Sprout Social

JANUARY 20, 2017

Even in an industry overwhelmed with user-generated-content , there are challenges. Sprout All Star, Keri Jaehnig , has spent years working in the travel industry and has won several state tourism awards for her social media campaigns and marketing efforts. Create Content That Elicits Emotion. SproutChat [AR].

Storytelling 53

Storytelling Content Opinions Trigger Marketing 53

Contently

OCTOBER 17, 2016

Last week, we gathered 200 of the top minds in content marketing at the Bowery Hotel for the fith annual Contently Summit. When we held the first Contently Summit in the fall of 2012, Mitt Romney’s “47 percent” comment qualified as a debilitating political gaffe. Oh, how much has changed. contentlysummit.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Content Viral Marketing 60

Marketing Insider Group

APRIL 15, 2024

Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve.

Enterprise Management 218

Enterprise Management B2B B2B Thought Leadership SMB 218

Content Standard

DECEMBER 26, 2017

Marketing and compliance have to work hand in hand in highly regulated industries like healthcare, finance, pharma, legal, and education. Marketers strive to develop a compelling strategy and create content that wows customers. Then compliance has to step in and ensure that the content complies with tough marketing regulations.

Planning 51

Planning Domain Paid Search Agency Content 51

Industrial Marketing Today

DECEMBER 1, 2011

“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. I can sense the confusion in the room or over the phone when I tell them that creating engaging digital content is much more than copywriting.

SIC 60

SIC Peer-to-peer Buying Cycle Copywriting 60

Trade Press Services Newsletter

MARCH 7, 2024

Book publishing is a multifaceted industry with several key players—authors, literary agents, publishers, editors, distributors, booksellers, and libraries. Making It Happen Our latest white paper offers tips for breaking into the publishing industry and becoming a published author.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Industrial Marketing Today

JANUARY 28, 2013

Creating content that an industrial and technical audience will find relevant is not easy. An industrial marketer [.]. This is only a content summary. Visit my website for more content on industrial marketing.]. I am not referring to the age-old question, “What will we write about?”

Relevance 60

Relevance Content Marketing & Strategy Marketing 60

Industrial Marketing Today

JANUARY 3, 2012

This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. The answer – create a content series. Just like popular TV serials, you want to create a series of short blog posts that revolve around a common theme.

Long Tail Marketing 60

Long Tail Marketing Thought Leadership Content Marketing & Strategy 60

Content Standard

MARCH 16, 2016

Kitten rescues, crazy stunts, and swims with whales—the company is awash in content with incredible appeal. For B2B companies in seemingly “boring” industries, however, creating awesome content can be daunting. All companies—even those in boring industries—have the potential for great stories.

B2B Marketing 40

B2B Marketing Marketing Strategy Marketing & Strategy Planning 40

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 314

Webinar Metrics Demand Work Management Video Marketing 314

Webbiquity

MAY 30, 2024

Implement Advanced Search Techniques for Lead Generation LinkedIn was created and is constantly improved with one goal – to make connecting with other business professionals as easy and as precise as possible. Apart from the content of your search, you can also tweak the structure.

Startups 159

Startups Linkedin Enterprise Management Work Management 159

Act-On

APRIL 26, 2024

It’s the kind of company you’re going to aim for: the most likely size, industry, and location to benefit from (and buy) your product and services. Create your buyer personas Your buyer personas are imagined biographies based on firsthand experience, market research, and customer listening.

Lead Ranking 195

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 195

Industrial Marketing Today

MARCH 18, 2014

In case you aren’t familiar with the content marketing acronym TOFU, let me define it for you. TOFU stands for top of the funnel and relates to content that attracts [.]. This is only a content summary. Visit my website for more content on industrial marketing.].

Top of Funnel 60

Top of Funnel Inbound Marketing Content Marketing Funnels 60

Contently

MAY 11, 2024

As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses. What’s more, local search can be a great equalizer.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Thinkers360

MAY 19, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see our full list of thought leadership leaderboards for both companies and individuals (including industry-leading in-depth profiles, portfolios and media kits) subscribe to our Enterprise Lite plan today!

Marketing AI 144

Marketing AI Lead Ranking Lead Scoring Enterprise Management 144

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

B2B 158

B2B Case Study Case Studies Content 158

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing & Strategy Marketing Strategy 92

Hinge Marketing

MAY 21, 2024

Earlier this year, we released our annual High Growth Study , including an in-depth report on the AEC industry. Today, we’d like to share some of the key findings from this industry report so that you can better understand what’s happening in the marketplace and what the best-performing firms do differently. Let’s find out how.

Studies 99

Studies Contingency Planning Peer-to-peer Thought Leadership 99

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Creating a content calendar that outlines the mix of formats, themes and publishing schedule. Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights.

Social Media 111

Social Media Marketing Attribution Automation Personalization 111

Martech

APRIL 22, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Consider factors such as company size, industry segment, job titles, and pain points.

Lead Generation 111

Lead Generation Lead Ranking Tactics Lead Scoring 111

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? According to Claritas , podcasts can lift brand awareness between 24-79% , depending on the industry.

Marketing & Strategy 195

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 195

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways. On-time delivery guaranteed.”

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals.

Social Media 159

Social Media SEO Cost Per Click Media 159

Top Rank Marketing

FEBRUARY 12, 2024

Our agency has partnered with brands to create countless B2B influencer marketing campaigns and strategies, so we’ve helped put many of these techniques into action. Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today.

Tactics 129

Tactics B2B Marketing Advertising Agencies Paid Search Agency 129

Scoop.it

MAY 30, 2024

This creates an impactful experience for the viewer. Content curators do the same thing. When you curate content effectively, you are bringing together a carefully selected experience to enhance the value to your readers that has them returning again and again. What is the goal of content curation?

Curation 60

Curation Copyright Paid Search Agency Content 60

Hubspot

DECEMBER 5, 2014

As I interview new candidates for content marketing positions on my team, there is one question I feel necessary to ask: “How will you handle writing for B2B accounts?” It is all about understanding what type of content the audience wants and giving it to them. The Takeaway: Focus your content (better yet, a consistent series!)

Marketing Analytics Tools 28

Marketing Analytics Tools Content Marketing Management Television marketing 28

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. What’s the key to B2B marketing success?

B2B Marketing 130

B2B Marketing B2B Planning B2B Thought Leadership 130

Contently

APRIL 27, 2023

Content creation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). Not sure where to start when choosing a content creation platform? Use G2’s Spring 2023 Enterprise Grid® Report for Content Creation to choose the best content creation software.

Lead Scoring 179

Lead Scoring Lead Ranking Enterprise Management Marketing Management 179

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Tiecas

MAY 17, 2024

An industrial website redesign is more than a facelift; it’s a strategic investment in your company’s digital presence. For more on the complexities of industrial website redesigns, see my article Industrial Website Redesign: Why It’s Not a DIY Project. Strategic Framework for Industrial Website Design But where do you begin?

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Go Beyond SEO

MARCH 13, 2024

Effective engagement strategies can help manufacturers increase their brand visibility and create a strong online presence. With millions of active users on various social media platforms, manufacturers have the opportunity to create compelling content that resonates with their target audience and increases their online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. What Role Does AI Play in Personalizing Industrial Marketing Efforts?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Oktopost

MAY 30, 2024

This means, when your employees share content, they tap into their own networks, which often consist of connections that the brand itself may not reach. In addition, statistics show that when content is shared by employees, it receives 8x more engagement than the same content from the company channels.

Peer-to-peer 62

Peer-to-peer Social Media Activities Customer Satisfaction 62