Madison Logic

MAY 15, 2024

One of the well-known adages around customer retention is that converting an existing customer costs five times less than gaining a new one. Another includes the Pareto Principle, where 80% of your sales could simply come from 20% of your existing customer base.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

SendX

MARCH 3, 2021

Customers build a connection with brands that feel less “corporate” and more like real people. Unlike social media posts or blog content, customers see their email inbox as a private space. Decreases Customer Satisfaction No-reply emails can be frustrating to customers. Marketing is best when it feels genuine.

Autoresponders 294

Autoresponders CAN-SPAM Customer Satisfaction Deliverability 294

Martech

FEBRUARY 19, 2024

Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. This helps in targeting specific customer groups with personalized marketing campaigns and offers. Customer lifetime value (CLV): Analyze data to understand the value of each customer over their lifetime.

Acquisitions 92

Acquisitions Marketing Budget Analytics Allocation 92

Spiralytics

APRIL 25, 2024

Many SaaS businesses emphasize acquiring new customers. Hence, SaaS companies should equally focus on reducing customer churn. A key to sustainable success thus lies in SaaS customer retention , which nurtures existing ones. This is where you’d want to extend CRM use rather than keep it to store customer data.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Salesforce Marketing Cloud

NOVEMBER 16, 2023

How do you increase revenue, decrease costs, and maintain the best possible customer experience — all at the same time? Let’s take a few minutes to review the principles of great customer service operations — and what you can do right now to take your organization to the next level. It’s a delicate balancing act.

Work Management 72

Work Management Service Lead Ranking Lead Scoring 72

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. To truly understand the significance of metrics in B2B customer-led growth, let’s consider an example.

Churn Rate 107

Churn Rate Customer Satisfaction Lead Ranking Lead Scoring 107

SmartBug Media

SEPTEMBER 28, 2023

RevOps, or revenue operations , is a strategic approach that aligns sales, marketing, and customer success teams within companies to optimize revenue generation. Revenue optimization allows businesses to invest in growth, innovation, and customer satisfaction, giving them a competitive edge in the market.

Marketing Budget 69

Marketing Budget Optimization Terms and Conditions Marketing & Strategy 69

Marketing Insider Group

JULY 20, 2021

Ineffective pricing means your company is risking lost revenue and lower customer satisfaction. Value-based, competitive, and cost-plus are the three most common B2B pricing strategies. Value-based, competitive, and cost-plus are the three most common B2B pricing strategies. Read on for a complete guide to B2B pricing.

Pricing 357

Pricing Price B2B Buyer Personas 357

SendX

DECEMBER 28, 2020

81% of small businesses depend on email marketing as their main customer acquisition channel. CRM tool is designed to help you manage and improve the relationship between you and your customers. All geared towards helping you make a marketing decision for every customer you come across. for every dollar spent.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Lead Forensics

APRIL 16, 2024

AI can unlock a goldmine of customer data, revealing valuable insights into your leads’ challenges, interests, and online behavior. In fact, research by Accenture indicates that customers are 5x more likely to convert when they feel a company understands their individual needs.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Heinz Marketing

MAY 20, 2022

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. Our clientele often come to us for help gaining new customers. Customer Marketing. Customer Marketing. Customer Success. Account Management.

Cross-Selling 111

Cross-Selling Work Management Marketing Management Lead Ranking 111

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. Get deals done, make customers successful, and help your company grow.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Rev

AUGUST 23, 2023

And with the impact of PLG on user adoption, customer satisfaction and revenue growth, it’s no wonder the B2B tech world lapping it up. It prizes organic growth, fosters lower customer acquisition costs and focuses on faster time to value realization for customers. PLG emphasizes a user-centric approach.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Zoominfo

OCTOBER 5, 2021

You’ve got butterflies, your team is excited and you know your customers are going to be impressed. It also puts focus on customer issues and how your solution applies to them, with easy access to continuous feedback. After all, your solution or service’s purpose (new or old) is to improve the customer experience.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

BenchmarkONE

DECEMBER 28, 2022

Upselling is a powerful and effective marketing technique through which you target a customer who is already prepared to buy from you and then offer a more advanced product, service, feature, or upgrade. If they do, they could lose trust in your brand, and you’ll ruin any chance of them being a future customer. What Is Upselling?

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

SalesIntel

MAY 13, 2024

This article will dig into the nuances of B2B selling , comparing it with business-to-consumer (B2C) sales, discussing its importance, addressing common challenges, and outlining strategies to enhance the sales journey. What is B2B Selling Experience? Customer Relationships: In B2B sales, the emphasis is on building relationships.

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Marketing Automation Services 95

Marketing Automation Services Work Management Lead Scoring Lead Ranking 95

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. The top goals were to improve lead quality, drive increased sales among identified leads, increase general brand awareness, and acquire new customers. First, it can cost 5x more to acquire new customers versus keeping them.

Planning 266

Planning Lead Scoring Lead Ranking Gartner 266

Salesforce Marketing Cloud

JULY 18, 2022

While these challenges may affect your contact center revenue, the real impact is on customer experience. Poor experiences chip away at customer loyalty, decreasing Customer Satisfaction (CSAT) and Net Promoter Scores (NPS). In fact, the cost to operate a contact center ranges from $2.70 How can this be addressed?

Contacts 98

Contacts Paid Search Agency Companies Ad Exchange 98

Salesforce Marketing Cloud

JUNE 8, 2022

According to the Occupational Safety and Health Administration (OSHA) , companies that prioritize safety build trust with customers. The tools that businesses now have access to are helping them develop smarter strategies to keep their customers and workers safe.”. This can boost customer satisfaction scores.

Work Management 98

Work Management Service Cross-Selling Customer Satisfaction 98

InsightSquared

AUGUST 14, 2019

With the potential to maximize sales leads, reduce costs, increase sales, and optimize return on investment, AI is soon to become a sales rep’s best friend. Here are three of the top ways AI is impacting today’s sales process: Increases Time Spent Selling.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Zoominfo

JUNE 28, 2023

You’ve got butterflies, your team is excited, and you know your customers are going to be impressed. In this context, a GTM strategy includes defining the target audience, messaging framework, marketing channels, offers, and sales plays your teams will run to convert prospects to leads and leads to customers.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

SmartBug Media

FEBRUARY 17, 2023

E-commerce personalization refers to the practice of tailoring individual customers’ shopping experiences to their personal preferences and behaviors. Personalization is important for an e-commerce business for two primary reasons: It helps to improve the customer experience. Why is personalization important for an e-commerce business?

Personalization 95

Personalization Customer Satisfaction Cross-Selling Loyalty 95

Heinz Marketing

NOVEMBER 30, 2021

How do you sell if you don’t know who you’re selling to? To truly answer this question, many adept B2B marketers know they must avoid a ‘ lazy ICP’ and know the value in developing a robust ideal customer profile. . Here are a few important questions to get answers to: How would you describe your ideal customer/account?

Ideal Customer Profiles 117

Ideal Customer Profiles Profiling Ad Building Cross-Selling 117

SendX

DECEMBER 17, 2020

Emails are an effective, easy, and great way for companies to improve customer retention. It is hard to win new customers and also keep the ones you have. It can cost nearly 16 times more to acquire a new customer than to retain an existing one. Emails are used by marketers for their customer acquisition, traditionally.

Email Marketing 195

Email Marketing Tips Planning Allocation 195

Sana Commerce

FEBRUARY 19, 2023

By automatically placing orders, EDI decreases processing costs and order handling time considerably. EDI is primarily used for large, recurring orders and does not allow your customers to find new products or add complementary goods to their orders. Happier clients Secondly, e-commerce improves your customer service.

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

Heinz Marketing

MARCH 9, 2021

The key to a good sales enablement strategy is knowing how to use the same people, products, and services, and aiding them to customize their selling approach to a targeted audience. Since people are naturally drawn towards the newest technologies, VR is the next way to capture customers’ attention. Cost reduction sells itself.

Tips 137

Tips Cross-Selling Customer Satisfaction Training 137

SalesGrape

NOVEMBER 18, 2023

Unlike traditional consumer-focused marketing efforts, B2B marketing targets other businesses or organizations as customers. This real-time interaction enables marketers to address objections effectively and provide additional information as needed, increasing the chances of converting prospects into customers.

Telemarketing 97

Telemarketing Education B2B Marketing B2B 97

Exo B2B

FEBRUARY 28, 2024

In today’s competitive business world, customer experience (Cx) can no longer be just a floating idea. But what’s all the fuss about measuring customer experience? Well, the figures don’t lie: one study shows that 75% of customers are willing to spend more if they are delighted with their experience.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

Valasys

SEPTEMBER 12, 2023

Today’s fast-paced business world requires efficient management of customer relationships and sales orders to achieve sustainable success. Focusing on this aspect of their operations enables companies to not only satisfy their customers but also streamline processes, ultimately leading to higher profitability.

Enterprise Management 52

Enterprise Management Marketing Management Order Effectiveness 52

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Customers are smarter – they want to buy, not be sold to. Customer Obsession.

CMO 111

CMO Relevance Enterprise Management Peer-to-peer 111

Heinz Marketing

DECEMBER 10, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing We’ve been talking a lot about customer-led growth this year—for good reason. In dark times like these, it’s important to turn your focus inward to get the most out of what you already have—your existing customers. That’s where Iterable comes in. Who are they?

Marketing Automation Services 70

Marketing Automation Services Customer Satisfaction SMS Cross-Selling 70

Madison Logic

MAY 3, 2023

While ABM builds stronger customer relationships at all times, it is even more invaluable when marketers are increasingly asked to do more with less while maintaining brand visibility and market positioning. The goal is a cohesive, personalized customer experience through your content and sales interactions.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

Madison Logic

MAY 3, 2023

While ABM builds stronger customer relationships at all times, it is even more invaluable when marketers are increasingly asked to do more with less while maintaining brand visibility and market positioning. The goal is a cohesive, personalized customer experience through your content and sales interactions.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

Salesforce Marketing Cloud

JANUARY 25, 2024

From the warehouse to the customer’s hands, successful inventory management helps your business deliver stellar customer experiences. Inventory management is how companies track and control the goods they buy, store, sell, and use. For others, like retailers, it’s ready-to-sell stock.

Work Management 59

Work Management Marketing Management Fulfillment Merchandising 59

SmartBug Media

MARCH 4, 2024

The stakes are high for chief customer officers (CCOs) and the organizations they serve. Happy customers are repeat customers—and in today’s era of high customer acquisition costs , businesses can’t afford to lose customers because of a bad experience. How Can You Analyze Purchase History in HubSpot?

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

Sana Commerce

SEPTEMBER 15, 2023

In one poll by Gartner , sales and business leaders agree that ‘meeting quotas’ and ‘customer retention’ remain key priorities in the face of a potential economic downturn. Conduct thorough market research to identify your ideal customers, their pain points, and their purchasing behavior. A web store that drives sales efficiency.

Top of Funnel 52

Top of Funnel Cross-Selling Customer Satisfaction Digital Marketing Funnels 52