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How to drive word of mouth | Nilan Peiris (CPO of Wise)

Lenny's Newsletter

In today’s episode, we discuss: • Tactical advice on driving word of mouth (WOM) • Strategies for measuring WOM • How NPS surveys helped Wise determine their growth and product strategy • How Wise incentivizes teams to do the hard things • The small change that generated a 3x increase in referrals • How Wise (..)