Lower the Cost and Boost the Productivity of B2B Sales

Great B2B Marketing

Last month, David Brock, president of Partners in Excellence, published an excellent article titled A Frightening Look At the Cost Of a Sales Person. 47% of companies say it takes 10 or more months for new sales people to become fully productive (67% are 7 or more months)(CSO Insights). Just when a new rep is starting to become productive, they (and their sales manager) are in the waning days of their tenure with a particular company.

Cost 80

Is Marketing Automation Worth The Cost?

B2B Marketing Insider

Perhaps you’re a grassroots marketer; you’ve been in the industry for quite some time, you understand the lay of the land, and you have a wealth of resources to draw upon as you connect as many people as possible with your products. The post Is Marketing Automation Worth The Cost?

Cost 44

Trending Sources

What Is the Cost of Video Production for the Web?

Hinge Marketing

Shooting, editing and production required specialized equipment and expertise. Now, you have many more options, from low-cost do-it-yourself video blogs to polished corporate overviews. How Much Will it Cost? The correct answer to the cost question is always… “it depends.”

Cost 45

How to Build a Productive Company Culture

Hubspot

Or, it can be purposefully molded, shaped using specific values and practices to achieve a particular goal , like productivity. It's about creating a culture that's productive by design. Fostering a Productive Company Culture. Empowerment, then, breeds productivity.

Cost areas that make up a business video marketing communication

Biznology

Business video production services are a professional service and just like any professional services purchase there is a wide range of options. With corporate video production companies, the five main areas are. Pre-production time.

Cost 60

Cost-Effective Digital Marketing May Require Outsourcing Your Next CMO

Modern Marketing

The team that you build will be based on the type of product or service you offer, and the segment of the market you’re attempting to capture. Digital marketing can be one of the most effective strategies for your brand to punch through the noise and reach future customers.

Cost 53

Spring 2016 Product Release Highlights

Captora

This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights. Want to see a full product demo?

The cost of losing a customer

The B2B Research Blog

What’s the cost of losing a customer? ‘A We can be a bit more specific about the cost of losing a customer though. Various numbers are bandied around in this respect – acquiring a new customer costs five, seven, ten, even thirty times more than retaining an existing one. The cost of losing a customer differs wildly between businesses so you need to calculate your own ‘customer loss index’. Cost per lost customer.

Cost 40

How to use Product Hunt to boost your business

grow - Practical Marketing Solutions

By now you might have heard about Product Hunt – a website and mobile app that ranks new products every day. But it might be a little harder to tell if Product Hunt is the right platform for your own company. Only silly products like “Ship Your Enemies Glitter?”

7 Content Marketing Mistakes Costing You Time and Money

Act-On

But I have a place to start: Answer every question you’ve ever been asked about your company or product. It’s so core to your strategy – and to your content production, promotion, and planning – that it really belongs all the way back at the content strategy drafting table.

Cost 93

Why Inbound Marketing Will Cost More

Digital B2B Marketing

Inbound marketing leads, according to Hubspot, cost 62% less than leads from outbound marketing. But don’t expect that cost advantage to last. One of two things is happening: Inbound isn’t really more cost effective. What Happens When Inbound Costs More?

Cost 77

The hidden costs of social media conversation

grow - Practical Marketing Solutions

In the mid 1990s I was a marketing director for a multi-billion-dollar product that was a linchpin for both my company and our customer’s supply chain. The hidden costs of conversation. It’s all about the conversation. Have you heard that a thousand times?

Cost 97

The Hidden Cost of Multitasking [Infographic]

Hubspot

But pinballing from task to task without a plan has a cost. On the bright side, prioritization can drastically reduce the lost productivity costs associated with multitasking. This post originally appeared on the Sales section of Inbound Hub.

Cost 56

Inbound Marketing Leads Costs Less

B2B Marketing Insider

Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. They pointed to the high cost per lead of some paid search (PPC) campaigns as evidence. Inbound Marketing Leads Cost Significantly Less.

Cost 82

Promotional products: making them effective branding tools for your business

Biznology

Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime.

The Making of Vidyard’s New Website Product Tour Videos

Vidyard

Being who we are, and believing so strongly in the power of video, we knew that video would have to be front and center in how we told our story and explained our product to our website visitors. Our previous website had included a series of videos that we refer to as our “ Product Tour ”.

12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices.

Cost of B2B Lead Generation Services —Why Do they Vary So Dramatically?

LEADership

While stores can do this because their cost per unit lowers through economies of scale, the economies of lead generation services do not usually follow a similar pattern. The post Cost of B2B Lead Generation Services —Why Do they Vary So Dramatically?

Cost 43

How to Be Productive After a Long Weekend

Hubspot

How to Be Productive During a Four-Day Week. Plus, this system helps you avoid multitasking , which is estimated to cost businesses billions of dollars in productivity loss each year. Productivity Office Life TOFUWhat could be better than a three-day holiday weekend?

Ignite innovation? Lower costs? Turn to the crowds.

grow - Practical Marketing Solutions

The primary benefit is that state tax entities have cut their tax form processing costs by 50 percent and collected millions of dollars in additional taxes by more thoroughly identifying under-payments.

Cost 88

Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value

Crimson Marketing

To determine the answer, says Greg Head, CMO of leading email marketing and sales platform Infusionsoft, you must first arrive at a true understanding of both your Cost of Acquisition of a Customer (CAC) and the Lifetime Value of a Customer (LTV).

8 Project Management Mistakes to Avoid at All Costs

Hubspot

By consistently emphasizing how each contribution is meaningful and vital to success, project managers can keep team members fully engaged and productive. This simple bolstering exercise can have a significant impact on team morale, and it will lead to a more productive project.

Cost 44

How to Have the Most Productive Q1 Ever: 11 Helpful Tips

Hubspot

Productivity is one of those things that's too general to master quickly. All of those goals fall under the "productivity" umbrella. Depending on where you are in your career, and what your goals are for the first quarter, you might have different productivity goals.

The state of B2B marketing in Asia—moving toward digital

Biznology

Whether it’s commodity supplies sourced from low-cost producing countries, or professional services delivered from gleaming downtown office towers, price factors into every decision. One is cost. And people costs are lower here, which means the cost savings of automation are lower.

RFP 100

5 of my favorite productivity apps

Biznology

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. While I aspire to build Gerr.is

5 Common Infographic Pitfalls to Avoid at All Costs

Modern B2B Marketing

Magazine, and 2) we use them to help describe how a product or service works. I’ve put together the top 5 infographic pitfalls you should avoid at all costs: 1.

Cost 61

Buy domain names for all your pages, products, and services

Biznology

” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. Yes, these movies often exceed $100M in costs, but they never used to have their own domains.

How do you use social media to promote a boring product?

grow - Practical Marketing Solutions

Here are some products that don’t measure very high on the Schaefer Sexy Scale©: Scissors. I’d like to point to another unlikely boring product success to walk you through a system to figure out how a social media strategy might work for your boring product.

What is Wasted Selling Time Costing You?

The ROI Guy

In our own research, we have come across some key “time sucks” that are costing precious selling time and can be eliminated with a modest investment. All the time, evolving the conversation resources from product pitches to value communication and quantification?

Cost 31

The Productive Marketer's Guide to Better Team Collaboration

Hubspot

How many different productivity tools do you use? Optimal productivity really boils down to efficient team collaboration, especially for SMBs. Check out the tips below on how to collaborate better, and more productively. We already know that disengaged teams are less productive.

How Do We Find People Who Are Ready to Buy Our Product?

The Point

A prospective client asks: “What are the best demand generation strategies for finding people who are ready to buy our product?”. The post How Do We Find People Who Are Ready to Buy Our Product?

Buy 81

15 Effective Ways to Reduce Cost Per Acquisition

PureB2B

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). To find out what your CPA is, use the formula: CPA = cost / conversions.

CPA 25

Keys to Containing Your Marketing Costs

KEO Marketing

A lot of thought should go into the process of budgeting for marketing costs. Target: modest growth with one or two product introductions. Once you know your overall marketing strategy , you can give thought to the larger marketing costs.

Cost 20

How do you replace Google Site Search?

Biznology

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine.

Sites 36

The Cost of Customer Acquisition vs. Customer Retention

Kapost

Whether you’re a startup gearing to accelerate growth or a mature corporation looking to gain market share, one stat still matters… It costs 7x more to obtain a new customer than to keep an existing one. Why the crazy difference between these costs? Customer Acquisition Is Costly. Acquiring new customers is critical to business growth—but it comes at a high cost. Computing CAC: Cost To Acquire a Customer.

4 Reasons Snapchat Lenses Are a Genius Ad Product

Contently

The lenses have also become a successful ad product for Snapchat. Snapchat and 20th Century Fox aren’t revealing the financial details of the deal, but we can assume it was costly. The core of the product consists of one-to-one snapping and the one-to-group Stories feature.

From Coffee Shops to Cat Videos: 12 Unexpected Productivity Hacks That Actually Work

Hubspot

Busy, but productive," I replied. Many of us have this distorted idea of productivity where the more hours you put in, the more work you put out. To help put this idea in perspective, check out the following counterintuitive productivity hacks. Productivity Daily TOFU

Tips for your professional B2B corporate video production project

Biznology

Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. For these reasons, the use of B2B corporate video production is becoming more prevalent. Want to get visitors to your website to stay longer?

Lead Generation: How an insurance company reduced acquisition costs in purchased leads

B2B Lead Generation Blog

With so many leads being purchased by Plymouth Rock, the team determined it would be cost effective to bring on a tool that would help identify bad leads instead of doing it manually. decrease in cost per acquisition and identified 528% more fraud.

Accomplish More, Stress Less – Five Ways to Be More Productive

Webbiquity

Freelancers can be hired, often at nominal cost, to perform specific tasks. What productivity hacks do you find most useful? Marketing Strategy Random Eisenhower Decision Matrix management lessons management strategy Pomodoro Technique productivity Rock-Pebble-Sand Model