Modern B2B

MAY 22, 2023

We know it costs more to acquire a new customer than it does to retain an existing one – and increasing customer retention rates by 5% boosts profits by 25% to 95%. Not only is the business looking for cost-effective growth, CMOs have to look to cost-effective channels to hit targets – and existing customers are a no brainer.

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

Spiralytics

APRIL 25, 2024

How about understanding its implications to uncover the patterns, behaviors, and pain points that strengthen customer loyalty? Here, get the CRM to segment your audience so that every touchpoint resonates and drives value. Rewarding Customer Loyalty and Advocacy Recognize and reward your most loyal customers.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

SalesIntel

JULY 28, 2023

Knowing what works, and understanding what doesn’t work for the business is now a critical element of any sales strategy, and it often starts by building an effective sales funnel , and how mistakes can cost the business money, but also slow down growth potential.

Top of Funnel 52

Top of Funnel Cost Buyer Personas Digital Marketing Funnels 52

Vision Edge Marketing

OCTOBER 10, 2023

3 Reasons to Engage in Process Mapping If you care about enhancing efficiency and productivity, reducing costs, minimizing errors and risk, and optimizing results, process management matters. By streamlining and optimizing processes, organizations can reduce costs, improve cycle times, and enhance overall process performance.

Process 229

Process Optimization Work Management Marketing Management 229

Porch Group Media

OCTOBER 9, 2019

Customer Experience Key to Consumer Loyalty. Customers no longer base their loyalty on price or product. 1% – Determine the contribution of each touchpoint to the overall customer experience and identifying critical touchpoints. 8% – Mapping all elements of the customer experience. Mobile Customer Experiences.

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

Choozle

FEBRUARY 7, 2024

Economic bifurcation has given rise to two distinct cohorts – the discerning “Have Mores” and the cost-conscious “Have Lesses.” On the other hand, providing value-driven alternatives is paramount for the cost-conscious segment.

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing & Strategy 85

Martech

SEPTEMBER 11, 2023

It’s not enough to target individual touchpoints for improvements. Customer journeys can lead to higher revenue and reduce costs Focusing on the entire journey lets organizations streamline processes and make them more efficient. Organizations that want happier customers should look holistically at the entire customer journey.

Lead Ranking 141

Lead Ranking Forrester Lead Scoring Cross-Selling 141

Sprout Social

NOVEMBER 2, 2023

Along the way, you might find pain points or touchpoints you didn’t know existed. A basic customer journey map includes the buying stages (and support touchpoints) a customer goes through. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. Enhance customer communication.

CMS Development 103

CMS Development Examples Work Management Touchpoints 103

Vision6

APRIL 17, 2024

The decision and post-purchase stages benefit from channels like personalised email follow-ups, retargeting ads, and customer support to solidify the relationship and encourage brand loyalty. By keeping your brand top-of-mind and providing value to your customers, you can encourage repeat purchases and foster long-term loyalty.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Webbiquity

JANUARY 19, 2023

Marketers can better target the right audiences and foster client loyalty in an increasingly competitive marketplace by appreciating the differences and similarities between B2B and B2C marketing strategies. Marketing to professionals, such as doctors or lawyers, will often involve tactics borrowed from both sides.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

DealSignal

APRIL 17, 2024

Increased ROI: Through campaign optimization and precise audience targeting, AI tools enable marketers to minimize costs and boost revenue, leading to a higher return on investment. This not only enhances engagement but also fosters a deeper connection with customers, driving satisfaction and loyalty.

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52

Salesforce Marketing Cloud

JANUARY 17, 2024

Today’s customer experience, with its numerous touchpoints and channels, can present several challenges for individuals like Natalie as they start to explore their options and evaluate potential solutions. They recognize that efficient claims fuel trust and loyalty more than marketing ever could.

Paid Search Agency 116

Paid Search Agency Budget Programs Marketing Management Lead Ranking 116

Sharpspring

JULY 31, 2017

Customer loyalty is a lost art of marketing, rediscovered. In the age of digital marketing, more emphasis is being put upon customer experience and customer loyalty. The renewed focus on customer loyalty is for a good reason. Marketing automation leads the customer loyalty revival. What Is Customer Loyalty?

Marketing Automation Services 60

Marketing Automation Services Loyalty Marketing Automation Automation 60

Valasys

FEBRUARY 13, 2024

Foster Client Relationships: Cultivate lasting bonds with clients by delivering personalized experiences and adding value at every touchpoint. Customer-Centric Approach: B2B Growth Marketing prioritizes the needs and preferences of clients, fostering stronger relationships and driving long-term loyalty.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Vision Edge Marketing

APRIL 25, 2023

Some customers cost more than others to service. Do you know the average cost-to-serve for your customers and which ones are above and below this number? Some customers are better advocates. Therefore, you may need to adjust your customer journey map , and touchpoints and channels accordingly.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Salesforce Marketing Cloud

JANUARY 8, 2024

Shoppers get fresh experiences more frequently across all devices and touchpoints. Loyalty programs are getting more personalized It’s important to attract new customers, but it’s also critical to retain your existing ones. That means you need to find ways to increase loyalty and build brand love. Even better? Relevant rewards.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Content Standard

APRIL 23, 2024

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. In reality, the CMO role is evolving, as it should , and companies are restructuring, as they do. Gone are the days of relying solely on broad demographics to segment customers and target messaging.

CMO 85

CMO Enterprise Management Planning Work Management 85

Valasys

JANUARY 30, 2024

Personalize the Customer Experience AI can be used to personalize the customer experience at every touchpoint. Let’s explore how those perks you mentioned, like increased awareness, loyalty, and conversion rates, come crashing in with AI at the helm: 1. This targeted approach eliminates wasted spends, reduces operational costs.

Marketing AI 40

Marketing AI Positioning Brand Identity Branding 40

ClickDimensions

FEBRUARY 15, 2023

Some people find frequent contact annoying, while others fear being forgotten altogether.” – Adam Tau, Forbes Article In this instance, a proactive approach towards customer loyalty is shown through awareness, consideration and personalization. trillion Euros (over 4.2

SMB 95

SMB Marketing Automation Services Stats Loyalty 95

Biznology

DECEMBER 28, 2016

25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Brandpoint

JULY 14, 2023

Enhancing customer engagement and loyalty. Multi-Touch Attribution: Implement a multi-touch attribution model that considers all touchpoints along the customer journey, including social media interactions. This analysis can help you identify opportunities for optimization and understand the revenue impact of social media touchpoints.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Huptech Web

APRIL 1, 2024

A standard confirmation page might seem sufficient, but it could mean missing out on; More sales Feedback through surveys or reviews Word-of-mouth marketing tactics Increasing average order value and profits Long-term customer loyalty and repeat business. Delivery experience is something that makes or breaks customer retention and loyalty.

Order 52

Order Optimization Loyalty Lead Ranking 52

SmartBug Media

FEBRUARY 17, 2023

Improved customer loyalty: Personalization can help to build customer loyalty by making customers feel valued and appreciated. With this information, you can create a differentiated journey for each customer across multiple touchpoints. All this is to say that you want to protect them at all costs.

Personalization 95

Personalization Customer Satisfaction Cross-Selling Loyalty 95

SmartBug Media

MAY 10, 2023

By leveraging AI technologies such as ChatGPT , businesses can remain cost-effective, scaling up marketing campaigns and increasing their return on investment (ROI). ChatGPT can also be used to automate customer support, allowing businesses to resolve customer queries efficiently and cost-effectively.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Paid Search Agency 98

Webbiquity

MARCH 31, 2022

When your sales, marketing, and service teams work together to create a seamless experience that meets customer needs at every touchpoint, that’s when you’ve achieved true omnichannel success. If you make it easy and eliminate friction, they’ll reward you with loyalty.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Huptech Web

MAY 19, 2023

It revolves around delivering a unified and seamless customer experience across various touchpoints, be it online or offline. This enhances customer satisfaction and loyalty and enables businesses to gather valuable insights and drive revenue growth. This, in turn, fosters loyalty and encourages repeat purchases.

CMS Development 52

CMS Development Marketing Automation Services Paid Search Agency Advertising Agencies 52

Sprout Social

JANUARY 26, 2023

This makes referral programs an excellent way to build loyalty, as well as increase your customer base. Little to no cost There are very few upfront costs to this strategy. Be sure to factor in some costs for incentives and planning. If you want to build out your B2B referral program, there are a few ways to go about it.

Paid Content 126

Paid Content Advertising Agencies Planning Word of Mouth 126

Marketing Insider Group

SEPTEMBER 2, 2020

Customer acquisition cost. Data is paramount to earn greater customer loyalty, acquire new customers, and increase satisfaction over time. To overcome this hurdle, CMOs shouldn’t focus on engagement, brand awareness, or sessions, but instead, embrace financial terms and metrics like: ROI. Customer lifetime value.

Advertising Agencies 340

Advertising Agencies Planning Paid Search Agency CMO 340

Marketing Insider Group

NOVEMBER 18, 2020

The management team expects marketing to lower customer acquisition costs. If you’re still doing it old-school, these repetitive, mundane tasks are probably costing your business more in the long-run. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. Create a Brand Identity.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

RDIGS

JUNE 19, 2023

B2B customer journey orchestration & touchpoints mark the road map to successful client outcomes. In this article, you’ll learn everything you need to know about B2B customer journey touchpoints and how to plan them to achieve outstanding customer success. What Is B2B Customer Journey Orchestration?

B2B 52

B2B Touchpoints Work Management Marketing Management 52

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Digital touchpoints were the only connection that retailers had with their customers during pandemic lockdowns. One of the most important tasks mobile touchpoints have is to recommend products and next best actions.

Enterprise Management 97

Enterprise Management Digital Experience Platform Organization Marketing Management 97

ClearVoice

JULY 18, 2022

A digital asset management system (DAM) gives you control over your content creation process and distribution workflows to save time and money while ensuring brand consistency across all channels and touchpoints. This helps to build trust and loyalty with customers across different devices, media outlets, and marketing platforms.

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Stevens & Tate

JUNE 9, 2023

Many are now investing more into their customer touchpoints by visualizing the customer journey, boosting customer satisfaction, and providing a seamless experience before and after purchase. Your goal is to drive true engagement and encourage long-term loyalty that will eventually grow your customer base.

Marketing & Strategy 79

Marketing & Strategy Marketing Automation Services Touchpoints Customer Satisfaction 79

Salesforce Marketing Cloud

JANUARY 11, 2024

You have big goals for your business: growing revenue, increasing sales, attracting new customers, and building loyalty with existing ones. What will you do to make delivery as efficient and cost-effective as possible? Loyalty and retention. But a goal without a plan is just a wish. Customer relationships.

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

Martech

DECEMBER 16, 2022

Carrying and inputting CRM data across multiple touchpoints. If you’ve achieved alignment and created the map for the DXP, unifying your brand experience across all touchpoints will be a logical next step. Build loyalty and recognition. The cost of the tech stack needed to be efficient and effective is hard to justify.

Digital Experience Platform 91

Digital Experience Platform Marketing Automation Services Ad Building Digital Asset Management 91

ClickZ

JUNE 30, 2020

30-second summary: Adobe’s attribution modelling is increasingly data-driven with an incremental approach to assigning credit to touchpoints. Bennion highlights two ways to assign credit in attribution: Influential: when touchpoints are hit, all credit is shared to these touchpoints. Adobe moved into the incremental area.

Marketing AI 105

Marketing AI Allocation Cross-Selling Touchpoints 105

Only B2B

OCTOBER 11, 2023

In today’s fiercely competitive business landscape, where customer acquisition costs are rising, nurturing SQLs has become the cornerstone of sustainable growth. Consistency in delivering a compelling brand experience at every touchpoint is another critical factor. Must Read: How To Generate Sales Leads Without Cold Calling?

Sales Qualified Leads 62

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Lead Scoring 62