What is: eCPM? | Digital advertising metrics

Choozle

Simply put, eCPM stands for effective cost per mille (i.e., thousand impressions) and is calculated regardless of what buying method is used for the campaign. This allows you to translate impressions based on clicks (CPC) or actions (CPA) into one value. It’s the total cost of the campaign divided by the number of impressions generated divided by 1,000, which gives you the total cost per a thousand impressions. Your CPA would be $30.

What’s CPA, or cost-per-acquisition? 

Choozle

CPC, CPA, CPM–is your head spinning with all these advertising acronyms? In this post, we’ll demystify one of them: CPA, or cost-per-acquisition. But read our ones on CPC, or cost-per-click , and CPM, a.k.a. cost per mille ,next.). Simply put: Cost-per-acquisition, also sometimes referred to as cost-per-action, is an online advertising metric that measures the cost of one person converting.

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Cost per Advocate - the new CPA Model!

Buzz Marketing for Technology

And if we start to move to Advocacy Based Marketing (ABM) then perhaps a new measurement – the Cost per Advocate model will need to be born. Cost per Acquisition (the old CPA) has been around since the dawn of the internet. Those unwilling marketers like me who were not willing to pay the Internet bubble prices for CPM (cost per thousand) impression based model demanded a more accountable model from our media partners and CPA (cost per acquisition) was born.

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A Guide to Google AdWords Paid Search Bidding Strategies

NuSpark

Most common is to grow your conversion rates, and reduce your cost-per-conversion. If you goal is website conversions, it’s usually best to allow Google to optimize your bids with Smart Bidding (below), If your goal is purely traffic , focusing on clicks is the way to go, and cost-per-click (CPC) bidding may be right for your campaign. You can use cost per thousand viewable impressions (vCPM) bidding to put your message in front of customers.

Context Is King in Understanding Programmatic Advertising Metrics

TrueInfluence

Cost-per-click (CPC) is a perfect example of a metric – it’s always the result of dividing the money spent on an ad run by the number of clicks the run generates. CPA (Cost per Acquisition), where the acquisition is defined as a newsletter signup, is the KPI here.

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What is CPM Advertising and Should You Use It?

Stevens & Tate

One of these metrics is CPM , or cost per mille, which translates into cost per thousand impressions. CPM indicates how much you’re paying for every thousand impressions the ad is earning. Using CPM, this could end up costing you a significant amount.

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What is Marketing Analytics? Understand Everything About Applying Data to Marketing Strategies

RockContent

You deal with thousands of data points from various sources across different periods to analyze different marketing strategies. Marketing is often seen as a creative area in companies, creating campaigns that share the brand with the world and delight the customer.

What is CPM Advertising and Should You Use It?

Stevens & Tate

One of these metrics is CPM , or cost per mille, which translates into cost per thousand impressions. CPM indicates how much you’re paying for every thousand impressions the ad is earning. However, there are other KPIs that you can use as well, such as CPC and CPA. This means that you will set a specific amount that you’ll pay for every thousand impressions that your ad receives.

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A/B Testing: The ABCs of Paid Social Media

Anyword

And while there are thousands upon thousands of articles filled with tips and best practices, the simple truth is that there is no silver bullet and actual results will ultimately vary. For example, if you have a target CPA of $8, you can use that as your benchmark.

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Demystifying digital advertising campaign data

Choozle

When measuring site traffic, don’t just focus or rely on page views or the number of hits your website gets but also on how many unique visitors your website get per week or month. Cost per click (CPC): Cost per click (CPC) defines how much you are going to pay every time someone clicks on your ad. The terms pay-per-click (PPC) and cost per click (CPC) are sometimes used interchangeably, sometimes as distinct terms.

Podcast Advertising: 5 Experts Reveal Their Secrets

Hubspot

podcast audiences listen to an average of seven podcasts per week. Ads can be sold on a cost per mille (CPM) or cost per acquisition (CPA) rate. CPM is the cost you'll pay per 1,000 impressions or downloads. CPA is the cost you'll pay to acquire a customer. During my research for this piece, I found the current average cost of podcast advertising rates is a CPM of about $25. Cost per acquisition is no longer significant.

Year-end benchmark report: 2H 2018 benchmarks and best practices

Choozle

Budget is reflected in this whitepaper as CPM, or cost-per-thousand impressions. The performance metrics from targeting, creative, and cost (or CPM) can also provide benchmarks to optimize towards for successful campaigns. Metrics like click-through rate (CTR), overall clicks, impressions, and cost per acquisition (CPA) can be specific and subjective to individual campaigns. It’s an exciting time for digital marketers.

How to Get Started with Performance Marketing

Outbrain

That could mean hundreds to thousands of dollars spent without ever seeing a conversion. CPM stands for Cost Per Mille, or Cost Per Thousand, and it is the cost the advertiser pays for 1000 impressions of a digital ad.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Cost Per Action (CPA) – CPA can be referenced in a few different ways. Generally it should be classified as the cost of user completing a desired action which can be summarised for digital as one of these actions (click, view, download, sign up, purchase) and is worked out using this simple sum (Action/cost) = CPA. Cost Per Click (CPC) – average cost of user click-through (when user clicks ad).

Growing your business in a world without Google

Biznology

Historically, most businesses have paid for media in terms of cost-per-thousand impressions (CPM). And Google's AdWords is likely the most famous cost-per-click (CPC) service out there. But don't forget cost-per-action/acquisition (CPA). Image by PhotoJonny via Flickr. by Tim Peter. How much of your traffic comes from search engines? How much from Google?

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The Big List of Content Marketing Acronyms

Brandpoint

PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. Ideally, your ad-value equivalency will be much higher than what it cost to create the earned media. CAC: Customer Acquisition Cost.

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What Is Mobile Ad Network? Benefits, Pricing Models, Types & Best Practices

Martech Advisor

Here are the most common ones offered: CPM or CPT — Cost per mille or cost per thousand: The advertiser is charged for every thousand views their advertisement receives. CPC — Cost per click: The advertiser is charged based on the number of clicks — and only clicks — that their ads receive. The more complicated an ad, the more space it takes up and the more audio and video it has, the more it will likely cost.

What’s Trending in Marketing for October 2019

Stevens & Tate

One of these metrics is CPM , or cost per mille, which translates into cost per thousand impressions. CPM indicates how much you’re paying for every thousand impressions the ad is earning. However, there are other KPIs that you can use as well, such as CPC and CPA.

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The Ultimate Guide to PPC

Hubspot

Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. This guide will help you grasp pay-per-click marketing in its entirety. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPM (Cost per Mille).

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

Theses tools also show you the popularity and average cost of each keyword. Finally, the approximate CPC in the last column is the keyword's estimated cost-per-click (CPC). Google averages out the cost of each of the clicks to your landing page from each ad, and uses this as the average CPC. Once keywords are selected, the traffic estimator tool can be used to determine the optimal budget and cost-per-click (CPC) to get the best results from your ad campaign.

Online advertising glossary

Choozle

Cost-per-acquisition(CPA): Uses algorithms to optimize for cost per action/acquisition. Cost-per-click (CPC): Cost-per-click means advertisers pay each time a user clicks on the ad. Cost-per-impression (CPI): Cost per impression (CPI) refers to the cost of internet marketing or email advertising campaigns where advertisers pay each time an ad is displayed.

What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

Some of the options you could consider are: Cost per thousand impressions (CPM). Cost-per-click (CPC). Cost-per-acquisition (CPA). Cost-per-view for video (CPV). An ad network is defined as a mediator between publishers and advertisers, to curate a large repository of ad inventory from publishers and sell it to advertisers.