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Is paid social advertising still worth it in 2023?

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SEPTEMBER 28, 2023

Note: I sprinkled in some Google Search ads, too.) After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. But Abdallah, paid social is sooo expensive I want to remind you of my CPL at Armorblox: $3k. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89

Paid Content

Paid Content Paid Social Agency Cost per Lead Advertising Agencies

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

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JANUARY 8, 2024

Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. Want to learn more about Metadata?

Cost per Lead

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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Is paid social advertising still worth it in 2023?

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Webinars

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