Content4Demand

DECEMBER 13, 2018

GDPR as a Contact Sport. GDPR Aftershocks Show Big Impact on Contact Databases, Leading Marketers to Focus on Content Syndication, Inbound Strategies. It’s tough to believe that it’s already been six months since the scramble to meet GDPR compliance guidelines. Ditto, of course, for tiny fonts.

Marketing AI 46

Marketing AI Marketing Attribution Content Buzz 46

Optinmonster

DECEMBER 14, 2021

Show targeted promotions : Show free shipping bars, share discount codes, promote flash sales, and more based on referral source, geo-location, previous on-site behavior, user’s device, etc. SeedProd is the best landing page builder on the market. Key Features: CCPA and GDPR compliant.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Heinz Marketing

JULY 23, 2018

This episode is called “GDPR WTF and What Now?” In recent months we worked with Splash on a couple webinars and a great guide on GDPR and thought an update would be helpful. But before getting into GDPR, we talk a bit about company culture and building a marketing team from scratch. Amy: Yeah, sure, of course.

Top of Funnel 41

Top of Funnel B2B Thought Leadership Work Management Privacy Policies 41

Golden Spiral

JANUARY 31, 2019

Not only do you need to pay attention to the GDPR , but sending emails to addresses from purchased lists is illegal overseas. As you promote them, are you giving your new leads an opportunity to subscribe to your newsletter? Buying an email list seems like a quick strategy to build your list but it comes with many challenges.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

ConvertKit

NOVEMBER 23, 2019

Brand strategist Kaye Putnam generated over $100,000 in online course sales from her quiz, and designer Jen from TONIC Site Shop generated $50,000 in website template sales from her quiz. You may even want to tie in your quiz topic to a signature offering, like an online course or a group coaching program.

Lead Scoring 74

Lead Scoring Lead Ranking Sales Qualified Leads Leads 74

Litmus

FEBRUARY 14, 2020

If you’re sending promotional emails, like a lot of us do, then deals@example.com would be best. Beyond that, Gmail’s recommendations make sense and should be familiar to anyone paying attention to the email landscape for the last few years, especially post-GDPR. The landing page for HEY is simple and vague.

CAN-SPAM 79

CAN-SPAM Deliverability Guidelines Google 79

Smashmouth Marketing

JANUARY 19, 2023

Expand the kingdom, of course. B2B Content Syndication has taken on greater importance in recent years with the rise of the General Data Protection Regulation, commonly referred to as GDPR. You now have the ability to reach 100 million B2B contacts globally with the confidence of being GDPR compliant.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Inbox Insight

MAY 7, 2024

Highly effective lead magnet ideas Creating and implementing lead magnets Are lead magnets GDPR and CCPA compliant? Online Courses Developing online courses related to your industry or specific skill sets can position your brand as an expert resource. Are lead magnets GDPR and CCPA compliant? What are lead magnets?

Lead Gen 52

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 52

Unbounce

MAY 1, 2019

PPC also offers superior agility when paired with a landing page tool like Unbounce. What’s the best way to set up a compelling offer for your SaaS PPC landing pages? Usually, it involves the paid promotion of content: either directly promoting gated content via landing pages or promoting blog posts with a specified CTA.

Marketing Budget 111

Marketing Budget Lead Nurturing PPC Lead Ranking 111

Heinz Marketing

JULY 9, 2018

I’m not sure I’m going to be seen when it comes time for promotions and all those sorts of things. They are creating an alterative to landing pages and form fill outs for marketers creating through chat and other engagements getting the prospect to talk to you. We’re going to be talking with Amy about GDPR.

B2B Thought Leadership 41

B2B Thought Leadership Thought Leadership Work Management B2B Sales 41

Optinmonster

NOVEMBER 10, 2022

It lets you create various entry options such as following you on social media, visiting certain web pages, sending referrals to your contest, and, of course, signing up for your email subscription list. Of course, you did. OptinMonster prominently displays these heavy hitters on our homepage and Testimonials page.

Paid Content 137

Paid Content Lock-In Landing Pages Intent 137

SendX

SEPTEMBER 8, 2020

LearnWorlds is a top-rated all-in-one platform to create, market and sell online courses. Landingi is an easy, drag and drop landing page builder designed for business owners, marketing experts and agencies alike. Valid for Cyber Monday 35) Plugmatter - GDPR Bot?. Deal - Lifetime Deal starting from $99 ?

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Paid Search Agency 195

ConvertKit

SEPTEMBER 16, 2020

of course it will!). For example, if you have a digital ebook ready to sell, but you don’t have the capability to set up your own ecommerce shop, you will want to find a newsletter tool with landing pages and ecommerce functionality. Starting an email list is an exciting and daunting time for many creators. the answer is yes!)

Newsletter 73

Newsletter Budget Programs Tools Work Management 73

Convert

AUGUST 9, 2022

Customer Service – Improving customer loyalty, implementing churn-reduction strategies, and promoting new products and services to customers (based on previous behaviors and interactions). Example: Test a New Landing Page. To test a new landing page, first set the landing page up in Drupal, then set up a Split URL Experience.

CMS Development 52

CMS Development Marketing Analytics Tools Industry CMS Marketing Automation Services 52

Sharpspring

NOVEMBER 23, 2021

Too many email marketers consider a consumer’s opt-in as a green light to send any and all promotional content. Those who give their email in exchange for a discount probably won’t want daily promotional emails, while leads you generate from high-value freebies may prefer weekly content that continues to provide value to them.

Email Marketing 83

Email Marketing Planning CAN-SPAM Marketing Management 83

Convert

MARCH 9, 2023

Most regulations— GDPR and CCPA —affect how effectively A/B testing tools can perform tests and present accurate results. This change is driven by the increasing implementation of General Data Protection Regulation (GDPR), which has a significant impact on how A/B tests are conducted. Start Course Go to the comments.

Optimization 59

Optimization Paid Content Google Enterprise Management 59

Sharpspring

NOVEMBER 2, 2021

Think of using other marketing channels like social media to help promote the list. Which pages on your site they visited most recently? Of course, the limits of your segments are based on the data points you are collecting. Use email as another tool to leverage promotion of social media events or Lives. Know the Laws.

Practices 94

Practices Best Practices Marketing Automation Services Ad Frequency 94

Unbounce

FEBRUARY 19, 2019

Don’t get us wrong: we love good-looking landing pages. But here at Unbounce, we know that there’s more to a landing page than looks. We want the kind of page that won’t embarrass you when you bring it home to your CMO. What we really want is a landing page that converts.

Landing Pages 145

Landing Pages Paid Search Agency Click Rate Conversion Rate 145

Albacross

JANUARY 17, 2020

Not only are they simple to use, but they offer anything and everything when it comes to landing pages and sales funnels. Unbounce If you’re in need of a landing page builder (which most businesses are), Unbounce is the best choice. All pages are SSL encrypted, and you don’t have to touch your website’s code.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Convert

MAY 10, 2022

Do you need a dedicated landing page for each campaign you run? You get to add, remove, and combine blocks to create unique about pages, landing pages, product pages, and more. Whilst, of course, this is significant, it also has to be easy to check out. Slower page speed. And what about ads?

eCommerce 52

eCommerce Best Practices Click Rate Paid Search Agency 52

Outgrow

JANUARY 12, 2023

With the discontinuation of third-party cookies in browsers and GDPR, it is more important than ever for companies to build direct relationships with their customers. In the course of the purchase process, customers constantly ask themselves whether the product will suit them or if they actually need to buy it.

Paid Content 52

Paid Content Outgrow Viral Marketing Click Rate 52

Single Grain

NOVEMBER 16, 2023

Lower content engagement and reach: Not only will you put yourself at risk of producing content that no-one cares about, but without creating a promotional strategy to decide how you’ll attract people to your content, you’ll reach a far smaller audience and your content marketing results will suffer.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

JUNE 26, 2018

Content Promotion: Use email to share relevant blog content or useful assets with your prospects. Product Marketing: Promote your products and services. Webinar or Course. GDPR Compliance. GDPR is wholly consistent with the inbound approach to business” - Brian Halligan, HubSpot CEO. Whitepaper. Infographic.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

chiefmartech

JANUARY 2, 2018

Of course, you know this. Use security and privacy mandates — such as the impending GDPR , which goes into effect May 25 — as an opportunity to improve customer experience. Disclaimer: this is a blatantly self-promotional resolution for me to tack on at the end. Hat tip to Simon Sinek.). I’m rooting for you!

Work Management 85

Work Management Marketing Management Allocation Budget Programs 85

Single Grain

JUNE 23, 2020

Of course, this means it’s even more important to get it right — companies that don’t, risk falling far behind their rivals. Landing pages , which are hosted on your own site and direct users to click a button to find out further information or convert. Have you not optimized the landing page to explain the value of the e-book?

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 105

Single Grain

AUGUST 27, 2019

The Email Marketer’s 4-Step Guide to GDPR Compliance. Here are a few examples of ideas in the form of subject lines that should help people make those connections: “What [ANOTHER OF YOUR CLIENTS] did to secure their promotion to sales team manager”. Dive Deeper: . 7 Creative Ways to Collect Emails Without Being Spammy.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

chiefmartech

SEPTEMBER 29, 2019

These include actual legal requirements, such as GDPR data privacy compliance. You’ve heard of the 4 P’s of marketing, naturally: product, price, place, promotion. Of course, having permission to do things isn’t enough. They’re the foundation of marketing (and still as relevant as ever).

Marketing Automation Services 92

Marketing Automation Services Work Management CMS Development Marketing Management 92

Vision6

FEBRUARY 3, 2021

They serve the very important purpose of transporting your customers from their inbox to your landing page. Of course, you can be more creative than the boring old ‘learn more’ and ‘click here’ but be sure your CTA copy is clear and compliments your email theme. Power Up Your CTA Buttons.

Design 98

Design Terms and Conditions CAN-SPAM Mobile Marketing 98

Single Grain

NOVEMBER 28, 2023

Work With Us 6) Programmatic SEO Similar to programmatic advertising, programmatic SEO or “pSEO” is basically the premise of building content at scale , particularly landing pages, with the aid of AI: The bones of pSEO is in the data that informs it, combined with the instructions you give it.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126