for CRM, Einstein GPT. The prompt likely needs work, but that will come with practice and iteration.)

CRM 97

CRM Marketing AI Marketing Automation Services Lock-In 97

Hubspot

NOVEMBER 21, 2023

Customer Relationship Management tools (CRMs) have become a critical tool for organizations of all sizes. They serve as a central hub for managing customer data, tracking interactions, and fostering meaningful relationships. However, merely having a CRM isn't enough. How to Optimize Your CRM 1.

CRM 53

CRM Marketing Automation Services Optimization Cross-Selling 53

Hubspot

OCTOBER 1, 2021

Back when you chose your customer relationship management (CRM) system, what did you expect to get out of it? But here's the truth about CRMs : they really should help your business perform better, serve your customers in the best way possible, and bring in more profit. How to Know If Your CRM Is Set Up for Success.

CRM 61

CRM ROI Practices Enterprise Management 61

Salesforce Marketing Cloud

JANUARY 8, 2024

You’ve heard the adage about salespeople telling a customer “Of course we can do that!” If your product includes services such as installation, maintenance or 24/7 customer service, they should also be included in the contract. For this reason, many companies limit, if not eliminate, contract customizations like this.

Process 110

Process Practices Terms and Conditions Work Management 110

Valasys

APRIL 25, 2024

In the modern business landscape, where competition is fierce, and customer expectations are higher than ever, businesses are increasingly turning to technology to enhance their customer interactions. CRM tools, including Microsoft D365, are of quite a high standard, and it is understandable why B2B businesses prefer them more.

Enterprise Management 40

Enterprise Management B2B Marketing Management Marketing Automation Services 40

Customer Experience Matrix

MAY 2, 2021

But the discussion changes when Customer Data Platforms are involved.* Processing/Buy Advantage: a purchased CDP will have core CDP processes already built, saving the cost of custom development. This means that, strictly speaking, there is no such thing as a custom-built CDP.

Work Management 292

Work Management Marketing Management Buy Ad Building 292

Spiralytics

JANUARY 11, 2023

One of the most significant tools most companies now deploy in their marketing efforts is Customer Relationship Management (CRM). But what is CRM, and how does it help organizations market themselves? What is Customer Relationship Management (CRM)? Loyal customers are essential for businesses. Satisfaction.

CMS Development 62

CMS Development CRM Enterprise Management Marketing Automation Services 62

Only B2B

JUNE 12, 2023

In today’s digital era, businesses heavily rely on customer relationship management (CRM) systems to streamline their operations and drive growth. However, without proper data hygiene practices, CRM data can quickly become messy and unreliable. So, buckle up and get ready to clean up your CRM data!

Data Hygiene 62

Data Hygiene CRM Optimization Marketing Management 62

ClickDimensions

OCTOBER 21, 2021

Beyond the unification and collaboration this creates, putting these functions at the center of your business and Dynamics technology strategy supports a more seamless customer journey, sales process and funnel nurture process. These integrations are made so much easier with the Microsoft 365 and Dynamics 365 Platform.

CRM 98

CRM Top of Funnel Practices Work Management 98

Rev

FEBRUARY 15, 2023

Marketing, sales, finance and customer success operated in silos; each using their own databases with their own set of metrics, chasing their own goals and then wondering why their numbers didn’t align at the end of the quarter. 27 revenue operations best practices for driving revenue growth 27 practices might be a lot to remember.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

G2M Solutions

SEPTEMBER 16, 2019

Customer Relationship Management (CRM) should sit at the heart of your digital strategy. To succeed in today’s highly competitive market, you need to not only gain the trust of customers but also maintain and deepen that relationship throughout their entire customer journey.

CRM 67

CRM Marketing Management Practices Best Practices 67

Oktopost

SEPTEMBER 28, 2023

Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. While common practice leaves the bulk of this responsibility to the marketing team, it shouldn’t be left to them alone. But why is this so important?

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Martech

APRIL 4, 2024

The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption. This aligns with recent HubSpot updates , which also aimed to simplify processes, empower data-based decisions and improve everything from team engagement to customer interactions.

Enterprise Management 54

Enterprise Management CMS Development Work Management Marketing Management 54

Rev

JUNE 21, 2019

Here are your B2B Case Study Best Practices , and how you can use this type of middle of the funnel content to put yourself on a pedestal and showcase your own success as a business. If you use a CRM, show findings and percentages on how your market grew or how you succeeded in implementing new tactics that helped that client succeed.

Case Studies 114

Case Studies Case Study Studies Practices 114

Lake One

OCTOBER 13, 2023

Here are four of the most effective benefits: Higher Conversion Rates ABM allows for highly personalized interactions, increasing the likelihood of converting your leads into paying customers. Improved Customer Retention Understanding the needs of each account is not just a valuable matter; it’s necessary for retention.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

Zoominfo

JULY 5, 2023

Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. ZoomInfo’s data enrichment gives BlueOcean’s marketing and sales teams the same full-scope view of each customer and prospect.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Zoominfo

MARCH 4, 2021

Hackers can steal personal information about your employees, customers, and vendors. If you’re looking to be more proactive and less reactive, start with an inspection of your Customer Relationship Management System (CRM). Here are a few tips to help prevent a data breach by securing your CRM.

CRM 100

CRM Marketing Management Lock-In Broadcasting 100

ClickDimensions

OCTOBER 28, 2021

These sequences are defined based on industry best practices and proven business processes to help define a consistent approach to customer connections. A few examples of how to utilize this approach include monitoring new and retuning customers, phone number length, email address validity or recent activity.

CRM 105

CRM Lead Ranking Lead Scoring Sales Qualified Leads 105

Heinz Marketing

JANUARY 23, 2024

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In the business world today, there’s a noticeable shift from old-school, product-focused strategies to ones that emphasize customer needs at every step. This strategy, known as customer-led growth (CLG), has become more than a trend – it’s the new playbook for success.

Marketing AI 105

Marketing AI B2B Marketing B2B Marketing & Strategy 105

Salesforce Marketing Cloud

FEBRUARY 16, 2024

In my 20-plus-year career, and as founder of the Harris Consulting Group, I’ve learned some valuable lessons, tips, and best practices when it comes to structuring sales commissions. Define your goals The best practice for any plan is to define what success looks like. What you’ll learn: What is sales commission?

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Entering the German market, they considered taking their staff on a bus to Berlin to train new customers. Building an online customer education hub. Customer education is a strategic must for customer-centric businesses.

Education 129

Education Advertising Agencies Paid Search Agency Work Management 129

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? Get the free report What is a customer Service Star ?

Work Management 132

Work Management Peer-to-peer Service Communities 132

ClickDimensions

DECEMBER 21, 2023

In 2023, many small to medium sized businesses (SMBs) still struggle daily with outdated manual processes and inconsistent practices. Sales representatives spend valuable time inputting data into spreadsheets or CRM systems, which could be better utilized for prospecting and nurturing leads. Shockingly SMBs spend an average of 64.8%

Practices 52

Practices Marketing Automation Services SMB Training 52

Zoominfo

JUNE 26, 2019

Establish a time for marking leads inactive if they haven’t engaged with any emails from your company (for example, mark leads inactive after a period of 6 months) and move them into a separate list within your CRM. Implementing this as a best practice will improve your deliverability rates and minimize bounce-back rates.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Launch Marketing

SEPTEMBER 2, 2020

Most of us practice some sort of annual-cleaning ritual. Much like spring cleaning your home, businesses should take time to make sure their CRM is updated and ready for all sales efforts, as well as confirm staff are properly using the analytics tools they have in place for informed reporting. Importance of CRM Maintenance.

B2B Sales 118

B2B Sales CRM Marketing Automation Services Marketing Management 118

Rev

AUGUST 30, 2023

In this blog post, we’ll look at 7 sales enablement best practices that you can implement to optimize your sales team’s performance and remain profitable no matter what happens with the economy. It focuses on aligning sales goals with customer experience, product knowledge and tactics that will drive sales volume.

Practices 78

Practices Work Management Marketing Management Best Practices 78

Blue Flame Thinking

SEPTEMBER 25, 2023

Platforms like MailChimp , HubSpot , and Constant Contact offer consistent, user-friendly experiences that let you set customer journeys and send emails. Enterprise solutions like Salesforce and Marketo offer powerful integrations and additional CRM management. Hosting webinars and events can be a good way to gain new readers.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Sana Commerce

OCTOBER 2, 2021

Gaining a new customer is good, but keeping a customer is even better. This is because customer retention contributes to a higher return-on-investment (ROI) , plus it is less expensive to maintain. Don’t underestimate the power of customer loyalty. Customer retention strategies and best practices.

Practices 52

Practices Churn Rate Webinar Metrics Marketing & Strategy 52

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. Data hygiene is the continuous practice of eliminating dirty data to maintain a clean database. If left unchecked, dirty data can render your CRM unusable.

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Martech

MARCH 23, 2022

Lately, there has been a fair number of headlines advocating for cleaner CRM data. It’s true that more flawless CRM data leads to successful personalization marketing. And while most would agree on why you should clean your CRM data, there are divergent views on the how. CRM data is and always will be messy.

CRM 95

CRM Ideal Customer Profiles Marketing Management Intent 95

Martech

AUGUST 16, 2023

Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. Today’s customers want quick answers, personalized experiences, and zero redundant conversations. It’s about building trust and turning customers into lifelong fans. It starts with knowing what the customers want.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Marketing Management B2B 98

Salesforce Marketing Cloud

OCTOBER 19, 2023

When it comes to great customer service, your contact center plays an important role. We found that 94% of customers say a positive customer service experience makes them more likely to make a purchase again. Yet, only 13% of customers say they can get their issues solved with little effort.

Efficiency 104

Efficiency Contacts Automation Work Management 104

Marketing Insider Group

JUNE 22, 2023

Keep in mind best practices to ensure your automated marketing campaigns are personable. Automated marketing is a system for targeting leads and customers with pre-programmed messages. Get a good start by having the following three things in place: You should be using customer relationship management software.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Ontraport

APRIL 20, 2020

Quite a bit of thought, time and work go into choosing which CRM platform best fits your business, but what happens after you’ve made up your mind? Once you’ve done your research and settled on a CRM platform, your next step is to get all of your business and contact data inside of it. What do you do next? Importing contacts.

CRM 105

CRM Marketing Automation Services Work Management CAN-SPAM 105