How to work with a content marketing agency to create kick-ass content

Tomorrow People

We handpick the editors we work with based on their expertise in any given vertical. We work with more than 80 specialist editors. The way to get great work from your agency? If your CPO and CMO are arguing endlessly over every draft, decide whose views better represent your offer and communicate your final word to them. That’s how the editorial process works at Tomorrow People. Content Marketing Working with a content marketing agency

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Email Open Rates Best Practices

SendX

Given that you’ve got very limited real estate to work with here, it’s also vital you choose the right type of words. These emails should contain different content topics, as content relevant to a CTO probably won’t be appropriate for a CPO, for instance.

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How To Measure Paid Media ROI (ROAS)

bizible

Measuring your performance is critical because it allows you to prove the value of your work, as well as improve your performance going forward. Cost Per Opportunity (CPO). Paid Media - whether it’s search, social, display, etc. - is a critical component of every B2B marketing plan.

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Bynder launches branded content features Digital Brand Templates and Brand Guidelines

ClickZ

The tools give marketers more control over producing digital assets like banners, social media ads, and other marketing assets and work in tandem to ensure that all content stays consistently on brand.

Hack Day how-to

Choozle

The same processes that worked when you were a company of 10 people are much different when you have 50, even with top talent on board. P.S. We weren’t sure how a 350+ megabyte Keynote file would synchronize on iCloud, but it worked beautifully.

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2017 AdWords Industry Benchmark Report: An Agency’s Perspective

bizible

Having worked with a variety of clients from a number of different industries, she was able to provide great insight into AdWords’ performance. The average CPO we see for our clients is $1,200.

Video Intelligence Trends 2020 & 2019 Year in Review

Martech Advisor

TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+. None of this works if the humans that touch these campaigns every day aren’t on board with changes to their existing workflows.

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5 Ways to Optimize B2B Social Media…And Get Results!

LEADership

How does this process work? The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog.

The Editor in Chief’s Guide to RebelMouse

RebelMouse

We believe that the only way the publishing industry can survive and thrive is through the powerful work of reporters, writers, editors, and creators. We're fast, stable, and intuitive, and we work on mobile, too.

CPO 56

The Chief Product Officer's Guide to RebelMouse

RebelMouse

Optimizely, Google Chrome Experiments, and other testing outlets add page speed overhead by rewriting layouts in JavaScript that only work after a page has rendered, which often disrupts the user experience. It's one of our biggest points of pride in how we work as partners with our clients.

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How the best content marketing agencies onboard customers to nail success

Tomorrow People

Trust us, this part is essential (so avoid working with any agency that skates over it). Embracing teamwork from the start, by working out who matters. It’s the project sponsor — the person whose KPIs are being delivered by working on the project. There’s also work to be done involving deadlines and budgets. Top content marketing agencies work hard to stay on top of time and cost restraints. What content’s been working, which needs to work harder?

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How a great content marketing agency will onboard customers to nail success

Tomorrow People

Trust us, this part is essential (so avoid working with any agency that skates over it). Embracing teamwork from the start, by working out who matters. It’s the project sponsor — the person whose KPIs are being delivered by working on the project. There’s also work to be done involving deadlines and budgets. Top content marketing agencies work hard to stay on top of time and cost restraints. What content’s been working, which needs to work harder?

Agency 131

The ROI of Events: What You Should be Measuring

Marketo

What partners should we work with? Of the people who attended your show, you ideally want to determine how many opportunities were created, how much pipeline, how many were closed/won and for how much bookings, and cost per opportunity (CPO).

The best case scenario sales kickoff

Mereo

While the CEO, the CPO and the CMO all can and often do contribute to the sales kickoff meeting, this is a sales meeting. Take this time to look at what worked and what did not work. The best sales kickoffs are oriented around one simple and powerful objective: enabling salespeople to engage more effectively with the customer. Too often, sales kickoffs get hijacked by marketing or product teams.

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How the Terminus Fall Release Shines a Light at the Top of the Funnel

Terminus

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. Whether you are new to ABM or on your third iteration, the ability to prove early and often that the strategy is working is critical to driving buy-in and participation across your organization.

CPO 26

How to Reduce the Cost of a B2B Lead

LEADership

At the recent Aberdeen Group Chief Procurement Officer (CPO) Summit in Boston, we heard loud and clear, the buyers’ viewpoint. The dominant theme was cost-reduction—so, these are buyers working collaboratively and investing in knowledge sharing among their peers on how to buy more for less.

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7 Big-Brand CTAs Recreated in PowerPoint [+27 Free CTA Templates]

Hubspot

So, let's figure out how to do that CTA design work ourselves, and have it still look amazing. I created the same concept for a belief near and dear to our CPO David Cancel -- you have to work with swagger to succeed.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Tom contacted me a few weeks ago with this idea and we’ve been working collaboratively on this project ever since. Perhaps our focus should be to gain credibility and trust — then work to build an enduring, meaningful relationship.

The Ultimate Guide to TV Ads

Hubspot

If you sell products for stay-at-home moms, you might run your ad during the day; if you’re advertising a service for working parents, you might run it during nighttime programs. Start with your big idea (as defined above) and work from there. Just do it. Think different.

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Cut Through the Confusion and Successfully Move Buying Groups Through Your Account-Based Marketing Programs

TrueInfluence

Understanding how Demand Unit members work together at various stages of the purchase journey is now considered a linchpin of the SiriusDecisions Demand Unit Waterfall and other account-based marketing (ABM) methodologies. By Kay Kienast, Chief Marketing Officer, True Influence.

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