How to work with a content marketing agency to create kick-ass content

Tomorrow People

We handpick the editors we work with based on their expertise in any given vertical. We work with more than 80 specialist editors. The way to get great work from your agency? If your CPO and CMO are arguing endlessly over every draft, decide whose views better represent your offer and communicate your final word to them. That’s how the editorial process works at Tomorrow People. Content Marketing Working with a content marketing agency

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How To Measure Paid Media ROI (ROAS)

bizible

Measuring your performance is critical because it allows you to prove the value of your work, as well as improve your performance going forward. Cost Per Opportunity (CPO). Paid Media - whether it’s search, social, display, etc. - is a critical component of every B2B marketing plan.

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Hack Day how-to

Choozle

The same processes that worked when you were a company of 10 people are much different when you have 50, even with top talent on board. P.S. We weren’t sure how a 350+ megabyte Keynote file would synchronize on iCloud, but it worked beautifully.

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2017 AdWords Industry Benchmark Report: An Agency’s Perspective

bizible

Having worked with a variety of clients from a number of different industries, she was able to provide great insight into AdWords’ performance. The average CPO we see for our clients is $1,200.

The Editor in Chief’s Guide to RebelMouse

RebelMouse

We believe that the only way the publishing industry can survive and thrive is through the powerful work of reporters, writers, editors, and creators. We're fast, stable, and intuitive, and we work on mobile, too.

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5 Ways to Optimize B2B Social Media…And Get Results!

LEADership

How does this process work? The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog.

How the best content marketing agencies onboard customers to nail success

Tomorrow People

Trust us, this part is essential (so avoid working with any agency that skates over it). Embracing teamwork from the start, by working out who matters. It’s the project sponsor — the person whose KPIs are being delivered by working on the project. There’s also work to be done involving deadlines and budgets. Top content marketing agencies work hard to stay on top of time and cost restraints. What content’s been working, which needs to work harder?

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How a great content marketing agency will onboard customers to nail success

Tomorrow People

Trust us, this part is essential (so avoid working with any agency that skates over it). Embracing teamwork from the start, by working out who matters. It’s the project sponsor — the person whose KPIs are being delivered by working on the project. There’s also work to be done involving deadlines and budgets. Top content marketing agencies work hard to stay on top of time and cost restraints. What content’s been working, which needs to work harder?

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The ROI of Events: What You Should be Measuring

Modern B2B Marketing

What partners should we work with? Of the people who attended your show, you ideally want to determine how many opportunities were created, how much pipeline, how many were closed/won and for how much bookings, and cost per opportunity (CPO).

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How to Reduce the Cost of a B2B Lead

LEADership

At the recent Aberdeen Group Chief Procurement Officer (CPO) Summit in Boston, we heard loud and clear, the buyers’ viewpoint. The dominant theme was cost-reduction—so, these are buyers working collaboratively and investing in knowledge sharing among their peers on how to buy more for less.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Tom contacted me a few weeks ago with this idea and we’ve been working collaboratively on this project ever since. Perhaps our focus should be to gain credibility and trust — then work to build an enduring, meaningful relationship.

7 Big-Brand CTAs Recreated in PowerPoint [+27 Free CTA Templates]

Hubspot

So, let's figure out how to do that CTA design work ourselves, and have it still look amazing. I created the same concept for a belief near and dear to our CPO David Cancel -- you have to work with swagger to succeed.

The Ultimate Guide to TV Ads

Hubspot

If you sell products for stay-at-home moms, you might run your ad during the day; if you’re advertising a service for working parents, you might run it during nighttime programs. Start with your big idea (as defined above) and work from there. Just do it. Think different.

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