Lenny's Newsletter
SEPTEMBER 5, 2023
” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? .” But it worked.”
Lenny's Newsletter
AUGUST 8, 2023
In addition to these juggernauts, I’ve also pulled in a handful of my favorite up-and-coming B2B startups, including Linear, Vanta, Stytch, Zip, Census, Persona, and Hex. Most B2B startup ideas did not come from the founder feeling the pain at their last gig (though many did). Every prosumer product (e.g. Art by Natalie Harney.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Lenny's Newsletter
AUGUST 15, 2023
Here’s how some of today’s biggest B2B startups began: Retool started as Venmo for the U.K. There are four ways to validate your startup idea—and it’s fairly clear which path you should take depending on your product and your experience in the problem space. Art by Natalie Harney. Forty percent (nearly half!)
Metadata
JANUARY 8, 2024
Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. He suggests tracking these metrics instead: Branded search volume growth: How often are people searching for your branded terms on Google and other search engines? We couldn’t agree more, Liam. Want to learn more about Metadata?
Webbiquity
JUNE 6, 2011
Google invited Kevin to lecture their marketing executives—after they ‘Googled’ the term “ B2B Branding “ Check out Kevin’s recent Fast Company project, Face the Nation: How Sensory Logic Sees Secrets In Candidates’ Mugs. 3x startup guy, advisor, board member.
Expert insights. Personalized for you.
112 
Let's personalize your content