How to drive word of mouth | Nilan Peiris (CPO of Wise)
Lenny's Newsletter
SEPTEMBER 24, 2023
Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.
Lenny's Newsletter
SEPTEMBER 24, 2023
Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.
Oktopost
MAY 11, 2022
Meet Christopher Willis the CMO/CPO of Acrolinx. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
JUNE 10, 2024
Fast adoption for enhanced Blueprint Blueprint was introduced earlier this year but has recently been enhanced, not only with new capabilities but with an improved UI, making it “as easy to use as an airport kiosk,” said CPO Kerim Akgonul. Are you getting the most from your stack?
Martech
DECEMBER 9, 2021
He brings an impressive resume of product roles in marketing technology having worked with Sprout Social, Bizible, Marketo and Adobe, and most recently with Google where was Director of Product. Jon Miller, who was both CPO and CMO for over a year continues in his marketing role. What we’re reading.
Lenny's Newsletter
SEPTEMBER 5, 2023
” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? Art by Natalie Harney.
Metadata
SEPTEMBER 28, 2023
Note: I sprinkled in some Google Search ads, too.) Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake.
Martech
MARCH 13, 2024
Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. Those are not necessarily going to come from Microsoft or Google because they don’t have those deep vertical things. I’m not going to go to Google anymore. Interview edited for length and clarity.)
Let's personalize your content