What Is Cost Per Click (CPC)? Definition, Calculation, Advantages & Examples

Martech Advisor

Cost-per-click (CPC) is defined as a form of digital advertising where you pay a publisher every time someone clicks on your ad. Cost per click (CPC) is an often-mentioned metric in the digital marketing world. Table of Contents: What Is Cost Per Click (CPC)? Cost Per Click (CPC) Calculation. How Do CPC Costs Vary by Industry? Click Fraud and Ways to Avoid It.

Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud

Hubspot

And i t''s estimated that advertisers could lose more than $6 billion globally to ad fraud in 2015. If your marketing team is paying for online advertising, you want and expect the views and clicks on your ads to be coming from humans -- real consumers who could potentially buy your product or service somewhere down the line. How Impression Fraud Works. viewed or seen), without taking into account whether or not the ad gets clicked. How Click Fraud Works.