KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing. Industry Events.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Buffer

JUNE 6, 2022

” This is perhaps one of the best examples of the possibilities of user-generated content. The most important thing about user-generated content isn’t that it exists — people will always talk about products they like. In the next section, we’ll look at how user-generated content impacts brands.

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

Sprout Social

NOVEMBER 29, 2023

Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. From breaking down what hashtags people use to suggesting accounts to follow, bots encourage you to take a deeper dive into your audience’s preferences. Uncover important insights about your audience.

Automation 115

Automation Tools Work Management Marketing & Strategy 115

SocialPilot

JANUARY 5, 2024

I doubt you would find a brand post on social media without any hashtags accompanying it. Since its discovery, hashtags have been a huge part of social media evolution. Marketers have constantly been using social media hashtags to boost brand visibility. Are hashtags still relevant in 2024? Is this hashtag trending?

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

SocialPilot

JANUARY 21, 2024

They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content. They also engage their followers with regular Q&As, polls, and fun contests, encouraging user-generated content and fostering a vibrant online community.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Martech

FEBRUARY 22, 2024

There are now more tools at our disposal to reach and engage niche audiences effectively, from the algorithms of programmatic advertising and location-based advertising to the use of dynamic creative optimization (DCO), which allows niche advertisers to dynamically adjust their creatives to appeal to different segments within their target market.

Advertising Agencies 122

Advertising Agencies Advertisements Advertising Tactics 122

Huptech Web

DECEMBER 2, 2022

What is UGC(User Generated Content)? What is the Importance of User Generated Content? How Does User Generated Content Really Affect Brands? What are the Different Types of User Generated Content? What is UGC(User Generated Content)? What is the Importance of User Generated Content? Table Of Contents.

User-Generated Content 52

User-Generated Content Generation Branding Brand Identity 52

Sprout Social

SEPTEMBER 14, 2023

Utilizing user-generated content: Aerie, Glossier The only thing better than happy customers is happy customers who post about how much they love a brand. Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

ClearVoice

AUGUST 8, 2022

This is why user-generated content has such a big impact on your bottom line. This post explores the user-generated content definition and shows you some of the best examples to inspire you. What is user-generated content? For example, someone blogging about their experience at your hotel is user-generated content.

User-Generated Content 59

User-Generated Content Campaigns Generation Branding 59

Contently

MARCH 2, 2023

Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions. Use descriptive hashtags. Hashtags help get your Reel discovered by people other than your followers. It’s a good bet that your brand’s next customers are among those two billion.

Relevance 152

Relevance Branding Brand Identity Verticals 152

Content Standard

FEBRUARY 2, 2021

Here are some ways to generate buzz and bring in more business with your online events. Don’t be afraid to let your virtual event planners get creative. Create social media campaigns with custom event hashtags. And, of course, always use your custom hashtags. Virtual graffiti walls. Branded virtual mosaics.

Buzz 98

Buzz Event Marketing Webcast Lead Scoring 98

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Which hashtags are they using? Who are they listening to?

Social Media 107

Social Media Advertisements Advertising Tools 107

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Work Management 114

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. Double down on influencer marketing and user-generated content. billion views.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Sprout Social

MAY 26, 2022

TikTok generated around $4.6 You can also use the search bar to dig into any trending creators, videos, sounds or hashtags you run across. Consider trending and branded hashtags. Whether branded or trending (or a combo), hashtags can help your TikTok campaigns resonate with existing and new audiences. TikTok boasted 1.2

Campaigns 142

Campaigns Examples Design Planning 142

Stevens & Tate

NOVEMBER 14, 2023

Whether you’re a photographer, graphic designer, artist, or any other type of creative professional, it’s essential to understand how to optimize your visual content for search engines; also knows as Creative SEO. You can generate and submit an image sitemap through tools like Google Search Console.

Creativity 87

Creativity Optimization SEO Content 87

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week.

Examples 78

Examples ROI Planning Work Management 78

Sprout Social

DECEMBER 15, 2021

You can work with influencers, run various types of ads and use features like hashtags and branded stickers to put your brand in the spotlight. It’s how you take advantage of the app’s creative tools and features that can get your business noticed by millions of users worldwide. 8 ways to use TikTok for business.

Effectiveness 133

Effectiveness Business Advertising Agencies Viral Marketing 133

Thinkers360

MARCH 31, 2024

Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Marek Kowalkiewicz QUT (Queensland University of Technology) Contact Prof. Prashant Mali [MSc, LLB, LLM, Ph.D.]

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Sharpspring

OCTOBER 11, 2021

The bigger the brand, the more social media mentions it will generate on a daily basis. Monitor specific hashtags journalist are using to find interesting sources: #journorequest. It is easy to keep an eye on these hashtags using a separate column inside a free app called Tweetdeck. asktwitter. This is a good start.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Sprout Social

MAY 11, 2021

Or maybe you associate optimization with stripping any sense of creativity from your marketing. The good news is that optimizing your social presence doesn’t mean sacrificing your brand’s voice and creativity. This requires a general audit of your social profiles with an emphasis on branding and marketing messaging.

Social Media 132

Social Media Optimization Media Marketing & Strategy 132

SocialPilot

FEBRUARY 26, 2024

This is done based on the pages, accounts, groups they follow, and the content and hashtags they share. After being the highest organic reach-generating social media platform, LinkedIn now wants to strengthen the algorithm for paid ads and sponsored content , just like the Facebook algorithm. Use only 3 – 5 hashtags.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Opt Intelligence

FEBRUARY 26, 2023

The key is to catch it early and get creative about what works for your brand. Get Creative and Crafty Not only do you need to think fast, you’ve got to connect it to your brand and get it produced quickly. Add hashtags, post, and engage with those comments to watch the new leads roll in! Is it funny, or serious?

Viral Marketing 87

Viral Marketing Opt-out Curation Opt-in 87

Spiralytics

FEBRUARY 7, 2024

We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Oktopost

FEBRUARY 28, 2024

Here’s a breakdown of what each feature looks like: Oktopost’s AI tools for content creation AI Assist Sometimes writer’s block hits creatives at our busiest moment, and we need a little assistance to see us through. This enables your advocacy program to avoid the pitfalls of repetitive posts.

Tools 62

Tools Social Media Work Management Content 62

MarketJoy

JULY 17, 2020

So how can you conduct B2B lead generation to replace a cancelled event? Here are a few things you can do to stay on top of your lead generation goals. Organizers and event planners of cancelled events are currently in creative mode, looking for ways to continue their efforts virtually. It is time to adapt to the crisis.

Trade Show 59

Trade Show Lead Generation Conference Lead Scoring 59

Sprout Social

MAY 18, 2023

Be sure to consult teams across your org, like your creative and strategy teams, to ensure your voice accurately reflects your brand’s values and goals. To quickly identify which of your posts generated the most awareness or engagements, use a tool like Sprout’s Post Performance Report. Or engage in a meaningful way?” Avoid all caps.

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

BenchmarkONE

JANUARY 26, 2021

If you’re one of them, you know that in order to keep your business afloat, always looking for new and creative ways to evolve, expand, and keep the money coming in makes all the difference. . But another large component to turning sales around is doing everything you can to generate and convert those on-site visitors.

Lead Scoring 74

Lead Scoring Lead Ranking Generation Marketing Automation Services 74

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. Promoting a #hashtag. See how that works? Measurable.

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Sprout Social

JANUARY 12, 2022

User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. For example, user-generated content is more relevant to a past customer that hasn’t made a purchase recently. Actively gather and and curate user-generated content. Promoting a steep offer or sale.

Word of Mouth 137

Word of Mouth Paid Content Conversion Work Management 137

Buffer

MARCH 30, 2023

An easy way to generate more content revolving around these very ideas is by creating a social media series. A social media series is not only a convenient way to generate new content for your Instagram and TikTok accounts, but it can also help you attract new followers by diversifying your posts.

Social Media 100

Social Media Marketing AI Media Communities 100

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaigns 121

Campaigns Work Management Advertising Agencies Social Media 121

Valasys

JULY 31, 2023

With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively. It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Anyword

SEPTEMBER 9, 2022

Use Shareable Hashtags. If you want your post to be seen by as many people as possible, then you need to use shareable hashtags. But what makes a hashtag shareable? First, hashtags that are unique and catchy make for memorable campaigns. There’s a reason wedding hashtags became a trend, right?

Social Media 98

Social Media Conversion Media Tips 98

SmartBrief - Marketing

MARCH 17, 2024

Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue. As such, there will be more creative content rooted in core values and more issues-based messaging.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ The truth is, the options are as limitless as your creativity. Here’s a common thread between most of our brand awareness tips: a bit of creativity can score you major brownie points with followers.

Branding 131

Branding Brand Identity Marketing & Strategy Eye-Tracking 131