Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Unbounce

AUGUST 4, 2020

In the world of pay-per-click (PPC) advertising , there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. Landing pages are often a customer’s first interaction with a brand and set the stage for the relationship going forward.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

SmartBug Media

FEBRUARY 4, 2021

Landing pages should be a priority when it comes to designing your website. A landing page will help convert your visitors into leads. The more landing pages you have, the more leads you can bring in—if the landing pages are optimized correctly. Using Multiple CTAs. Don’t over-complicate it!

Landing Pages 59

Landing Pages Cost High Quality Lead Budget Programs 59

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

Liveintent

MAY 25, 2021

Kim Kardashian’s assistant has a lot in common with your landing page designer. ” As someone who helps brands build their e-commerce expertise and DTC growth marketing strategies, Sharma wrote the guide on building great landing pages. .” Take them from prospect to customer in just one page.

Landing Pages 96

Landing Pages Top of Funnel Acquisitions Sample 96

Spiralytics

SEPTEMBER 11, 2023

But is the impact of Facebook ads really worth the cost? This blog will serve as a comprehensive guide for marketers who want to know more about the cost of running Facebook Ads in the Philippines and the factors that affect its price. The higher the relevance score, the lower the cost.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

The Point

JULY 20, 2018

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. There’s an appeal to the economies of using one landing page across multiple channels, but the requirements are very different. Email landing pages should be short and sweet.

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

Jackie Walts

MARCH 2, 2022

The functionality and sophistication of forms and landing pages has evolved a lot recently, but prospects are also more resistant to filling them out than ever. If you have Salesforce, set up a campaign by source that includes the program cost and tracks leads all the way through your pipeline. Landing pages love to break.

Landing Pages 56

Landing Pages Tips Marketing Automation Services Autoresponders 56

protocol 80

MAY 8, 2024

Here's a full, realistic view of WordPress vs. HubSpot CMS in cost, flexibility, & more: WordPress says it's free, but that's untrue for business-level needs.

Hubspot 64

Hubspot Cost Features Best Practices 64

Unbounce

MAY 19, 2020

These are especially helpful if you want your message to be seen on multiple pages of your site since you can set them up to appear in more than one place. You’ll also want to create the resource itself, whether that’s a blog post, web page, or landing page. Communicating Empathy on Your Landing Pages.

Landing Pages 145

Landing Pages Ad Building Work Management Marketing Proposals 145

Unbounce

FEBRUARY 25, 2020

You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. The Solution: Account-Based Marketing (ABM) with Personalized Landing Pages.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Optinmonster

MAY 10, 2021

Do you want to learn how to make an Instagram landing page for your website, but you’re not sure how to get started? An Instagram landing page is a dedicated page on your site where you send traffic from your Instagram account. Why Do You Need an Instagram Landing Page? Coming soon. Maintenance.

Landing Pages 70

Landing Pages Optimization Template Marketing Analytics Tools 70

Unbounce

AUGUST 13, 2019

A must-read ebook or can’t-miss webinar (gated on a high-converting, on-brand landing page) is one of your best opportunities to gather more information about your visitors and start moving them down the funnel. Maintain an average conversion rate of roughly 60% across all of Later’s landing pages.

Landing Pages 111

Landing Pages Lead Ranking Top of Funnel Cost per Acquisition 111

Convert

JUNE 26, 2019

To run scalable PPC campaigns, you need to keep working on bringing down the cost-per-acquisition (CPA) metric on your PPC leads. Optimizing your PPC landing pages is one of the surest ways to do this … as doing so gives you a substantial increase in your conversions, without needing you to increase your ad spend.

Cost per Acquisition 68

Cost per Acquisition Landing Pages PPC Cost 68

Webbiquity

MARCH 14, 2019

Email marketing is one of the most cost-effective marketing tactics, if done correctly. A/B testing is a quick, low-cost and effective method for optimizing your marketing campaigns. Get Your Landing Pages Right. Landing pages are where it all happens. Guest post by Bibi Lauri Raven.

Email Campaigns 223

Email Campaigns Cost Ideal Customer Profiles Campaigns 223

Optinmonster

APRIL 21, 2021

Do you want to learn how to create a webinar landing page that converts, but you’re not sure where to start? Creating a dedicated landing page for your webinar can help you get more participants and build excitement with your target audience. Do You Really Need a Webinar Landing Page? Optin-in pages.

Landing Pages 62

Landing Pages Webinar Metrics Examples Template 62

Unbounce

MAY 15, 2019

I just Googled your solution, clicked your ad, and I’m on your landing page. But while you’ve been following cosmetic “best practices” to tune up your landing page, you’ve been ignoring the most critical factor in conversion rate optimization: me. Maybe a green banner ad drives to a purple landing page.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

FMG Suite

AUGUST 24, 2021

PPC, or pay-per-click advertising, offers financial professionals a powerful and cost-effective way to attract traffic to their website. But attracting traffic is only the first step – to get the most out of PPC, you will need an optimized landing page. . Page Design and Imagery. At the bottom of your page.

Landing Pages 52

Landing Pages PPC Click Rate Advertisements 52

Unbounce

JUNE 5, 2019

Testing might sound like it requires a large investment of time, money, and other resources, but I’ve found the perfect low-effort, high-return workaround: building a landing page. Why landing pages? But the best part is that landing pages don’t require a large amount of custom design and development work.

Landing Pages 112

Landing Pages Product Business Top of Funnel 112

Unbounce

DECEMBER 10, 2019

For instance, if you have core assets (like a webinar, newsletter, or demo page) that you routinely drive prospects to, you can make these work year-round by creating some landing pages that run on auto-pilot. The “We Solve Your Problem” Long-Form Landing Page. The “Weekly How To” Webinar Landing Page.

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

Unbounce

JANUARY 10, 2019

We’re only given a small number of characters on search engine results pages (SERPs), so we have to make them count. When writing copy, it’s important to think about the experience your visitor is having from query, to ad copy, to landing page. What about the landing page? Keywords in Landing Pages.

Landing Pages 145

Landing Pages Paid Search Agency Ads Google 145

Stevens & Tate

MAY 14, 2021

Are your company website’s landing pages converting as many visitors to leads as you’d like? One problem may be that you are not using the right kinds of landing pages. Some companies only have one or two types of landing pages, and as a result, their lead conversion rates suffer.

Landing Pages 59

Landing Pages Conversion Rate Conversion Opt-out 59

Unbounce

MAY 8, 2019

By offering landing page and conversion optimization services, you can create wicked new growth opportunities for both you and your clients. According to Jonathan Nacchache of Montreal’s Webistry , offering landing page services let them accelerate client success: It was a very natural decision that was born out of necessity.

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

The Point

DECEMBER 12, 2014

Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google discloses – helps determine your cost per click (CPC), ad position, and other variables that contribute significantly to the success and cost-effectiveness of your PPC campaign.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

ConvertKit

JANUARY 17, 2020

That's where your webinar landing page comes in. A well-crafted landing page can mean the difference between a packed house and an empty room. There's a lot of work that goes into a successful webinar—but creating a webinar landing page that converts doesn't have to be complicated. It's a win-win.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

SmartBug Media

MAY 27, 2020

A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). If you’re seeing a CAC that goes far above your organization’s target CAC, you might benefit from the following strategies for keeping your customer acquisition costs low: 1. Calculate Customer Acquisition Cost Correctly.

Acquisitions 98

Acquisitions Cost Landing Pages Advertising Funnels 98

Hinge Marketing

FEBRUARY 16, 2023

Of course, the cost of redeveloping a website can vary for several reasons. A basic website with minimal features will cost less than a complex website with advanced features such as custom integrations, custom mapping or filtering, and high-end design elements.

CMS Development 112

CMS Development Cost Marketing Websites B2B 112

Martech

MARCH 4, 2022

So how much does it cost to find one? Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. Also known — by some, anyway — as “cost-per-action,” CPA can cover a range of activities, from buying something online, signing up for a newsletter, to downloading an app or an e-book.

Cost per Acquisition 104

Cost per Acquisition Top of Funnel Cost CPA 104

ConvertKit

JANUARY 10, 2020

If you said “an effective product” or “a helpful service,” you’d be right about what a sales pitch should ultimately end with, but you should begin that pitch with a landing page. Landing pages allow you to dedicate your headline, description copy, imagery, and call-to-action to one specific offer.

Landing Pages 59

Landing Pages Top of Funnel Case Study Case Studies 59

Hubspot

APRIL 29, 2019

You can write the most gripping blog post you’ve ever written, persuading an audience that your offer is just as engaging and insightful, but if your landing page or even one of its elements disengages them, their odds of downloading it will plummet. The Landing Page Template HubSpot Uses to Convert at a 35% Rate.

Landing Pages 78

Landing Pages Template Hubspot FAQ 78

Go Beyond SEO

MAY 18, 2017

When you’re running an online marketing campaign for your law firm it’s important to send qualified traffic to pages that will convert i.e landing pages. We often see people sending traffic to generic pages like their homepage or contact us page, and these pages aren’t built for conversions.

Landing Pages 74

Landing Pages Planning Privacy Policies Traffic 74

Unbounce

MAY 28, 2020

These data-driven marketers are able to effectively manage their PPC campaigns to a target cost per conversion (or cost per lead, CPL), meaning they’ll continue to see campaigns with a predictable, repeatable profit margin. Video: How to Use the Cost Per Lead Calculator. The Essential Metrics PPC Marketers Need to Track.

Cost per Lead 133

Cost per Lead Allocation Cost Per Click PPC 133

ConvertKit

JANUARY 20, 2022

There are other factors besides cost to consider when choosing an email marketing tool. When selecting an email marketing tool, it’s best to buy what you can afford, but without letting cost drive your decision—especially if a few extra dollars can get you exactly what you want. Landing pages. out of 100%.

Budget Programs 90

Budget Programs Marketing Automation Services Enterprise Management Cost 90

Hubspot

MAY 9, 2019

In your advertising campaigns, the best way to measure your content's converting capabilities and, in turn, its resonance is cost per acquisition. If they want to pay lower a cost per acquisition bid, they’ll have to settle with stooping at the bottom of the ad rankings. How to Optimize Your Cost Per Acquisition Costs.

Cost per Acquisition 101

Cost per Acquisition CPA Acquisitions Lead Ranking 101

QuanticMind

MARCH 6, 2019

It’s well established that landing page design impacts many facets of an SEM program’s success. While we’ve previously discussed how to optimize overall design to secure more leads , ensuring your landing page is aesthetically pleasing and clearly articulates your message is only one piece of the puzzle.

Landing Pages 40

Landing Pages PPC Efficiency Cost Per Click 40